Samsung's UHD TV Has Redefined Viewing Experience- Kumar

Sunil Kumar, Director, Consumer Electronics, Samsung Electronics West Africa, said that ‎With the SUHD TV, Samsung has completely redefined TV, with an unprecedented breakthrough in picture quality and our consumers are billed to experience more colours than ever before. ‎

Samsung is the global number one brand for 9 consecutive years in Television industry.

"As a leader on the industry, it is imperative that we set and lead the tone of technology in this category. True to our promise to Nigerian consumers , we are once again delivering a product that is cutting edge and best in class.‎

‎Kumar added that with the revolutionary nano crystal technology, which transforms and expands light to reveal more colours and brightness, pictures now come alive than ever before.

"With 64 times colour expression, colour has more range, delivering cinema-like experience to homes. With the Ultra high definition which is four times the resolution of full HD televisions, images have become even more vivid. What makes the most difference is the brightness, picture quality and complete immersive experience," he said.‎

Meeting Customers' Expectations
He said, "We understand the different strata of the market and accordingly position products to meet their demands. This product addresses the needs of the higher echelons of society who are always looking for the latest in technology and design.

"We believe that the SUHD TV will make a difference to this end of the market  . We have  been delivering on the best technologies; looking at the trend from smart TVs to curved TVs and now the SUHD TV. We are very confident that Samsung products and TVs will deliver the very best in picture quality and stylish design to meet the needs of our consumers".

User Experience Changes Perception ‎
Samsung's path-breaking innovations in the consumer electronics category have contributed significantly towards its transformation into a premium brand. ‎

On what has helped change consumer perception of the brand, the Director said, ‎"‎Simply put, the user experience, whether that be the ability to touch and feel our devices during the buying process, or smooth user interface and responsiveness, or the build quality or after sales support".‎

Three Key Points To Consider While Purchasing Premium Products‎
According to him, design, functionality and brand integrity are important points to consider before purchasing such premium products.‎

While shedding more light on the report that Samsung smart TV now leverages Tizen platform,‎ he said that theTizen Operating System, which is an open source platform, is faster and easier to use, and has a very user friendly interface.

"Also, the new Operating System is packed with groundbreaking features, as it is based on the web standards. Being an open source platform, it helps the developer community in local content development. With the UHD alliance, the new SUHD TVs will benefit from premium Ultra High Definition content, Kumar said.‎

Samsung's Benchmarks for 2015 in Increasing Consumer Electronics Market Share in Africa

"‎We are very appreciative of the support that consumers have given our brand over the past few years. As I have said many times, the true measurement is when people 'vote with their wallets' and invest in your products.

"Our goal for 2015 is to continue to provide products that positively impact the lives of our consumers and through this retain, our market leadership position. Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TV".

H‎e added that as well received accolades from industry experts, consumers can trust that the electronic tech giant is more committed than ever to consistently deliver the superior home entertainment experience for years to come.

Challenges Before Sales/Purchase of Premium Products in Nigeria
"I really don't feel there are any challenges, because our premium products are for a niche market, who are insulated from challenges. In this segment, we have consumers  who frequent travellers around the globe and are in sync with technological and design innovations. Our local presence helps in these consumers having access to the latest right at their door step".

Competition ‎‎
"Research and design have always been a major part of our business with local insight as a key factor. This strategy will continue to help us to understand, interprete or anticipate the needs of people.‎

"Samsung is also launching another robust offering to the Nigerian market, the 3600 seamless speakers. These are completely different from other speakers as they give the best sound quality that touch everywhere".

He said that ‎the new offering provides consumers with optimum surrounding effect without having to fix speakers everywhere in the room.

"This is an innovation in technology and can be connected to other devices, including Bluetooth," Kumar said.