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Sony Looks to Nigeria, Unveils Multifaceted Expansion Plans

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Sony, the leading consumer electronics and entertainment brand has unveiled its extensive blueprint for expansion across the African continent. Defined by a rigorous 360 degree immersion plan, Sony will look to transform the African consumers’ experience in the electronics sector through launching the latest technology products, introducing experiential Sony brand stores, and setting up authorized service centers in almost every country in Africa.

On the operational front, Sony plans to establish new zonal offices in Morocco, Ghana, Nigeria and Angola, employing local human resources and identifying new business partners with the capacity to compliment the Sony growth strategy in Africa.

The announcements, which came at an exclusive dealers’ conference in Cape Town, South Africa, highlight Sony’s global ambitions and the significance it places on Africa in the international marketplace.

Speaking at the conference, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “Africa is undoubtedly one of the most important markets for Sony. By 2015, we hope to achieve a $1.4 billion share in the consumer electronics space, including the fast-growing mobile phone business. The numbers certainly look exciting, but our immediate focus is to identify tactics that help us move towards our target. The Sony roadmap for Africa constitutes a four-pillared strategy based on ‘product’, ‘customer’, ‘community’ and ‘operation’.”

Recognizing the demand for its top-of-the-line products in local markets, Sony aims to synchronize its international launches to include the African continent in its entirety. From the award-winning Sony Xperia Z smartphone, the XPERIA tablet and the BRAVIA 4K TVs to the world’s most powerful audio system, the Shake 7 stereo, Sony will look to reduce the wait-time and increase the availability of its products, especially those tailored for African consumers. Incidentally, Sony stands number one in the audio products category in Africa, commanding a market share of over 40 per cent. In South Africa alone, one in two customers seeking audio products has been found to opt for Sony.

Looking to transform the experiential prospects for African consumers, Sony is also set to roll-out its unique branded stores, Sony World, in key markets to give potential buyers a chance to see and feel the unmatched quality of its products. The first of these open-display stores has been successfully launched in the Ivory Coast.

Sony’s attention to quality does not end at the point of sale, with the brand announcing the launch of 67 authorized service centers in Africa this year that will be increased to 87 centers by March 2014.

Sugiyama added: “Africa is a vast continent, and we understand that it is made up of different and diverse countries with many languages and cultures that require localized communication. We are moving fast to satisfy these requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including French, Portuguese, English and Arabic. We are also looking to launch a dedicated Sony Facebook page for Africa.”

Over the years, Sony has extensively engaged with the African community with campaigns that propose the company’s goal to work ‘With Africa’ as opposed to ‘For Africa’. These include initiatives such as the South Africa Mobile Library Project in partnership with non-profit organization South African Primary Education Support Initiative (SAPESI). In addition, Sony has partnered with Japan International Cooperation Agency (JICA), United Nations Development Programme (UNDP) and Global Fund to Fight AIDS, and Tuberculosis and Malaria (GFATM) to implement highly successful public cinema-viewing projects in Tanzania, Ghana and Cameroon.

Other community support projects include Folktales in Malawi, a joint initiative with the Malawi National Commission for United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Future Charitable Trust (GFCT), to protect and preserve the heritage of intergenerational story telling in print and audio formats. The widespread Eye See Digital Photo Project headed by the United Nations Children’s Fund (UNICEF) was additionally extended to children in Rwanda, Liberia, Madagascar, South Africa, Ethiopia, Mali and Tunisia to give them a voice of expression through photography.

Speaking on Sony community initiatives, Sugiyama said: “We at Sony believe that we must be a part of the local community wherever we do business. Ever since its inception in 1946, Sony has endeavored to provide amazing entertainment experiences through our products that inspire and fulfill our consumers’ curiosity. We continue to replicate this guiding philosophy that is embedded in our DNA across all the community-focused initiatives that we deliver globally.”

Sony’s new expansion plan is just the tip of the iceberg with regards to its long term vision for Africa. At a time when the region’s electronics market is evolving rapidly, with more and more users looking for intelligent solutions to match their entertainment needs, Sony is poised to deliver an extraordinary offering to suit varied expectations, and bring the ‘Best of Sony’ to every corner of the African continent.


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Mysterious Illness Kills 50 People within Hours of Symptoms, Doctors Raise Alarm

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Pic Credit: Daily Sabah
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A mysterious illness killed more than 50 people in the Democratic Republic of Congo (DRC), with most victims dying within 48 hours of showing symptoms, health officials have reported.

Mysterious Illness Kills 50 People within Hours of Symptoms, Doctors Raise Alarm

Pic Credit: Daily Sabah

The outbreak, first reported on January 21, has resulted in 419 cases and 53 deaths.

The World Health Organization (WHO) has classified it as a significant public health threat, citing concerns over its rapid progression and fatality rate.

Suspected origin and early cases

Authorities believe the outbreak started in the town of Boloko, where three children reportedly ate a dead bat.

The children developed severe symptoms and died within two days.

Medical experts suspect the illness is a form of hemorrhagic fever, which can cause fever, internal bleeding, headaches, and joint pain.

“That’s what’s really worrying,” said Serge Ngalebato, medical director of Bikoro Hospital in the DRC, referring to the disease’s speed and severity.

Ebola, one of the most well-known hemorrhagic fevers, has not been detected in this outbreak, according to initial testing.

A second wave of cases emerged in the town of Bomate on Feb. 9. Authorities have tested samples from 13 patients, all of which returned negative results for Ebola and Marburg virus.

However, some samples tested positive for malaria.

The WHO reported that the fatality rate of the illness is 12.3%, significantly higher than the early fatality rate of COVID-19.

Experts warn that the outbreak could spread further due to the region’s remote location and fragile healthcare system.

 

 

 

 

 

 

 

 


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NPC Warns Nigerians to Beware of Fake Recruitment Website

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National Population Commission (NPC), has alerted the public to a fraudulent website https://npc-career.allprogram.site/job created by individuals with malicious intent.

NPC Warns Nigerians to Beware of Fake Recruitment Website

Erelu Taibat Yemi Oloruntoba, director, Public Affairs, NPC, said in a statement that the fake site falsely claims to facilitate recruitment for the 2025 Population and Housing Census, aiming to defraud unsuspecting citizens.

“We want to state unequivocally that the Commission is not currently conducting any recruitment for Ad-hoc staff related to the upcoming census. President Bola Ahmed Tinubu, GCFR, has stated that a committee will be established to align the census budget with the government’s present financial situation before issuing a proclamation for the conduct of the upcoming biometric Population and Housing Census,” the statement outlined.

It, therefore, warned Nigerians to be aware that when there is a date for the census and it becomes necessary for the commission to recruit ad hoc staff for the exercise, it will be officially announced through national media outlets, as well as the NPC’s verified social media platforms and website.

It urged the general public to disregard the fake website and its misleading information to avoid falling victim to scams.

The statement avowed that NPC is actively investigating the creators of this fake website, adding, “we encourage everyone to seek accurate information regarding the NPC’s activities from our official social media handles and website.”

According to the statement, NPC is committed to keeping the public informed about developments concerning the first biometric Population and Housing Census in Nigeria.

“We appreciate your support in ensuring a successful census exercise,” the statement said.


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Fuel Scarcity Looms as Marketers Threaten Strike over N100Bn Debt

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Independent Petroleum Marketers Association of Nigeria (IPMAN) has issued a seven-day ultimatum to the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) to pay outstanding bridging claims amounting to N100billion or face a nationwide strike.

Fuel Scarcity Looms as Marketers Threaten Strike over N100Bn Debt

In a communique released on Monday, the association expressed growing frustration with the NMDPRA’s failure to fulfill its financial commitments, despite repeated assurances.

The statement, signed by Yahaya Alhassan, chairman of the IPMAN Depot Chairmen Forum, highlighted that the NMDPRA had previously promised to resolve the debt but has consistently reneged on those promises.

According to the IPMAN communique, the NMDPRA had made a public commitment to pay the bridging claims within 40 days, following a stakeholders’ meeting where the Nigerian Association of Road Transport Owners (NARTO) demanded payment before halting a planned strike action.

The meeting, which involved high-ranking government officials such as Mal. Nuhu Ribadu, national security adviser, and Mr. Adeola Ajayi, DG DSS, was seen as an opportunity for resolution.

However, 40 days have since turned into several months without any sign of payment. IPMAN noted that this continued delay has severely impacted the operations of its members.

“One of those promises was made by the NMDPRA at the stakeholders meeting on the eve of the last strike action declared by NARTO. At that meeting, the NMDPRA assured us that the bridging claims would be paid within 40 days, but now months have passed, and there is still no hope of payment,” the statement read.

IPMAN also lamented the devastating economic consequences of the delayed payments, noting that many of its members have been forced to close their businesses, lay off staff, or, in some cases, suffer personal tragedies due to the financial burden.

“Many of our members have lost their businesses to commercial banks as they are unable to meet loan repayment obligations due to the unfulfilled payments of bridging claims,” the statement added.

In addition to the outstanding claims, IPMAN accused the NMDPRA of imposing “abnormal levies” on its members. One of the most contentious issues raised was a 5 per cent commission on petrol station sales, which IPMAN described as an illegitimate imposition.

“When has the NMDPRA turned itself into a real estate agent, collecting a commission on sales of retail petrol outlets?” the communique questioned.

 


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