4 results
- 18 Sept 2013
Lagos Region Tops Advertisers’ Spend in 2012
Lagos region accounted for N32.913 billion or 35.8 per cent of N91.846 billion spent on Above-the-Line Advertising activities in Nigeria in 2012. This was disclosed in the 2012 edition of Mediafacts…
- 11 Dec 2019
Telcos, Banks Rank Biggest Ad Spenders as Media Spends Hit N81Bn
Though advertising expenditure dropped in the Above-the-Line (ATL) segment of the media last year to N81 billion, as against previous year’s spending of N88 billion, advertising budgets remain…
- 25 Aug 2014
MTN, GLO, Airtel Top 10 Media Spenders In 2013
Leading telecommunication brands including MTN, Glo and Airtel were among the top 10 biggest advert spenders in 2013. This information is contained in the just-released 2013 “Mediafacts”, a…
- 10 Sept 2013
Harnessing the Power of Mobile- “Let’s Talk”
In 2009, mobile effectively became the most pervasive mass medium in South Africa, surpassing radio and TV. Yet the reality is that the marketing community has yet to harness the power of this…