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SHAREit Ranks Among Top 5 Global Media Sources Driving Non-Gaming Global in-App Purchases in AppsFlyer’s Performance Index 14

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SHAREit Group, a global technology company, has announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index, marking another growth milestone.

It has also ranked at No.8 on the global retention index across all categories for driving huge volumes.

Besides these, SHAREit Group also jumped to higher rankings in gaming categories on the Retention and In-App purchases index globally.

The rankings are provided by AppsFlyer, a marketing measurement and experience platform, which released the 14th edition of their performance index, featuring the top media sources in mobile advertising.

The company has also developed a lighter version, SHAREit Lite , a peer to peer file transfer mobile app, allowing users to share files, pictures, music, and more, with other devices without using an active internet or Bluetooth connection.

Being one of the first app channel partners of Google Play, it also ensures secure application transfers with Peer-to-Peer Offline App Sharing.

In the African market, SHAREit Lite has become the preferred peer-to-peer digital transfer app for the young demographic. In Nigeria for instance, Guardian reports that SHAREit Lite has notably enhanced the productivity of many young people in both the formal and informal sectors through easy file-sharing.

Additionally, SHAREit Lite has taken its engagement with the young energetic population a notch higher through several offline initiatives, one of which is the SHAREit Lite campus storm, in partnership with Boomplay where students displayed their singing talents to win rewards.

Besides the high-speed file sharing feature, SHAREit Lite also helps its users to save memory space on their devices by eliminating the need to download other tool apps. The additional features of the app include Phone Cleaner, Phone Booster, Battery Saver, File Manager and Game Resource Files Transfer – all targeted to provide an optimized smartphone experience to the users.

It is therefore not surprising that SHAREit, has become a marketing platform of choice for mobile marketers as they look to drive quality users, and these rankings underscore the app’s role in growing the ecosystem.

SHAREit is supporting the growth of leading companies – big enterprises to startups – from gaming ,fintech, e-commerce and other industries across the globe.

The leading media publisher seeks to drive digital and financial inclusion in the emerging markets like Africa and Southeast Asia by breaking down the barriers and providing access to the underserved.

As the foundational plumbing of the digital infrastructure in these markets, the online and offline platform has enhanced reach and affordability of digital services, and over a period of time gained massive trust as users continue sharing files and  apps at high speed – for example, those catering to their banking and finance needs and mobile games recommended within their community.

“Mobile gaming and digital payments are two key trends to watch in the emerging markets around the globe and we are excited to propel these even further. Consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide.

“Smartphones are driving a global fintech boom with geographies like Latin America, Africa and Southeast Asia seeing the rise of neobanks, consumer lending firms, and payments companies.

“Given the massive potential, we are working extensively with gaming apps and financial institutions to help them tap into the digital natives in the emerging markets,” says Karam Malhotra, Partner and Global Vice-President at SHAREit Group.

“As a leading media publisher driving in app purchases for gaming and fintech brands in the world, we are focused on growing the ecosystem and fueling the transformation of digital habits and lifestyle.”

SHAREit is also looking to integrate the advertising platform and global payment solutions to deliver a commercial advertising closed loop through its efficient and open systemic solutions.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Equinix Expands Digital Footprint in Nigeria with Launch of LG2.3 Data Center

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Equinix, Inc. the world’s digital infrastructure company™, has officially opened its latest data center expansion in Lagos. Called LG2.3, the facility will support Nigeria’s growing digital transformation efforts, providing state-of-the-art colocation and secure interconnection solutions which will empower businesses across the region.

It also signifies Equinix’s unwavering dedication to advancing Nigeria’s position in the global digital economy, reinforcing the company’s commitment to the region.

As part of the inauguration, Bruce Owen, President of EMEA at Equinix, along with other Equinix executives, led the ribbon-cutting ceremony at the newly expanded site. In addition to an official visit to the Governor of Lagos State, Equinix hosted an exclusive customer engagement event, bringing together key customers and partners from Nigeria’s business and technology sectors.

Attendees discussed shared successes and Equinix’s role in facilitating digital transformation, while also connecting directly with Bruce Owen for insights into how Equinix’s solutions drive innovation and business agility in the region.

Equinix executives also took part in a tree-planting ceremony, symbolising Equinix’s continued investment in sustainable initiatives across the globe and highlighting the company’s broader goal of reducing its carbon footprint while supporting greener practices across its operations worldwide.

Speaking about the expansion, Bruce Owen, President of EMEA at Equinix said “Nigeria is a crucial market for Equinix. Today’s opening is a clear demonstration of our continued commitments to invest and grow digital infrastructure that will benefit the many thousands of businesses in Nigeria and on the continent as a whole.

“I am deeply encouraged by the enthusiastic partnerships and innovations emerging from this dynamic region, which continue to inspire our commitment to Nigeria’s digital and sustainable future.”

Adding to this, Wole Abu, Managing Director of Equinix West Africa, highlighted the critical role of data centers in driving economic growth stating “Data centers continue to play a pivotal role in driving economic development in Nigeria, serving as critical infrastructure that supports digital transformation and economic growth.

“As governments and enterprises increasingly acknowledge their significance, global demand for data center capacity is poised to rise. While Africa’s demand for data solutions is still evolving compared to more mature markets, the continent is demonstrating strong potential for digital adoption and innovation.

“To meet this growing need, Equinix is actively advancing three major data center projects in Nigeria, with future expansion plans for Ghana, Côte d’Ivoire, and South Africa.”

Equinix remains steadfast in its mission to enable secure, scalable, and sustainable digital growth for economies across the world.


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African Women Hit Hardest as Mobile Internet Gender Gap Persists

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African women remain among the most digitally excluded globally, with smartphone affordability and digital literacy among the key barriers. New data from the 2025 GSMA Mobile Gender Gap Report, launched recently, reveals a persistent global gender gap in mobile internet use across low- and middle-income countries (LMICs).

It further notes that literacy, digital skills, safety, and affordability of data also remain critical barriers. The report highlights that 885 million women across these regions still do not use mobile internet, with nearly 60% of them living in Sub-Saharan Africa and South Asia.

While mobile internet is the primary way women in LMICs access the internet, offering critical lifelines to health, education, and financial services, the pace of female adoption has stalled, leaving 235 million fewer women than men connected.

Claire Sibthorpe, head of digital inclusion at GSMA, highlighted that the gender gap had narrowed significantly between 2017 and 2020, but progress flatlined in recent years.

Although 2023 brought a slight improvement, restoring the gap to 15%, 2024 saw minimal change, with the gap settling at 14%.

The disparity is most severe in Sub-Saharan Africa, where women are 29% less likely than men to use mobile internet.

“It’s disheartening that progress in reducing the mobile internet gender gap has stalled. The digital divide is driven by deep-rooted socio-economic and cultural factors that disproportionately impact women,” said Sibthorpe.

GSMA projects that closing the gender gap by 2030 could add $1.3 trillion to GDP across LMICs and deliver $230 billion in revenue to the mobile industry.

The report, funded by the UK FCDO, Sida, and the Gates Foundation, stresses the urgent need for targeted investment and policy action to bridge the digital divide and ensure that no woman is left offline.

“The mobile internet gender gap is not going to close on its own. It is driven by deep-rooted social, economic, and cultural factors that disproportionately impact women,” said Sibthorpe.

 


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₦800 Billion Infrastructure Plan Set to Boost MTN’s Network Quality Nationwide

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In a recent interview, MTN Nigeria reaffirmed that its ongoing infrastructure investment is a strategic step to improve network quality, speed, and nationwide coverage.

Speaking on Beyond the Headlines with Nifemi Oguntoye, Ugonwa Nwoye, Chief Customer and Experience Officer at MTN Nigeria, explained that although public concern is valid, the company undertook several internal cost-efficiency measures before making structural adjustments.

She emphasised that improved investment is critical to fast-tracking improvements across MTN’s network.

Nwoye explained that MTN undertook extensive internal reforms before embarking on structural changes needed to support this scale of investment.

The company completed its phased roll-out of the increase between February and March, ensuring that every existing data plan was below the 50% increase, and most remained below 25%.

She also noted that customers were proactively informed about all changes, particularly when certain legacy plans were retired and replaced with new ones. “We gave customers six to eight weeks’ notice,” she explained.

“This is why it has taken us some time to complete this process, where we let customers know that at a certain date, this particular tariff is not going to exist.”

Nwoye stressed that MTN had exhausted other internal measures before turning to broader structural updates. Now, with the new pricing structure in place, the company is accelerating its investment in infrastructure, spending over ₦200 billion in the first quarter of 2025 alone, a 159% increase from the same period last year. A total capital expenditure of ₦800 billion is planned for the year.

She noted that this investment is a direct outcome of long-term operational restructuring aimed at improving service quality.

She added, “We are investing over ₦800 billion this year alone in our infrastructure. This will translate into better customer experience, reduced congestion, faster internet speeds, and wider network reach.”

This investment will support the upgrade of over 1,000 cell sites and the expansion of more than 2,000 transmission links nationwide.

Nwoye stressed that these upgrades are designed to deliver faster data speeds, fewer dropped calls, and broader network reach, especially in underserved areas.

She acknowledged the public’s expectations for immediate service improvements but emphasised that large-scale infrastructure takes time to deploy.

Nonetheless, MTN expects customers to begin experiencing visible improvements in network performance by the second half of the year.

In a sector where service quality and customer satisfaction are closely watched, MTN maintains that its ongoing investments are not merely capital commitments but vital enablers of improved digital experiences across Nigeria.


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