Samsung Commences ‘Digital Humanism’

Samsung Electronics is embarking on a broad campaign to elevate the emotional resonance and “human touch” delivered by its digital products.
Boo-Yoon, president of Visual Display at Samsung Electronics, said that Samsung’s strategy is to elevate its commitment to creating products that enable sharing of personal experience and expression of personal style, under the banner ‘Digital Humanism’- a companywide program to imbue digital media with greater emotional relevance.
“Digital Humanism’ is the new lead in our industry. Technology is efficient and convenient, but it doesn’t sufficiently convey human emotion and warmth. For digital products to be loved by consumers, they must inspire the human heart,” commented Yoon.
Yoon identified five elements of Samsung’s “Digital Humanism” campaign which includes Essence, Engagement, Expression, Experience and Eco. Moving in to the new era of ‘Digital Humanism’, Samsung’s products will be strengthened, network able and eco-friendly to deliver at the highest levels of performance expectation and enable the consumer to share content, messages and their daily experiences with others. Consumers will have a greater choice in color and design, to better reflect personality and environment.