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Startimes Decries Tariff Hike, Offers Free Viewing

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StarTimes, leading pay-TV service provider has said that there is no basis for an increase in subscription price by any service provider in Nigeria.

 

This is coming as StarTimes, announced a one-month free access for all its subscribers starting from August 1st to 31st, with the inclusion of Ebony Life TV, ST Nollywood Plus and Fox

 

According to the company, Nigerians deserve way better treatment from service providers than they have received over the years, attributing some of the recent developments in the pay-TV industry including affordability and quality of content to its entry into the Nigerian market.

 

“Nigerians deserve way better entertainment for a very affordable price and this can be achieved. For example, we showed all the 64 matches of the World Cup live and in HD to all our subscribers for just N1,300, where others had to pay almost N16,000 to watch the same world cup.” According to Qasim Elegbede, brand & marketing director, StarTimes.

 

While reacting to questions relating to a recent hike in subscription fee by DSTV in what Elegbede described as “somewhat insensitive” to the current economic situations Nigerians are faced with.

 

Also,  StarTimes has announced a one-month free access for all its subscribers starting from August 1st to 31st, with the inclusion of Ebony Life TV, ST Nollywood Plus and Fox.

 

The pay-TV giant also promised a downward review of its Classic Bouquet subscription rate from N2600 to N1,900 come September, at a time when other services providers are hiking subscription fee.

 

Meanwhile, the one month free access on all decoders will ensure customers have access to its new channels, irrespective of their subscription status.

 

In a statement issued at the weekend, Kunmi Balogun, company’s Public Relations Manager, noted that “This reinforces our commitment to ensuring that our customers enjoy the best for less.”

 

The statement read in part “Starting from September 1, all StarTimes subscribers will enjoy more entertainment for less. With the addition of new entertainment, movies and kiddie’s channels. We are aware of the economic challenges faced by many Nigerians and have resolved to allow them watch all channels for free this August and reduce our subscription rate come September 1”

 

The company added that it seeks to enrich the lives of its customers across the various territories where it operates. “We are constantly looking for new ways of delivering more value to our customers with the best local and international entertainment. We want to do our bit with this offering. While others are increasing prices, we find ways to lower ours to ensure customer satisfaction”

 

StarTimes is the leading digital TV operator in Africa, serving nearly 20 million users with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.

 

StarTimes owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is to ensure that every African family can access, afford, watch and share the beauty of digital TV.

 

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Landlords Petition NBC, Want FM Station Relocated

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Landlords of Alagbaka/Police headquarters area of Akure, the Ondo State capital, have petitioned the National Broadcasting Commission (NBC) for siting a Frequency Modulation (FM) station within their domain without recourse to laws guiding its establishment.

 

A petition written by residents in the area and signed by Tunde Atere, their lawyer, said it was worrisome to them to notice the springing up of a structure and high mast/tower in the neighbourhood without any prior knowledge of landlords in the area.

 

The area, they said, was originally designed purely as residential, but now having a commercial outlook.

 

According to Victor Adejimola and Mrs. Veronica Titus, representatives of the Landlords’ Association,  all efforts by the community to know those behind the FM station failed, until the intervention of police.

 

Residents noticed that the consultant handling the project has not done what he was expected to do before commencing the project, stressing that all procedures were jettisoned even as the project has reached 65 per cent completion.

 

The landlords said at the public review on the project, the panel’s chairman, Prof. Ayo Olajuyigbe of the Federal University of Technology Akure, (FUTA) faulted the Environmental Impact Assessment document presented by the consultant.

 

Olajuyigbe and officials of the Ministry of Environment described the documents presented by the consultant as very defective and called for re-presentation.

 

The landlords said they were not against developmental plans for the community, but maintained that their welfare should be paramount and above individual pecuniary benefits.

 

They noted that the whole process of the project was faulty, while the consultant handling the project failed to do proper job to prevent future hazards.

 

The landlords also expressed concern that some affluent individuals were threatening the landlords with ethnic sentiments without considering safety of humankind in the society.

 

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Goldberg Unveils Olamide As Brand Ambassador

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Leading Nigerian music sensation, Olamide has been unveiled as the new brand ambassador for Goldberg Lager. The announcement was made during a media event at the Raddison Blu Hotel, Ikeja on Saturday, the 20th of April, 2019.

The announcement marks the beginning of a new era for Goldberg, as the beer brand seeks to appeal to people who celebrate tradition and culture as its way of shaping the future.

L-R: Brand Manager, Goldberg, Olufunmilayo Ogunbodede, Regional Business Manager, Nigerian Breweries, Bukola, Portfolio Manager, Mainstream Brands, Nigerian Breweries, Omotunde Adenusi, Goldberg Brand Ambassador, Olamide Adedeji, Goldberg Brand Ambassador, Odunlade Adekola, Senior Brand, Goldberg and Life, Maria Shadeko, Portfolio Manager, Mainstream Brands, Sarah Agha and Corporate Affairs and Brand PR Manager, Patrick Olowookere at the Official Announcement of Olamide as Brand Ambassador for Goldberg.
Olamide is a perfect example of this, as he is industrious, traditional, open minded and outgoing making him a perfect fit for the brand. He has become one of the most sought after Nigerian entertainers, all whilst remaining authentic and true to his roots.As part of the unveil, Olamide will headline his first concert of 2019 themed “The Takeover” tonight. The concert which is a special edition of the experiential platform by Goldberg called Unlimited Faaji, will feature Olamide alongside other musical acts such as Zlatan Ibile and Mayorkun while Dj Kaywise will be on the wheels of steel. Set to be hosted by fellow brand ambassador, Odunlade Adekola the concert will see thousands of beer lovers and residents take to the Ikeja City Mall for the groundbreaking event.

Olamide joins actor, Odunlade Adekola, on the brand’s portfolio as the brand eludes to big plans in the coming months.Speaking on the announcement, the Portfolio Manager, Omotunde Adenusi said,

“We’re excited to welcome Olamide to the family, as we look to the big plans we have for the rest of the year. Goldberg is using this announcement to give its consumers a taste of what is to come in the coming months even as we re-establish its role in bringing its consumers closer to their roots yet keeping them in touch with the trends.”

Over the years, Your Excellency, Goldberg has consistently pushed the bar in excellence, continually providing fans and consumers with remarkable enjoyable experiences that dial up the culture and traditions of the people, whilst also appreciating modern social conventions. This perfect blend of both worlds has made Goldberg one of the most authentic consumer brands in the country.

 L-R: Brand Manager, Goldberg, Olufunmilayo Ogunbodede, Senior Brand, Goldberg and Life, Maria Shadeko, Goldberg Brand Ambassador, Olamide Adedeji and Portfolio Manager, Mainstream Brands, Nigerian Breweries, Omotunde Adenusi at the Official Announcement of Olamide as Brand Ambassador for Goldberg.

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All You Need to Know About Nigerian Breweries’ Easter Carnival

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The picturesque moment in Easter celebrations that Nigerians had been waiting for began with an explosive opening night at the 2019 Easter Carnival in ten select cities nationwide on the 19th of April, 2019.

 

It was a fun filled day for a medley of music anthems, fitness and family-centric activities, games, giveaways, live streaming, singalongs, selfies and ice-cold beverages such as Goldberg, Heineken, Star Lager Beer, 33 Export, Maltina and Amstel Malta. Ground-shaking vibes from Nigeria’s popular musicians rented the air which was a mixture of excitement, frenzy and glamour. From the drones to the turn-tables, the Easter fever was palpable.

 

Uyo, Abeokuta, Abuja, Onitsha, Enugu, Makurdi, Aba, Lagos, Ibadan and Benin recorded massive turnout of excitement buffs who arrived in droves to witness the opening night of this epic Easter experience.

 

DJs dazzled gyrating feet with fast-paced mixes between performances which were staged against Nigerian Breweries branded psychedelic backdrops. Converging floodlights created the ambience for entertainment’s most elaborate Easter music treat in the ten cities.

 

“I had a great time today. I can’t wait for day 2 & 3! I’m definitely coming with all my friends and family tomorrow and next,” said Maduegwu Okey, a resident of Enugu, at the Easter Carnival.

 

The Easter Carnival which has as theme, “Dreamland of Enjoyment“, runs till April 21st as music fans relish each night with their favourite music stars.

 

The carnival is headlined by top-notch performers such as Burna Boy, Phyno, MI, Flavour, Reekado Banks, Slimcase, Orezi, Harrysong, Wande Coal, KCEE, Humblesmith, Obesere, Timaya, MC Galaxy amongst others.

 

The Easter Carnival is designed as an unparalleled fun filled experience to project Nigeria’s passion for celebrations and showcase Nigeria’s rich music heritage spread across the different zones.

 

Nigeria is a multi-cultural nation with over 250 known ethnicities and over 300 languages. With a soaring record of huge music talents, Nigeria boasts of some of the finest contemporary musicians in the continent. Thus, music has become one of Nigeria’s authentic symbols of unity and identity.

 

With this Easter Carnival, the best influencers in popular music culture across the language barriers to speak the universal language of music, while reiterating the Nigerian Breweries’ commitment to promoting Nigerians’ love for celebrations and festivities.

 

Speaking further on the Easter Carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We at Nigerian Breweries pay attention to the needs and interests of our consumers.

 

“This has berthed iconic ideas like the Easter Carnival and we’re determined to every year bring together Nigerians across the country, uniting them in their love for celebrations availing them with exciting experiences to last a lifetime.”

 

The foremost brewer, Nigerian Breweries Plc has played a pivotal role in activating rich entertainment for people of diverse backgrounds to unite in unlimited enjoyment.

 

Nigerian Breweries Plc is notable for activating cultural and music festivals in Nigeria including Ojude Oba festival, Nigeria Beer Festival, Live Your Music, Hi-Life Fest and many more.

 

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