Telecom
Six tips for building a website that really works for your business

In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online. According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.
With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.
GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.
- Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it. It is a good idea to be very clear on the front page of your website on what your business offers. For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.
- Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.
- Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.
- Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for. Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.
- Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.
- Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business. You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.
Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.
For more information on how GoDaddy can help your small business get started online: https://www.GoDaddy.com
Telecom
Airtel, SpaceX Partner to Bring Starlink’s Connectivity Solutions to its Customers in Africa

Airtel Africa has announced an agreement with SpaceX to bring Starlink’s high-speed internet services to its customers in Africa. Currently, SpaceX has acquired requisite licenses in 9 out of 14 countries within Airtel Africa’s footprint. Operating licenses for the other 5 countries are under process.
With this collaboration, Airtel Africa will further enhance its next-generation satellite connectivity offerings and augment connectivity for enterprises, businesses, and socio-economic communities like schools, health centres in even the most rural parts of Africa. Airtel Africa will also explore rural coverage expansion through cellular backhauling.
Airtel Africa and SpaceX will continue to explore other areas to promote digital inclusion in the continent as well as SpaceX’s ability to utilize and benefit from Airtel’s ground network infrastructure and other capabilities in Africa.
Airtel Africa MD and Chief Executive Officer Sunil Taldar said: “We remain deeply committed to our vision to enrich the lives of people of Africa. This partnership with SpaceX is a significant step to demonstrate our continued commitment to advancing Africa’s digital economy through strategic investments and partnerships.
Next-generation satellite connectivity will ensure that every individual, business, and community have reliable and affordable voice and data connectivity even in the most remote and currently under-served parts of Africa.”
SpaceX Vice President of Starlink Business Operations Chad Gibbs said: “We are very excited to work with Airtel to bring the transformative benefits of Starlink to the African people in new and innovative ways.
“Starlink is available in more than 20 African markets and this agreement with Airtel highlights how, once licensed, Starlink welcomes the opportunity to join forces with important industry leaders to ensure as many people as possible can benefit from Starlink’s presence. The team at Airtel has played a pivotal role in Africa’s telecom story, so working with them to complement our direct offering across Africa makes great sense for our business.”
Telecom
How MTN Employees Are Driving Social Change Through the Power of Corporate Volunteerism

In a world often dominated by corporate profit margins and bottom-line thinking, it’s easy to overlook the quieter revolutions happening behind the scenes.
In Nigeria, one such movement is being quietly driven not by executives in boardrooms, but by employees armed with a powerful sense of purpose to go make a difference.
Each year, MTN Nigeria’s staff volunteers set aside their day jobs to participate in Y’ello Care, the company’s corporate social responsibility initiative. But in 2024, they did more than volunteer — they raised over NGN20 million from their own pockets to renovate a crumbling school block at Iwerekun Community High School, Lakowe.
Iwerekun Community High School, before the intervention, was a picture of broken promise: dilapidated classrooms, leaking roofs, and a lack of basic facilities. Students struggled to learn in an environment that failed to inspire hope. Today, thanks to the hands-on efforts of MTN employees, the school boasts refurbished classrooms, a steady water supply, and even an inverter system to ensure stable electricity. More importantly, it offers a renewed sense of possibility.
Speaking about the 2024 edition, Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said, “Y’ello Care is the MTN Nigeria ecosystem giving back and contributing time, money, and resources to make a positive impact. Last year, we focused on education in remote areas, supporting three projects that will provide access to quality education for young Nigerians. And we are eager for the 2025 edition.”
Beyond renovations, previous editions of Y’ello Care have touched lives across Nigeria. Employees have organised vocational skill workshops, distributed learning materials through the KNOSK Charity Education Initiative, and mentored students to equip them for the future. From building digital libraries to delivering healthcare services through mobile clinics, MTN’s staff-led projects focus on long-term empowerment rather than short-term charity.
For many MTN volunteers, Y’ello Care is personal. Christiana Agyei, a participant in one of MTN’s earlier vocational training programmes, went from an unemployed single mother to a thriving entrepreneur. Today, she employs others in her soap-making business, a ripple effect that began with one employee-led workshop.
Over the past 18 years, Y’ello Care has grown into more than a CSR programme; it has become a culture within MTN, a living, breathing part of the company’s identity. Each initiative is not just a project, but a commitment to building the kind of Nigeria where opportunity isn’t determined by postcode or privilege.
At the commissioning of the Lakowe project, Honourable Jamiu Tolani Alli-Balogun, Commissioner of the Lagos State Ministry of Basic and Secondary Education, summed it up simply: “The education sector worldwide thrives on collaboration and commitment between public and private partners.
“MTN’s generous contribution is truly recognised, and I express my deepest gratitude for its unwavering commitment to supporting education in Lagos State.
“This new facility will provide a conducive environment for teaching and learning, enabling our students to reach their full potential.”
As Nigeria faces ever-evolving economic and social challenges, initiatives like Y’ello Care offer a template for how corporations can genuinely transform the communities they serve, not with slogans, but with sleeves rolled up and boots on the ground.
In the end, it’s not about NGN20 million or refurbished buildings. It’s about faith restored, dreams reignited, and the simple, radical idea that change begins with care.
Beyond Education: MTN Y’ello Care’s Broader Impact
While education is a major focus, Y’ello Care has also transformed healthcare and economic opportunities across Nigeria through critical initiatives such as:
Healthcare Interventions: Through the Y’ello Doctor Mobile Medical Intervention Scheme, MTN provided free primary healthcare services to individuals across communities. Since its inception, the initiative has impacted thousands of Nigerians.
Vocational Training & Entrepreneurship Support: In collaboration with partners, MTN facilitated skill acquisition workshops that enabled over 500 Nigerians—including women and persons with disabilities—to launch small businesses. Over 65% of participants actively applied their new skills, and 50% successfully started businesses.
Scholarships & Digital Libraries: MTN Y’ello Care has established digital libraries and awarded scholarships to students, ensuring that quality education is accessible to as many young Nigerians as possible.
As Y’ello Care continues to grow, MTN remains dedicated to expanding its impact, especially in underserved areas. By investing in education, healthcare, and economic empowerment, the initiative is building a brighter future for Nigeria, one project at a time.
Telecom
Zoho Unveils AI-Powered Features in Zoho Creator for Faster App Development

Zoho Corporation, a global technology company, today announces the launch of new services and features within Zoho Creator, the company’s low-code application development platform.
This milestone reflects Zoho’s commitment to investing in AI capabilities that offer real-time, practical, and secure advantages to business users.
Zoho Creator’s new AI assistant, CoCreator, facilitates faster, simpler, and more intelligent app building by using voice and written prompts, process flows and business specification documents. Powered by Zia, Zoho’s AI assistant, CoCreator drives shorter go-to-market timeframes and democratises app creation for users of varying skill levels—all without requiring add-ons to a customer’s existing subscription.
Zia has served as a bridge across Zoho’s entire product suite, including Creator, since its launch in 2015. As artificial intelligence becomes increasingly central to business operations, Zoho’s complete ownership of its tech stack and deep AI integration provides customers with a higher level of contextual AI across all company workflows compared to competitors.
This empowers users with a system that truly understands their data and anticipates its usage.
“Since we introduced Creator in 2006, our mission has been to make app development simpler and faster, without compromising on functionality,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “AI now takes us to the next level, shortening the time from an idea to an app. Today’s announcement significantly raises the baseline on speed of quality app creation with deep capabilities, without adding costs.”
Among the newly-launched capabilities is the Idea-to-App Generation feature, allowing businesses to utilise ZohoAI or OpenAI to develop full-fledged applications including contextual integrations, automations, permission sets and insightful dashboards.
By using text or voice prompts, process flow diagrams, or systems documentations like software requirement specifications (SRS), Creator will provide domain-specific suggestions, ideas for relevant fields, and modules tailored to a customer’s business
Contextual component generation AI enhances existing applications by offering prompt-based form generation.
Zia also proactively suggests contextual fields within forms, a functionality missing from many low-code development platforms.
Developers of all skill levels can generate and optimise code blocks contextually within apps using Zia’s prompter and also annotate existing code blocks for future maintenance.
Further advancing business capabilities, users can rapidly transform unstructured data from various file types and databases into custom applications and remove inconsistencies using the AI-driven data cleansing and modelling feature.
Additionally, the newly-introduced AI Skills enables businesses to build apps with specialised skills that interpret natural language instructions in the business context and automate complex chains of actions intelligently. This feature is currently available in early access and will be widely available from June 2025.
Additional enhancements now available include document uploads that allow extraction of relevant information into an application that can then be queried easily; voice-based app generation from mobile devices; and deploying custom AI models for deploying capabilities like OCR, prediction, and object detection.
Zoho Artificial Intelligence Differentiation
Zoho remains steadfast in its commitment to AI innovation guided by principles of customer privacy and delivering true customer value.
Its generic AI models across contextual, assistive, and agentic categories are not trained on consumer data, nor do they retain customer information, ensuring responsible AI use.
Zoho focuses on practical AI tools that assist workers by right-sizing models and without inflating customer costs unnecessarily.
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