7 results
- 27 Nov 2019
Nielsen Study Shows Nigerian Consumers are Highly Price Conscious
‘Money’s too tight to mention’ for Nigerian shoppers who are highly price conscious and are taking several measures to mitigate rising food prices including cutting down on luxury items and buying in…
- 20 Mar 2015
Challenges of Communicating with World’s Fastest Growing Middle Class
Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures,…
- 27 Jan 2025
Why Paid Media Is Losing Its Edge: The Rise of Earned Media in 2025
By Reuben Kalu In the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly…
- 14 Jun 2015
Nielsen Commissions Projects, Marks Global Impact Day Worldwide
As part of efforts aimed at touching lives of people and making positive contribution to the society where it operates, Nielsen Nigeria, a member of the global brand which offers marketing research…
- 7 Jun 2021
IFIN Launches the First of its Kind Instant Islamic Financing Platform
Islamic FinTech provider, IFIN (Islamic Finance Initiation Network), has launched the first of its kind, real economy, and automated Islamic financing platform. The secure, innovative technology…
- 19 Aug 2015
e-Commerce Firms Must Look Beyond e-Transaction Bill- Supermart.ng
Following the rise in the electronic commercial activities in Nigeria and its contributions to the growth of the economy, stakeholders have long been agitating for policies and regulatory frameworks…
- 10 Feb 2016
Facebook Announces Auto Captioning + Other Video Updates
The faster an advertiser communicates their message and captures a viewers' attention in a video ad, the better, said Facebook “That's why today, we're introducing new features for video ads on…