Standard Alliance Insurance Plc, one of the nation’s frontline underwriting companies, has introduced a scratch card device aimed at tackling fake motor insurance business practices and also to drive the sales of its third party product.
The device which is a product of the innovative drive by the management of the company to make purchase or renewal of the third party motor insurance policy less strenuous for existing and potential vehicle owners was introduced into the nation’s insurance market space in December last year.
According to Mr. Tom Imokhai, company’s managing director, “we face a lot of challenges with respect to the sales of the third party motor insurance policy. Most vehicle owners do not have the time to visit the insurance offices to purchase the policies themselves and are often too busy to attend to all the paper work required. Not ready to face a process they see as cumbersome, they often resort to procuring fake policies.
He explained that “as a pacesetting insurance company with a commitment to use technology to drive excellence in service delivery, we, therefore, felt we owed the public a duty to introduce a process which simplifies customers’ patronage of the policy.
Imokhai, who said the cards were both for private and commercial vehicles, noting that they carry the normal rates of N5,000 and N7,500 respectively on them, hinted that they were readily available for purchase at our branch offices and through the appointed sales agents nationwide.
He explained that the cards which have been ratified for sales and use by the National Insurance Commission (NAICOM) were “technically coded with the necessary security pins in addition to other information which further guide the buyer on the next very simple thing to do right in the comfort of his office, home or wherever such he finds himself upon purchase.”
According to Imokhai, “the process of loading it is the same as the usual GSM recharge card,” stating that “we do all the necessary paper work on behalf of the buyer once we receive the required information of the vehicle particulars through SMS to the line provided on the cards from the customer. It saves time and it is stress-free.”
He further explained that each card comes with its certificate which bears the same security code on the card, therefore, making it easy for the appropriate Police authority or licensing officers to identify the fake and the original insurance certificates.
Mr. Imokhai noted that “where the Police authority or officers at the licensing offices may want to be sure of the status of the certificates, the system provides a care line where they could send a verification request via SMS to and get instant response.”
With this new feat, SA Insurance Plc becomes the first general underwriting firm to introduce a motor insurance scratch card device.
It could be recalled that the company was the first in the insurance sector to demonstrably and successfully provide retail promotion packages to its clients through what it termed “SA Rewarding Motor Rumble.” During the promotion, a lot of its deserving customers were rewarded with different prizes for their loyalty to the brand and its services.
SA Insurance Introduces Motor Insurance Scratch Cards
Comms Week8 Feb 20100 Comments
Standard Alliance Insurance Plc, one of the nation’s frontline underwriting companies, has introduced a scratch card device aimed at tackling fake motor insurance business practices and also to…
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