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Samsung Retail Footprint in Nigeria Expands With 75th Brand Store

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(L-r): Mrs. Oluwaremilekun Ogunsan, consumer electronics brand shop manager, Brovo Kim, managing director, both of Samsung Electronics West Africa, Managing Director, Hassan Mehdi, MGS Limited, , Koye Sowemimo, head, Corporate and Consumer Electronics Marketing, Samsung Electronics West Africa and Puneet Malhotra,, chief strategy officer, MStore, at the official opening of Samsung’s Brand Shops in Abuja, recently.
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To make leading-edge, world-class consumer electronics and home appliances accessible to more Nigerians, Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja.

Dubbed Samsung Experience Stores, the retail outlets provide consumers with an exciting platform to interact with Samsung’s full range of audio visual solutions and extensive range of premium household appliances in one easily-accessible location.

Besides creating more locations where consumers can experience firsthand Samsung’s extensive product ecosystem, consumers are also assured of personalised service from trained sales consultants.

The Abuja brand shops are the latest in the series of experience stores being rolled out all over Nigeria, bringing the total number of such retail outlets in the country to 75, with 12 centres in Abuja alone.

Mr. Brovo Kim‎, managing director of Samsung Electronics West Africa, described the move as a confirmation of Samsung’s strategic effort to make connected lifestyle products and solutions more accessible, and to offer the most consumer-centric engagement in a retail environment.

“Our vision at Samsung is to improve lives through our products. Nigeria is a very important market with high potential and it is very rewarding to know that people here support our business. Our ongoing expansion drive in the country demonstrates our commitment to delivering excellent products and services to our consumers.

“We see bright prospects for Nigeria’s future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. We believe that this is the right time to expand our footprint across the retail space,” he said.

Kim added that Samsung is focusing on adding more retail hubs to the company’s existing experience stores nationwide to create more convenient shopping experience for consumers.

Prominent on display at the stores are Samsung’s new curved and ultra-high-definition televisions; the company’s latest range of side-by-side refrigerators incorporating Space Max technology, which ensures that the products have thinner walls to provide more capacity on the inside while maintaining the same external size; a new Smart digital inverter air conditioner series with a striking triangle body design.

Others include a new line-up of premium appliances for the at-home chef, comprising modern appliances that incorporate insight from some of the world’s top professional chefs, among others.

In addition, customer service requirements will be simplified in-store by the company’s highly trained technical representatives.

On his part, Mr. Sunil Kumar‎, the company’s Director of Consumer Electronics, described the opening of the new stores as a testament to the growing strength of Samsung as a brand in Nigeria and the customer loyalty that the company has built over the years.

“At Samsung, our retail strategy is influenced by our broader consumer-focused approach on providing compelling products and experiences that address consumer needs. We don’t just deliver innovative technology but rather design beautiful products which are smart, easy to use and eco-friendly. We remain committed to maintaining our market leadership by expanding our retail footprint and also providing unprecedented levels of service and education on all of our products,” he said.

He urged Nigerians to visit the company’s brand stores and discover for themselves how Samsung combines simple and elegant design with enhanced user experience.

Also speaking at the launch, Mrs. Oluwaremilekun Ogunsan, Samsung’s Consumer Electronics Brand Shop Manager, said the Samsung Experience Store was developed primarily for Nigerians to explore and interact with products in Samsung’s premium portfolio.

“The idea behind the Experience Store is to change a dull, retail shopping trip into an interactive, cheerful experience. It allows our consumers to discover what our products can do, and how they can derive optimal value from them to enrich their lives. Our customers in Abuja and indeed the whole of Nigeria now have an ideal location to experience Samsung’s premium consumer electronics range at their leisure,” she explained.

Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.

Through relentless innovation and discovery, the company is transforming the worlds of televisions, home appliances, LTE systems, smartphones, personal computers, printers, cameras, semiconductors and LED solutions. The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.

 

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NOA Uncovers Fraud by Banks, Universities in Students Loan Scheme

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National Orientation Agency (NOA) has revealed that an investigation by its Community Orientation and Mobilisation Officers (COMO) uncovered unethical practices by some tertiary institutions, in collaboration with certain banks, that are depriving students of their rightful access to the Federal Government Student Loan Fund.

NOA Uncovers Fraud by Banks, Universities in Students Loan Scheme

Paul Odenyi, deputy director of Communications and Media, in a statement Sunday, disclosed that several universities and financial institutions have been found engaging in fraudulent activities that prevent students from receiving the loans allocated to them.

Mallam Lanre Issa-Onilu, director general, NOA, shared these troubling findings following a high-level meeting with Mr. Akintunde Sawyerr, managing director, Nigeria Education Loan Fund (NELFUND),  over the weekend.

According to NOA, preliminary reports led to an urgent intervention from NELFUND after it was discovered that some university officials had deliberately withheld critical details about student loan disbursements.

Further feedback from NOA confirmed that certain institutions, in collusion with banks, have intentionally delayed payments to approved applicants for dubious financial gain.

Additionally, some universities do not acknowledge the disbursements made by NELFUND to students.

Sawyerr confirmed that certain institutions have withheld information about loan payments issued in students’ names while still demanding tuition fees from them.

He warned that NELFUND is ready to take legal action against institutions found guilty of engaging in fraudulent practices.

He stated, “Recent findings by NELFUND have shown that some institutions have received student loan disbursements directly into their accounts yet neglect to inform the affected students or record the payments in their financial records, leading to unnecessary confusion.

“Withholding critical financial information from students is not only unethical but also a breach of the principles on which NELFUND was founded.

“We are prepared to take legal action against any institution engaged in such deceptive practices.”

The investigation revealed that in some instances, universities continued to demand full tuition payments from students, despite having already received the loan funds intended to cover those fees.

According to the NOA, this constitutes a gross violation of student rights and a betrayal of public trust.

Issa-Onilu, therefore, issued a strong warning to the institutions and collaborating financial institutions, demanding an immediate end to these actions.

He also directed all NOA state directorates to intensify feedback collection from students nationwide to aid the Federal Government in identifying and penalising the erring parties.

The NOA emphasised its commitment to transparency, accountability, and ensuring that students benefit fully from the government’s intervention in education financing.

The statement added that the investigation remains ongoing, and further actions are expected in the coming weeks.


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Nigeria Records $6.83Bn Balance of Payments Surplus in 2024 Amid Economic Reforms

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Central Bank of Nigeria (CBN) has announced a remarkable $6.83 billion balance of payments surplus for 2024, marking a decisive turnaround from deficits of $3.34 billion in 2023 and $3.32 billion in 2022.

This achievement reflects the impact of sweeping macroeconomic reforms, stronger trade dynamics, and renewed investor confidence in the nation’s economic direction.

Speaking at the 36th Enugu International Trade Fair, Acting Director of Corporate Communications, Mrs. Hakama Sidi Ali, highlighted the CBN’s commitment to addressing economic challenges and fostering productivity, particularly for SMEs.

She emphasized the importance of robust financial systems, foreign exchange stability, and collaboration between monetary and fiscal authorities in achieving industrial development and global recognition.

The President of the Enugu Chamber of Commerce, Sir Odeiga Jideonwo, commended the CBN’s efforts but expressed concerns over the recent hike in interest rates, cautioning that it could hinder access to credit for businesses.

This surplus signals a positive trajectory for Nigeria’s economy, benefiting investors, businesses, and citizens alike.


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Senate Committee Partners with Kuda Bank to Tackle Compliance Crisis as Nigeria Loses ₦3.4 Trillion

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Over ₦3.4 trillion in financial infractions were uncovered across federal Ministries, Departments, and Agencies (MDAs) in 2021, according to the Auditor General’s report — a staggering figure that highlights Nigeria’s deepening compliance crisis and the urgent need for stronger oversight in public institutions.

In response, the Senate Committee on Legislative Compliance is hosting a high-level workshop to address the root causes of weak oversight and institutional gaps. The two-day event, with the theme ‘Consolidating Strategies for Strengthening Legislative Compliance by MDAs’, will take place on April 15 and 16, 2025 at NAF Suites, Abuja, bringing together lawmakers, regulators, and over two hundred representatives from federal MDAs.

Kuda Microfinance Bank is co-sponsoring the workshop as part of its commitment to supporting responsible innovation, governance, and regulatory alignment in Nigeria’s financial ecosystem.

Rasaq Kadri, Kuda’s Head of Compliance, will deliver a keynote address on the second day of the event, highlighting the efforts of Nigeria’s fintechs to promote inclusion and financial literacy without compromising on compliance best practices.

“When public funds go unaccounted for, it doesn’t just damage government credibility, it affects the entire financial ecosystem, including fintechs,” said Kadri. “We can’t build trust-driven products in a trust-deficient environment. Every time compliance is treated as a box-ticking exercise, we miss the chance to build something that lasts. Fintechs have the tools and perspective to support better governance, but more importantly, we have a responsibility to be part of the solution.”

As a sponsor, Kuda will take the workshop to engage directly with key stakeholders in Nigeria’s regulatory and public service ecosystem.

Plenary sessions will be chaired by the Honourable Attorney General of the Federation, Lateef Fagbemi SAN, and the Honourable Minister of Finance, Wale Edun. Conversations will focus on closing compliance gaps, strengthening institutional transparency, and promoting cross-sector collaboration.

The Senate Committee on Legislative Compliance Workshop is a unique platform for dialogue, knowledge-sharing, and collaborative action.


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