Broadcasting
Showmax Reinvents Football Streaming with Cantona-Led “Revolution” Stunt, Changing the Game for African Fans

Showmax has once again proven why it remains at the cutting edge of digital innovation in Africa. In a stunt that has captured the attention of fans and brand enthusiasts alike, Showmax teamed up with Manchester United legend Eric Cantona to pull off one of the boldest live television stunts in recent history.
During a Matchday Live broadcast, Cantona staged an unexpected walkout, leaving viewers intrigued and buzzing with curiosity.
The real message? Showmax is set to revolutionise Premier League viewing in Africa, offering all 380 matches of the 2024/2025 season live in HD.
The campaign’s highlight was Cantona’s return to the screen in what appeared to be a rogue broadcast. His declaration—“The revolution will not be televised; the revolution will be live”—set the stage for Showmax’s new streaming plans that cater specifically to mobile users across the continent.
This positioning aligns perfectly with the brand’s ethos of delivering world-class entertainment to African audiences wherever they are.
This campaign is a masterclass in leveraging a global icon to create buzz, drive engagement, and spark conversations.
Showmax’s strategy seamlessly marries entertainment, digital innovation, and accessible pricing, making the Premier League available to a broader audience.
With premier league price points starting as low as NGN N3,200, Showmax is democratising access to top-tier sports content, making it an attractive choice for both hardcore football enthusiasts and casual viewers.
The virality of the stunt is no accident; by embedding the stunt into its programming content, the brand ensures maximum visibility and organic traffic.
Showmax is setting a new standard in brand storytelling and marketing, making it a front-runner in the African streaming landscape.
This campaign not only strengthens Showmax’s position as a leader in entertainment but also underscores its commitment to innovation, delivering a product that resonates with modern audiences and aligns with shifting consumer behaviour. It’s more than just football—it’s a revolution.
Broadcasting
NAFDAC’s Fight Against Counterfeit Drugs Reaches New Heights with Ibadan Raid

National Agency for Food Drug Administration and Control (NAFDAC) on Saturday destroyed counterfeit pharmaceuticals and other products worth about N100 billion at Moniya dump sites in Ibadan, Oyo State.
The Director General of the agency, Prof. Mojisola Adeyeye, who performed the exercise at the dumpsites in the Akinyele Local Government Area (LGA) of the state, said the affected products include, Analgin, controlled substances such as Tramadol 225mg, among others.
Represented by the Director of Narcotics, Yedunni Adenuga, Adeyeye reiterated the commitment of NAFDAC to ensuring that food, drugs, cosmetics, medical devices, chemicals, packaged water, and drinks are safe, wholesome, and effective for human consumption.
She said: “The products that were classified as illicit, expired, and banned were confiscated during a raid on three markets in the country. The recent discovery of counterfeit and other products in these three major markets in the country is mind-boggling.
“Our recent enforcement activities at the Idumota, Onitsha, Ariara, and Ezeuku open drugs market were mind-boggling.
“The discoveries made of the presence of unregistered products, banned products such as Analgin, and controlled substances such as Tramadol 225mg, among others, which are part of the things making our country unsafe in terms of security.
“This operation could not have been made possible without the support of the National Security Adviser (NSA), Malam Nuhu Ribadu, who graciously approved the use of over 1,000 security personnel, including the military, police and Department of State Services (DSS).
“Today, we are witnessing the destruction of expired, falsified, controlled, unregistered, and banned medicines removed from Idumota Open Drugs outlets. The estimated street value of these products is N100 billion.
“During the three weeks exercise, several suspects were apprehended. Further investigation is being carried out, and those found culpable will be sanctioned.”
Earlier, the Director of Investigation and Enforcement, Shaba Mohammed, disclosed that raids were carried out on three markets.
Mohammed described selling drugs in the open market as an illegal and punishable act under the law.
“It is a punishable offence to sell the drugs in an open market. Also, it is illegal for people to hawk drugs inside the vehicle, kiosks, and open markets,” Mohammed explained.
Broadcasting
CADEF Celebrates International Women’s Day 2025: Empowering Women and Girls with Digital Skills for a Brighter Future

As the world marks International Women’s Day 2025, Consumer Advocacy and Empowerment Foundation (CADEF) reaffirms its commitment to bridging the gender digital divide by empowering women and girls with essential digital skills and financial inclusion opportunities. Recognizing the transformative power of digital literacy, CADEF continues to champion initiatives that equip women with the tools they need to thrive in the digital economy.
In 2024, CADEF successfully trained over 100 women and girls in digital skills, enhancing their ability to participate in the rapidly evolving digital space. Women remain underrepresented in the digital economy, with recent data from the International Telecommunication Union (ITU) indicating that 37% of women worldwide still lack access to the internet, limiting their participation in digital finance and e-commerce opportunities.
In Nigeria, the gender gap in financial inclusion persists, with a 9% disparity between men and women in access to formal financial services, according to the Enhancing Financial Innovation & Access (EFInA) report.
By addressing these disparities, CADEF aims to build on its success in 2025, scaling its digital training programs to reach even more women and girls. With digital finance playing a critical role in economic empowerment, CADEF is also committed to equipping women and girls with the knowledge and tools to navigate digital financial services effectively.
“Our vision is to create a future where no woman is left behind in the digital revolution,” said Prof. Chiso Ndukwe-Okafor, Executive Director of CADEF.
“Through our digital skills and financial literacy programs, we are not only bridging the gender gap but also enabling women to take charge of their financial futures and unlock new economic opportunities.”
As part of its 2025 efforts, CADEF is expanding its reach to underserved communities, ensuring that more women gain the skills necessary to leverage digital platforms for entrepreneurship, career advancement, and financial independence. The organization’s initiatives are aligned with global efforts to promote gender equity in the digital space, reinforcing the theme of International Women’s Day 2025: Invest in Women: Accelerate Progress.
Emphasising the commitment of the organization to the empowerment of women and girls, Lovelyn Okafor, Director of Programmes at CADEF said “We remain committed to providing women and girls with the training and resources they need to excel in an increasingly digital world. With every program we implement, we move closer to a more inclusive and empowered society.”
CADEF invites stakeholders, partners, and advocates to join in this mission of empowering women through digital skills and financial inclusion. By working together, we can build a more equitable future where women and girls have equal access to opportunities in the digital economy.
Broadcasting
Tariff Hike: FG Drags MultiChoice to Court for Ignoring Regulatory Directives

Federal Competition and Consumer Protection Commission (FCCPC) has filed a charge against MultiChoice Nigeria Limited and John Ugbe, its chief executive officer, for allegedly violating regulatory directives and obstructing an ongoing inquiry.
The three counts filed before the Federal High Court Lagos, bordered on willful implementation of a price hike contrary to the Commission’s directives, an offence which violates Section 33(4) of the FCCPC Act.
The other counts are on the company’s disregard for instructions to suspend the hike in violation of Section 110, and attempt to mislead the Commission by proceeding with the increase without objection contrary to Section 159(2), and punishable under Section 159(4)(a) and (b) of the FCCPA 2018 Act.
On February 24, 2025, MultiChoice announced a price increase for its DStv and GOtv subscription packages, set to take effect on March 1, 2025.
This announcement came nearly one year after a previous price hike and sparked a public backlash, prompting the FCCPC to intervene.
On February 27, 2025, the FCCPC expressly directed MultiChoice Nigeria to maintain its current pricing structure pending the conclusion of an investigative hearing of its proposed price hike.
However, the FCCPC alleged that MultiChoice Nigeria proceeded with the price increase despite these warnings in violation of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
The Commission said that by disregarding its directive and implementing the price hike before appearing before the Commission’s investigative hearing on March 6, 2025, MultiChoice has by its actions flouted regulatory processes and also demonstrated a pattern of conduct that undermines consumer rights and fair competition
In addition to the legal actions, the FCCPC disclosed that it is reviewing further enforcement measures, including potential sanctions and penalties, and regulatory interventions, to ensure compliance and accountability.
The Commission reassured Nigerians that it is committed to protecting them against exploitative business practices and ensuring that dominant players in any sector adhere to fair market principles and legal compliance.
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