5 results
- 9 Jun 2021
FinTech Marketers Invested $3B Globally on User Acquisition in 2020 - AppsFlyer
AppsFlyer, the global marketing measurement leader, yesterday released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact…
- 13 Jul 2021
Nigeria Leads Mobile App Market Growth for Africa, says AppsFlyer & Google Report
AppsFlyer, the global marketing measurement leader, has launched a report with Google that reveals a booming African mobile app market, propelled by a growing fintech space, a rise in ‘super apps’,…
- 5 Oct 2021
AppsFlyer Report Finds 55% Increase in Retail Spending in Mobile Apps across Sub-Sarahan Africa
AppsFlyer, the marketing measurement and experience platform, today released the 2021 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in…
- 25 Oct 2021
Latest AppsFlyer Performance Index Shows Google Increase its Dominance on Android in Africa
AppsFlyer, the marketing measurement and experience platform, has released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. Analyzing 623 media sources,…
- 26 Oct 2021
Google Continues to Drive Africa’s Largest Number of Installs in App Marketing – AppsFlyer Report
AppsFlyer, the marketing measurement and experience platform, has released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. smartphone with Google Ads…