Telecom
Steve Babaeko, CEO of X3M Ideas Named One of the World’s Top 100 Creatives by Adweek

Steve Babaeko, CEO and COO,X3M Ideas, Nigeria’s leading advertising and media production company has been listed by Adweek as one of the top 100 creatives in the world for 2019.
The Adweek Top 100 Creatives is compiled annually to celebrate the trendsetters and innovators in the creative industry.
Steve, who is also the Vice President of the Association of Advertising Agencies of Nigeria (AAAN), a regulatory body for advertising agencies in Nigeria, is a source of inspiration to a new generation of advertising and media practitioners.
With X3M Ideas already present in a number of cities across Africa including Accra, Ghana; Lusaka, Zambia; and Johannesburg, the 7-year old agency has continued to spread its tentacles beyond the borders of Nigeria.
This is in line with Babaeko’s strong belief that no business or agency in the 21st century should be local as the world has become a global village.
According to the advertising guru, the brands that seek to lead their industries must think out of the box and leverage the power of digital media to stand out.
“I have lived in Nigeria all my life. Advertising is and will always be an undying passion, and what I truly love in my little corner of the globe.
“Getting recognized by Adweek NewYork as one of the top 100 Creatives in the world in 2019 is indeed a huge honour. Thank you Adweek; this is most appreciated,” Steve posted on his Instagram page.
Steve Babaeko is also on a panel at the Cannes Lion International Festival, set to be held on Tuesday, June 18, 2019.
It would be recalled that he was also on the jury of the New York Advertising Festival in 2016, 2017 and 2018, as well as a judge at The Loerie Awards in 2017.
Founded in 2012 by Steve Babaeko, X3M Ideas is a one-stop-shop marketing communications company. X3M Ideas delivers outstanding services built on offering 100% distinctive ideas.
X3M Ideas is headquartered in Lagos, Nigeria, and the company is a proud winner of over 50 awards both within and outside Africa.
Telecom
Telecom Subscribers Decline By 43m in One Year

At least 43 million lines were disconnected from networks service providers for non compliance with the National Identification Number (NIN) SIM linkage policy of the federal government, report has revealed.
The number of teleocm subscriber in the country fell by 43.7 million subscribers from 216,974,742 in April 2024 to 172,948,309.
This effectively reduced teledensity from 100.09 per cent to 79.78 per cent.
Teledensity is calculated based on Nigerian Population Commission’s projected population figure of 216 million, according to the NCC.
A breakdown showed that Airtel subscribers dropped from 62,933,351 in April 2024 to 58,586,914 in April 2025.
Globacom witnessed a drop from 62,055,248 in April 2024 to 20,607,726 in April 2025.
The amount of customers lost by Globacom was 20,607,726 making it the biggest loser.
9Mobile subscribers dropped to 2,964,445 in April 2025 from 8,956,568 subscribers in April 2024.
However, MTN Nigeria Communications was the only teleocm company that survived the shock.
MTN saw a rise in its subscribers from 82,716,236 in April 2025 to 90,508,170 in April 2025.
Analysis showed that the 43.7 million subscribers’ loss was a result of the disconnection of unregistered lines.
“The removal of Subscriber Identification Modules (SIMs) that are not linked to verifiable National Identification Numbers (NINs) and the rectification of a major discrepancy by a Mobile Network Operator explain the significant drop in Nigeria’s telecoms subscriber base,” the regulator explained in the report.
In 2022, the Ministry of Communications and Digital Economy announced the NIN-SIM linkage policy was for national security and accuracy of the national SIM ownership database.
Subscribers whose lines were not associated with a verified NIN were advised to complete NIN verification to reactivate their lines.
After multiple deadlines for compliance, the NCC set a final deadline of September 14, 2024, for Mobile Network Operators (MNOs) to complete the linkage process.
Telecom
IHS Nigeria, NSCDC Partner to Protect Telecoms Infrastructure

IHS Nigeria, a subsidiary of the IHS Towers group, announced on Thursday it has formed a strategic partnership with the Nigeria Security and Civil Defence Corps (NSCDC) to increase protection of critical telecoms infrastructure across Nigeria.
Under an MoU signed by both organizations, IHS Nigeria and the NSCDC plan to develop and implement strategies aimed at safeguarding IHS Nigeria’s assets and other telecoms infrastructure from theft and sabotage.
IHS Nigeria owns and operates over 16,000 towers in Nigeria and has deployed over 15,000km of fibre.
The NSCDC will aim to support IHS Nigeria for areas such as site surveillance, emergency responses and incident reporting.
That includes assisting in matters related to tower decommissioning as well as investigating, apprehending and prosecuting alleged site violators.
Mohamad Darwish, CEO, IHS Nigeria, said the collaboration with NSCDC was a key step to enhancing the resilience, reliability and availability of telecoms connectivity in Nigeria.
“By working closely with the NSCDC, which enforces the law that designates telecommunication towers as critical national information infrastructure, we aim to create a safer and more secure environment for our operations, including our infrastructure, and more importantly, ensure better quality of service for all users in Nigeria,” he said in a statement.
Vandalism and theft of fibre cables, backup batteries and other telecoms infrastructure has been a growing problem in Nigeria – so much so that Nigerian president Bola Tinubu declared telecoms infrastructure to be Critical National Information Infrastructure (CNII) via an executive order last year.
Telecom
NCC Orders Telcos to Compensate Subscribers for Outages More than 24 Hours

Nigerian Communications Commission (NCC) has issued a fresh directive mandating telecom operators to compensate subscribers when major service outages last longer than 24 hours.
The commission also mandated telecom licensees in Nigeria to inform consumers of major service outages on their networks through media channels, stating the cause(s) of the service interruption, and the area(s) affected by the service interruption/outage, as well as the time that would be taken to restore service.
Consumers must also be informed one week in advance where operators have planned service outages.
This development, contained in the “Directive on Reportage of Major Network Outages by Mobile Network Operators (MNOs),” is part of the Commission’s drive to ensure timely resolution of outages, enhance quality of experience for telecom consumers, and keep consumers informed.
According to the Directive, Mobile Network Operators, Internet Service Providers and other operators that provide last mile services will also provide proportional compensation, including extension of validity, as may be applicable and in line with the provisions of the Consumer Code of Practice Regulations, where any major network outage continues for more than 24 hours.
It identifies three types of major outages to include: Any network operational condition such as fibre cut due to construction/access issues/theft & vandalism and force majeure that impacts five per cent or more of the affected operator’s subscriber base or five or more Local Government Areas (LGAs); having an occasion of unplanned outage of, or complete isolation of network resources in 100 or more sites or five per cent of the total number of sites (whichever is less) or 1 cluster that lasts for 30 minutes or more; and lastly, any form of outage that can degrade network quality in the top 10 states based on traffic volume as specified by the Commission from time to time.
In furtherance of this, the Commission has further directed that all Major Outages are to be reported by operators through the Commision’s Major Outage Reporting Portal, which is accessible to the public through the Commission’s website, www.ncc.gov.ng. The portal additionally discloses the identity of the culprit responsible for the disruption.
Commenting on the Directive and the Major Outage Reporting Portal, the Director, Technical Standards and Network Integrity, Engr. Edoyemi Ogor stated that, “The Commission has trialed the reporting process and portal with operators for some months now before issuing the directive.
“By providing consumers and stakeholders in the telecommunications industry with timely and transparent information on network outages, we are entrenching a culture of accountability and transparency. This approach also ensures that culprits are held responsible for sabotage to telecommunications infrastructure.
“This also aligns with our broader commitment to the effective implementation of the Executive Order signed by President Bola Ahmed Tinubu, which designates telecommunications infrastructure as Critical National Information Infrastructure (CNII). It reinforces the need to safeguard these assets, given their centrality to national security, economic stability, and the everyday lives of Nigerians,” Engr Edoyemi Ogor said.
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