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Smartphones: A Decade of Growth and Success

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A decade ago, a smartphone was little more than a novelty item, a gadget, something that many people would’ve liked to have in their pockets but few of them actually needed. In the decade that has passed ever since, thanks in a great part to Google’s accessible and open-source Android platform, smartphones have become not only widespread but a necessity for many.

And we’re not talking about just the need to be entertained while away from home – although many people use smartphones for this alone – but also about smartphones being a helpful assistant in everyday life, handling everything from appointments to payments, shopping, and keeping in touch with our loved ones. Let’s take a look at some of the numbers the smartphone market has produced in the last decade.

When the iPhone was released in 2007, it was the only device in its category. It was followed almost a year later by the first Android handset with similar capabilities. While other handsets with large touchscreens did exist before, they relied on styluses rather than fingers for interaction and were aimed at business users rather than the general population.

In a decade, the smartphone market has grown to accommodate an insane number of phones and manufacturers. GSMArena, one of the most widely used mobile phone databases, lists more than 100 smartphone manufacturers and almost 10,000 individual models (and counting).

Today, downloading and installing apps is normal for the vast majority of smartphone users, no matter if it’s a better music player, a news reader or the Betway mobile App. Back in the early days of smartphones, in turn, apps were in short supply.

Apple’s famous App Store launched in July 2008 with a staggering 552 apps in it, with 135 of them free. Today, the App Store has around 2 million apps, and Google’s Play Store has around 2.1 million of them. Steve Jobs’ famous statement “there’s an app for that” is very true today, with “that” being pretty much whatever you can imagine.

A decade ago, when there were just a couple of smartphones available, the smartphone market was tiny – only around 139 million smartphones were sold globally, most of them running Nokia’s Symbian OS and RIM’s BlackBerry OS. Nokia was the market leader with a share of more than 40%, followed by RIM (BlackBerry) with almost 20%. Apple’s market share stayed well below 5% back then, and so did Samsung’s.

Today, the tables have turned, though. In the last decade, Nokia has “died” at the hands of Microsoft and has only recently managed to re-emerge, after a Finnish company called HMD Global brought the brand back to its home country.

HTC all but disappeared from the market, and so did RIM. The smartphone market is dominated by Android with a market share of around 85%, followed by iOS with a bit under 15%, and other operating systems sharing around 0.1% of the market.

And when it comes to phone manufacturers, a lot has changed during the decade that has passed. Samsung lost more than 10% of its market share in the last 12 months, but it’s still the largest smartphone maker in the world, shipping more than 72 million phones in the third quarter of this year.

Apple lost its second place to Huawei, China’s largest smartphone maker that sold 52 million phones in Q3/2018, enough for 14.6% of the market. Apple is third with 46.9 million phones sold, Xiaomi is fourth, closing in on the 10% mark thanks to its aggressive pricing policy (and the quality of its handsets), and OPPO, another Chinese manufacturer, is fifth, pushing more money into marketing and flashy launch events than ever before.

The value of the global smartphone market has grown exponentially in the last decade, reaching a value close to $500 billion a year. All this thanks to Apple’s innovative approach to the mobile phone that resulted in the release of the iPhone in 2007.


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Telecom Tariffs Set to Rise by 50 Percent as NCC Approves Adjustments

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Nigerian Communications Commission (NCC) has announced that it will approve tariff adjustment requests by network operators, in response to current market conditions.

The adjustments, capped at a maximum of 50% of current tariffs, are lower than the over 100% requested by some operators.

These changes will remain within the tariff bands stipulated in the 2013 NCC Cost Study and will be reviewed on a case-by-case basis, adhering to the NCC Guidance on Tariff Simplification, 2024.

The adjustments aim to address the gap between operational costs and current tariffs, ensuring service delivery is not compromised.

They will support operators in investing in infrastructure and innovation, benefiting consumers through improved services and connectivity.

The decision was made after extensive consultations with stakeholders, balancing consumer protection and industry sustainability.

The NCC has mandated transparent implementation and public education on the new rates, with a focus on measurable service improvements.

The NCC remains dedicated to fostering a resilient, innovative, and inclusive telecommunications sector, supporting indigenous vendors and suppliers, and promoting Nigeria’s digital economy.

The Commission will continue to engage with stakeholders to create a telecommunications environment that works for everyone.


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Subscribers Reject Tariff Hike, Say FG Cannot Speak for Them

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Telecommunication subscribers under the aegis of Association of Telephone, Cable TV and Internet Subscribers of Nigeria (ATCIS-Nigeria), at the weekend rejected the 30-60 per cent tariff increase proposed by Bosun Tijani, minister of Communications, Innovation and Digital Economy, insisting that there should be no increase for now.

Subscribers Reject Tariff Hike, Say FG Cannot Speak for Them

ATCIS-Nigeria said Tijani cannot speak for them, saying there is no conclusion on the tariff increase yet.

Sina Bilesanmi, national president, ATCIS-Nigeria in a statement, said a tariff hike was not one of the issues agreed upon with the regulator in Abuja, wondering why the minister is interested in hiking tariffs to the detriment of struggling Nigerians still reeling under the impact of economic reforms.

He said the minister’s statement was contrary to the agreements reached between the Consumer Bureau Department of the Commission of the  Nigerian Communications Commission (NCC) and stakeholders at a meeting convened on January 9, 2025, at the NCC headquarters in Abuja.

According to him, what was agreed upon at the January 9 Abuja meeting was that there would be no telecoms tariff hike for now until all the stakeholders, particularly the subscribers, are sufficiently enlightened and sensitised.

Recall that the minister, in a TV interview, had said even though the mobile network operators (MNOs) were demanding a 100 per cent increase to stabilise the sector, the government knew that such a level of increase would be harmful to the people.

On the threshold of the expected hike, he said: “I think it should not be more than anywhere between 30 to 60 per cent. We have already made it clear that we are not going to approve 100 per cent. These companies are asking for 100 per cent, stating clearly that this is what they believe they need to get.

“But what we are looking at in terms of the sector is that if this is the sector that is responsible for driving growth in our country, it will be harmful to our people to allow MNOs to increase by 100 per cent.”

However, Bilesanmi said it was not the duty of the minister to speak for tariff pricing, insisting that it is the responsibility of the NCC which has already started doing the consultation to do data-based empirical cost analysis.

He said the minister has no power to fix prices in a liberalised market.

“Our resolution was, one, that the telecom operators need to respect the telecom subscriber advocacy body and the act of NCC; that the NCC should tell the telcos to first meet with ATCIS being the telecom subscriber advocacy body for consultation, involvement, enlightenment, and engagement; that once telecom subscriber advocacy body agreed, it will call for public opinions on the per cent rate, and that ATCIS will then write NCC for approval, and anything outside of these may not work.

“As subscribers, we should be in collaboration with NCC because we’re the ones paying the money involved. We agreed at the meeting that there will be no hike but further deliberation and consultation on the issue with relevant stakeholders, especially the MNOs and the subscribers would continue.

“The MNOs, through their representatives (ATCON and ALTON), were supposed to organise an enlightenment/sensitisation programme to address the issues. The MNOs were supposed to discuss the percentage increment with the subscribers’ representatives after which it will be taken to the subscribers for discussion. At the end of the meetings, we were expected to communicate an equilibrium price (a fair price agreeable to all) to the NCC for final approval,” he said.

According to Bilesanmi, any tariff hike will do more harm than good to the subscribers at a time when they are struggling to cope.

“It will further impoverish our members, especially small business owners whose offices and shops are their mobile phones and laptops. A hike in voice and data prices without recourse to the subscribers will spell doom for their business,” he said, adding that it might slow down the gains of the government’s digital economy ambition.

“ATCIS is the leading telecom subscriber advocacy body in Nigeria with over 220 million members across 36 states in the six geo-political zones in Nigeria.

“It has a mission to promote mutual co-existence, and fair play, and defend the rights of telecom subscribers, by endorsing and ensuring good products and network service delivery from network operators and service providers to our corporate and individual members, while providing a platform to advance the rights of Telephone, Cable Tv and Internet Subscribers.”


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MTNN Raises N42.20Bn through Commercial Paper

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Karl Toriola, chief executive officer, MTN Nigeria
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MTN Nigeria Communications (MTNN) Plc has raised the sum of N42.20 billion through the commercial paper (CP) issuance.

MTNN Raises N42.20Bn through Commercial Paper

Karl Toriola, chief executive officer, MTN Nigeria

The company in a statement signed by Uto Ukpanah, its secretary, notified Nigerian Exchange Limited and the investing public of the successful completion of its Series 15 and 16 Commercial Paper issuance under the Company’s N250 billion Commercial Paper Issuance Programme where the Company raised N42.20 billion.

It added that “the 180-day and 270-day CP were issued at yields of 27.50 per cent and 29.00 per cent, respectively, with an issue date of December 23, 2024.

This follows the successful completion of two prior CP issuances in the last two months.”

MTNN stated that the proceeds will be applied towards the Company’s short-term working capital requirements.

Karl Toriola, chief executive officer, MTN Nigeria, said, “we are grateful for the success of this transaction which underscores investor confidence in MTN Nigeria’s business model and management team.

“The CP Issuance is part of our established funding strategy and would not have been possible without the unwavering support of the investor community, as well as our advisers.”

MTN Nigeria has been actively raising funds through its N250 billion Commercial Paper Issuance Programme, a strategic initiative designed to support its operational and business goals.

The recent Series 15 and 16 issuances achieved an 84.4 per cent subscription, reflecting ongoing investor interest. On November 29, 2024, the company successfully launched Series 13 and 14 Commercial Papers, offering yields of 27.50 per cent for the 181-day tenor and 29.00 per cent for the 270-day tenor.

Initially aimed at N50 billion, these issuances saw overwhelming demand, resulting in an oversubscription of 144 per cent and ultimately raising N72.18 billion.


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