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Samsung, iPhone & Huawei lead Worldwide Smartphone Shipment Market

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International Data Corporation (IDC’s) Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9% decline when compared to the 344.4 million units shipped in the first quarter of 2017.

 

The China market was the biggest driver of this decline with shipment volumes dipping below 100 million in the quarter, which hasn’t happened since the third quarter of 2013.

 

Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers, said “Globally, as well as in China, a key bellwether, smartphone consumers are trading up to more premium devices, but there are no longer as many new smartphone converts, resulting in shipments dropping,”

 

“When we look at it from a dollar value perspective, the smartphone market is still climbing and will continue to grow over the years to come as consumers are increasingly reliant on these devices for the bulk of their computing needs.”

 

Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker said, “Despite new flagships from the likes of Samsung and Huawei, along with the first full quarter of iPhone X shipments, consumers looked unwilling to shell out big money for the latest and greatest devices on the market,”

 

“The abundance of ultra-high-end flagships with big price tags released over the past 12-18 months has most likely halted the upgrade cycle in the near term.

 

“It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device.

 

“Looking forward, more affordable premium devices might be the solution the market needs in the second half of the year to drive shipments back in a positive direction.”

 

Smartphone Company Highlights shows that Samsung remained the leader in the worldwide smartphone market grabbing 23.4% share despite experiencing a 2.4% decline from Q1 2017.

 

The new S9 and S9+ led the way as the new flagships launched a quarter early for the Korean giant compared to last year’s S8/S8+.

 

Although the new flagships shipped late in the quarter, brisk initial sales of the new devices kept the overall yearly decline at a minimum as the bulk of the positive impact is expected to arrive in Q2 2018.

 

Despite the late launch, the high-priced devices should significantly boost average selling prices (ASPs) in the quarter for Samsung.

 

Outside of the new flagships, the A series and J series continued to drive most of the key volume in both developed and emerging markets.

 

Apple’s first quarter saw the iPhone maker move 52.2 million iPhones representing a modest 2.8% year-over-year increase from the 50.8 million units shipped last year.

 

Despite rumors of an underperforming iPhone X in the quarter, Apple stated that the iPhone X was the most popular model each week in the March quarter.

 

The success of the more expensive iPhone X combined with healthy sales of the iPhone 8 and 8 Plus helped grow ASPs 11.1% to $728, up from $655 last year.

 

Rumors of three new bezel-less iPhones arriving this September are expected to bring new features such as a larger AMOLED display model, a more affordable mid-tier model, and increased performance and imaging capabilities across the board.

 

Huawei climbed to a new market share high of 11.8% even as it remained in third overall.

 

Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in international markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year.

 

While it’s high-end smartphones are popular in China, the bulk of its shipments are of the more affordable class of smartphones, and it also introduced a few new models in the low-end and mid-range segments.

 

 

Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy.

 

In these markets, the Lite versions continue to be the company’s bestselling devices, but the P10 and the Mate 10 range are in a much better position compared to predecessors P9 and Mate 9.

 

The share of the midrange and ultra-high-end devices improved substantially year over year.

 

Huawei is in a strong position to compete at the higher end of the smartphone arena with the opportunity to grow its share in Europe.

 

Huawei also reintroduced its Honor brand in a couple of markets in Southeast Asia, where the high-end P series and Mate series are less popular.

 

Xiaomi’s strong performance has no doubt been due to its strong growth outside of China with 1Q18 the first quarter that less than half of its shipments were domestic, a transition that very few Chinese companies have reached.

 

Xiaomi continues its retail expansion in India and Southeast Asia; however online channels remain the key contributor in India, its second largest market.

 

Its low-end Redmi 5A made up almost two-fifths of its volume in India.

 

In its commitment to the “Make in India” campaign, Xiaomi also recently announced PCB assembly in India, becoming the second vendor after Samsung to do so.

 

OPPO held the fifth position with its year-over-year decline of 7.5% more a result of the China slowdown than of its performance overseas, as both share and shipment volumes abroad increased in the first quarter.

 

OPPO has also pruned some of its retail partnerships to focus on those with higher contribution to sales.

 

To counter Xiaomi’s strong growth in the India market, OPPO has also shifted some focus to online channels where it had been solely focused on offline channels in the past.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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9Mobile Blames Network Outage on Data Center Fire in Lagos

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9Mobile, mobile network operator, has blamed a network outage this week on a fire incident at its main data center in Lagos.

9Mobile Blames Network Outage on Data Center Fire in Lagos

The fire is said to have happened on Tuesday night (December 17), leading to network issues for 9Mobile’s customers until Thursday.

9Mobile said it had experienced multiple fiber cuts which had led to some of the disruption.

Its customers have taken to social media to complain about a lack of voice and data services.

9Mobile is estimated to have more than 11 million mobile subscribers.

The latest outage follows a six-day outage that impacted the carrier in July.

“9Mobile sincerely apologizes for the recent service outages experienced by our valued customers which have affected our ability to provide voice, data, and internet services. We understand the frustration these disruptions have caused and deeply regret the inconvenience,” said 9Mobile in a statement.

“Our technical team has identified the root causes of the outages including a fire incident at our main data center in Lagos last night which severely impacted services, especially in the Lagos and South-West.  We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.”

The cause of the fire was not revealed by the carrier.

Acknowledging the fiber cuts, 9Mobile explained that prior to the fire, a fiber cut on the backbone links in Lagos led to a total data outage across the country. Other vandalism incidents in Lagos and Abuja led to a total service outage in the southwest and a data service outage in the north of the country.


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Sytemap Announces 50% Discount on Verified Lands for Women, March 8–14, 2025

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Sytemap, a trusted leader in land acquisition and technology solutions, is thrilled to announce a groundbreaking initiative designed to empower women through affordable and secure land ownership.

From March 8 to March 14, 2025, women—including professionals in Africa and the diaspora—will enjoy an exclusive 50% discount on plots from verified estate developers through the Sytemap platform.

This initiative, themed “Her Land, Her Future,” underscores Sytemap’s commitment to breaking cultural and economic barriers that have historically sidelined women from property ownership. Partnering with over 30 reputable estate developers, Sytemap is creating unprecedented opportunities for women to invest in land with confidence.

For decades, women in Nigeria and across Africa have faced significant hurdles in land acquisition, including high costs, fear of fraud, and societal biases. In fact, studies show that 65% of victims of land scams in Nigeria are women.

Sytemap’s CEO, Nnamdi Uba, stated, “Women have long been marginalized in land ownership, a critical path to building wealth and security. Our mission is not only to make land ownership accessible but to eliminate the fears and uncertainties that hold women back.”

With this initiative, Sytemap leverages its reputation for transparency and cutting-edge technology to offer a simple, scam-free, and empowering process for land purchase.

The campaign is designed to resonate with young professionals, particularly women with good-paying jobs who are ready to invest in their future. For women in the diaspora, the initiative offers tailored support, including seamless international payment options and an innovative plot-monitoring app that allows buyers to manage their investments from anywhere in the world.

Key Features Include:

50% Discount: Available only during the trade fair window (March 8–14, 2025).

Verified Estates: Secure locations vetted by Sytemap and trusted developers.

Flexible Payment Plans: Options to spread payments over several months to ease financial stress.

Digital Monitoring: A dedicated app to track land purchases and allocation progress.

Guaranteed Transparency: Every outright payment comes with instant, verifiable certificate allocation, with land documents delivered within three weeks.

This initiative will launch during the “Sytemap Land Trade Fair 1.0,” an event bringing together key stakeholders, women’s organizations, and influencers to celebrate this transformative moment. Women in the diaspora are encouraged to participate and take advantage of this life-changing opportunity.

Imagine a future where women are equal stakeholders in property ownership, shaping communities and securing generational wealth.

Sytemap invites women across Africa and the diaspora to claim their space and rewrite the narrative of land ownership.

For more details and to reserve your plot, visit https://sytemap.com/women.


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Konga to Launch Africa’s First AI-Powered Hit Music & Commerce Radio Station

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Konga, a leading composite e-commerce group, is poised to transform the Nigerian media and commerce landscape with the upcoming launch of its AI-powered FM radio station in Lagos.

The groundbreaking initiative, set to debut in January 2025, will mark Africa’s first Hit Music & Commerce Station, blending Technology, Entertainment, Commerce and more to drive impactful connections across the continent and the world.

A reliable source reveals that the station – KongaFM will be a pioneering platform to empower brands, distributors, and original equipment manufacturers (OEMs) to connect with untapped markets, revolutionizing commerce in real time. While offering businesses a new avenue for product visibility and market penetration, the station promises to deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities. It will be a completely new experience for Nigerians.

Equipped with state-of-the-art broadcasting technology and staffed by a dynamic new blend of seasoned professionals and youthful talent, the station will begin test transmissions in the second week of January 2025.

Konga’s latest media venture comes as part of its broader strategy to disrupt conventional marketing communications and amplify consumer engagement across sectors, including FMCG, electronics, and digital solutions.

The move is expected to send ripples across Nigeria’s FX market, potentially influencing the pricing and availability of key goods and commodities. This aligns with Konga’s history of innovation in the e-commerce sector.

This initiative will also complement Konga’s existing TV arm and other media services, positioning the brand as a dominant force in Marketing Communications. Together, these platforms will create synergies that set new benchmarks for how entertainment and commerce converge in Africa while streaming globally.

When asked for further details, Prince Nnamdi Ekeh, CEO of Konga Group, remained tight-lipped, stating that “full details and official announcements will be made in January 2025.”

The anticipation around this launch continues to grow as industry experts and media enthusiasts eagerly await what is already being hailed as the next major evolution in Africa’s media and commerce space.


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