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Star Lager Shines On At Fourth Edition Of Joor Concert

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L-R: Head Of Media, Digital And Sponsorship NB Plc, Wasiu Abiola, Portfolio Manager, National Premium Brands, NB Plc, Sarah Agha And Senior Brand Manager, Star Lager Beer, Oludare Olateju., At The Fourth Edition Of Joor Concert Powered By Star lager Beer.
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The City of Lagos came alive this past weekend as National Premium Beer, Star Lager hosted thousands of fans and consumers at Dj Kaywise’s anticipated, Joor concert.

 

The event which held on the 12th of January at Abesan Mini Stadium, Abesan Estate, Ipaja saw attendees treated to non-stop entertainment from top notch musicians dancers and comedians.

 

Since December, Star Lager has been on an exciting musical journey, bringing undiluted entertainment to music fans across the nation through its partnerships.

 

Fans and lovers of music were treated to great performances from street kings Mr Real, Slimcase, Small Doctor, the sensational Tiwa Savage, Reekado Banks, Mayorkun and others as they left the crowd asking for more.

 

Attendees were thrilled by the delivery of electrifying performances that lit up the night.

 

The energetic stage performances were captivating as the audience went on an unending sing-along of their favourite songs all through.

 

It was an experience worth witnessing. The audience not wanting to be outdone by the music stars took up to the stage to display some dance moves.

 

Speaking on the event, Portfolio Manager, National Premium Brands, NB Plc, Sarah Agha said, “We are excited to be a part of this year’s Joor Concert.

 

“As a brand we are centered on giving back to our esteemed consumers for their loyalty.

 

We take pride in delivering highly engaging and memorable moments to our consumers nationwide.

 

“By bringing them closer to their celebrities, we’re enabling them step into the brighter side. And we are determined to keep upgrading these experiences”.

 

Star Lager has from December, 2018 provided the ultimate Star experience for consumers with One Lagos Fiesta Wizkid VIP Experience, Olamide Live In Concert, Burna Boy Live, Warri Again and Uli Music Festival.

 

The iconic Nigerian brand and product of Nigerian Breweries Plc, which is a Heineken International Company, has enjoyed decades of success since its launch as the first indigenous Nigerian beer brand in 1949.

 

Star Lager Beer is brewed by Nigerian Breweries, Nigeria’s pioneer and largest brewery and is largely responsible for the growth of the Nigerian indigenous beer industry, as its success story has influenced the introduction of other successful brands.

 

As a result of the brand’s successful entertainment initiatives in the country, it has become a reference point for corporate sponsorships and development of homegrown entertainment in Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

PalmPay Supports Nigeria Police Force National Cybercrime Centre 2025 Cybersecurity Awareness Walk

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Chika Reginald Nwosu, Managing Director, PalmPay at the Nigeria Police Force National Cybercrime Centre (NPF-NCCC) during its Cybersecurity Awareness Walk held in Abuja, recently.
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PalmPay, a Nigerian leading digital banking platform, supported the Nigeria Police Force National Cybercrime Centre (NPF-NCCC) during its Cybersecurity Awareness Walk held in Abuja as part of activities marking the 2025 Cybersecurity Awareness Month.

Themed “Secure Our World,” the event brought together key stakeholders from law enforcement, regulatory bodies, and the private sector to promote public awareness on cybersecurity, financial fraud prevention, and safe online practices.

PalmPay joined other participants in advocating for stronger public vigilance and safer digital engagement, reaffirming its commitment to supporting national efforts that enhance cybersecurity and consumer protection.

Speaking during the event, PalmPay’s Managing Director, Mr Chika Reginald Nwosu, commended the Nigeria Police Force National Cybercrime Centre (NPF-NCCC) for its efforts in combating cybercrime and protecting consumers. He emphasised the need for continued collaboration across sectors to build a safe and secure payment ecosystem for all Nigerians.

“We commend the NPF-NCCC for its proactive leadership in driving cybersecurity awareness,” said Nwosu. “At PalmPay, we are committed to supporting initiatives that promote digital safety and foster trust in Nigeria’s growing digital economy.”

At the event, PalmPay was commended for its outstanding efforts in strengthening regulatory engagement and advancing consumer protection initiatives across the fintech industry.

The partnership underscores PalmPay’s ongoing commitment to promoting cybersecurity awareness, consumer protection, and fraud prevention as part of its mission to create a safer digital financial ecosystem in Nigeria.

PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.


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Fidelity Bank Salutes Air Peace for Flying Nigeria’s Flag to Heathrow

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Fidelity Bank Plc has congratulated Air Peace on the successful launch of its maiden direct flight from Lagos to London Heathrow, describing the milestone as a significant achievement for Nigeria’s aviation sector and a testament to the power of indigenous partnerships.

Fidelity Bank Salutes Air Peace for Flying Nigeria’s Flag to Heathrow

 

The commendation was delivered by Dr. Nneka Onyeali-Ikpe, managing director of Fidelity Bank, during a special event held in Lagos to celebrate the airline’s expansion into the European market.

“This is not just a win for Air Peace, but a win for Nigeria,” Onyeali-Ikpe said. “It reflects the strength of home-grown businesses and the impact of strategic financial support in enabling national champions to thrive on the global stage.”

Nigeria CommunicationsWeek reports that Fidelity Bank has played a pivotal role in Air Peace’s growth, providing early financial backing and advisory services that helped the airline become the largest carrier in West Africa. The bank continues to support Air Peace through payment processing and other financial services

The launch of the London route marks a new chapter for Air Peace, which now joins a select group of African airlines operating direct flights to Heathrow.

The development is expected to boost tourism, trade, and connectivity between Nigeria and the United Kingdom.

Speaking at the event, Allen Onyema, Chairman of Air Peace, expressed gratitude to Fidelity Bank for its unwavering support and reaffirmed the airline’s commitment to excellence and service.

“This partnership has been instrumental in our journey,” Onyema said. “We are proud to fly the Nigerian flag across international skies.”

Industry stakeholders present at the event praised the collaboration between the two companies as a model for sustainable business growth and national development.


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After MultiChoice Buyout, Canal+ Eyes Full Ownership of Showmax

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Canal+, French media giant, is reportedly eyeing the full takeover of Showmax, the African streaming platform jointly owned with MultiChoice Group.

After MultiChoice Buyout, Canal+ Eyes Full Ownership of Showmax

This followed its recent push to expand across the continent’s digital entertainment market.

The move comes after Canal+ completed its acquisition of MultiChoice to strengthening its hold on Africa’s pay-TV and streaming ecosystem.

With Showmax being a key growth asset under the partnership, industry analysts say a full takeover could give Canal+ end-to-end control of content production, distribution, and subscription revenue in multiple markets.

The acquisition would also align with Canal+’s broader strategy to rival global streaming giants such as Netflix and Amazon Prime Video by leveraging African content demand and localized storytelling.

According to RipplesNigeria, Ayo Balogun, Media and Telecoms Analyst, CardinalStone Partners, while reacting to the move, said: “Canal+’s full acquisition of Showmax would mark a decisive step in consolidating Africa’s digital media value chain.

“With MultiChoice now under its control, Canal+ can fully integrate content, distribution, and streaming into a single monetizable ecosystem—something we’ve not seen before on this scale in Africa.”

Thandiwe Mokoena, Senior Media Strategist, Johannesburg, added: “This move gives Canal+ strategic dominance in both the pay-TV and OTT spaces. It positions them not only as a regional player but also as a continental gatekeeper for premium African content. The competitive pressure on Netflix and Amazon Prime Video in Africa will rise sharply if this takeover goes through.”

Financial markets are closely watching how the potential consolidation could reshape Africa’s media landscape, particularly in terms of valuation, competition law, and licensing rights.


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