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Smartphones: A Decade of Growth and Success

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A decade ago, a smartphone was little more than a novelty item, a gadget, something that many people would’ve liked to have in their pockets but few of them actually needed. In the decade that has passed ever since, thanks in a great part to Google’s accessible and open-source Android platform, smartphones have become not only widespread but a necessity for many.

And we’re not talking about just the need to be entertained while away from home – although many people use smartphones for this alone – but also about smartphones being a helpful assistant in everyday life, handling everything from appointments to payments, shopping, and keeping in touch with our loved ones. Let’s take a look at some of the numbers the smartphone market has produced in the last decade.

When the iPhone was released in 2007, it was the only device in its category. It was followed almost a year later by the first Android handset with similar capabilities. While other handsets with large touchscreens did exist before, they relied on styluses rather than fingers for interaction and were aimed at business users rather than the general population.

In a decade, the smartphone market has grown to accommodate an insane number of phones and manufacturers. GSMArena, one of the most widely used mobile phone databases, lists more than 100 smartphone manufacturers and almost 10,000 individual models (and counting).

Today, downloading and installing apps is normal for the vast majority of smartphone users, no matter if it’s a better music player, a news reader or the Betway mobile App. Back in the early days of smartphones, in turn, apps were in short supply.

Apple’s famous App Store launched in July 2008 with a staggering 552 apps in it, with 135 of them free. Today, the App Store has around 2 million apps, and Google’s Play Store has around 2.1 million of them. Steve Jobs’ famous statement “there’s an app for that” is very true today, with “that” being pretty much whatever you can imagine.

A decade ago, when there were just a couple of smartphones available, the smartphone market was tiny – only around 139 million smartphones were sold globally, most of them running Nokia’s Symbian OS and RIM’s BlackBerry OS. Nokia was the market leader with a share of more than 40%, followed by RIM (BlackBerry) with almost 20%. Apple’s market share stayed well below 5% back then, and so did Samsung’s.

Today, the tables have turned, though. In the last decade, Nokia has “died” at the hands of Microsoft and has only recently managed to re-emerge, after a Finnish company called HMD Global brought the brand back to its home country.

HTC all but disappeared from the market, and so did RIM. The smartphone market is dominated by Android with a market share of around 85%, followed by iOS with a bit under 15%, and other operating systems sharing around 0.1% of the market.

And when it comes to phone manufacturers, a lot has changed during the decade that has passed. Samsung lost more than 10% of its market share in the last 12 months, but it’s still the largest smartphone maker in the world, shipping more than 72 million phones in the third quarter of this year.

Apple lost its second place to Huawei, China’s largest smartphone maker that sold 52 million phones in Q3/2018, enough for 14.6% of the market. Apple is third with 46.9 million phones sold, Xiaomi is fourth, closing in on the 10% mark thanks to its aggressive pricing policy (and the quality of its handsets), and OPPO, another Chinese manufacturer, is fifth, pushing more money into marketing and flashy launch events than ever before.

The value of the global smartphone market has grown exponentially in the last decade, reaching a value close to $500 billion a year. All this thanks to Apple’s innovative approach to the mobile phone that resulted in the release of the iPhone in 2007.


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Telecom

Unforgettable Moments and Big Wins at the TECNO SPARK 30 City Tour

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TECNO SPARK 30 city tour made a memorable stop at Ikeja City Mall on November 15th, bringing with it an infectious energy that electrified the entire city.

As the event unfolded, it was clear that this was more than just a product showcase – it was an immersive experience designed to thrill and delight.

The day’s festivities kicked off with the iconic TECNO SPARK 30 transformer bus, painted in bold red and blue hues, rolling into action.

The bus served as the hub for a games grotto, where fans immersed themselves in thrilling digital games and adventures.

Outside, the excitement spilled over, with attendees engaging in friendly competitions of Jenga, Monopoly, Ludo, and chess.

These games sparked laughter, playful banter, and a sense of camaraderie among strangers.

As the games heated up, so did the rewards. Purchasers of the TECNO SPARK 30 Pro enjoyed a N20,000 discount and a chance to win up to 100% cashback by participating in the games.

The atmosphere was electric, with cheers of victory, enthusiastic applause, and celebratory high-fives.

The excitement reached a fever pitch with the arrival of tech and lifestyle creator Kagan, accompanied by Big Brother Naija Season 9 stars Victoria and Ruthee.

The trio dove into the action, competing in games and claiming victory. They were awarded TECNO-branded gift items, earning cheers and applause from the thrilled crowd.

The event was an unforgettable experience, leaving a lasting impression on all who attended.


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Sophos Report Highlights Cyber Risks During Holiday Shopping Season

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With Black Friday and Cyber Monday around the corner, we’re entering a high-risk period for cybersecurity.
A recent Sophos report highlights that malicious emails were the second most common root cause of ransomware attacks in critical sectors, responsible for 25% of cases.

During peak shopping days, this threat intensifies.

Here’s what happens: with the surge in online deals, more employees may be shopping from their work computers, feeling that Cyber Monday is a legitimate time to do so.

This increases the risk of them clicking more freely and potentially exposing the organization to malicious links or phishing attacks.

To keep your organization safe, encourage your team to follow these simple tips:

• Use an ad blocker – Advertisements are not only tracking your every movement and collecting enough information on your habits to make the FBI blush, but they are also a major source of malicious links and deceptive content on the internet. Not only is your browsing safer, but also faster and uses less bandwidth. Two of our favorites are uBlock Origin and Ghostery.
• Use private browsing or incognito mode – To prevent your shopping habits and interests from following you around from site to site (and potentially revealing what gifts you might be purchasing to others using your device, bonus!), you should enable private browsing (Firefox) or incognito mode (Chrome). This will block tracking cookies and help the internet forget your travels as the waves wash away your footprints in the sand.
• Make your browser “privacy smart” – The Electronic Frontier Foundation (EFF) provides a browser extension called Privacy Badger designed to automatically make all the right choices around browsing whilst maintaining our privacy and blocking invisible trackers.
• Avoid using one account on multiple services – When logging into an e-commerce site it is often tempting to use the “Sign in with Facebook” or “Sign in with Google” button. While it takes a few more minutes to create a new login, it will provide more privacy as you are not sharing all of the sites you shop at with these tech giants.
• Use guest login when available – In addition to letting you use an account from other websites, many have an option to use a guest login rather than creating a new account. This is a great option if you don’t expect to need technical support or to do business on a recurring basis. Fewer passwords, fewer personal details, fewer problems if they get hacked.
• Don’t save card details – Many e-commerce sites will default to storing your credit card information in your profile for your “convenience” (or their hope you’ll shop there again). They can’t lose what they don’t have, so tell them not to store your credit card unless it is absolutely necessary.
• Use temporary card numbers – Many financial institutions now offer temporary or one-time use credit card numbers. You can open the app on your phone or in your browser and get a single-use disposable credit card number preventing card fraud and tracking when merchants share card processors. Sometimes you’re even able to specify a card limit per temporary number to further protect your account.
• Use credit, not debit – All of us need to be wary of overspending during the holidays, but it is best to leave the debit card at home. Credit cards offer significantly more protection against online fraud, and you are in the power position in a dispute. You can simply not pay your bill while disputing the charge, rather than having criminals directly drain your bank account of your hard-earned cash.
• Beware of direct messages via social media/chat apps – With modern generative AI technology it is almost trivial to create an entire fake online store and lure people to share their personal information and payment data with you. It’s safest to shop at established sites or those personally recommended to you by friends and family. Many unsolicited messages lead to data collection or theft.

• Don’t click deals in email that look too good to be true or are from businesses you don’t have accounts from – these could be phishing emails hoping to bait you into clicking links to bogus, malicious web sites.

This season, small steps can make a big difference in protecting against cyber threats.


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MTN Nigeria Shops for N50Bn Commercial Paper to Boost Working Capital

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MTN Nigeria Communications Plc has announced plans to issue up to N50bn in Series 13 and 14 Commercial Paper Notes under its N250bn Commercial Paper Issuance Programme.

MTN Nigeria Shops for N50Bn Commercial Paper to Boost Working Capital

This proposed issuance aligns with the company’s strategy to broaden its funding sources and strengthen its liquidity position.

The proceeds from the issuance are earmarked to support MTN Nigeria’s short-term working capital needs, enabling the company to sustain its operations and meet financial obligations effectively.

In a statement to the Nigerian Exchange Limited (NGX) and the investing public, MTN Nigeria emphasized its commitment to maintaining financial stability and operational efficiency.

According to the statement signed by Uto Ukpanah, company secretary, further details regarding the structure, pricing, and timeline of the issuance will be disclosed to the market in due course, as MTN Nigeria continues to engage with stakeholders and regulatory authorities.

MTN Nigeria recently completed its series 10 commercial paper issuance under its upsized N250bn commercial paper issuance programme.

The telecom giant said it sought to raise N72.1bn and the offer recorded 149 per cent subscription with N72.1bn issued.

The 266-day commercial paper was issued on 29 November 2023 at a yield of 16 per cent.

The CP issuance aligns with MTN Nigeria’s strategy to continue diversifying its funding sources and reducing its average cost of debt. The proceeds will be applied towards short-term working capital requirements.

Karl Toriola, chief executive officer, MTN Nigeria said. “We are pleased with the support received from the investor community, having recorded a 149 per cent subscription from a broad range of investors. This reflects NTN Nigeria’s robust financial capacity, brand strength, and market leadership amidst the upward pressure on interest rates”

Stanbic IBTC Capital Limited played the role of Arranger and Dealer with ARM Securities Limited. Chapel Hill Denham Advisory Limited, Coronations Marchant Bank Limited, FCMB Capital Markets Limited, Quantum Zenith Capital &Investments Limited, Rand Marchant Bank Limited, and Vetiva Capital Management Limited played the role of Joint Dealers on the transaction.

 


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