E-Business
Smile Harps on Professionalism, Partners 10 Bloggers
Smile Communications Nigeria Limited, the 4G LTE broadband provider renowned for superfast and reliable Internet service, has identified professionalism, passion and content creation as critical in enhancing capacity of bloggers in the West African region.
Mrs. Alero Ladipo, chief marketing officer, Smile Communications Nigeria Limited, made the remark during a presentation titled, ‘How to Promote Your Blog’, at West Africa Blogger Conference (WABC) 2015, held in Lagos at the weekend.
Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and fun, they should not relent in professionalizing in order to attract right businesses to monetize the enterprise.
Essentially, she listed qualities that distinguish bloggers from others to including sticking to their already created niches built on professionalism, unique, responding quickly to trends, invest on the content design, while building loyal audience, relationships and reaching out to experts.
The Company is already preparing grounds to partner with ten (10) bloggers to support them in lifting the platforms to greater heights.
The Smile Communications CMO said, “People think that blogging is habit that anybody can just pick up and start practicing it. However, as we get more people entrenched in consistent growth, it becomes important we make it professional. Essentially, readers visit bloggers for a particular reason. By implication, a blog is not a dumping ground. Stick to the core reason you started the blog and adhere to your principles.
“There is a philosophy that you stick to certain principles even when many people are deviating; it is the same thing with blogs. When you maintain the professional competencies, people will come to partner with you. For instance, on the course of my presentation I randomly asked participants ‘sell me your blog’, which is simply to market the platform, but people fell-flat on their faces. It is important you know what your blog is all about and can sell it. Present it appropriately”.
Ladipo added that for bloggers to attain their expected heights, “they should improve on the marketing and how to communicate. A lot of people do not know how to use the available tools. For instance, everybody talks about social media, but nobody talks about how they can grasp onto the social media.
“People need to understand about target audience, segmentations, and how to retain people’s interest that they continue to visit your blog; keeping people interested and understand that you are one amongst many.
“That’s the strength you need to have; the tools of marketing and communication and it does not require long sessions of learning. It can be an hour session of going through the principles of marketing and communication at a 101 (introductory) level, because you are not trying to go deeper on the subject, but how to use the tools. Truly, content is king, but you needed to be smart about it. That is where marketing and communication aspect comes in”.
Meanwhile, the CMO speaking on why Smile Communications chose to support the conference, said, “We chose to support the Conference due to the link between our service offering and what the bloggers do. During my presentation, I asked how many people had internet connection in order to monitor what is happening now or what has happened in the last hour that could inspire your writing. How are they going to know if not with internet connectivity”.
According to her, internet connectivity is a utility that soon will be in the range of demands like water supply, electricity, etc. I will take it further to say blogging, internet provision and lifestyle are all connected. So, we partnered with the organizers as a way of bridging the gap between life style and communication”.
On the drive to partner with some bloggers, Ladipo said, “the organizers will help in screening ten bloggers that Smile Communications will partner with from our perspective”.
Earlier, Mr. Ayodele Oyebade, managing director, Advert Strikers Limited, and convener of the Conference, thanked Smile Communications magnanimity in supporting the conference where a new chain of professional bloggers will emerge.
Speaking specifically on the motivation behind the conference, he said, “We help bloggers to monetize their contents. We realized that majority of the exiting bloggers in the region need to learn a lot. Some of our clients in Nigeria, Asia, even Israel do complain that they are not getting the kind of mirage they expect.
“Meanwhile, premium bloggers in the category of Linda Ikeji, Bellanaija, etc, they have fixed rates. Clients know them and so talk to them directly. But we want every blogger to rise to the expectations. We want to say, regardless of the niche, you are an authority in your area, we want you to understand what the brands are looking for and you can relate with the audience.
“It goes beyond writing good articles, writing for fun, getting little AdSense and/or doing copy and paste from premium blogs. We are trying to expose the bloggers to the nitty-gritty of the profession. That’s why we partnered some corporate bodies like Smile Communications, Jumia, Google, MTN, etc. They have done very well in supporting this conference.
“In blogging you need to understand the dynamics and the ecosystem of how the platforms operate. For instance, you are writing about automobile. You have to be sure on what the audience want; you need to know the psychology, the general spare that will affect monetization and audience engagement.
“Smile Communications has informed us of their decision to partner with bloggers. I am particularly happy with Smile Communications because they are going to show them how to make money with their blogs with their content. Jumia is doing similar thing with it affiliate platform”.
Oyebade urged the participants to utilize the opportunity created at the conference to reach out to influencers and engage on self-assessment questions, adding that the future of bloggers have become even brighter in the present technology driven age.
Smile Communications Nigeria Limited is justly famous for its transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services. Smile’s vision and mission, remains the quest to be the broadband provider of choice in Nigeria and to enable its customers to fully benefit from the Internet world.
E-Business
NITDA Alerts Nigerians on Cybersecurity Risks Linked to Spotify
National Information Technology Development Agency (NITDA) has issued a public alert warning Nigerians about a cybersecurity threat involving the use of Spotify to promote malicious activities.
The agency, in a public notice issued on Tuesday, disclosed that threat actors are exploiting the popular music streaming platform to advertise game hacks, pirated software, and spam links that could expose users to cyber threats.
According to NITDA, cybercriminals embed malicious promotions in playlist names and podcast descriptions on Spotify, explaining that these promotions are used to advertise game hacks for popular video games such as Fortnite, GTA, Apex, and Roblox. Additionally.
They also promote pirated software (commonly referred to as ‘cracks’), spam links, and other malicious sites.
This abuse is said to leverage Spotify’s web player results to improve the search engine visibility of these harmful websites, putting unsuspecting users at risk of malware, scams, and other cyber threats.
NITDA warned that the exploitation of Spotify could lead to exposure to scams and phishing attacks, downloading of malware that can compromise user devices and Loss of personal and financial data through interactions with malicious websites.
To manage the risks, NITDA advised users to exercise Caution with suspicious playlists and podcasts and avoid engaging with playlists or podcasts that feature unusual or suspicious text in their descriptions.
It also warned users not to click Unknown Links, and also ensure the Spotify app is updated to the latest version to minimise vulnerabilities.
The agency further advised Spotify users in Nigeria to remain vigilant and adhere to cybersecurity best practices to safeguard their personal information and devices.
According to the agency, the websites posing as OpenAI’s popular AI, ChatGPT, are tricking users into downloading malicious files or software to their devices.
E-Business
Konga Yakata’s Last Week: Don’t Miss Out on Incredible Deals
Excitement is reaching a fever pitch among shoppers as the Konga Yakata Black Friday shopping fiesta enters its final week. Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.
The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.
In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.
The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29. Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.
Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said, “Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched.
“I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”
Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.
Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings. With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.
Speaking on the heightened anticipation, Kunle Ajani, Group Head of Marketing at Konga, stated, “We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet.
“We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”
As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30. From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.
Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.
E-Business
NITDA DG Harps on the Role of Innovation in Nigeria’s Sustainable Development
Kashifu Inuwa CCIE, the Director General, National Information Technology Development Agency (NITDA), has reiterated the critical role of innovation in driving Nigeria’s sustainable development, economic diversification, and global competitiveness.
Inuwa made this remark while delivering a keynote address at the 8th Annual Research Fair and Exhibition of Nasarawa State University, Keffi (NSUK), where he called on academia, industry leaders, and policymakers to embrace disruptive transformational innovation as a tool for addressing the nation’s challenges and unlocking its immense potential.
Speaking on the theme, “Disruptive Transformational Innovation; Shaping the Future,” Inuwa commended NSUK for organising an event that aligns with Nigeria’s pursuit of growth through knowledge-driven solutions.
Inuwa who was represented by the Deputy Director, eGovernment and Digital Economy Development Department, Engr Ya’u Garba, applauded the university’s increasing focus on transformation, noting that such initiatives reflect an understanding of the need for impactful innovations to address real-world issues.
Inuwa emphasised that while inventions remain a cornerstone of academic inquiry, their significance lies in their ability to move beyond theoretical exploration to become practical innovations. These innovations, he explained, have the power to reshape industries, tackle societal challenges, and accelerate national progress.
He urged institutions to prioritise creativity and bold thinking, ensuring that research outputs translate into tangible benefits for society.
Explaining the concept of disruptive transformational innovation, Inuwa described it as a profound force capable of altering established systems, processes, and products in ways that redefine societal functions. Unlike incremental innovations, which focus on improving existing frameworks, disruptive innovations introduce entirely new paradigms, addressing challenges in groundbreaking and previously unimaginable ways.
He cited historical examples such as the Printing Press, the Steam Engine, and Electricity, which have significantly transformed human existence and set the foundation for modern development.
Inuwa pointed out that Nigeria’s abundant human and natural resources present a unique opportunity to harness innovation for sustainable development. He called for a collaborative approach involving academia, industries, and government to build an environment that nurtures creativity, supports bold investments, and encourages inclusive growth. Such an ecosystem, he said, is vital for fostering homegrown innovations that can propel Nigeria to the forefront of global technological and economic advancements.
He further highlighted NITDA’s dedication to fostering innovation through various initiatives, including the National Adopted Village for Smart Agriculture (NAVSA) to digitally transform the agricultural sector, the National Blockchain Adoption Strategy to enhance digital trust and transparency, and the National Artificial Intelligence Strategy aimed at building a robust AI ecosystem in the country, among other impactful projects, which are part of the Federal Government broader strategy to position Nigeria as a leader in the global knowledge economy.
Inuwa also urged NSUK to deepen its commitment to innovation by establishing hubs that support facility-led startups, fostering collaborations with industry stakeholders, and equipping students with essential technological skills. He noted that such efforts would not only empower the university community but also contribute significantly to national development.
Inuwa expressed confidence in Nigeria’s ability to not only adopt global innovations but also create groundbreaking solutions that could influence the trajectory of Africa and the world.
He called on all stakeholders in the country to embrace the transformative power of innovation in order to drive sustainable development, economic diversification, and global relevance.
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