Telecom
Smartphone Volumes Poised to Return to Growth in 2019- IDC
The International Data Corporation (IDC) believes that Smartphone market will experience low single-digit growth from 2019 through the end of its forecast in 2022 after expectations of decline in 2018.
The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker forecasts worldwide smartphone shipments to decline 0.7% in 2018 to 1.455 billion units, down from 1.465 billion in 2017.
However, IDC believes the market will return to positive growth in the second half of 2018 with volumes up 1.1% compared to the second half of 2017.
In the long-term forecast, IDC expects the overall smartphone market to reach 1.646 billion units shipped in 2022.
Overall, the global smartphone market is healthy and has plenty of upside, which is noted by the return to growth in the forecast.
When breaking down the growth by device type, it is clear that large-screen smartphones (5.5 inch and larger) will lead the charge with volumes of 941.6 million in 2018, accounting for 64.7% of all smartphones, up from 623.2 million units in 2017 and 42.5% share.
By 2022, shipments of these larger screen smartphones will jump to 1.391 billion units, or 84.5% of overall shipment volume.
The industry is experiencing a shift toward higher aspect ratios, at or near 18:9, which require a larger screen to support the widescreen viewing angle.
While the 18:x aspect ratio started with flagship and higher-end devices in 2017, it began to appear in lower-priced devices in 2018, including some sub-$200 handsets.
By Q2 2018, 16:9 smartphones were overtaken by 17.5:9 aspect ratios (or higher) for the first time.
As Chinese brands, such as Huawei, OPPO, vivo, and Xiaomi, expand their international presence, it is likely the focus on large screens and aspect ratios will remain a focus across their entire portfolio.
The anticipation of the new iPhone models this fall, two of which IDC believes will be above 6 inches and available for shipment in the second half of 2018, will act as another catalyst toward driving these important display trends.
Melissa Chau, associate research director with IDC’s Worldwide Quarterly Mobile Device Trackers, said “With two out of three new iPhones expected to be larger than 6 inches, Apple will not be left behind in the 2018 race for increased screen real estate.
“You could say the term ‘phablet’ is becoming less relevant now that most smartphones will ship with larger screens, and when folding screens start coming into play in the medium term, this screen trend will evolve in new directions.”
From a geographic perspective, the China market is finally showing signs of recovery and while IDC still expects the largest market in the world to be down 6.3% in 2018 (slightly worse than the 2017 downturn), that is mainly attributed to an extremely poor first half, which saw smartphone volumes down 11%.
The second half is expected to improve to a decline of 2% before returning to positive growth in 2019.
Asia/Pacific as a region still holds plenty of market growth led by India and Indonesia, which are expected to grow shipments in 2018 by 14.4% and 15.4% respectively.
Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, said “We still believe the smartphone market has some healthy growth in the years to come, although finding and competing in those markets and segments is increasingly more challenging.
“With the US-China trade tariffs changing and unfolding daily it is hard to pinpoint what the exact impact on the market will be, but for the time being OEMs are pushing forward with important initiatives that include the previously mentioned traction around bigger and better displays.
“But the industry also has 5G knocking at its doors, and many OEMs, retailers, telcos, and supply chain partners will be working diligently to ensure consumers see the need to upgrade when products and services are readily available.”
Platform Highlights shows that Android’s smartphone share will hover around 85% share throughout the forecast.
Volumes are expected to grow at a five-year CAGR of 2.4%, with shipments approaching 1.41 billion in 2022.
Among the more interesting trends happening with Android shipments is that average selling prices (ASPs) are growing at a double-digit pace.
IDC expects Android ASPs to grow 11.4% in 2018 to $262, up from $235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a more tempered low single-digit rate from 2019 and beyond.
This is a sign of many OEMs slowly migrating their user base upstream to the slightly more expensive handsets.
Overall this is a positive sign that consumers are seeing the benefits of moving to a slightly more premium device than they likely previously owned.
The broad range of colors, screen sizes, features, and brands are a large catalyst for this movement.
iOS: iPhone volumes are expected to grow by 2.1% in 2018 to 220.4 million in total.
IDC is forecasting iPhones to grow at a five-year CAGR of 2.0%, reaching volumes of 238.5 million by 2022.
With larger screen iOS smartphones coming up for launch in the second half of 2018, IDC has shifted greater volumes into the 6-inch to sub-7-inch screen size forecast for iOS.
Products are on schedule to begin shipping in the third quarter and ramping up into the fourth quarter of 2018, with volumes growing to account for half of all iPhones shipped by 2022.
Anambra State Government has begun a crackdown on illegal Internet Service Providers (ISPs) operating across the state, citing concerns over data breaches, poor service quality, and environmental defacement.
The enforcement, led by the Anambra State Physical Planning Board (ANSPPB) and the Anambra State ICT Agency, follows numerous complaints about unauthorized road excavations and the indiscriminate erection of poles, which deface infrastructure.
Investigations revealed that several ISPs were operating without approval or submitting deployment plans, a violation of regulations governing telecommunications infrastructure.
Authorities stress that the objective is not exclusion but compliance, ensuring only registered ISPs approved by the Nigeria Communications Commission (NCC) operate in the state.
Residents are urged to report unlicensed ISP activities via the dedicated hotline 02014143039.
Speaking on the development, Barr. Chike Maduekwe, Executive Chairman of ANSPPB, said: “This isn’t about shutting anyone out but about ensuring everyone follows the right process. If you want to offer internet services in Anambra, go through the proper channels. We will support those who comply, but we will not tolerate shortcuts.”
Similarly, Chukwuemeka Fred Agbata (CFA), Managing Director/CEO of the Anambra State ICT Agency, emphasized: “The internet is no longer a luxury—it’s a necessity. Governor Soludo has implemented a zero right of way policy to encourage players, but the first step for any ISP must be regulatory approval. The people of Anambra deserve services from providers they can trust.”
The Anambra State Government remains committed to fostering a safe, fair, and well-regulated digital landscape where residents can enjoy secure, high-quality internet services without fear of exploitation.
The enforcement drive signals a new era of accountability in the state’s fast-growing digital space.
In a significant step towards enhancing online safety for teenagers, Meta is proud to announce the launch of Teen Accounts on Instagram in Nigeria. This initiative is part of Meta’s broader commitment to ensuring safe, private, and positive online experiences for teens across Africa.
As more Nigerian teens join Instagram, it is crucial to prioritise their safety and privacy. Parents want to feel confident that their teens can use social media to connect with their friends and explore their interests, without having to worry about unsafe or inappropriate experiences.
Teen Accounts were designed to better support parents and give them peace of mind that their teens have the right protections in place. Teen Accounts have built-in protections that limit who can contact them and the content they see, and we’ll automatically place teens in Nigeria into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict.
Key protections offered with Teen Accounts include:
Private Accounts: Teen accounts are set to private by default and teens under 16 can only change this setting with parental guidance.
Messaging Restrictions: Teens can only receive messages from people they are already connected to.
Sensitive Content Control: Teen Accounts are automatically set to see less sensitive content in search results and recommended content in Explore, Feed and Reels.
Limited Interactions: Teens can only be tagged or mentioned by people they follow, and the strictest anti-bullying feature, Hidden Words, is enabled by default.
Time Limit Reminders: Notifications prompt teens to exit the app after 60 minutes of daily usage.
Sleep Mode: Enabled from 10 PM to 7 AM, this feature mutes notifications and sends automatic replies to DMs overnight.
“We’re excited to bring these features to Nigeria and help families navigate online spaces safely. Teen Accounts are designed to give parents peace of mind, allowing teens to connect with friends and explore interests without worrying about unsafe experiences,” said Sylvia Musalagani, Safety Policy Manager, Africa, Middle East & Turkey (AMET) at Meta.
Since Meta started reimagining its apps for teens with Teen Accounts globally in September 2024, Meta has enrolled 54 million teens into Teen Accounts on Instagram, with 97% of those aged 13–15 remaining within the strict default protective settings.
While Teen Accounts come with built‑in safety protections, Meta understands many parents want to take a more active role in their teens’ online experiences. With the enhanced supervision tools, parents can:
See who their teen has interacted with: While message content remains private, parents can now view a list of people their teen has messaged over the past seven days.
Set daily time limits on Instagram: Parents can decide how long their teen can spend on the app each day. Once the limit is reached, Instagram will be inaccessible for the rest of the day.
Schedule downtime from Instagram: Parents can block access to Instagram during specific hours, like bedtime, with just a tap.
View the topics their teen is exploring: Parents can see which age-appropriate interest areas their teen is choosing to follow and engage with.
“Meta’s new policy aligns with several core priorities outlined in NITDA’s strategic roadmap, particularly concerning data privacy and protection for minors, now under the purview of the Nigerian Data Protection Commission, and child online protection and digital well-being, which we have collaboratively addressed with our sister agency, the Nigerian Communications Commission.
“NITDA has been a strong advocate for child online protection through various initiatives, including national strategies and proposed legislation, such as the Online Harms Protection Bill, which addresses age verification and parental controls.
“This policy reinforces the need for age-appropriate online experiences and promotes digital well-being.” commented, Barr. Emmanuel Edet – Director Regulations and Compliance Department, NITDA
To mark the launch, Meta hosted an exclusive event where parents, content creators, policy stakeholders, media and teens could engage on the available safety features and tools.
Meta remains committed to developing tools, resources and partnerships that protect teens and foster safer online experiences for families in Nigeria.
For more information about Teen Accounts and updates to parental supervision tools, visit here
Telecommunication companies have threatened to withdraw their Unstructured Supplementary Services Data (USSD), services from banks over what they called misinformation.
MTN Nigeria, Airtel, Globacom and 9Mobile- the telcos disclosed that the banks’ notice to their customers on the new billing system and airtime deductions for USSD services was misleading.
Also, Association of Licensed Telecom Operators of Nigeria (ALTON) also denied that the directive was from the Nigerian Communications Commission (NCC).
USSD is done via shortcodes on mobile phones and allows bank customers to make transactions in places with limited or no internet service.
Recall that banks earlier this week claimed that NCC has directed them to begin charging them from their airtime rather than from customers’ accounts.
The notice from the banks read in part: “In line with the directive of the Nigerian Communications Commission (NCC), please be informed that effective June 3, 2025, charges for USSD banking services will no longer be deducted from your bank account.
“Going forward, these charges will be deducted directly from your mobile airtime balance in accordance with the NCC’s End-User Billing (EUB) model.
“Under this new billing structure, each USSD session will attract a charge of ?6.98 per 120 seconds, which will be billed by your mobile network operator.
“You will receive a consent prompt at the start of each session, and airtime will only be deducted upon your confirmation and availability of the bank to fulfil this service.
“If you do not wish to continue using USSD banking under this new model, you may choose to discontinue use of the USSD channel.”
Reacting, ALTON, umbrella body of telecom operators in Nigeria, said the banks’ notice is a gross misinformation deliberately hatched to suit their selfish interests.
Hence they threatened to withdraw network support to the banks’ USSD services.
Engr Gbenga Adebayo, chairman of ALTON told Vanguard: ” I don’t understand why the banks are twisting agreements and distorting information just to favour their selfish interests. In the first place, the information wasn’t a directive from the NCC but a joint regulatory agreement between the NCC and the Central Bank of Nigeria, CBN witnessed by the telcos and the banks. The agreement was that if the banks finally cleared all USSD debts owed to the telcos by June 2, 2025, they are free to migrate to the end-user billing method, so long as the model of migration is transparent and agreed upon by the telcos.
“The reason for that clause was because the telcos insisted that the process of migration is such that will not allow a customer to be billed twice; in other words, that a subscriber would not have his airtime deducted and also have his or her money deducted for same services from his or her bank account.
” As we speak, some of the banks have cleared their debts, but the majority are yet to do so. So, even if all the modalities of migrating to end-user billing have been perfectly carried out, the implementation cannot even begin because the banks are yet to clear the USSD debt owed to the telcos.
“Our position now is that if that is the way the banks want to treat the agreement, we may withdraw support for their USSD services. It is not a must-have. They can do without it. But, they should clear the debts as agreed,” he added.
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