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Spotify Wrapped: Nigeria’s Diverse Music Scene in 2023

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Spotify has today unveiled this year’s edition of Wrapped, its highly anticipated annual recap of listeners’ musical journeys. This immersive experience provides users with a comprehensive overview of their year in music, allowing them to reflect on their preferences and discover hidden gems.

This year’s Wrapped showcases the remarkable diversity of music and the passionate listening habits of Nigerian music enthusiasts.

As the year comes to a close, Spotify Wrapped takes users on a personalised journey through their favourite songs, artists, albums, and genres that defined their musical experience in 2023. Nigeria once again echoed with a vibrant tapestry of musical voices, as talented artists emerged and reigned supreme on the charts. For the third year in a row, Nigerian artists and songs make up Nigeria’s top ten most streamed artists, in true showcase of Nigeria’s pride in their own music.

“Nigeria is a hotbed of musical talent, and we’re incredibly proud to showcase the diversity and passion of Nigerian music lovers through Wrapped,” said Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa. “This year’s Wrapped is a testament to the power of music to connect people and bring them closer to the culture and traditions of Nigeria.”

In 2023, Nigerian music took the world by storm, reaching unprecedented heights and breaking down barriers. Rema, one of the genre’s brightest stars, has had an extraordinary rise to fame. His collaboration with American pop star Selena Gomez on the hit single Calm down has won him legions of fans worldwide and has become the first African-led single to reach a billion streams on Spotify. A landmark achievement for African artists, this song is the first by a Nigerian Afrobeats artist to feature on the top 10 chart of most streamed recordings globally on Spotify. It also tops the Nigerian song export chart, solidifying its position as a global musical phenomenon.

Rema and Asake have also cemented their positions as Afrobeats’ global ambassadors, with Rema holding the title of the most globally exported artist and Asake captivating audiences across Nigeria, Ghana, and Togo, earning him the coveted title of most streamed artist in each country. This continued international success further underscores the enduring appeal of Afrobeats as the most exported genre of the year.

Asake’s dominance continued in the Top 10 most streamed tracks, with three of his hits – Lonely At The Top, 2:30 and Amapiano making the cut. His reign extended to the Gen Z demographic, with Asake becoming the most streamed artist among Nigerian and Ghanaian Gen Z listeners. His song Lonely At The Top further cemented his popularity among Nigerian Gen Zs, topping the charts for their age group.

Interestingly, Mohbad secured a position in the top 20 list of the most streamed artists in Nigeria, an attribute to an increased interest in his music following his untimely death. His track Ask About Me was the top streamed track everyday between 13th and 25th September.

On the top most streamed female artists, Spotify RADAR alumnus and 1st time Grammy Nominee, Ayra Starr clinched the title of the most streamed female artist in Nigeria, Ghana, Kenya, Rwanda, Tanzania and Uganda. Mercy Chinwo, a gospel artist, secured a spot among the top 10 most streamed female artists in Nigeria, underscoring the enduring popularity and influence of gospel music.

The throwback charts for 2023 were dominated by the legendary 2Pac, with his song Hit ‘Em Up – Single Version and album Greatest Hits securing the top spots. This resurgence of interest in 2Pac’s music is likely due to the 50th anniversary of hip-hop, the numerous headlines surrounding his death this year, and his enduring status as one of the most influential and successful rappers of all time. As a result, many Nigerians turned to Spotify to stream his music, solidifying his position in the charts.

On top local podcasts in the hearts of Nigerian listeners, the spotlight falls on Apostle Joshua Selman, KOINONIA with Apostle Joshua Selman, The HonestBunch Podcast, I Said What I Said, Tea with Tay, and Koinonia Experience With Apostle Joshua Selman (ENI). The leading position of these podcast shows come as no surprise, given their widespread popularity among the youths, especially the Gen Zs and Millennials. Their popularity can also be attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations.

Here’s what the Spotify Wrapped data says about Nigeria’s listening habits in 2023:

  • The demand for local music in Nigeria continued to skyrocket, with consumption growing by an impressive 284%

  • Average streams of female artists in Nigeria experienced a remarkable 150% surge Year-on-Year

  • Music lovers in Nigeria turn up the volume on Fridays, with 3 pm being the most popular time to indulge in their favourite tunes

  • Rema topped the list of most searched queries, while Burna Boy topped the list of both most searched artists and most viral artists. Asake’s Lonely At The Top claimed the first spot on most viral tracks

Eligible users can access their personalised 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped.

Additionally, Spotify has also launched its Wrapped creator experience for podcasters and artists.  With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

The full breakdown of the top Spotify Wrapped lists is below:

MOST STREAMED ARTISTS IN NIGERIA

MOST STREAMED FEMALE ARTISTS IN NIGERIA

MOST STREAMED TRACKS IN NIGERIA

  1. Asake

  2. Burna Boy

  3. Davido

  4. Seyi Vibez

  5. Omah Lay

  6. Bnxn

  7. Rema

  8. ODUMODUBLVCK

  9. Olamide

  10. Wizkid

  1. Ayra Starr

  2. Tiwa Savage

  3. Tems

  4. Rihanna

  5. SZA

  6. Billie Eilish

  7. Nicki Minaj

  8. Doja Cat

  9. Libianca

  10. Mercy Chinwo

  1. Lonely At The Top – Asake

  2. GWAGWALADA – Bnxn ft Kizz Daniel & Seyi Vibez

  3. FEEL – Davido

  4. 2:30 – Asake

  5. reason – Omah Lay

  6. Party No Dey Stop (with Zinoleesky) – Adekunle Gold

  7. soso – Omah Lay

  8. DECLAN RICE – ODUMODUBLVCK

  9. KANTE (feat. Fave) – Davido

  10. Amapiano – Asake ft Olamide


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

MultiChoice Loses 2.8m Subscribers in Two Years

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Video entertainment company MultiChoice’s woes are persisting with the company continuing to suffer massive losses in revenue and subscribers.

This emerged today when the DStv parent company announced its financial results for the year ended 31 March (FY25).

In a statement to shareholders on the Stock Exchange News Service, the JSE-listed firm says the past two financial years have been a period of significant financial disruption for economies, corporates and consumers across sub-Saharan Africa due to challenging macro-economic factors.

Combined with the impact of structural industry changes in video entertainment such as the rise of piracy, streaming services and social media, this has materially affected the overall performance of the MultiChoice Group, it notes.

Over this period, MultiChoice says the group lost 2.8 million active linear subscribers and had to absorb a R10.2 billion negative impact on its topline due to local currency depreciation against the US dollar.

For the year ended 31 March, the company reveals that linear subscribers were down 1.2 million or 8% year-on-year (YoY) to 14.5 million active subscribers, with the loss evenly split between South African (600 000) and Rest of Africa (600 000).

Although reflecting an improvement on FY24 trends, MultiChoice says this indicates ongoing broad-based pressure across the group’s entire customer base.

Active paying Showmax subscribers were up 44% YoY, reflecting healthy growth and gaining regional market share, it adds.

Group revenue declined by R5.2 billion or 9% YoY to R50.8 billion, mainly due to an 11% decline in subscription revenues (-1% organic) caused by foreign currency and subscriber volume headwinds and the deconsolidation of the NMSIS insurance business from December 2024, it explains.

According to the firm, this was partially offset by inflationary pricing and new product growth (DStv Internet, DStv Stream and Extra Stream).

Trading profit, which declined by R3.8 billion or 49% YoY to R4 billion, was materially affected by the R2.3 billion organic increase in trading losses in Showmax and the R5.2 billion in foreign currency revenue losses, partially offset by a significant outperformance in delivering total cost savings of R3.7 billion.

Adjusted core headline earnings, the board’s revised measure of the underlying performance of the business, shifted to a loss of R800 million (FY24: earnings of R1.3 billion) due to lower trading profit and hedging losses in FY25 (compared to gains in FY24), partially offset by smaller losses on cash remittances from Nigeria.

The group incurred a free cash outflow of R500 million in FY25 (FY24: inflow of R600 million), impacted by lower profitability, higher lease repayments due to timing and partially offset by improved working capital management as well as a 29% YoY decline in capex.

At year-end, the group held R5.1 billion in cash and cash equivalents and retains access to R3 billion in undrawn general borrowing facilities.

A part of the R12 billion term loan was repaid early by using the R900 million upfront proceeds from the NMSIS transaction (ie R1.2 billion, net of tax), says the company.

The group operates in numerous markets across Africa and internationally, resulting in significant exposure to foreign exchange volatility.

Amid the challenges, MultiChoice states that management acted decisively to ensure that the group could withstand these headwinds, focusing on key areas within its control.

It notes that this has meant maintaining a discipline of inflationary pricing, with price increases of 5.7% in South Africa in FY25 (FY24: 5.6%) and an average of 31% in local currency in Rest of Africa (FY24: 27%), which enabled the group to offset subscriber volume pressures and deliver 1% YoY organic revenue growth in the current financial year.

In addition, further efficiencies were implemented to manage costs and cash flows without unduly sacrificing the group’s customer value proposition, it adds.

In this regard, the group delivered R3.7 billion in cost savings, well ahead of management’s initial R2 billion target (and the revised R2.5 billion target set at interims) and almost double the R1.9 billion saved in FY24, the company says.

 


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Afia TV and Radio Stamps Footprints in Lagos

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Afia TV & Radio has announced its official entry into the Lagos media market, in its commitment to expanding the broadcaster’s footprint, connecting businesses to audiences across Nigeria, and redefining regional media excellence.

Afia TV and Radio Stamps Footprints in Lagos

Chief Emeka Mba,

Nnamdi Obanya, general manager of Afia TV & Radio, said there is only one digital satellite and one digital station in the southeastern region of Nigeria, which is Afia.

Obanya, stated that: “We are specialists in developing products. A programme on our channel, ‘How Market’, is where we talk to the people in the market to tell their stories and advertise their products on AFIA.”

According to him, “the market world has changed a lot, as the physical market has become a ware house while people are buying digitally.”

Chief Emeka Mba, founder and CEO, stated: “The parley brought together top media buyers, advertising agencies, and communication professionals for engaging conversations around emerging trends, innovation, and future-forward strategies in media planning and buying. The event also served as a platform for Afia TV and radio to unveil its offerings, platforms, and unique value proposition to Lagos-based stakeholders.”

While noting that they are thrilled to bring Afia’s fresh, original, and regional perspective to Lagos, Mba said, “this parley signals our readiness to collaborate, innovate, and deliver impactful results for our partners through data-driven content and targeted reach especially for brands looking to penetrate the southern Nigerian market.”

Equipped with modern broadcast studios, digital-first production capabilities, and a highly experienced team, Afia TV & Radio is poised to make a bold impression on the Lagos media landscape.

The media brand delivers high-quality programming ranging from news and documentaries to lifestyle, business, culture, and entertainment only in south-east but in Lagos, African and beyond, we want to be chief marketing platform of the eastern region, we are the only 24/7 radio station now in Enugu.


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NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

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Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.

NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.

He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).

Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.

The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.

“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.

“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”

Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.

The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.

“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.

“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.

“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”


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