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Sony Partners Kontakt Pro to Launch Cinema Line Cameras in Nigeria
Sony Middle East and Africa in collaboration with Kontakt Pro Nigeria Ltd., has held the first launch and exhibition of Sony’s cinema line cameras in Nigeria.
The event, which took place in Lagos recently was described by industry watchers as a huge step towards engaging emerging talents, key players and stakeholders in Nollywood and the media production industry.
The experiential event which included hands-on demonstrations, in-depth product presentations and discussions with Sony experts from UAE and Japan, was also used to announce the arrival of its newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30).
Also showcased at the event were the FX3, the FX6 and the FX9 full-frame digital cameras, with superior colour science technology, high resolution sensors up to 6k, exceptional dynamic range for any light setting and fully optimized for fast workflow. A key highlight of these cameras are their Netflix Production Technology alliance, a delight for today’s content creators.
“It is important to Sony to make the life of a cinematographer easy,” said Arvin Orsua, Product Marketing Manager at Sony Middle East & Africa.” As a cinematographer, Sony fulfils its promise to support creators’ needs with camera features that make operation simple and output outstanding.”
For decades Sony has worked with the creative community by providing support and supplying tools made by Cinematographers for Cinematographers.
The DNA from top film industries and the frontier of digital imaging come together to create a line of powerful creative tools designed to capture emotion in every frame and unleash the true power of visual storytelling from every corner of content creation.
“The new FX30 is a great fit for anyone looking to get started in filmmaking,” said Sajeer Shamsu, Head of Digital Imaging at Sony Middle East & Africa.
“It features many of the professional features of our high-end cameras at a price point that makes it easily accessible for filmmakers in the Middle East and Africa region at any level. This camera is an excellent starting point to our full line-up of Cinema Line Cameras.”
“We live in a new age of content consumption, where we can choose to connect with distant people, unseen places, exotic cultures, and untold stories at will. We can change the way we experience the world, and connecting people’s emotion through powerful storytelling is the motivation behind Sony’s cinema production technology” Shamsu noted.
Ms. Bukola Oloyede, Country Manager for Product Marketing, Nigeria, in a statement, expressed delight in the film technology that Sony is making available to content creators. In addition, she said, “We are dedicated to the next generation of motion picture storytellers.”
She also encouraged everyone to become members of the Alpha Universe platform because, “it’s a great resource for providing members with access to more peering reviews, educational content, talent showcasing and information about Sony’s growing influence, product line and competitive awards, not just in Nigeria but across the Middle East and Africa region”, she concluded.
Also, a highlight of the event was the recognition of the Sales team at Kontakt Pro Nigeria Ltd and the authorised Sony dealers for their contribution and market support for the brand. Among the recipients were Camera Joint, Okey Japan, Brownmark Ltd., Faith Ventures, Goodmark Global Stores, Photobliz Global Enterprise, Express Digital Center, Embro Digital Galleria and Blessed Dan Computer Ventures Ltd.
Speaking on the award presentation, Mr. Shin Hayatani-San, Director of Marketing at Sony Middle East and Africa said, “Our dealers and retailers are a huge part of our value chain, and we will continue to provide the support they need to not only strengthen but expand Sony’s growing value share in the market.”
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Firm Partners Access Bank to Train Youths in Digital Skills
NerdzFactory Foundation in collaboration with the Access Bank, has trained over 518 youths in digital skills. The two weeks virtual training, Youth Transition Program (YTP) 5.0, was meant to equip the youths for employment and digital skills and prepare them to excel in the competitive job market and unlock new economic opportunities.
Director of NerdzFactory Foundation, Ade Olowojoba, said the significance of the programme reflects the foundation’s mission to empower a new generation of leaders with the skills needed to thrive in an increasingly dynamic and digital global economy.
“Through initiatives like this, we are fostering innovation, resilience, and economic independence among young Nigerians,” he stated.
He disclosed that the programme succeeded in reaching its objectives. According to him, participants reported increased readiness for the workforce, improved digital skills, and enhanced entrepreneurial capabilities, which have positioned them to secure quality employment and launch their ventures. The programme has demonstrated the transformative impact of focused skill-building initiatives.
“NerdzFactory Foundation and Access Bank reaffirm their commitment to expand the reach of the Youth Transition Programme to empower more young Nigerians with the tools they need to achieve lasting success and contribute to Nigeria’s sustainable economic development,” he said.
The director noted that the programme launched in response to Nigeria’s high unemployment rate, delivered comprehensive training to empower participants with practical job search skills, digital marketing expertise, and knowledge of leveraging digital platforms for economic growth.
During the programme, some of the sessions included webinars and a virtual bootcamp designed to help participants develop workplace skills such as CV writing, LinkedIn optimisation, and effective use of digital workspace tools.
“By fostering economic independence and resilience, YTP 5.0 aligns with the United Nations’ Sustainable Development Goals, particularly Goal 4, on quality education and Goal 8, on decent work and economic growth,” he stated.
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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa
African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.
With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.
The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).
It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.
Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.
The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.
It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.
MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.
The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.
Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.
Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.
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Leadway Assurance Pledges Transformative Role to SMEs
Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.
The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.
Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”
Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.
It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.
Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.
“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.
As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.
What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.
In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.
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