Red Star Express Boosts Operations with New Vehicles

Red Star Express Plc., in its determination to maintain its lead in the express and logistics business in Nigeria has recently acquired 20 new Toyota Corolla 2008 model cars and 35 Honda City 2008 model cars distributed to its various offices nationwide .The procurement is in addition to 50 tonner-long vehicles earlier procured by the company to boost the logistics arm of its business.
Speaking on the marketing aspects of the company, Charles Ejekam, marketing/ corporate affairs manager of the company revealed to Nigeria Communications Week that the new fleet is meant to support the company’s operations nationwide as well as drive the company to higher height.  Even though the cost of purchasing those vehicles is enormous, Ejekam says satisfaction of their clients is paramount to any other consideration as he believes the fleet will ensure that customers get their shipments delivered faster to their destinations without having issues along the line.
Other efforts of the company employed in recent time to market the company, according to Ejekam include the upgrade of the standard of their express centres to make them more comfortable and conducive for business transactions. Ejekam says the company has equipped those centres with modern information technology equipment to enable its personnel process shipments being sent out by its customers and to allow customers enjoy some comfort while trying to send their shipments.  The company has also been engaged in rebuilding its operational hub located not too far from its head office which was gutted by fire sometime ago. Ejekam says the edifice has now been given a more befitting touch and equipped with state-of- the- art functional information and communication technology equipment that will guarantee faster and seamless operations to its customers 
Further, Ejekam says the company has been talking with its customers in various locations nationwide. The essence of this, he said, is to gauge the expectations of their customers and know areas that need to be addressed. According to him, the company had in the past concentrated in having interactive sessions with their clients from Lagos, Abuja and Port Harcourt  but has discovered the need to get close to their customers in other locations to have a feel of what their expectations are.
The company is currently running sales promo which Ejekam says is targeted at promoting their international business by a reasonable percentage. The company has been giving out prizes to lucky winners of the promo but the star prize which is yet to be won  is a return ticket to Dubai. The competition started since October and will run up until the last day of this month.  Apart from using the competition to drive the sales of the company, it is also a way of rewarding loyal customers of the company who have been with the company over the years. 
Explaining the relationship of Red Star Express with FedEx, Ejekam says Red Star is a licensee of FedEx and has the sole franchise of FedEx in Nigeria. By this arrangement, he says his company delivers FedEx shipments coming from all parts of the world to Nigeria while on the other hand their consignments going out of the country to other parts of the world get into FedEx network.