Broadcasting
Showmax Reinvents Football Streaming with Cantona-Led “Revolution” Stunt, Changing the Game for African Fans
Showmax has once again proven why it remains at the cutting edge of digital innovation in Africa. In a stunt that has captured the attention of fans and brand enthusiasts alike, Showmax teamed up with Manchester United legend Eric Cantona to pull off one of the boldest live television stunts in recent history.
During a Matchday Live broadcast, Cantona staged an unexpected walkout, leaving viewers intrigued and buzzing with curiosity.
The real message? Showmax is set to revolutionise Premier League viewing in Africa, offering all 380 matches of the 2024/2025 season live in HD.
The campaign’s highlight was Cantona’s return to the screen in what appeared to be a rogue broadcast. His declaration—“The revolution will not be televised; the revolution will be live”—set the stage for Showmax’s new streaming plans that cater specifically to mobile users across the continent.
This positioning aligns perfectly with the brand’s ethos of delivering world-class entertainment to African audiences wherever they are.
This campaign is a masterclass in leveraging a global icon to create buzz, drive engagement, and spark conversations.
Showmax’s strategy seamlessly marries entertainment, digital innovation, and accessible pricing, making the Premier League available to a broader audience.
With premier league price points starting as low as NGN N3,200, Showmax is democratising access to top-tier sports content, making it an attractive choice for both hardcore football enthusiasts and casual viewers.
The virality of the stunt is no accident; by embedding the stunt into its programming content, the brand ensures maximum visibility and organic traffic.
Showmax is setting a new standard in brand storytelling and marketing, making it a front-runner in the African streaming landscape.
This campaign not only strengthens Showmax’s position as a leader in entertainment but also underscores its commitment to innovation, delivering a product that resonates with modern audiences and aligns with shifting consumer behaviour. It’s more than just football—it’s a revolution.
Broadcasting
Chinenye Anuforo of The Sun Newspaper Honored for Excellence in ICT Journalism
Chinenye Anuforo, a distinguished journalist from The Sun Newspaper, has been recognized for her exceptional contributions to ICT journalism in Nigeria.
Last week, she received the ICT Innovation Storyteller Award at the Africa Tech Alliance Excellence (ATAEx) Awards, celebrating her ability to craft compelling narratives that highlight the complexities and potential of the ICT sector.
“Chinenye’s dedication to her craft is evident in her insightful analysis and engaging storytelling,” said Mr. Chike Onwuegbuchi, co-convener of the ATAEx Awards.
“Her work has consistently illuminated the significant impact of technology on society, making her a deserving recipient of this award.”
The accolades continued as Anuforo was named the ICT Reporter of the Year at the Africa Digital Awards (ADA) just a week later.
This prestigious award further cements her status as a leading voice in the ICT industry.
Mr. Tayo Adewusi, Publisher/Coordinator of NIICF & ADA, who presented the award, praised Anuforo’s role in shaping public discourse on ICT issues.
“Her reports have not only informed but also inspired, making her a true champion of digital innovation,” he said.
Expressing her gratitude, Chinenye Anuforo stated, “I am deeply honored and humbled to receive these awards.
“I am grateful to my editors at The Sun Newspapers for their unwavering support and to the organizers of the ATAEx Awards and Africa Digital Awards for recognizing my work.
“It is a privilege to contribute to the growth of the ICT sector in Nigeria through journalism.”
Broadcasting
Flymate Travel Unveils Visadoc App to Enhance Travel Convenience
Flymate Travel Limited, a pioneering travel solutions provider, has launched Visadoc, a cutting-edge travel app designed to streamline and enhance user experiences worldwide.
Visadoc simplifies Travel and enhancing convenience by empowering travelers to manage their journey from visa applications to booking accommodations and flights. Key features include:
– Seamless Visa Application Process: Easy application, documentation, and biometric scheduling
– Personalized Travel Recommendations: Tailored suggestions based on individual preferences
– Secure Electronic Payments: Convenient fee payments
– Real-time Travel Updates: Flight statuses, weather conditions, and travel advisories
Gbenga Badmus, CEO of Flymate Travel Limited, speaking at the launch on wednesday, explained that Visadoc is designed to offer customized services to the end users.
According to him, “Visadoc is designed to offer customized services to the end users. With its help, applicants can apply with ease by doing it themselves end to end.
“By completing the documentation process and waiting for the biometric capturing invite. Without putting a physical face to the agent’s office”.
Visadoc is available for download on the App Store and Google Play Store. The app is designed to cater to a wide range of travelers, including families, individuals, and business professionals.
“Families, Individuals with their specific needs and preferences, are an essential target audience for travel brands. Family travelers look for visas to destinations and accommodations that cater to the interests and safety of their children. They prioritize family-friendly activities, spacious accommodations, and convenient amenities,” said Abdullahi Yusuf, Project Manager at Flymate Travel Limited.
The target markets for a public travel tracking app can include frequent travelers, commuters, tourists, and individuals who must obtain their visa.
Flymate Travel Limited is committed to leveraging technology to enhance the travel experience and provide exceptional customer service. By utilizing data and user feedback, the company will continue to refine and improve the app to meet the evolving needs of travelers.
For more information about Flymate Travel Limited Contact:
Gbenga Badmus (CEO/MD) – [email protected], 07044132787
Abdullahi Yusuf (Project Manager) – [email protected], 08160253848
Eseigbe Godwin (Software Engineer) – [email protected], 09057379300
Broadcasting
Betland’s Impact: Dotun Ajegbile Drives Change in Underserved Areas
In the rapidly evolving world of sports betting, Dotun Ajegbile, the visionary founder of Betland, has proven that business success and social responsibility can go hand in hand. As a Nigerian-American entrepreneur, Ajegbile has utilized his platform not only to revolutionize sports betting but also to drive transformative initiatives that uplift communities across Nigeria.
Under his leadership, Betland has spearheaded numerous corporate social responsibility (CSR) programs aimed at tackling unemployment and fostering youth empowerment. One of the standout projects is the “Betland Future Stars Initiative”, a nationwide program providing financial grants, training, and mentorship to young entrepreneurs in underserved areas. This initiative has enabled over 2,000 youths to launch their own businesses, creating a ripple effect of job creation and economic growth.
Ajegbile’s commitment to sports development is equally remarkable. Betland sponsors grassroots tournaments in football, basketball, and athletics, offering young athletes opportunities to showcase their talent on larger platforms. Many participants in these tournaments have gone on to secure scholarships and professional contracts, demonstrating the power of combining sports with community building.
Collaboration has been central to Ajegbile’s philanthropic strategy. Betland frequently partners with NGOs and government agencies to amplify its impact. Through a partnership with the EmpowerNG Initiative, Betland has distributed scholarships to underprivileged students, ensuring that education remains accessible despite economic challenges.
Speaking about his philanthropic vision, Ajegbile says, “As a company, we believe in more than profit. Betland is committed to building a future where every young person in Nigeria has the tools to succeed, whether through sports, education, or entrepreneurship.”
Ajegbile’s philanthropic efforts highlight his deep-rooted belief in giving back to the society that helped shape his journey. By bridging the gap between corporate success and community impact, he is not just redefining sports betting in Nigeria but also inspiring a new wave of socially responsible entrepreneurship.
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