Social Media Use Outstrip email- Eskimi

Eskimi, the largest mobile social network in Nigeria has released a study which shows that  social media is used more than e-mail.

Eskimi initiated the research to learn the usage of e-mail as communication tool in West Africa.

In the course of the research a total of 1000 people participated in a survey.

Main facts from the survey showed that only 46 per cent of the users use e-mail as daily form of communication.

According to the research even 30 per cent  of users have e-mail to just register on sites; and 12 per cent  of users use e-mails for business reasons, while 57 per cent use it to communicate to friends.

Social media sites were chosen as the most popular channel of communication, 41% of respondents mentioned it is more important that e-mail.

Other 38 per cent use SMS and Chat Messengers as their main form of communication.

"We do data collection campaigns for some of our clients and it was important for us to understand the real value of e-mail. We felt that in Nigeria and West Africa, e-mail was less used as an active channel for communication, but the results we got were surprising anyway", Vytas Paukstys commented on the results.