Telecom
Smile Telecom Supports 50 Schools with Internet Bundles
Barely seven months it launched in Lagos, Smile Communications Nigeria Limited has taken bold step towards enhancing education in Nigeria through information communication technology (ICT) by connecting 50 public schools, 25 each in Lagos State and Ibadan (Oyo State) to the internet.
With 4G LTE, Smile said that it delivers affordable, high-quality and easy-to-use broadband internet access and communications services to its customers.
While presenting to the media Mrs. Alero Ladipo as the new chief marketing officer, the Company also said that it gives free 30gigbyte of internet bundles to each of the public schools; will replicate same gesture in Port Harcourt and increase the subscription as the needs arise.
According to Mr. Kenneth Esenwah, general manager, Sales and Distribution at Smile, the corporate social responsibility was driven by Irene Charnley, Smile group CEO urge to give back to the society in a measure that will address challenges associated with e-learning.
He hinted that the process reflects the key agenda of Dr. (Mrs) Omobola Johnson’s led Ministry of Communication to connect schools, government institutions, businesses, homes and individuals tagged, “connected Nigeria”.
“We are out to pursue the course for e-learning in Nigeria and internet penetration. We have other plans in the offing which we will inform the public at the due date. For now, we shall continue to partner with the States to ensure the schools already connected are not starved of internet subscription. Our CEO has demonstrated her passion for this project too,” he said.
The Company has already launched services in Lagos, Ibadan, Abuja and Port Harcourt and hopes to establish its presence in 13 cities before the end of 2014, while targeting 60 cities in 2015.
On the processes of selecting the benefiting schools, Mr. Gbolahan Thomas, senior manager, legal and regulatory at the Company, said they approached the State Governments for schools already equipped with basic infrastructure like laboratories.
Similarly, Mrs. Alero Ladipo, new chief marketing officer at Smile Communications Nigeria Limited, expressed delight for being part of the teams that possesses enough spectrums to turn around customer experience as regards internet usage in the country.
According to her, she was attracted to the sourced for the best technology available in order to create the innovative solutions required to provide world-class, yet cost-effective, communications services across Africa, after it was found in 2007.
She said, “I am delighted that Smile’s vision is encapsulated by its value statement: ‘Everything is possible when done with Humanity, Humility, Integrity and Inspiration’”.
Ladipo added that the statement puts in a nutshell the Company’s approach to every aspect of the services, “every service and product we offer and how we deal with our customers, partners and our staff”.
The new CMO also hinted that “Smile On” conversation continues, although the Company will review the process to accommodate more SMEs.
Ladipo promises to bring her experiences to bear in driving Smile’s marketing and communication strategies and ensure that customer experience rates high.
She pleaded with Smile’s customers not to hastate in contacting customer care officer via 08004444444 for prompt response to their complaints.
Before her appointment, Ladipo had worked as head, marketing and communications strategy at Union Bank of Nigeria Plc; Marketing & Communications Manager at Stanbic IBTC Bank; Group Communications Manager at The Standard Bank; Marketing Associate at Vic Lawrence & Associates; Research Asst at Nigerian Institute on International Affairs and Research Asst at WIPO.
She holds Bachelor of Laws (LLB), Law, University of Northumbira, Newcastle; Master of Laws (LLM) International Trade; University of Essex, Colchester and Bachelor of Law from the Nigerian Law School.
As technology improved, Smile evolved to focus on mobile broadband internet using 4G LTE technology, and it was with great pride that we launched Africa’s first 4G LTE broadband internet service in Tanzania, in March 2012.
Smile’s Tanzanian customers experience 4G LTE broadband internet service in Dar es Salaam and Arusha, with Dodoma and Mwanza receiving coverage in early 2014.
Nigerians living in Ibadan and Lagos already enjoy the country’s fastest and most reliable 4G LTE broadband internet service, brought to them by Smile.
Abuja and Port Harcourt followed in early 2014.
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MTN Group announced plans to expand its footprint on the continent with a $10 billion investment by 2030.
The International Telecommunication Union (ITU), which relayed the information, said the company will inject $2 billion annually as part of the initiative.
According to the ITU, MTN Group plans to use these funds to expand and enhance its voice and data networks, aiming to provide better coverage and connectivity for its customers.
The company sees these investments as key to driving digital inclusion and supporting economic growth in its key markets.
Sub-Saharan Africa, which accounts for 13 of MTN’s target markets, had 527 million unique mobile subscribers in 2023, with a penetration rate of 44%, according to the Global System for Mobile Communications (GSMA).
The region also had 320 million mobile internet subscribers, representing 27% of the population.
This digital divide presents opportunities for telecom operators.
The GSMA projects that the number of unique mobile subscribers in sub-Saharan Africa will reach 751 million by 2030, growing at an annual compound rate of 4.5% from 2023 to 2030.
Mobile internet subscribers are expected to increase to 518 million, with the mobile internet penetration rate reaching 37%, up from 27%.
However, the GSMA estimates that telecom operators will need to invest $62 billion in their networks over the period.
By gaining new subscribers, MTN hopes to solidify its position as “Africa’s largest mobile network operator.”
The company currently has around 230 million subscribers, competing with Vodacom (205 million), Airtel Africa (163.1 million), and Orange (160 million).
Despite focusing on infrastructure, MTN must also address challenges hindering the adoption of mobile phone and internet services.
According to the GSMA, one key obstacle is the high cost of smartphones, which makes them difficult to access for many people.
The GSMA encourages telecom operators to implement initiatives such as device financing plans, installment payment options, and affordable smartphones through partnerships with manufacturers.
Association of Telecommunication Companies of Nigeria (ATCON) has called on the Nigerian Government to address policy gaps in the telecom sector to achieve digital inclusion and transformation.
Tony Emoekpere, president, ATCON, highlighted this during an interview on Tuesday with News Agency of Nigeria (NAN)
“The strategic plan for the Ministry of Communications, Innovation & Digital Economy outlines a clear roadmap for the sector, emphasising digital transformation, economic diversification, and broadband expansion.
“One of the flagship policies driving the industry is the National Broadband Plan 2020-2025, which aims for 70 per cent broadband penetration by the end of 2025.
“While progress has been made, the latest data from the Nigerian Communications Commission (NCC) puts broadband penetration at 44.43 per cent as of December 2024.
“This is a reality check as we still have some distance to cover with less than a year to meet the target,” Emoekpere said
He commended the NCC for its transparency in publishing verifiable data, which he said is crucial for identifying and addressing gaps.
Emoekpere also praised reforms like Right of Way (RoW) policies and broadband infrastructure investment incentives, as well as the Critical National Information Infrastructure (CNII) protections aimed at reducing fibre cuts and vandalism.
However, he stressed the need for full implementation of these measures.
The ATCON president identified multiple taxation, high infrastructure costs, and vandalism as major barriers to progress.
He also emphasised the importance of broadband penetration as the backbone of digital inclusion, noting that without widespread, affordable internet access, even the best digital skills programs would have limited impact.
Emoekpere lauded the government’s plan to train 3 million digital professionals by 2027, calling it a forward-thinking initiative to equip Nigerians for the digital economy.
“For meaningful progress, we need aggressive infrastructure rollout, harmonised taxation, and stronger protection for telecom assets,” he said.
Telecom
9mobile Reinforces Innovation Leadership with Echoes, Its Trailblazing AI Storytelling Platform
9mobile, telecommunications provider in Nigeria, continues to push the boundaries of innovation with the introduction of Echoes, its AI-driven storytelling platform that seamlessly blends artificial intelligence with compelling narratives.
This groundbreaking initiative is designed to forge deeper connections with audiences, enhance brand affinity, boost engagement, and ignite conversations about Nigeria’s rich heritage and culture.
Echoes by 9mobile was born out of the brand’s commitment to celebrating Nigeria’s diverse history, myths, and true events. Through this initiative, the company seeks to educate, engage, and spark meaningful discussions, aligning perfectly with 9mobile’s youthful and dynamic identity.
Storytelling has long been a powerful medium of expression in Nigeria, and 9mobile leveraged this to resonate with its audience in an authentic and impactful way.
According to Director of Marketing at 9mobile Kenechukwu Okonkwo, “As a proudly Nigerian brand, we were deliberate about sharing rich Nigerian stories; capturing facts, myths, and true events that form the fabric of our identity.
“Many of these stories have been forgotten or lost as our cultures evolve. With Echoes, we step away from the Eurocentric narratives that dominate mainstream media and instead celebrate Nigerian stories, told by Nigerians, for Nigerians.”
He further explained that 9mobile carefully curated stories that matter to its audience, stories of resilience, ambition, culture, and everyday life deeply rooted in Nigeria’s history. The initial edition featured iconic locations such as Kajuru Castle, Idanre Hills, and Ogbunike Cave, with later episodes covering historical figures and events like King Eyo Honesty II and Igbo Landing.
Each story underwent meticulous research, AI-assisted scripting, and precise editing to ensure both engagement and alignment with 9mobile’s core values. These stories were then distributed in various formats, including creative Shorts, Reels, TikTok clips, and social media posts across X (Twitter), Facebook, YouTube, and Instagram.
While AI played a crucial role in bringing this project to life, 9mobile ensured its ethical and responsible use.
“We prioritized accuracy and cultural sensitivity, ensuring that each narrative remained a true representation of historical accounts. Additionally, there was no data gatekeeping; audiences could access these stories without restrictions,” Okonkwo emphasized.
The Echoes campaign quickly gained traction, sparking discussions, encouraging user engagement, and strengthening the emotional bond between 9mobile and Nigerian youth.
The initiative amassed over a million views across various channels, reached more than 6.3 million people, and recorded over 7.8 million impressions. As a testament to its innovation, 9mobile was honoured with the “Best Use of AI” award at the prestigious ADVAN Awards.
Commenting on this achievement, 9mobiles Chief Executive Officer, Obafemi Banigbe, stated: “We are thrilled to receive this recognition, which reaffirms our commitment to innovation and customer-centricity. Echoes is a game-changer in the telecom industry, and we take pride in leading AI-driven innovation in Nigeria.”
The launch of Echoes marks a significant milestone for 9mobile, reinforcing its leadership in leveraging technology to drive business growth and enhance customer satisfaction.
This initiative cements 9mobile’s position as a pioneer in AI adoption within the telecommunications sector, further strengthening its commitment to delivering world-class services.
9mobile’s legacy of AI-driven solutions extends beyond Echoes. In 2020, the company introduced Enin’, Nigeria’s first AI-enabled chatbot developed by a telecom provider. This intelligent virtual assistant revolutionized customer service, allowing users to purchase airtime, subscribe to data plans, access exclusive offers, receive notifications, manage subscriptions, and even connect with live agents seamlessly.
As 9mobile continues to push the boundaries of AI-driven innovation, its dedication to enhancing user experiences and redefining engagement remains stronger than ever.
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