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Salesforce and Google Expand Partnership, Introduce Gemini to Agentforce

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Salesforce and Google today announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents.

The AI landscape is evolving so quickly that businesses are struggling to keep pace with  innovations like autonomous agents. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider.

Google Cloud is at the forefront of enterprise AI, with millions of developers using its cutting edge Gemini models and AI optimised infrastructure

This expanded partnership lets Salesforce customers build Agentforce agents with Gemini and deploy Salesforce on Google Cloud. It builds on their existing collaboration, which enables seamless data sharing between Google BigQuery and Salesforce via zero copy technology. This gives businesses the AI, data, and trust they need to integrate autonomous agents into their operations.

“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use,” said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer.

“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realise business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labour.”

“Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure,

AI-optimised infrastructure — with minimal friction,” said Thomas Kurian, CEO of Google Cloud.

“Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more.”

“At Wayfair, we’re deeply committed to using data and AI to create exceptional customer experiences,” said Fiona Tan, CTO of Wayfair. “The Salesforce and Google Cloud partnership, particularly the availability of Salesforce on Google Cloud infrastructure and the integration of Agentforce and Gemini, offers powerful new capabilities to personalise interactions and empower our teams to better serve our customers.”

Why it matters:

Agentic AI isn’t just emerging, it’s already here and represents a $2 trillion market opportunity, according to a study from Salesforce. In fact, 84% of CIOs believe AI will be as significant to businesses as the internet. To fully realise this potential, businesses need an agentic strategy with openness, trust, and choice at the centre.

This includes:

● Data: Highly secure and unified access to all your data, no matter where it resides, with a zero-copy architecture and enriched metadata for deeper insights. This breaks down data silos across platforms so customers don’t have to sacrifice choice for an integrated experience, unlike solutions that hoard data access or require users to cobble together disparate solutions.

● AI: Unparalleled choice and flexibility with leading AI models, including predictive, generative, and multi-modal options. This allows businesses to tailor solutions to their specific needs and avoid being locked on a single provider’s AI capabilities.

● Trust: A multi-layered approach to protect your data and infrastructure with encryption, data residency options, and a choice of infrastructure providers. Additionally, robust guardrails, bias detection, explainability, and toxicity controls are built-in to ensure responsible AI development and deployment.

● Actions: Seamless integration of automation, analytics, and applications across platforms to streamline workflows and drive efficiency across the organization. This allows businesses to maximize the impact of AI agents by connecting them to their existing tools and systems, unlike solutions with limited integrations or closed Ecosystems.

Data: Real-Time Responses in Agentforce with Google Search

Agentforce will be able to leverage Grounding with Google Search through Vertex AI, building on the secure data foundation established through the zero copy partnership between Salesforce Data Cloud and Google BigQuery. This integration empowers Agentforce agents with the ability to reference up-to-the-minute data, news, current events, and credible citations, substantially enhancing their contextual awareness and ability to deliver accurate, evidence-backed responses.

For example, in supply chain management and logistics, an Agentforce agent could track shipments and monitor inventory levels in Salesforce Commerce Cloud, and proactively identify potential disruptions using real-time data from Google Search, including weather conditions, port congestion, and geopolitical events. Availability is expected in the coming months.

AI: Unlocking the Power of Choice and Flexibility with Gemini and Agentforce

Businesses need the freedom to choose the best models for their needs rather than be locked into one vendor. In 2025, Google’s Gemini models will also be available for prompt building and reasoning directly within Agentforce.

With Gemini and Agentforce, businesses will benefit from:

● Agents with multi-modal capabilities: Gemini’s native multimodality lets agents “see” and interpret the world, enabling AI to recognize images (like error codes) and detect emotions in voice. Integrating this into Agentforce creates smarter agents that respond to audio, video, and text.

● Expanded contextual understanding and reasoning: Gemini’s 2 million-token context window lets agents retain and reference massive amounts of information, like entire codebases, years of customer interactions, or product documentation.

● Increased speed and efficiency: Google’s Tensor processing Units (TPUs), combined with advanced techniques like those used in Google’s NotebookLM, enable Gemini to process and understand information with exceptional speed and efficiency, delivering real-time responses even for complex queries. This translates to faster response times and reduced operational costs.

For example, an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then help the insurance provider deliver better customer experiences by processing all these inputs, assessing the claim’s validity, and even using text-to-speech to contact the customer with a resolution, streamlining the traditionally lengthy claims process. Availability is expected this year.

Trust: Salesforce Platform deployed on Google Cloud

Customers will be able to leverage Salesforce’s unified platform (Agentforce, Data Cloud, Customer 360) on Google Cloud’s highly secure, AI-optimized infrastructure, benefiting from

features like dynamic grounding, zero data retention, and toxicity detection provided by the Einstein Trust Layer.

Once Salesforce products are available on Google Cloud, customers will also have the ability to procure Salesforce offerings through the Google Cloud Marketplace, opening up new

possibilities for global businesses to optimize their investments across Salesforce and Google Cloud and benefitting thousands of existing joint customers.

Action: Enhanced Employee Productivity and Customer Service with AI-Powered

Integrations

Millions use Salesforce and Google Cloud daily. This partnership prioritizes choice and flexibility, enabling seamless cross-platform work. New and deeper connections between platforms like Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite, as well as Slack and Google Workspace, will empower AI agents and service representatives with unified data access, streamlined workflows, and advanced AI capabilities, regardless of platform.

Salesforce and Google Cloud are deeply integrating their customer service platforms – Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite – to create a

seamless and intelligent support experience.

Expected later this year, this unified approach empowers AI agents in Service Cloud with:

● Real-time Voice Translation and Sentiment Analysis: Google Cloud AI in Service Cloud will enable real-time voice translation breaking down language barriers. New agent assist features within the Service Cloud desktop will analyse tone of voice and audio cues for deeper customer sentiment understanding.

● Agent-to-Agent Intelligent Handoffs: Across all channels, virtual agents built on Google Conversational Agents will be able to seamlessly connect with Agentforce in Service Cloud for more efficient management of multi-step, customer interactions. Salesforce and Google Cloud are also exploring deeper integrations between Slack and Google Workspace, boosting productivity and creating a more cohesive digital workspace for teams and organisations. The companies are currently exploring use cases such as:

● The ability for users to leverage enterprise search in Slack to access and act on files in Google Drive.

● The ability to more easily share information between Gmail and Slack, enhancing communication and knowledge sharing.

The result is a more connected and productive work environment, where businesses can choose the best tools for their needs from employee productivity to customer service while

benefiting from a seamless and intelligent workflow across platforms.

Expanding Partnership Capabilities and Integrations

This partnership goes beyond core product integrations to deliver a more connected and intelligent data foundation for businesses. This is just the beginning; Salesforce and Google

Cloud are committed to ongoing innovation and deeper collaboration to empower businesses with even more powerful solutions. Expected availability throughout 2025.

● Deeper integrations across Data Cloud, BigQuery, and Cortex Framework will make it easier than ever for customers to securely ground their AI agents in all of their enterprise data.

● New native Tableau, Looker, and BigQuery integration will allow customers to manage and visualise business data across all platforms in one single UI with standardized business logic and data definitions.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

DSO: STBMAN Accuses NBC of Contempt, Seeks Presidential Intervention

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Association of Set-Top Box Manufacturers of Nigeria (STBMAN) has accused the National Broadcasting Commission (NBC) of sidelining indigenous manufacturers and flouting a subsisting court order in its push to launch a new satellite-driven Digital Switch Over (DSO) scheme, tagged ‘The Big Picture’.

DSO: STBMAN Accuses NBC of Contempt, Seeks Presidential Intervention

Charles Ebuebu, director-general, NBC

The group is calling on President Bola Tinubu to urgently intervene.

STBMAN, in a statement issued by Sir Godfrey Ohuabunwa, its chairman, described the NBC’s approach as “incoherent and unfair”, alleging a consistent pattern of disregard for existing agreements and stakeholders.

“It is becoming routine for the Commission to embark on a course without the slightest consideration to agreements and for key stakeholders in the DSO ecosystem,” the group stated.

The manufacturers expressed concern over NBC’s plan to import five million hybrid set-top boxes from China, despite a presidential executive order promoting local content in procurement.

They argue this move contradicts the “Nigeria First Policy” and undermines years of local investment.

“NBC should therefore be a promoter of economic activities and not a destroyer of ideas and investments,” STBMAN said, highlighting that its members still hold unsold boxes manufactured to NBC’s original specifications.

READ THE FULL STATEMENT BELOW:

PRESS RELEASE BY THE ASSOCIATION OF SET TOP BOX MANUFACTURERS OF NIGERIA, ON THE JOINT PRESS RELEASE BY THE DIRECTORS GENERAL OF THE NATIONAL BROADCASTING COMMISSION (NBC) AND NIGCOMSAT ON THE UNVEILING OF SATELLITE DRIVEN DIGITAL SWITCH OVER (DSO) TAGGED ‘‘THE BIG PICTURE’’.

The Association of Set Top Box Manufacturers of Nigeria (STBMAN)is once again compelled to issue a statement on the very incoherent and unfair practices being pursued by the National Broadcasting Commission (NBC)in its implementation of the FGN’s policy on the migration from analogue to digital broadcasting. Regrettably, it is becoming routine for the Commission to embark on a course without the slightest consideration to agreements and for key stakeholders in the DSO ecosystem.

The public is invited to note that STBMAN is a body of technology driven businesses and is not averse to the introduction and use of new technologies.

Similarly, it should be noted that the Association is not alluding to any inference that it should be the ultimate determiner of how the project is implanted.

For any keen follower of the DSO since its conception by the DigiTeam, it is not far- fetched to recall its decision on the adoption of the Digital Terrestrial Television (DTT) option as against the DTH on grounds of the cost that will be difficult to bear by the larger part of the TV viewing population.

Secondly, as at today the Federal Government of Nigeria has spent close to over N60Billion on DSO program, excluding Millions of Dollars spent by Broadcast Signal Distributors, local DTT factories and other stakeholders who have deployed DTT Infrastructure. This is not minding the over 10 million Poor Television Households that will be impacted by mindless action of hybrid box.

As we are not averse to any change of any government policy, it is on record that STBMAN at various times have encouraged NBC to partner with NIGCOMSAT to provide the necessary signal transmission/ coverage to ameliorate the heavy cost that was being paid to foreign satellite distribution/ carriers but the NBC outrightly refused to consider this.

It is heart-warming to note finally that NIGCOMSAT is now the latest and best to provide signal coverage.

Curiously, the Press Release stated that local manufacturers would be engaged to produce hybrid compliant reception devices yearly, yet there has been no form of engagement with the 13 licensed STB manufacturers who have committed huge financial cost in the manufacture of DTT boxes specifically ordered and made to specifications provided by the NBC/ Digiteam.

It is imperative for the public to note that the STB manufacturers have toiled and sacrificed for the success of the DSO but at each turn, there appears to be deliberate and calculated move to scuttle their efforts and investments.

For almost 10 years, members of STBMAN have been left with scores of boxes in their warehouses without being able to sell because of NBC’s inability to deliver on its obligations and contractual agreements.

The least that any well-meaning governmental body that cares for the growth of its economy should have done, would have been an engagement with the existing licensed manufacturers to work out an acceptable arrangement, considering the financial investments as well as the changes in technology that have become necessary to undertake.

The public is invited to note further that it was on grounds of this and NBC’s attempt to undermine the agreement and the exclusivity granted the pioneer manufacturers that the Association took out a Writ of Summons in Suit No: FCT/HC/GAR/CV/442/2024 to protect its interest by seeking Court intervention to stop any attempt at licensing new manufacturers of STBs. It is *instructive to emphasis here that on the 11th day of September 2024, the High Court of the Federal Capital Territory, sitting in Abuja made interim orders restraining NBC from taking any further step in relation to the reliefs being sought by the Claimants.

Notwithstanding the fact that NBC is not only seized of the pendency of the case/ action but has joined issues with the Claimants, it has chosen the path of contempt to short circuit the ends of justice.

An order of court, whether valid or not must be obeyed if it is subsisting by all no matter how lowly or lightly placed in society until it is set aside. This is what the rule of law is all about.

As if NBC is running a different Government, in the press release, they intend to import 5,000,000 Hybrid/DTH Set Top Boxes from China, in total disregard of the Presidential Executive Order “The Nigeria First Policy’ which makes it mandatory, that Nigeria comes first in all procurement processes.

No foreign goods or devices that are already produced locally will be procured without a clear justified reason. Accordingly, the policy reflects the vision of President Ahmed Tinubu GCFR in industrializing Nigeria, shielding the economy from global shocks and building sustainable local capacity. NBC should therefore be a promoter of economic activities and not a destroyer of ideas and investments.

In the light of the foregoing, we call on Mr. President, Alh. Bola A. Tinubu GCFR to urgently wage in and stop this rather dangerous trend sought to be perpetrated by the NBC leadership and its advisers.

Thank you.

For: ASSOCIATION OF LICENCED SET TOP BOX MANUFACTURERS OF NIGERIA. (STBMAN)

 

SIR GODFREY N. OHUABUNWA

CHAIRMAN

 

 

 


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Jumia Marks 13 Years of E-Commerce Innovation and Impact in Nigeria

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Jumia, Africa’s e-commerce platform, is celebrating 13 years of transforming the way Nigerians shop. Since its launch in 2012, Jumia has evolved into more than just an online shopping destination. It has become a catalyst for economic growth, digital inclusion, and everyday convenience for millions of Nigerians.

From small business owners and rural consumers, Jumia has played a key role in shaping a more inclusive digital marketplace. Over the past decade, the platform has helped hundreds of local and international brands reach customers across the country, while also supporting thousands of sellers with tools, training, and access to logistics and digital payments.

To commemorate this milestone, Jumia is launching the 2025 Anniversary Campaign under the theme “Enjoyment Overload”, running from June 2 to June 22. While the campaign will feature attractive deals from Nivea, Xiaomi, Itel, Diageo, Ecoflow, Skyrun, Oraimo, Adidas, Reebok, Unilever, Reckitt, and more, it also reflects a deeper celebration of the brand’s enduring impact.

“We are proud of the journey so far, not just in terms of business growth, but in the real-life stories of empowerment and access that Jumia has made possible. With this anniversary campaign, we’re pulling out all the stops to create a celebration that rewards loyalty, excites new users, and showcases the very best of what e-commerce can offer.

This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us every step of the way,” said Sunil Natraj, CEO, Jumia Nigeria.

“Beiersdorf Nigeria owner of Nivea Brand, is proud to partner with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration. This three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide.

“NIVEA will highlight key innovations, including our new NIVEA SUNSCREEN – UV Face, re-launched Deep Maxx Tech Body Lotion, and Radiant & Beauty Even Glow, specially designed to meet the unique skincare needs of African skin.

“Through this partnership, we’re bringing trusted skincare solutions to more Nigerians, with exclusive discounts and a 4.5 million Naira grand prize for the top shoppers,” said Dele Adeyole, Country Manager, Beiersdorf Nivea Consumer Product Limited.

Shoppers can look forward to daily flash deals, brand days, games, treasure hunt, and exciting giveaways from Jumia and partner brands.

As Nigeria’s digital economy continues to evolve, Jumia remains committed to simplifying daily life through technology, innovation, and a customer-first approach.


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Report Shows AI Curiosity Among Children more than Doubled in 2025

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Kaspersky has released its annual report on children’s digital interests, with the analysis covering the period from May 2024 to April 2025. It reveals a growing fascination with artificial intelligence (AI) powered chatbots, the viral rise of Italian brainrot memes like “tralalero tralala”, and growing attention to Sprunki — a rhythm-based game combining music and motion. YouTube remains the most popular app among children globally, while WhatsApp overtook TikTok for second place.

In today’s interconnected world, children are engaging with digital technology more than ever before. Recent studies indicate that 8-10-year-old children spend an average of six hours daily on screens, while preteens (ages 11–14) average about nine hours per day.

With such a significant portion of their lives unfolding online, it becomes especially important for parents to understand what captures their children’s attention in the digital space — what they search for, what platforms they use, and which trends influence their interests and behaviour.

Every year, new digital trends shape the way children explore the world. In this year’s report, Kaspersky found a surge of interest in AI tools. While no AI apps appeared in the Top 20 most-used applications in 2023-2024 time period, “Character.AI” has now entered the list, showing that children are not only curious about AI but are actively integrating it into their digital lives.

More than 7.5% of all search queries were about AI chatbots, led by well-known names like ChatGPT, Gemini, and especially Character.AI — a platform that lets users create or interact with bots mimicking fictional or real characters. This marks a sharp rise from last year: in the 2023–2024 report, AI-related queries made up just 3.19% of all searches, increasing more than twice this year.

However, not all chatbot interactions are risk-free. Some bots may expose children to emotionally intense content, misinformation or age-inappropriate themes, especially when created or customised by other users.

Since these platforms often rely on user-generated content and may lack strict moderation, it’s crucial to talk openly with children about how they use AI tools — and to set up apps for digital parenting, such as Kaspersky Safe Kids, that help families stay aware, involved and protected.

In Nigeria, the top 5 of the most popular Android apps were WhatsApp (28,42% – the amount of time spent on the platform), YouTube (17,41%), Chrome (11,29%), Snapchat (10,33%) and Free Fire (5,16%).

While memes made up a small portion of searches this year, they still reveal another layer of children’s digital culture. Many of the most popular memes fell into what’s called “brainrot” — a kind of absurd, deliberately chaotic humour that spreads through short videos.

Among the most searched were the Italian phrase “tralalero tralala” and a meme track called “tung tung tung sahur”. These phrases may sound random to adults, but for many children, they represent shared jokes that move quickly from platform to platform.

Among the newcomers that caught analysts’ attention was Sprunki — a rhythm-based browser game that blends music and visual interaction. Players must hit beats in sync with fast-paced audio, making the experience both immersive and physically engaging.

Its bright, cartoonish design and addictive gameplay have made it increasingly popular with younger audiences. This is reflected not only in Google searches but also on YouTube, where Sprunki entered the top five most searched gaming topics, standing alongside long-time favourites like Brawl Stars and Roblox.

At the same time, more familiar habits remain strong. The most common online activity among children  was searching on Google for streaming platforms — almost 18% of all queries were related to watching videos. Unsurprisingly, YouTube remains the clear favourite Android app, growing from 28.13% to 29.77% over the past year.

WhatsApp rose to second place with 14.72%, overtaking TikTok (12.76%), while Snapchat and Facebook continued to decline. This shift may reflect evolving communication habits — children are using chat apps more frequently to share links, memes and short videos with friends.

Video content and games also remained popular topics in children’s search behaviour. Platforms like Netflix, Twitch and Disney+ held strong — a trend that also echoed findings from Kaspersky’s recent streaming report, which highlighted how entertainment platforms often become targets for cybercriminals. At the same time, in the gaming world, children continued to favour Roblox, Minecraft and increasingly, the browser-based portal Poki — a portal offering hundreds of free games, often simple, fast-paced and instantly accessible in a browser.

“This year’s trends show just how fast children’s digital culture is evolving — one day they’re chatting with AI bots, the next they’re all humming an Italian meme song you’ve never heard of. But behind every trend is a chance for connection.

“When parents take time to understand what their children are watching, playing or searching for, it opens the door to meaningful conversations — and helps build safer, more trusting digital habits. Apps for digital parenting can be a helpful tool in this journey — not only to protect, but to stay involved,” comments Anna Larkina, privacy expert at Kaspersky.

To keep children safe from online threats, Kaspersky recommends the following:

  • Maintain open communication with children about potential online risks and establish clear guidelines to ensure their safety.
  • Secure gaming experiences by installing a trusted security solution, such as Kaspersky Premium, to prevent malicious file downloads.
  • Stay informed about emerging threats and actively monitor children’s online activities in order to create a safer digital environment.
  • Introduce children to cybersecurity basics using educational tools like the Kaspersky Cybersecurity Alphabet — a free downloadable book that explains key concepts, cyber hygiene rules, and how to avoid fraud.

      . Use digital parenting apps like Kaspersky Safe Kids to protect children both online and offline, manage screen time, block inappropriate content, and track their location for greater peace of mind.

 


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