Samsung Out with Ultra-Low-Cost Smart Dual-SIM Phone

Samsung introduces has taken the wrapper off  its new Chief Hero E 1500 dual-SIM phone, an ultra-low cost solution designed to cater for the needs of cost-conscious mobile phone users.

Introduced into the Nigerian market yesterday, the dual-SIM phone is for consumers seeking mobile devices from which they can derive optimum value.

 The Samsung Chief Hero E 1500 supports GPRS dual band technology and has a 1000mAh battery that provides users with 11 hours of talk time and 550 hours of standby time.

The JAVA-enabled device also features a 1.8” TFT screen, MP3, and FM radio, to deliver the ultimate communication experience to users.

Mr. Abiodun Odejayi, head of Marketing (Hand Held Products), Samsung Electronics West Africa, reiterated the company’s commitment to providing mobile phones that suit the unique needs and resources of individuals in Nigeria and indeed, the whole of Africa.

 “Mobile handsets are rapidly becoming the centre of our lives, even as more and more users desire access to content and to enjoy more features and activities such as gaming, video and music anytime, anywhere, via their devices, “said Odejayi .

He said “at Samsung, we understand that consumer habits and consumption patterns are changing, thus, we strive to smarten up mobile phones and bring smartphone-like experiences to feature phone users. The Chief Hero E 1500 is not only designed to provide the best mobile internet experience at a very competitive price, but it also brings together rich messaging and multimedia features. As such, the Samsung Chief Hero mobile phone is a smart dual-SIM phone that is targeted at the Nigerian market,”

Other features of the Samsung Chief Hero E 1500 include access to Internet content, and social network services, such as Facebook, Twitter, and Yahoo. Together with its preloaded Eskimi Link and embedded rich multimedia application support, the device also possesses multilingual features that enable users send text messages and multimedia messages in Nigerian languages, (we would rather not mention the languages)

On his part, Olumide Ojo, Samsung’s head of Sales, (Hand-held Products), highlighted the Samsung Chief Hero E 1500’s durability and “Always On” dual-SIM capability as two major unique selling points of the device. 

“Whether users want to take advantage of different pricing plans from two network operators, or want to keep their business and personal calls separate, the Samsung Chief Hero E 1500’s “Always On” smart dual-SIM feature provides the convenience of two cell phones with one-mobile solution. Also, there is a perception that low-cost mobile phones are not reliable. Samsung is proud to say that our Chief Hero is not only cost-effective and reliable, but it is also ultra-durable, and with its great battery life, Nigerian local language support and 24-month warranty, the Samsung Chief Hero is certainly designed with the African consumer in mind,” said Ojo

From its inception as a small export business, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration.

Today Samsung’s innovative and top quality products and processes are recognized all over the world. The company has continued to expand its product lines and reach, following its mission of making life better for consumers all over world.