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Star Lager Unveils Exciting New Look, Now Available in Draught

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Leading beer brand, Star Lager Beer, has unveiled an all-new label and great taste. The Nation’s foremost indigenous beer brand has also announced that it will now be available in draught.

 

The all new Star Lager Beer was unveiled at the first Access The Stars concert which held at the Skating Ground Opposite Post Office, Panseke, Abeokuta on November 22, 2019 and later at the second concert at the Ikeja City Mall in Lagos.

 

This change in label further cements Star Lager Beer as a market leader in the beer industry and adds to the long list of achievements to be celebrated as the beer brand turns 70.

 

The new label which carries a deeper shade of blue and an all new wordmark; “Shine Shine Bobo” also features five stars and a barley illustration as a reference to the authenticity of Star Lager Beer. The changes will, in the coming weeks, be seen on the Star Classic 60cl, 45cl and 33cl SKUs.

 

Speaking on Star Lager Beer’s new look and great taste, Sarah Agha, portfolio manager, National Premium Brands, Nigerian Breweries Plc, said, “With this relaunch, we want to show our consumers that Star Lager beer is evolving even as they are.

 

“We have refreshed Star’s look and amplified it’s great taste much to better appeal to our consumers.

 

“We are proud of our rich history and we look forward to more great years delivering premium satisfaction and experiences to our consumers.”

 

Also marking the relaunch of Star Lager is the resurgence of its music platforms. In the last 15 years, the beer brand has hosted some of the biggest music concerts across Nigeria such as the Star Mega Jam and Star Music The Trek to name a few.

 

Kick starting the rebirth of its music platforms is the Music Reality TV Show, Access The Stars which is a fusion of two big brands, Star Lager Beer and Access Bank.

 

The platform seeks to groom music talents across the country and enable them to reach their full potential.

 

The relaunch of Star Lager Beer will see the brand engage in amazing consumer experiences.

 

Over the years, Star Lager Beer has effectively held down its position as not just a premium beer brand, but a National symbol of the fun and energetic nature of Nigerians.

 

Speaking at the relaunch announcement, Onyebuchi Nwangwu, brand manager, Star Lager Beer, said it was important for the Star brand to continue to reinvent itself and give its trusted consumers a better experience.

 

She pointed this out saying; “As a brand, we are constantly implementing ways we can serve our consumers better, and this doesn’t just stop at the type of new initiatives we launch and execute, but also includes how the brand looks, tastes and feels, and we are happy to see how excited everyone is about this new look and the resurgence of our music platforms.”

 

The Star Lager Beer rebrand is coming at a very important time in its journey as it marks it 70th anniversary of providing Nigerians the much-needed entertainment and unique beer taste that its citizens very much crave and enjoy.

 

The all new Star Lager which was unveiled at the Access The Stars concerts in Abeokuta and Lagos, will also be unveiled in Abuja, Calabar, Onitsha and Owerri in the coming weeks.

 

Star Lager Beer is the first brewed beer in Nigeria and has been celebrating everyday moments since 1949.

 

The unique tasting beer is made from natural ingredients and is filled with millions of shining sparkling bubbles that nourishes and refreshes its consumers.

 

 

 

 


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ARCON to Crackdown on AI-Generated Fake Ads

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Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning to marketers, content creators, and social media influencers amid an alarming rise in fraudulent, AI-generated advertisements circulating across digital platforms.

ARCON to Crackdown on AI-Generated Fake Ads

Dr. Olalekan Fadolapo, director-general, ARCON, during a press briefing at its Lagos headquarters, decried the “porous” state of Nigeria’s online ad ecosystem and pledged to prosecute offenders to the fullest extent of the law.

Dr. Fadolapo opened the media parley by highlighting how easily unscrupulous operators deploy artificial intelligence tools to produce convincing—but entirely fabricated—advertisements.

“Our social media space has become so porous that people now freely post fake adverts, some of which claim outrageous and bogus benefits,” he remarked.

According to the Director-General, these deceptive campaigns often promise “miraculous cures” or “guaranteed returns” without any credible data or verifiable sources to back them.

Among the most alarming examples cited was an herbal remedy advertisement alleging to cure over 200 ailments—ranging from HIV to cancer—through a single “miracle” concoction.

“Imagine an advert claiming that a single herbal drug could cure HIV, cancer, and more than 200 other diseases,” Dr. Fadolapo said.

ARCON’s DG emphasized that such misleading advertisements not only jeopardize public health—by luring vulnerable individuals into purchasing untested or harmful products—but also undermine consumer confidence in legitimate businesses operating within advertising guidelines.

Dr. Fadolapo pointed to the regulatory vacuum that allows bad actors to exploit the anonymity of social media.

Unlike traditional broadcast or print media—where advertisements must pass through editorial or legal vetting—online platforms can be manipulated with minimal oversight.

Creating an ad using AI-powered design and voice generators, he warned, takes only minutes, making it difficult for regulators to identify the original perpetrators.

“The CBEX case is a painful reminder of what can happen when digital platforms are left unchecked,” Dr. Fadolapo said, explaining that the scheme purportedly defrauded unsuspecting Nigerians of nearly $2 trillion through slick, unregulated social media promotions.

He described how the CBEX promoters used AI-generated video testimonials, falsified financial statements, and cloned websites to entice victims with promises of triple-digit returns on cryptocurrency trades.


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Microsoft Sacks 300 Staff as Job Cut Hits 6,300

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Microsoft has laid off over 300 employees as part of a fresh round of job cuts.

Microsoft Sacks 300 Staff as Job Cut Hits 6,300

The latest layoffs, disclosed through a notice filed in Washington state, affected several hundred positions across various departments.

However, the tech company did not specify which units were impacted, the publication said.

Citing a notice, the report said a spokesperson for Microsoft described the move as a “recalibration” in response to shifting business priorities and a fast-changing tech landscape.

“We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,” the spokesperson said.


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FG, UNICEF Partner to Train 20m Youths on Digital Skills

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Vice President Kashim Shettima on Tuesday, said the Federal Government has renewed its strategic partnership with the United Nations International Children’s Emergency Fund (UNICEF) to train and empower 20 million young Nigerians with digital skills by 2030.

This is just as the Vice President has accepted to chair the board of Generation Unlimited Nigeria (GenU 9JA), a public-private-youth partnership platform constituted to help young Nigerians between the ages of 10 and 24 transition from learning to earning through digital connectivity.

Shettima, while speaking during a meeting with Mohammed Fall, the United Nations Resident and Humanitarian Coordinator; Rownak Khan, UNICEF Deputy Representative and Celine Lafoucriere, Chief of the UNICEF Lagos Field Office, at the President Villa, Abuja, warned that Nigeria’s rapidly growing population, currently estimated at over 230 million with an average age of 17, presents both a challenge and an opportunity.

Shettima described his invitation to serve as Chair of the Generation Unlimited (GenU 9JA), as a great honour, adding that ” This platform provides a vista of opportunities for our young people. Beyond rhetoric, if we want to survive and thrive, we must empower our youth through digital means. That’s the only way forward,” the Vice President said.

The GenU 9JA initiative aligns with the Federal Government’s Renewed Hope Agenda, which prioritises inclusive development, digital innovation, and youth empowerment as tools for national transformation.

Shettima stressed that Nigeria is not seeking handouts but sustainable, equitable partnerships. “We are not looking for charity. We want a mutually beneficial relationship—one based on respect and shared interests. This is why I’m very passionate about the digital initiative. Beyond leadership in our enlightened self-interest, if we want to live in this part of the world, we have to involve them, we have to empower them,” he said.

He described the initiative as a beautiful programme that would enable the Nigerian youths trade their skills in the global market, saying “from earning to learning is a beautiful initiative and more than any other platform, the digital space gives us the easiest window to get the youth engaged effortlessly.

“They can trade their skills in the global market. I know of a lot of young Nigerians who are working for global firms from the comfort of their homes,” he added.

Fall had in his remarks earlier, praised Nigeria’s leadership under President Bola Tinubu, noting that the GenU platform is central to addressing youth unemployment, educational inequality, and digital exclusion.

“Under the Renewed Hope Agenda, youth-focused initiatives—skills, digital access, and employment—are critical. And GenU is helping to drive those priorities,” Fall said.

Also, Khan, in his remarks, revealed that the GenU 9JA is one of UNICEF’s most successful global youth empowerment programmes, with Nigeria showcased as a model.

“We’ve seen incredible results from Nigeria. Few countries globally have recorded the level of youth impact that GenU 9JA has achieved,” she said.

According to Khan, the programme is built on three pillars: digital connectivity, pathways from learning to earning, and youth engagement and empowerment—all designed to prepare Nigerian youth for today’s job market.

On her part, Celine Lafoucriere, noted that since its launch in 2022, GenU 9JA has impacted over 10 million young people, with 1,500 job linkages already secured.

“To reach our target of 20 million youth by 2030, we must now strengthen coordination among partners and align even more closely with national policy,” Lafoucriere said.

 


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