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Star Lager’s Support for Football in Nigeria Continues to Heap Huge Rewards

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Star Lager Beer was the first indigenous beer to be brewed in Nigeria more than 60 years ago, and through the decades, the flagship brand of Nigerian Breweries Plc, a Heineken company has also held an enviable position of being a strong supporter of football in the country.

 

In 2016, the premium brand signed landmark deals with European football giants Chelsea, Barcelona, Arsenal, Juventus, Real Madrid, Paris Saint-Germain and Manchester City.

 

The brand also became the first official beer partner of the Nigeria Professional Football League (NPFL).

 

The big beer brand signed a deal with the Nigeria Football Federation as the official beer of the Super Eagles to provide support to players and the coaching crew, as well as offering premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles in the ‘Nigeria United We Shine’ campaign before, during and after their international matches.

 

The Super Eagles qualified for their sixth mundial after going past the qualification phase that had Algeria, Cameroon and Zambia – all former African champions.

 

The Super Eagles were pitted against Argentina, Croatia and Iceland in Group D of the mundial in Russia and even though they could not make it out of the group, they put in a spirited performance that still left Nigerian fans both home and abroad believing in their abilities and confident that the future is bright and just as a star shines brightly to bring hope, Star Lager Beer is here to stick with the Super Eagles.

 

In an effort to ensure the partnership between Star Lager Beer and the Super Eagles is a fruitful one, the pioneer beer brand in Nigeria has carried out some activities that has engaged supporters.

The premium brand revved up its consumer engagement activities, sending five passionate fans with a trip to Russia to cheer the Super Eagles live.

 

Part of this landmark partnership has also seen Star redesign its bottle label to reflect the spirit of the games in Russia.

 

The new look has a resemblance to the globally-acclaimed national team jersey.

 

The label carries green and white stripes which represent Nigeria as a country and the national team. At the back are three unique numbers: “1”, “11” and “12”.

 

1 represents the Star brand as the pioneer beer in the country while 11 represents the Nigerian players who take to the field at every game.

 

The fans form an integral part of the game as their energy and enthusiasm behind the team is always crucial to getting desired results.

 

For this they are considered the 12th player on the pitch and this number is reflected on the rebranded Star bottles.

 

These bottles do not just carry the colours of the Super Eagles but also unique codes under the crown corks which if dialled using any mobile device with any network provider could make fans become winners of instant prizes that can be redeemed in various parts of the country.

 

Star also set up a state of the art viewing centre called ‘Super Eagles Dome.’ This is a relaxing venue where fans watched the games while enjoying Nigeria’s premier beer.

 

It is indeed one of the most exhilarating viewing experiences in the country with supporters treated to 360 degrees viewing of live football action using high-end multimedia technology.

 

Football legends such as Okechukwu Uche, Ben Iroha, Ike Shorunmu and Tijani Babangida have made appearances at the Super Eagles Dome while music artistes such as Ice Prince, DJ Neptune, Skales and Slimcase have lit up the iconic venue.

 

Star’s most recent effort has seen the premium brand launch its biggest ever giveaway – a staggering 400 million Naira worth of cash and prizes in the Star Larger Millionaires Promo.

 

Millions of Football lovers across Nigeria stand a chance to win instant cash, free airtime, free drinks and awesome cash prizes of 1 million, 2 million, 5 million and ultimately 10 million Naira between June 15 and August 15, 2018.

 

Football is the number one sport in Nigeria and as such, consumer brands like Star Lager that identify with the game at all levels and support the fans cheering behind the stars,  will continue to reap the benefits and huge rewards the game has to offer.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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DBN Awards N13m in Grants to Tech Startups

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Development Bank of Nigeria (DBN) has awarded a total of N13 million in grants to three standout tech startups at the 2025 Techpreneur Summit held in Lagos, reinforcing its commitment to innovation and inclusive growth among Nigeria’s micro, small, and medium enterprises (MSMEs).

DBN Awards N13m in Grants to Tech Startups

The winners include: BuyScrap, a digital marketplace for recyclable materials – N6 million; Qiqi Farms, which connects local farmers to hospitality and export markets – N4 million; Eco-Cyclers, a youth-led recycling initiative based in Enugu – N3 million

Alongside the grant awards, DBN also launched a new digital data asset, a first-of-its-kind platform aimed at enabling data-driven decisions within the MSME ecosystem.

The platform offers deep insights into business trends, sector-specific challenges, and growth opportunities—supporting smarter policymaking and targeted investments.

In his keynote address in Lagos, Tony Okpanachi, managing director/ CEO, DBN,   described the event’s theme, “CTRL + SHIFT: Tech Empowered Movement for Naija,” as a strategic call to reimagine enterprise development in Nigeria.

“This isn’t just a keyboard shortcut,” he said. “It’s a mindset reset—powered by technology—to build a more inclusive, innovative, and resilient business landscape. From financing to innovation, DBN remains committed to enabling MSMEs to thrive.”

Okpanachi emphasized that the Summit aligns with DBN’s AMPLIFI Strategy, which integrates digital transformation, sustainability, and scalability into its core programs.

He highlighted initiatives such as the Digital Shift Workshops and the Eco-Innovation Challenge as key steps toward embedding innovation in Nigeria’s MSME sector.

Encouraging young innovators, he added: “The future belongs to those bold enough to imagine and build it. DBN is proud to support the ideas that will shape tomorrow.”

A major highlight was the unveiling of the DBN Data Asset—a digital platform designed to provide real-time, evidence-based insights into Nigeria’s MSME landscape.

The platform combines DBN’s proprietary data with external sources like the National Bureau of Statistics (NBS) to offer a comprehensive view of MSME performance by region and sector.

Jeremy Dan Okayi, DBN’s Head of Strategy, Policy & Innovation, described the platform as: “A reservoir of insight, potential, and direction—built on two years of collaboration and shared vision. This tool will support informed decision-making across the public and private sectors.”


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FCCPC Shuts France, Belgium, and Italy Visa Centres in Abuja Over Alleged Consumer Rights Violations

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In a bold enforcement action, the Federal Competition and Consumer Protection Commission (FCCPC), supported by the Nigeria Police Force and the Nigeria Security and Civil Defence Corps (NSCDC), has sealed off the visa application centres of France, Belgium, and Italy in Abuja over alleged consumer protection breaches and obstruction of regulatory investigations.

The affected centres—located at Mukhtar El-Yakub House in the Central Business District and operated by TLS Contact, a Teleperformance Company—were shut down following reports that they refused to accept formal correspondence from the FCCPC regarding a consumer complaint. The Commission cited further infractions, including obstruction of investigation and alleged assault of its officers during lawful duties.

Speaking to journalists at the scene, Mrs. Boladale Adeyinka, Director of Surveillance and Investigations at the FCCPC, explained: “This is an enforcement operation against TLS. On March 25, 2025, we served them a letter to address a consumer complaint, which they refused to accept. Instead, TLS officers assaulted our team, and in a subsequent visit on June 17, they also allegedly assaulted uniformed police officers.”

Citing Section 33 of the Federal Competition and Consumer Protection Act (FCCPA), Mrs. Adeyinka emphasized that failure to comply with Commission directives constitutes a criminal offense, punishable by imprisonment, fines of up to ₦20 million, or both.

TLS has been ordered to appear before the Commission on June 20, 2025, to provide testimony, submit evidence, and make formal depositions. The company may be held liable for any financial losses suffered by applicants due to the disruption of visa services.

Despite multiple requests for comment, management at TLS Contact declined to respond as of press time.


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How and Why N210 Trillion is Missing in NNPCL – CFO

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Adedapo Segun, chief financial officer (CFO), Nigerian National Petroleum Company Limited (NNPC), has explained why there is a missing sum of N210 trillion in the company’s audited financial statement spanning from 2017 to 2023.

How and Why N210 Trillion is Missing in NNPCL - CFO

According to Segun, the missing funds are cash calls requested by joint venture (JV) partners and settlement to the JVs.

He spokeat a session of the Senate Committee on Public Accounts chaired by Aliyu Wadada.

Segun was responding to an alarm raised by the committee over missing N210 trillion in NNPCL’s audited financial statement.

Recall that Wadada issued a one-week ultimatum to NNPCL to account for the missing N210 trillion.

Reacting, Segun said, “The N103 trillion and N107 trillion are made up of joint venture cash calls that have been requested by the JV operators and JV cash call payments made by NNPCL, which are yet to be reconciled because governance procedures were not done at that time.

“That is why you see the description reflecting those two items would be washed out because they are two sides of the same transaction, which is the cash calls by JV partners and the settlement by NNPCL.”

However,  Habu Sadeik, a financial analyst, in a post on X on Thursday, said Segun’s response was unsatisfactory.

Saidik faulted NNPCL’s response about the fund discrepancies, noting that something is not right with the audited financial statement.

“Forget about the senators’ lack of knowledge.

“The CFO’s response is not satisfactory. Are you saying that cash calls worth hundreds of trillions are just appearing on your FS only in 2024 without 31 disclosure?

“If it’s a cash call, why hasn’t the disclosure said so?

“Which cash call is over 100 trillion?

“Something is definitely not right, and I hope they retrospectively correct that FS.

“Someone somewhere did a chef’s work,” he wrote on X.

 

 


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