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General News

SMS and CSC Effective Mobile Marketing Tools

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Technology continues to improve the way mankind does business in the 21st century and one of the best tools that have enhanced our living standards is mobile device which continues to astound even the innovators to push beyond limits
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Before the turn of the century, analogue fixed wired telephone ruled but all that seem gone with the advent of digital mobile phone. Now, other mobile devices like the android, iPhone and tablet makes the famed George Orwells’ 1984 stone age.

The prediction earlier this year according to the Cisco’s ‘visual networking index’ on global mobile data traffic forecast is that the number of connected mobile devices will exceed total human population.

Over the past two years, connected global mobile data continue to double in growth. In 2011 for example, the traffic grew above Cisco’s prediction of 131 per cent – it grew at 133 per cent. “In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000 (597 petabytes vs. 75 petabytes).”

By 2016, we are told there will be about 1.4 mobile devices per capita, with over 10 billion connected mobile devices worldwide. The world population is projected to reach 7.3 billion by that year.

“By 2012, over 100 million smartphone users will be using over 1 gigabytes-per-month of data. And by 2016, the monthly global smartphone data traffic will pass 10 exabytes-per-months, with the average smartphone generating 2.6 gigabytes-per-month, a 17-fold increase from 2011’s average.”

Businesses find these figures quite attractive bate to invest in new line of operation. In North America, where connectivity is significantly high compared to emerging markets as in Africa, companies and organization now find the mobile platform as medium to reach out to potential and existing clients.

“Specifically, SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.

 Virtually all phones are SMS capable, which means the channel can reach five billion subscribers worldwide.

The International Association for the Wireless Telecommunications Industry (CTIA) reported U.S. annualized yearly text messaging at 2.12 trillion in June 2011, indicating a huge opportunity for marketers.

And, according to Nielsen Mobile, the average consumer sends 600 messages per month compared to using less than 200 voice minutes,” according to a neustar report recently released.

Interestingly, unlike in Africa where the majority of the populations rely on mobile phones to transact businesses and engage in other forms of social-activities, only about 31.6 per cent of the American households are wireless-only (suggesting that they rely solely on their mobile phones as opposed to fixed-landlines).

In over 95 per cent of post-paid mobile contracts, text messages is built into the contract with about 90 per cent of SMS opened and read, this contrast sharply to less than 40 per cent of all email solicitations.

In essence, text message or SMS with its universal accessibility and usage, combined with the ability to provide information in real-time and creates opportunities is making it increasingly more attractive medium of communication than the email options.

More and more companies in the most advanced economies are relying on a ‘common shot code’ mobile marketing platform to “deliver personal, immediate and actionable contents to a target audience.”

“A Common Short Code (CSC) is a 5 or 6 digit carrier-approved number that mobile phone subscribers use to send SMS messages in order to receive information, promotions, alerts and branded content directly to their device.”

Radio stations operating in the frequency modulation (FM), band in Nigeria find the CSC attractive to interact with their target audience – this is affected through a binding contract between the station(s) and a mobile operator, with revenue sharing formula built into the contract. The CSC gateway proves a mutual benefit to both consumers and brands in establishing a two-way communication channel.

“The CSC gateway enables wireless subscribers to access mobile applications and participate in voting and polling, customer feedback, database enrollment, news and offer alerts, contests, surveys, chat, games, direct marketing and mobile commerce. Short code campaigns are rapidly growing in popularity because of their inherent simplicity, ubiquitous outreach, societal trendiness, and perpetual accessibility,” said neustar.

Radio listeners turn to SMS and the CSC platforms to reach their preferred stations during social protests to vent their frustrations over the airwaves. This is even more attractive because of the low broadband penetration in Nigeria and the lack of access to Internet facility to send email or interact on social media platforms. Its cost effectiveness is also an added attraction that pulls listeners to use this medium.

Increasingly, as in the most advanced economies, more businesses would find this medium more profitable to reach their customers for a more cheaper, faster and sure advertising platform.

The result of a recent survey by U.S based firm showed that CSC campaign generated 325 percent more entries than the Web-based call-to-action. While it only ran in 25 percent of the adverts, the short code campaign generated to 52 percent of the total entries. The results demonstrate how short code campaigns make it easy for the consumer to respond to the calls to action while it is still top of mind.


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General News

FG Declares Admissions outside CAPS Illegal

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Federal government has declared that any admission into tertiary institutions conducted outside the Central Admissions Processing System (CAPS), will be deemed illegal.

FG Declares Admissions outside CAPS Illegal

Dr Tunji Alausa, minister of Education, gave the directive in Abuja on Tuesday at the 2025 policy meeting of the Joint Admissions and Matriculation Board (JAMB).

Alausa, therefore, warned universities, polytechnics, and colleges of education across the country against illegal admission.

He said institutions and individuals involved in such practices would be prosecuted and severely sanctioned.

“Any admission conducted outside CAPS, regardless of its intentions, is illegal.

“Both institutions and the candidates involved in such practices will be held accountable.

“Sanctions may include withdrawal of institutional assets and prosecution of culpable officers or governing council members,” he said.

CAPS, introduced in 2017, automates the admission process to eliminate human interference and administrative bottlenecks.

Alausa, however, reiterated the government’s commitment to strengthen transparency, fairness, and accountability in the nation’s tertiary education system.

He explained that while the responsibility for initiating admissions rests with the academic boards of each institution, JAMB, as a statutory regulatory body is mandated to oversee and regulate the process to ensure fairness and equity.

The Minister urged vice-chancellors, rectors, provosts, and governing councils to intensify oversight functions to prevent unauthorised practices.

He assured that the Ministry would monitor compliance closely in collaboration with JAMB.

The minister also reaffirmed the policy mandating integration of the National Identification Number (NIN) into the JAMB registration process.

“The NIN requirement has proven vital in safeguarding the integrity of our admission system by curbing identity fraud and multiple registrations.

“Any abuse of the NIN system will be identified and punished,” he said.

He highlighted the need for data-driven policies in the admission processes.

The Minister also presented statistics showing a mismatch between available admission quotas and actual student intake across many programmes, especially in agriculture, education, engineering, and the health sciences.

“We have capacity, but we are not admitting enough students.

“We need to start closing the gap, so that more children can access tertiary education,” he said.

He also criticised the proliferation of underutilised institutions, revealing that over 120 universities in Nigeria received fewer than 50 applications in the current admission cycle.

“The problem is not about access, it’s about alignment and capacity.

“We don’t need to open new tertiary institutions in every ward. Instead, we must expand and strengthen the capacity of existing ones,” he said.

On his part, Sen. Shuaib Salisu, chairman, Senate Committee on ICT and Cybersecurity,  called for stricter sanctions against institutions and administrators who undermine Nigeria’s admission process.

Salisu proposed the criminalisation of fraudulent admission practices.

He also warned institutions that exploit loopholes in the admissions system, allowing students to unknowingly pursue flawed admissions for years to desist from such practices.

He assured that the Senate Committee would explore legislation to criminalise such fraudulent practices, holding admission officers and institutional management accountable.

Salisu also called for an inclusive education system that drives peace and economic growth.


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BRICS Leaders Seek Inclusive Access to AI

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To support a constructive debate towards a balanced artificial intelligence (AI) approach, the BRICS leaders have agreed on a set of guidelines to foster responsible development, deployment and use of AI technologies for sustainable development and inclusive growth.

The leaders of the BRICS nations – Brazil, Russia, India, China and South Africa – published a joint statement calling for a global governance framework for AI that is inclusive, representative and rooted in the principles of sovereignty, development and ethical responsibility.

The guidelines, which strictly refer to the use of AI in the non-military domain, should be applied through either domestic or applicable international frameworks, as well as through the development of interoperable standards and protocols, in inclusive, transparent and consensus-based processes, the statement reads.

BRICS is a political and diplomatic coordination forum for countries from the Global South. This year’s theme was “Strengthening global south cooperation for more inclusive and sustainable governance”.

The BRICS leaders’ statement positions AI as a transformative force for sustainable development and innovation, while also warning against uncoordinated governance models that could deepen global inequities, marginalise developing nations and fracture multilateralism.

It emphasises that AI governance should be anchored in the United Nations system to ensure inclusivity and legitimacy.

The BRICS countries warn against a fragmented regulatory landscape, advocating for co-ordinated multilateralism that includes the voices of developing countries – particularly from the Global South.

BRICS leaders reaffirmed their support for Digital sovereignty, saying each country must retain the right to shape AI policy and technology in line with its own development goals and legal frameworks. This includes capacity-building, data governance and technological autonomy.

“We firmly support the right of all countries to harness the benefits of the digital economy… to develop capacities in AI research, foster technological autonomy and innovation, ensure data protection, and promote their own digital economy,” the statement reads.

A major theme in the document is the need for fair, equitable and inclusive access to AI technologies. The BRICS leaders stress that all countries – regardless of economic standing – must be able to access and benefit from AI.

The group also called for global co-operation in building data governance frameworks that allow developing countries secure and equitable access to data, with full respect for privacy, intellectual property rights and national laws. This ties into support for open science, open innovation and open-source AI models that can fuel local innovation ecosystems.

On intellectual property, the statement advocates for a balance between proprietary rights and public interest to prevent exploitative data practices and ensure transparency in AI model development and deployment.

The BRICS countries voiced concern over algorithmic bias and the exclusion of underrepresented cultures and languages in AI datasets and models.

They called for ethical, transparent and accountable AI development that reflects cultural, demographic and linguistic diversity.

They also endorsed UNESCO’s Recommendation on the Ethics of Artificial Intelligence and called for international co-operation to develop inclusive datasets, tools to flag misinformation and mechanisms to mitigate bias – especially against vulnerable groups like women, children, the elderly and people with disabilities.

The BRICS nations stressed the importance of using AI as a tool for sustainable development, citing sectors such as healthcare, agriculture, education, energy and environmental conservation as priority areas.

They urged that AI development must be environmentally responsible, minimising carbon emissions and e-waste.

The potential of AI to enhance productivity and job creation was also recognised, as well as the risks of job displacement and exploitation. The statement calls for policies that safeguard worker rights, ensure compatibility between AI and human capabilities, and promote decent work in the digital economy.

“It is imperative to safeguard the rights and wellbeing of all workers, particularly those directly affected by the digital transformation… including generative AI,” the statement says.

The BRICS statement ends with a commitment to intensify co-ordination on AI governance and share the guidelines across international platforms. It extends an open invitation to other developing countries to contribute to and refine the emerging global framework for AI.

“We welcome contributions to further develop these guidelines, particularly from other developing countries, and will remain open to revisiting them.”


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Tech-driven Solutions Receive Commendation @ Maiden Insurance Week Hackathon

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Mrs Yetunde Ilori, President of the Chartered Insurance Institute of Nigeria (CIIN), has commended the innovative and technology-driven solutions presented during the institute’s maiden Insurance Week Hackathon competition.

Ilori gave the commendation after the completion of the competition on Thursday in Lagos, held at the College of Insurance and Financial Management in Asese, Ogun, as part of the Insurance Week organised by the CIIN.

She described the solutions as crucial to the industry’s transformation and relevance in the digital age. “This shows that the future is bright for the Nigerian insurance industry.

We are transforming as an industry, and digital innovation is at the heart of that transformation,” Ilori said. She noted that 19 teams initially applied for the competition, but only six were shortlisted.

The competition, which targeted young Nigerians between the ages of 18 and 29, engaged six finalist teams over a fourweek intensive innovation process, culminating in a demo day on Wednesday in Lagos.

The hackathon focused on real-world challenges in the sector, such as inclusive insurance, fraud detection, risk management, and improving customer experience.

It was designed to cultivate the next generation of insurance innovators, deepen insurance awareness, and promote financial literacy among Nigerians.

The teams that participated in the final stage of the competition were: Ifokanbale, Insurbridge, Insurvate, Team Aegis, Team Phoenix, and The Assured Team. Team Aegis developed “Hustle Guard,” a microinsurance solution for tricycle drivers covering health, life, and income, in an effort to demystify micro insurance in Nigeria.

The Assured Team presented “Kolo Plus by Card,” an unstructured savings plan with payment and interest features tailored to low-income earners. Team Insurbridge created “Smarter Claims,” a solution aimed at improving the insurance claims process.

Team Phoenix introduced “HerShield,” a solution focused on empowering women and building trust in the insurance sector. The Assured Team also developed additional ideas to drive insurance penetration in underserved and informal communities.

After an engaging pitch session before a panel of judges, Team Insurvate emerged as the overall winner with its solution, “Claim Central”, an end-to-end digital platform designed to streamline the insurance claims process from policyholders to insurers.

Team Aegis secured second place, while Team Phoenix came in third. The panel of judges included financial sector experts such as Norah Igwe, Tunji Andrews, Diana Mulili, Sakeenat Bakare, Ibraheem Babalola, and Prince Adeshina Adeyemi-Doro.

Also speaking, Mr Eddie Efekoha, Chairman of the Insurance Week, said the hackathon demonstrated a conscious effort to explore how technology can help distribute insurance products to all parts of the country.

“We believe this initiative will spark more interest among the youth to engage with insurance, not just as consumers but as creators and innovators,” he said.

Speaking on behalf of the winning team, Mr Odunayo Ojeremi, leader of Team Insurvate, described the competition as highly competitive and rewarding. “We are excited and grateful for the opportunity.

“We didn’t expect to win, but we are glad our solution was recognised. We hope to improve ‘Claim Central’ and make it a platform that ensures seamless claims processing,” he said.


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