Showmax Reinvents Football Streaming with Cantona-Led “Revolution” Stunt, Changing the Game for African Fans

Showmax has once again proven why it remains at the cutting edge of digital innovation in Africa. In a stunt that has captured the attention of fans and brand enthusiasts alike, Showmax teamed up with Manchester United legend Eric Cantona to pull off one of the boldest live television stunts in recent history.

During a Matchday Live broadcast, Cantona staged an unexpected walkout, leaving viewers intrigued and buzzing with curiosity.

The real message? Showmax is set to revolutionise Premier League viewing in Africa, offering all 380 matches of the 2024/2025 season live in HD.

The campaign’s highlight was Cantona’s return to the screen in what appeared to be a rogue broadcast. His declaration—“The revolution will not be televised; the revolution will be live”—set the stage for Showmax’s new streaming plans that cater specifically to mobile users across the continent.

This positioning aligns perfectly with the brand’s ethos of delivering world-class entertainment to African audiences wherever they are.

This campaign is a masterclass in leveraging a global icon to create buzz, drive engagement, and spark conversations.

Showmax’s strategy seamlessly marries entertainment, digital innovation, and accessible pricing, making the Premier League available to a broader audience.

With premier league price points starting as low as NGN N3,200, Showmax is democratising access to top-tier sports content, making it an attractive choice for both hardcore football enthusiasts and casual viewers.

The virality of the stunt is no accident; by embedding the stunt into its programming content, the brand ensures maximum visibility and organic traffic.

Showmax is setting a new standard in brand storytelling and marketing, making it a front-runner in the African streaming landscape.

This campaign not only strengthens Showmax’s position as a leader in entertainment but also underscores its commitment to innovation, delivering a product that resonates with modern audiences and aligns with shifting consumer behaviour. It’s more than just football—it’s a revolution.