E-Business
RexPay Drives Advancement in E-commerce, Online Payments

At the turn of every new decade, there is always a groundbreaking technology that comes to define that era. With the creation of social media platforms like Facebook and Twitter in the 2000s, our world was never going to be the same again.
The addition of Instagram, Snapchat, Tinder, TikTok and the wholesale embracement of WhatsApp as a primary platform for communication and business in the 2010s meant that so many barriers in business had finally been removed, especially in developing countries, and with specific emphasis on Nigeria.
Anyone who might have visited Lagos, the economic capital of Nigeria, some ten years ago, would have noticed how retailers were doing everything to scale the hurdles that confronted them daily.
Overpriced shops, outrageous advertising budgets and several regulatory considerations that seemed to stifle their chances at business success were short-circuited or completely bypassed by the innovative spirit of these traders. The trunk and bonnets of cars became pseudo-shops for displaying their wares instead of renting shops that cost more than any profit they could ever have hoped to make. For marketing, word-of-mouth advertising came in handy. Anything that stood in their way of survival had to give way somehow.
As social media became commonplace and people began exploring all the possibilities that lay therein, these retailers were not left out too. They soon discovered that they did not actually need to display their wares on their cars anymore, as social media surely offered a better alternative for reaching even more people, and without the usual stress associated with screaming at the top of their voices on streets and in marketplaces.
By just posting their items on social media, they could get people to indicate interest in those items and then close out the sales offline or via DMs.
But in all of these, there seemed to be a missing piece in the online sales puzzle – the issue of payments. While some retailers made do with transfers, a number of them still insisted on collecting cash from their customers because of the perceived lack of trust with that option of payment.
RexPay, an online payment gateway by Global Accelerex, has just been launched to fix that problem. It is a platform that helps social media sellers receive payments in a fast, convenient and secure manner. The interesting thing is that they do not need to own a website for this to happen.
Customers also get to enjoy the freedom to choose between multiple payment options – card, account transfers (internet banking), USSD or QR. This means people can go with their preferred mode of payment and pay seamlessly from the comfort of their homes or offices rather than being boxed into one option only.
Custom-built with the sole objective of bridging the gap between online businesses and their customers, any seller can easily sign up to the RexPay platform in less than five minutes, then begin to receive payments immediately. This is a significant departure from the practice of keeping sellers waiting till the next day before their accounts can be activated.
The safety of the platform guarantees peace of mind to customers who choose to pay with their cards, because there is no chance that their card details will ever be compromised. When considered alongside its quick sign-up process and ease of use, signing up to RexPay becomes a no-brainer for entrepreneurs who intend to scale their businesses in the shortest possible time.
For small businesses that have not grown to the point of hiring accountants, RexPay assists them with easy financial reporting, as all their payments can be simply viewed either on their mobile or desktop devices. With this in place, it is easier for sellers to gain business insight from the reporting tool, which will further help them with planning and forecasting. This, together with the other highlighted features, makes the payment product every online retailer’s best friend.
Big businesses like airlines, e-commerce platforms, revenue-collecting agencies, power distribution companies; educational institutions like schools and vocational centers; and religious organizations like churches and mosques are not left out. End users can easily buy tickets online, settle bills, pay taxes and fees, and also make donations to worthy causes, using this payment gateway.
With RexPay, online sales have come full cycle. A new vista of opportunities is now within reach for online businesses who were hitherto faced with limitations around receiving payments and balancing of books. This new payment gateway by Global Accelerex takes away all that trouble and gives them the liberty to focus on what is most important: scaling their businesses in this rapidly evolving times.
For more information, visit www.myrexpay.com. Sign up here. To learn more about Global Accelerex, visit www.globalaccelerex.com.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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