E-Business
Signal Alliance Says Local Content Essential for Indigenous Companies’ Survival
Adanma Onuegbu, chief executive officer, Signal Alliance, has identified local intellectual property (LIP) safeguard as essential in achieving the country’s economic and technological advancement.
Onuegbu who spoke to Nigeria CommunicationsWeek at the Company’s Customer Week Workshop (CWW) held in Lagos during the week, opposed the cravings among individuals and organization that caused avalanche-influx of foreign products into the economy.
According to her, with an official rebase of the GDP last year the need to diversify, innovate and grow as a strategic template can be applied to guide decision makers and realign the economy, while local content policy implementations must not be neglected.
Founded in 1996, Signal Alliance, an end-to-end IT Company which specializes in systems integration, has grown to be a most vibrant, forward moving ICT company in Nigeria.
For four years now, the Company schedules a-week long activities to celebrate the customers and beam torchlight on matters deserving attention in the Nigerian cum global IT space.
The theme for this year is, ‘Diversify, Innovate and Grow’; this according to the CEO was chosen in order to further draw attention to the challenges and opportunities in the Nigerian economy.
On challenges faced by the private sector in the industry, she said, “One of the challenges we have is the influx of other multinationals to Nigeria. Why am I saying this? We have this mentality that, ‘if it were not done by a foreign company, it is not genuine’. We have to groom our intellectual property and see values in what our local industries are doing. People tend to think it is only when you products from China, India, etc or companies from there that you have genuine products, but it is beginning to change. For instance, agencies like the National Office for Technology Acquisition and Promotion (NOTAP), which tires to encourage the growth of local contents by ensuring no matter what you have, even if it is not available in Nigeria, you have to partner local companies to deliver it. Such means will boost the local partners’ growth and global relevance.
“Nevertheless, we are doing what we can in the local contents, because no matter what they do out there and they come to deliver in Nigeria, the support has to be done locally.
On specific industry solutions which Signal Alliance had pledged to help deliver, for instance, to the electricity distribution companies (DISCOS), Onuegbu said, “Signal Alliance has a range of solutions that we can deliver alongside OEMs like SAP and Cisco to the customers. The DISCOs at the moment still have a lot to do before they can ensure of stable services. They are still in the teething stage, but in no distant time, we hope they will overcome. We are looking at a situation they can use software to address the metering challenges. But we discovered that the funds are not there yet for them to move to the next level.
“The infrastructure they inherited were not in the optimal state; and they had to revert to borrowing from banks and venture capitals to sponsor their programmes.
This is the fourth edition of the customer week. We use the opportunity to celebrate our customers for the year as a way to say ‘thank you’ while assessing the business climate.
“If you look at what has been happening since last year when the oil price started dwindling, economies are going down in a lot of places and it gives us the initiatives to think inwards. Business is not as usual. What it means is that we need to think outside the box, looking at other ways to reinvent ourselves.
“It is either you grow with IT or you depreciate without it. Businesses are dying for the sheer reason of neglect of IT potentials. Technology changes every facet of life today. So, through the workshop we have looked at improving our services to ensure the customers get 100% satisfaction, so that business continuity can always be there.
She said, the theme is not just about Signal Alliance but any entrepreneur that is thinking about survival.
On Signal Alliance’s input, helping organizations to cater for their IT solution needs, and inject skill sets into the industry, she said, “What we have done over the years is that we started an Internship programme for instance, to bridge the skills gap in the industry. This programme was targeted at fresh graduates. We give them about two year intensive training afterwards they are retained or released to be engaged by other companies.
“We have seen the impact of the training on the industry too. It brings out the best in them. Other companies are looking at that model too. We shouldn’t be waiting for only those who have gotten experience to be engaged for work. You have to spend and groom the people. We believe other service providers can try the model too”.
Several activities were lined up for the week which includes, customer interactions, workshop on Nigeria economy & technology, CSR programme and Customer appreciation / award ceremony.
With solid industry experience spanning across the major sectors of the Nigerian industry, Signal Alliance offers services in the areas of Technology Support, Network Infrastructure, Enterprise Applications and Service Assurance.
The Company boasts of highly skilled and certified consultants as well as major strategic partnerships with World industry giants such as Microsoft, Cisco and CA Technologies.
The company prides itself on its ability to gain a thorough understanding of clients’ businesses and using appropriate technology as a bridge between where the client is and where it wants to go.
Kashifu Inuwa CCIE, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the Federal Government’s unwavering commitment to achieving 95% digital literacy across Nigeria by the year 2030, with an ambitious milestone of 70% by 2027.
This disclosure was made in total alignment with the present administration’s priority areas of reforming the economy for sustained inclusive growth and accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and innovation.
Making this known during a collaborative meeting hosted by the Universal Basic Education Commission (UBEC), Inuwa highlighted the government’s strategic prioritisation of human capital development as central to its national transformation agenda.
“We started this journey in 2023 when President Bola Ahmed Tinubu came on board and he made it clear that economic diversification and inclusivity are part of the administration’s agenda,” he noted.
“And the president outlined this in 8 priority areas to achieve the vision, with priority number 7 specifically focused on accelerating industrialisation, digitisation, creative arts, manufacturing, and innovation,” he added.
Recognising the importance of digital fluency in achieving this agenda, he stated that NITDA is committed to investing in the digital empowerment of citizens through the development of the National Digital Literacy Framework (NDLF), a strategic blueprint aligned with international best practices.
He added that to tailor the framework to Nigeria’s specific needs, 6 core competency areas were incorporated to include device and software operations, information and data literacy, communication and collaboration, content creation, safety, and problem solving.
He explained that the framework would address all levels of digital fluency, from basic, intermediate to advanced levels, to make digital skills accessible to every Nigerian, from primary school pupils to working professionals.
According to Inuwa, despite data limitations, NITDA estimates that Nigeria’s digital literacy rate currently stands at 50%, up from 44% in 2021, based on extrapolations from the World Bank’s Better Life Report.
The NITDA DG disclosed that the agency has been working closely with the Nigerian Educational Research and Development Council (NERDC) in developing a curriculum for digital literacy, which can be infused into formal education. Stating that the visit is a continuation of NITDA’s ongoing engagements with key education stakeholders, including the Federal Ministry of Education, the National Universities Commission (NUC), and the Nigerian Educational Research and Development Council (NERDC), all aimed at advancing digital literacy across all levels of learning.
Inuwa also revealed ongoing collaborations with global platforms such as Coursera to train teachers using AI-powered lesson generation tools and provide scalable online training.
It is worth recalling that late last year, NITDA partnered with the Nasarawa State University in collaboration with CISCO in launching the Digital Learning for NSUK (DL4NSUK) initiative to enhance digital literacy in tertiary institutions, and equipping graduates with the skills needed to be digitally proficient and globally competitive.
While stressing that the entire process, from curriculum development to classroom delivery, would require a whole-of-government and whole-of-society approach, Inuwa said, “This is not a journey we can walk alone; we must bring everyone on board, education stakeholders, technology providers, state governments, and international partners.”
In response to the DG’s remarks, UBEC Executive Secretary, Hajiya Aisha Garba, confirmed that the Commission has officially received the digital literacy curriculum developed by NITDA and NERDC and has commenced internal review processes.
She acknowledged the curriculum as robust and forward-looking but stressed the need for simplification to suit early learners and teachers, citing challenges such as curriculum overload, limited teacher capacity, and inadequate infrastructure as key barriers to effective implementation.
She pledged that UBEC, in partnership with the State Universal Basic Education Board (SUBEB), will lead efforts to equip schools with computers and solar-powered infrastructure to support real learning.
“We’re committed to working with NITDA and NERDC to refine the curriculum, train teachers, and ensure effective delivery. Let us align the technical vision with grassroots realities to make a lasting impact,” she concluded.
To formalise the implementation of the meeting’s resolutions, a joint inter-agency committee was established to develop strategic plans that will ensure the effective rollout of the digital literacy initiative, to equip young Nigerians with the essential digital skills required to thrive in an increasingly dynamic and technology-driven global landscape.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising
Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
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