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Samsung Retail Footprint in Nigeria Expands With 75th Brand Store

To make leading-edge, world-class consumer electronics and home appliances accessible to more Nigerians, Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja.
Dubbed Samsung Experience Stores, the retail outlets provide consumers with an exciting platform to interact with Samsung’s full range of audio visual solutions and extensive range of premium household appliances in one easily-accessible location.
Besides creating more locations where consumers can experience firsthand Samsung’s extensive product ecosystem, consumers are also assured of personalised service from trained sales consultants.
The Abuja brand shops are the latest in the series of experience stores being rolled out all over Nigeria, bringing the total number of such retail outlets in the country to 75, with 12 centres in Abuja alone.
Mr. Brovo Kim, managing director of Samsung Electronics West Africa, described the move as a confirmation of Samsung’s strategic effort to make connected lifestyle products and solutions more accessible, and to offer the most consumer-centric engagement in a retail environment.
“Our vision at Samsung is to improve lives through our products. Nigeria is a very important market with high potential and it is very rewarding to know that people here support our business. Our ongoing expansion drive in the country demonstrates our commitment to delivering excellent products and services to our consumers.
“We see bright prospects for Nigeria’s future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. We believe that this is the right time to expand our footprint across the retail space,” he said.
Kim added that Samsung is focusing on adding more retail hubs to the company’s existing experience stores nationwide to create more convenient shopping experience for consumers.
Prominent on display at the stores are Samsung’s new curved and ultra-high-definition televisions; the company’s latest range of side-by-side refrigerators incorporating Space Max technology, which ensures that the products have thinner walls to provide more capacity on the inside while maintaining the same external size; a new Smart digital inverter air conditioner series with a striking triangle body design.
Others include a new line-up of premium appliances for the at-home chef, comprising modern appliances that incorporate insight from some of the world’s top professional chefs, among others.
In addition, customer service requirements will be simplified in-store by the company’s highly trained technical representatives.
On his part, Mr. Sunil Kumar, the company’s Director of Consumer Electronics, described the opening of the new stores as a testament to the growing strength of Samsung as a brand in Nigeria and the customer loyalty that the company has built over the years.
“At Samsung, our retail strategy is influenced by our broader consumer-focused approach on providing compelling products and experiences that address consumer needs. We don’t just deliver innovative technology but rather design beautiful products which are smart, easy to use and eco-friendly. We remain committed to maintaining our market leadership by expanding our retail footprint and also providing unprecedented levels of service and education on all of our products,” he said.
He urged Nigerians to visit the company’s brand stores and discover for themselves how Samsung combines simple and elegant design with enhanced user experience.
Also speaking at the launch, Mrs. Oluwaremilekun Ogunsan, Samsung’s Consumer Electronics Brand Shop Manager, said the Samsung Experience Store was developed primarily for Nigerians to explore and interact with products in Samsung’s premium portfolio.
“The idea behind the Experience Store is to change a dull, retail shopping trip into an interactive, cheerful experience. It allows our consumers to discover what our products can do, and how they can derive optimal value from them to enrich their lives. Our customers in Abuja and indeed the whole of Nigeria now have an ideal location to experience Samsung’s premium consumer electronics range at their leisure,” she explained.
Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.
Through relentless innovation and discovery, the company is transforming the worlds of televisions, home appliances, LTE systems, smartphones, personal computers, printers, cameras, semiconductors and LED solutions. The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.
News
Ghana Tasks Africa On Increased Cyber security Investments

Ghana has urged other African countries to boost investment in cyber security tools and capacity building.
Samuel Nartey George, minister for communication, digital technology, and innovation, made the call while delivering a lecture on Cyber security – Ghana’s Policy and Readiness at the Ghana Armed Forces Command and Staff College as part of the ongoing Defence Management Course 25.
In his presentation, he urged other African countries to establish cyber security resilience while acknowledging the financial and political trade-offs, but emphasised the long-term value of digital security in defending national sovereignty.
The Ghana minister’s call for increased investments comes as analysts argue that cyber security should not be considered as an afterthought, a compliance checkbox, or a last-minute technical fix.
They believe that politicians, technology leaders, and businesses must collaborate to develop governance frameworks that address Artificial Intelligence (AI)-specific threats, invest in secure-by-design solutions, and build local cyber security skills on a scale.
In the case of George, he gave a data-driven presentation on Ghana’s digital transformation agenda and cyber security readiness, stating that cyber security was the new frontier of national security and defence.
According to him, all traditional defence mechanisms today rely on secure digital infrastructure.
The minister’s presentation covered key thematic areas: the emergence of the digital economy; threats to the digital landscape, Ghana’s journey toward a secure and resilient digital future and a national roadmap for further advancement.
He also demonstrated how government digitisation efforts—such as e-parliament, e-justice, e-passport, e-procurement, e-immigration and smart workplace platforms—are reshaping governance, judicial processes, and public service delivery.
Additionally, George disclosed recent successes in cyber-intelligence operations involving collaboration with international partners like the FBI and INTERPOL, which led to arrests and asset recovery tied to transnational cyber-crime syndicates.
“Cyber fraud is real, and Ghana has made significant strides in arresting cyber-criminals through advanced digital forensics, AI tools, and coordinated intelligence sharing,” he said.
George also revealed ongoing work on updating Ghana’s cyber security laws to address emerging threats including AI abuse, terrorism financing, deepfakes, and online child exploitation.
To fellow African states, he cautioned: “Cyber security doesn’t win elections, but its absence can cost lives and state stability. We must prioritise it.”
George asked that they enhance their investment in cyber security.
News
Microsoft to Cut About 4% of Jobs Amid Hefty AI Bets

Microsoft, will lay off nearly 4% of its workforce, the company said on Wednesday, in the latest job cuts as the tech giant looks to rein in costs amid hefty investments in artificial intelligence infrastructure.
The company, which had about 228,000 employees worldwide as of June 2024, had announced layoffs in May, affecting around 6,000 workers. It was planning to cut thousands of jobs, particularly in sales, Bloomberg News reported last month.
The Windows maker had pledged $80 billion in capital spending for its fiscal year 2025. However, the soaring cost of scaling its AI infrastructure has weighed on its margins, with its June quarter cloud margin expected to shrink from last year.
Microsoft said on Wednesday it planned to reduce organizational layers with fewer managers and streamline its products, procedures and roles.
The Seattle Times first reported on the layoffs earlier on Wednesday. Separately, Bloomberg News reported Microsoft’s Barcelona-based King division, which makes the Candy Crush video game, is cutting 10% of its staff, or about 200 jobs.
Microsoft confirmed to Reuters that its gaming division was impacted by the layoffs, although not the majority of the unit, but did not provide further details.
Big Tech peers, which are investing heavily in artificial intelligence, have also announced job cuts.
Facebook parent Meta, earlier this year said it would trim about 5% of its “lowest performers”, while Alphabet’s, Google has also laid off hundreds of employees in the past year.
Amazon, has also cut jobs across its business segments, most recently in its books division. The company had earlier laid off employees in its devices and services unit, and communications staff.
Economic uncertainties and rising costs have triggered layoffs across sectors in Corporate America, as companies rush to streamline operations and hedge against further cost pressures.
News
Kaspersky Explains how to Protect Smart Home Devices

It is expected that by 2028, more than 33% of households worldwide will be equipped with smart home systems. Voice assistants, kitchen robots, smart lights and many other intelligent devices have become an integral part of our everyday life, transforming the way we interact with our living space.
However, with the rise of smart technology comes the need for robust protection against potential vulnerabilities. Kaspersky shares useful tips on how to look after smart home devices’ security on a daily basis, to make your home not only comfortable, but also secure.
Why do we call it “smart”?
Smart home systems integrate various devices, creating a “living” environment, enabling seamless interaction between gadgets and users. Usually, it has a central hub or controller, which acts as the brain of the smart home.
Smart home systems can include a wide variety of devices and appliances such as cameras, sensors, actuators and multiple household gadgets such as fridges, toasters, washing machines and vacuum cleaners. These devices connect with each other and other systems via the Internet.
Users can choose between different options when interacting with their smart home:
- Mobile apps that allow users to control devices, set schedules, and receive notifications even outside the house
- Voice assistants, which enable voice commands to control devices
- Web Portals and online dashboards that provide access to device settings and monitoring afterloggingin to the user’s
Comfort and ease of use are the main advantages of a smart home system. Users can set specific times for devices to perform actions, for example, turning on lights at sunset. Devices can also be programmed to respond to specific events, such as turning on the thermostat when the user arrives home.
Even TVs with built-in AI technology, which can help you to discover dishes in shows as they appear on screen, find the recipe, and then compare the products needed for its preparation with those that are in your fridge and make a shopping list doesn’t sound like a fantasy anymore.
Despite the advantages that a smart home system offers, its Achilles’ heel is the Internet connection. Connectivity of all devices to a local Wi-Fi network as well as the need to log into personal accounts makes intelligent gadgets potentially vulnerable to hacking.
There are already examples when attackers gained unauthorised access to Ecovacs robot vacuums to spy on their owners and disturb them by making loud noises and uncontrolled moves. Even an Internet-connected mattress system in theory can be hacked, making the gadget potentially unsafe to use.
The vacuum cleaner is watching you
The idea that the regular household items surrounding you every day might be sharing personal data, overhearing, or even watching you, sounds terrifying. However, there is no need to stop using your favourite gadgets. Though examples of smart home device attacks are still rare, basic security rules are essential to safely enjoy the benefits of smart technology, preventing hackers from using them against you.
- Secure your Wi-Fi network. It’s highly recommended to change the system password that many Wi-Fi routers have by default to a more complex and secure one. Here are some tips on how to create stronger passwords.
- Monitor your network regularly. Look out for any suspicious activity on your local network or even consider using specific monitoring tools like Kaspersky Wi-Fi Security Check, which alerts you if Wi-Fi security settings are weak or if there are open ports that could allow unauthorised access to your Wi-Fi or smart home devices and Smart Home Monitor, which notifies you when a new device joins your Wi-Fi network so you can disconnect it.
- Track your device’s activity. Any device’s unusual behaviour might be a signal that somebody has access to it. If you notice suspicious activity it’s recommended to change your account password (if you are logged in on the device) and check your local network traffic.
- Review the settings regularly. Less is more. Disable any unnecessary features or services on your device that could pose a risk to your privacy or security. For example, you can disable access to a device’s camera and microphone if you are not currently using these functions.
- Make rational choices. The prospect of using as many smart devices as possible seems very tempting, but remember that every new gadget increases the potential risk to your security, so choose carefully and opt for responsible manufacturers.
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