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Sound Sultan, Others Pays Homage To Sir Shina Peters At Ariya Repete Media Parley

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Nigerian Singer, Sound Sultan has heaped praises on Afro-juju crooner, Sir Shina Peters, for the impact and longevity of his career which has spanned over 35 years in the music industry.

 

The ‘Area’ singer was part of the special guest discussants during the Ariya Repete Roundtable discussion held on Tuesday, May 21 in Lagos. Other members of the roundtable panel included  Sir Shina Peters, Dr. Saheed Osupa, Yinka Davis, Nigerian Breweries Corporate Affairs manager Tayo Adelaja, Alhaji Sikiru Agboola, PMAN executive Tolu Obey, and Music producer ID Cabasa.

 

Discussing the topic ‘One Culture, One Voice, New Sound’, Sound Sultan and other members of the panel highlighted the ingenuity of Sir Peters who though sings in the Yoruba language was able to infuse the English language into his music, which ultimately helped his music cross over to the wider and diverse Nigerian audience.

 

Sir Shina Peters has released 19 albums over the course of his career. His ‘Ace “Afro-Juju Series 1’  album of 1989 went double platinum and the veteran musician is still a very active stage performer till date.

 

This year’s ‘Roundtable’, which is an annual discourse heralding the Ariya Repete competition, also served to promote intellectual discussions amongst key stakeholders in the music industry, especially in the Fuji, Juju and now, Afro Hip–Hop genres.

 

With Ariya Repete introducing the Afro-pop to the mix for this year’s edition, you can expect some amazing talents to emerge from the contest.

 

Ariya Repete is proudly sponsored by Goldberg lager, the beer brand renowned for conceptualizing and executing initiatives such as these, which highlights the beauty of tradition and culture. With a wide array of exciting consumer engagement activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the beer industry.

 

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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French Media Giant Acquires Nigeria’s ROK Studios

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Canal+ Group, French media giant, has acquired Nigerian production studio, ROK film studios from VOD company IROKO TV, as part of the French company’s plan to strengthen its position in Africa’s movie market.

 

Canal+ Group has been quietly making moves in Nollywood, one of the world’s largest film industries, and is now looking to create more African original content.

 

According to a statement released by ROK, the studio, launched in 2013 by Mary Njoku, actor and producer, is Nigeria’s largest production house with more than 500 movies and 25 TV shows.

 

The organization currently produce Ghanaian and Nigerian movies, reaching 15 million subscribers across DSTV and GOTV platforms, the statement said.

 

Njoku says that Canal+ is working with ROK because the studio has the ability to create Nollywood content at scale.

“They (Canal+) wanted an organization that could supply their studio with Nollywood content. They have some channels in Francophone Africa and wanted a supply of African content for those channels,” she told CNN.

 

Canal+ currently offers Nollywood TV, a fiction channel dedicated to Nigerian movies to its subscribers in French-speaking Africa.

 

The French media company has turned its sights on African viewers as growth has declined in its home terrain due to competition from Amazon, Apple and Netflix.

 

“This acquisition represents a key stage in Canal + group’s international expansion. It allows the group to be present across the entire Nollywood value chain, and acquire unique expertise in the mass production of African fiction — films, series, and entertainment,” Canal+ said in a media release.

 

Acquiring ROK will create more hours of Nollywood content for Canal+ Group’s audience in France and represents a battle for African eyeballs between media powerhouses such as Netflix and China’s StarTimes.

 

Njoku said the acquisition is a sign that Nigeria’s movie industry is doing well in producing quality content for the continent.

 

“When a company as big as Canal+ acknowledges and is ready to work with us to export Nollywood, it sends out a positive signal to the movie industry. Filmmakers are assured that they are doing something right,” she said.

 

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Legend Extra Stout Broadens Product Offering, Introduces New 45cl Bottle

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Legend Extra Stout, Nigeria’s leading stout brand has extended its market penetration with the launch of its new 45cl bottle.

 

The new product size was unveiled at a special celebration ceremony at Radisson Blu, Ikeja, Lagos on Friday, July 12, 2019.

 

The event which was tagged the “Power Of 45” had hundreds of guests and consumers in attendance, as hordes of Nigerians got the chance to have a first look at the new product offering from Legend Extra Stout.

 

Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumers’ positive reaction to this new product offering.

 

According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.

 

“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling.

 

Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”

 

According to Sarah Agha, this new bottle affirms the unique positioning of Legend Extra Stout as the unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.

 

Consumers can be rest assured that the 45cl bottle remains the same full brewed stout, produced from the finest ingredients, brewed and bottled under the highest quality standards.

 

The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.

 

This product launch adds to Legend’s long list of exciting brand initiatives in 2019. Earlier in the year, Legend Extra Stout set out to redefine itself, and broaden its appeal to Nigerians. What followed were a set of audio-visual commercials emphasizing Legend’s new brand narrative of “Be Yourself”.

 

This simple yet brilliant campaign has seen the brand reinvent itself in an interesting way, as it encourages consumers to be proud of their uniqueness rather than conform to societal norms.

 

Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’.

 

This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning Legend, Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.

 

The 45cl bottles are available in stores across Lagos.

 

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Ariya Repete Selection Parties Conclude in Ilorin & Osogbo

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The final selection parties of the Ariya Repete music contest took place in Osogbo and Ilorin on Friday the 5th of July as the last batch of successful contestants were selected to enter into the quarter-final stage of the competition.

 

Over the last four weeks, the competition has moved across eight cities in southwestern Nigeria and has uncovered some amazing talents in Fuji, Juju and Yoruba hip hop.

 

At the Osogbo and Ilorin selection parties, six talented acts were crowned regional champions. Adebayo Amos, Wasiu Onilewura, and Oyesola Boluwatife emerged as Osogbo winners in the Juju, Fuji, and Yoruba Hip-hop category respectively.

 

While in Ilorin, Afolabi Ibrahim, Seun Agbayi, and Mayowa Alayo fought off stiff competition to make it to the quarter-final stage.

 

The next stage of the competition is set to up the stakes, as the 24 regional winners will battle at the quarter-final concert in Akure on the 26th.

 

Prior to the competition resuming in the last week of July, contestants will undergo a one-week mentorship session in the Ariya academy.

 

Here, they will be tutored on how to hone their skills by some of the leading Juju and Fuji musical acts in the Nigerian entertainment scene.

 

Speaking after the completion of the regional auditions and selection parties, Goldberg Lager Brand Manager, Funmi Ogunbodede, expressed his delight saying,

 

“This platform has continuously discovered talented individuals in the indigenous music scene, while also giving them a platform to showcase their talents to the world.

 

This year has been no different, and I’m very proud of the contestants. I believe we will have an amazing quarter-final showdown.”

 

He further congratulated the quarterfinalists and wished them all the best as they continue to compete to win their share in the grand prize of 20 Million Naira.

 

Ariya Repete is proudly sponsored by Goldberg Lager Beer. Over the years, Goldberg has consistently pushed the bar in excellence, continually providing fans and consumers with remarkable experiences which dial up the culture and traditions of the people, whilst also appreciating modern social conventions.

 

This perfect blend of both worlds has enabled Goldberg to remain one of the most authentic brands in the beer industry.

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