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Star Lager Unveils Exciting New Look, Now Available in Draught
Leading beer brand, Star Lager Beer, has unveiled an all-new label and great taste. The Nation’s foremost indigenous beer brand has also announced that it will now be available in draught.
The all new Star Lager Beer was unveiled at the first Access The Stars concert which held at the Skating Ground Opposite Post Office, Panseke, Abeokuta on November 22, 2019 and later at the second concert at the Ikeja City Mall in Lagos.
This change in label further cements Star Lager Beer as a market leader in the beer industry and adds to the long list of achievements to be celebrated as the beer brand turns 70.
The new label which carries a deeper shade of blue and an all new wordmark; “Shine Shine Bobo” also features five stars and a barley illustration as a reference to the authenticity of Star Lager Beer. The changes will, in the coming weeks, be seen on the Star Classic 60cl, 45cl and 33cl SKUs.
Speaking on Star Lager Beer’s new look and great taste, Sarah Agha, portfolio manager, National Premium Brands, Nigerian Breweries Plc, said, “With this relaunch, we want to show our consumers that Star Lager beer is evolving even as they are.
“We have refreshed Star’s look and amplified it’s great taste much to better appeal to our consumers.
“We are proud of our rich history and we look forward to more great years delivering premium satisfaction and experiences to our consumers.”
Also marking the relaunch of Star Lager is the resurgence of its music platforms. In the last 15 years, the beer brand has hosted some of the biggest music concerts across Nigeria such as the Star Mega Jam and Star Music The Trek to name a few.
Kick starting the rebirth of its music platforms is the Music Reality TV Show, Access The Stars which is a fusion of two big brands, Star Lager Beer and Access Bank.
The platform seeks to groom music talents across the country and enable them to reach their full potential.
The relaunch of Star Lager Beer will see the brand engage in amazing consumer experiences.
Over the years, Star Lager Beer has effectively held down its position as not just a premium beer brand, but a National symbol of the fun and energetic nature of Nigerians.
Speaking at the relaunch announcement, Onyebuchi Nwangwu, brand manager, Star Lager Beer, said it was important for the Star brand to continue to reinvent itself and give its trusted consumers a better experience.
She pointed this out saying; “As a brand, we are constantly implementing ways we can serve our consumers better, and this doesn’t just stop at the type of new initiatives we launch and execute, but also includes how the brand looks, tastes and feels, and we are happy to see how excited everyone is about this new look and the resurgence of our music platforms.”
The Star Lager Beer rebrand is coming at a very important time in its journey as it marks it 70th anniversary of providing Nigerians the much-needed entertainment and unique beer taste that its citizens very much crave and enjoy.
The all new Star Lager which was unveiled at the Access The Stars concerts in Abeokuta and Lagos, will also be unveiled in Abuja, Calabar, Onitsha and Owerri in the coming weeks.
Star Lager Beer is the first brewed beer in Nigeria and has been celebrating everyday moments since 1949.
The unique tasting beer is made from natural ingredients and is filled with millions of shining sparkling bubbles that nourishes and refreshes its consumers.
Mohammed Idris, the Minister of Information and National Orientation, has reaffirmed the government’s commitment to collaborating with key stakeholders in the global information and broadcasting sector to strengthen Nigeria’s information dissemination framework.
This pledge was made on Monday during discussions with prominent broadcast and information companies at the ongoing National Association of Broadcasters Show 2025 in Las Vegas, United States.
Speaking at the event, Idris said the Bola Tinubu administration remained committed to adopting cutting-edge technologies and acquiring state-of-the-art equipment for Federal Government media organisations to ensure effective service delivery.
“Strategic communication is essential to ensuring that the policies of the Renewed Hope Agenda reach the Nigerian people effectively,” he stated.
The minister also highlighted the government’s plans to invest in upgrading facilities and replacing outdated infrastructure in radio, television, and other media institutions.
According to the minister, this will improve the dissemination of credible, balanced, and objective information to the public.
Idris further said that the government would explore collaborations and partnerships that would allow local broadcasters to benefit from emerging technologies and industry-specific training opportunities.
The minister had visited exhibitions showcasing hardware and software solutions during the event.
Items exhibited included broadcast antennas, transmitters, and studio equipment, which are pivotal for enhancing broadcasting capabilities.
Thomas King, Chairman of KINTRONIC Laboratories and Enrico Vaccari, Chief Operating Officer of Axel Technology SRL, had expressed their organisations’ readiness to partner with the Nigerian government.
Gianluca Baccalini, Chief Operating Officer of System Engineering Solutions and Khiran Keerodhur, Chief Operating Officer of Thomson Broadcast, among others, also expressed commitment to enhancing Nigeria’s broadcasting landscape and regulatory agencies.
Idris is leading a delegation of chief executives of agencies in his ministry to the NAB event.
Members of the delegation included the Managing Director of NAN, Ali Muhammad Ali, and the Director-General of the Nigeria Television Authority, Salihu Dembos.
Others are the Director-General of the National Broadcasting Commission, Charles Ebuebu; and Director-General of the Advertising Regulatory Council of Nigeria, Lekan Fadolapo.
Also in the delegation is the Director-General of Voice of Nigeria, Jibrin Ndace.The forum, NAN reports, is to strengthen broadcast collaborations and form strategic alliances. The NAB event, running from Saturday to Wednesday, has as theme: “The Technology, The Trend, The Future.”
NAN also reports that the forum is focusing on a range of topics, including Artificial Intelligence, cloud visualisation, creator economy, as well as sports production and streaming.
In a glowing testimonial that reveals the rising influence of Konga 103.7FM beyond Lagos, a business merchant from Kano, Mr. Ishaku Mohammed, shared how the station’s late-night programming helped him overcome insomnia and reconnect with hope.
Mr. Mohammed, who was in Lagos to attend a wedding, stumbled on KongaFM by chance, but the impact, he says, was life-changing.
“KongaFM solved my insomnia. It was like a miracle. I tuned in around 9 pm and left the radio on. The inspirational songs and messages gave me peace and helped me sleep properly again, for the first time in a long while,” said Mr. Mohammed.
Having returned to Kano, he now streams the station regularly on kongafm.com, calling it “a sound of hope in changing times.”
The testimonial has been widely shared on social media, drawing attention to the station’s unique blend of entertainment and emotionally resonant content. With increasing listenership on-air and via digital streams across Nigeria and, by extension, the world, Konga 103.7FM is quickly becoming a household name in the country’s evolving media space.
Speaking on the impact, Ifeoma Ajumobi, Head of Konga TV & Radio, noted: “Mr. Mohammed is exactly why we do what we do. At KongaFM, we’re not just filling the airwaves with music or talk, but filling a gap in people’s lives 24hrs daily. Whether it’s easing stress, igniting hope, as a domain of knowledge, or simply keeping people company through the night, our goal is to be the voice that truly resonates.
“We are building a station that listens, heals, inspires, and leads. And as we continue expanding our reach, our mission remains clear: to be Nigeria’s most human radio experience. One voice, one story, one soul at a time.”
KongaFM continues to deliver engaging programming in entertainment, inspiration, commerce, and culture. With a growing footprint in northern and southern Nigeria and a commitment to reflecting the voices of real people, the AI tech-driven station is positioning itself as a trailblazer in 21st-century African radio broadcasting.
Advertising Offences Tribunal (AOT) has issued a bench warrant for the arrest of Captain Ado Sanusi, managing director, Aero Contractors Company of Nigeria Limited, for failing to appear before the tribunal in an ongoing case concerning alleged violations of Nigerian advertising laws.
The Advertising Regulatory Council of Nigeria (ARCON) filed a 22-count charge against Captain Sanusi and Aero Contractors, accusing them of exposing advertisements targeted at the Nigerian market without obtaining the necessary approval from the Advertising Standards Panel (ASP). This, according to ARCON, contravenes established Nigerian advertising regulations.
The case was initially scheduled for hearing on February 26, 2025. However, during the proceedings, Captain Sanusi was absent, prompting his legal representatives to assure the tribunal of his presence at the next hearing while also pleading for leniency. Despite these assurances, the defendant failed to appear on the adjourned date.
Given Captain Sanusi’s continued absence, the Advertising Offences Tribunal, in line with its mandate to enforce compliance with advertising regulations, issued a bench warrant for his arrest.
The tribunal has ordered that he be presented at its next sitting, scheduled for May 8, 2025.
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