Broadcasting
Steve Babaeko Named a Visiting Fellow at the University of Reading

Steve Babaeko, founder and ceo of Nigeria’s first pan-African Creative advertising Agency, X3M Ideas, has been named a Visiting Fellow of the Henley Business School at The University of Reading in the United Kingdom.
The fellowship which will run for two years until 2024 will see Steve Babaeko commence research into business cases that will further the development and optimisation of the creative industry in Nigeria and across Africa.
His research at The University of Reading comes on the heels of the announcement of X3M Ideas’ involvement in the United Nations’ Entity for Gender Equality and Empowerment of Women.
Steve and the team at X3M Ideas recently joined the Nigeria chapter of the Unstereotype Alliance to ensure that Nigerian creatives reject all harmful stereotypes, including conventional gender clichés.
“Steve brings his wealth of knowledge and experience in the African creative industry to the Reading research community and we’re looking forward to seeing the insights that will come from this experience,” said John Board, Dean, Henley Business School.
“I am sure that working with the faculty and student body here at The University of Reading will enhance the good work Steve does in Nigeria and across Africa for the field and also increase its influence here and abroad.”
A world-renowned expert on creative advertising and marketing communications, Steve is also the President of the Association of Advertising Agencies of Nigeria (AAAN), a position he was elected into in 2020.
Before his inevitable transition to that position, he was the Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (I.A.A), Nigeria.
Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.
For more than 23 years, Steve has helped create some of the most iconic marketing campaigns in Africa and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019.
He has also served on the Grand Jury of the New York Advertising Festival for over three years and was a keynote speaker at the 2018 International Advertising Association conference.
As a fellow, Steve believes he has a chance to “begin to set the standard for the Nigerian creative industry and show everyone what is possible. I am grateful for this opportunity as I believe that we practitioners have to begin to explore the complex questions around the present state of our industry and its future not just in Nigeria but across Africa.
“I look forward to engaging all the other faculty members and students and learning from the wealth of knowledge that is available and is produced at the Henley Business School.”
The Henley Business School (HBS), a truly international business school with more than 80,000 alumni in over 160 countries, conducts advanced research spanning a uniquely broad range of academic areas and fields like finance, business informatics, accounting, international business and strategy, leadership, marketing and reputation to name a few. HBS alongside The University of Readings’ other faculties, departments and schools conducts researches that span over 20 countries, providing an international dimension to its impact case studies and outputs.
Founded in 1892 as a University of Oxford extension college, The University of Reading is one of the top 30 UK universities (ranked 27th out of 84 UK universities featured in the QS World University Rankings, 2021) based in the South East of England.
With More than 90 years of excellence and presently home to more than 23,000 students, The University of Reading has been at the forefront of global higher education for nearly a century. More than 150,000 students from 180 different countries have studied at Reading, with the first Reading international student from Kenya enrolling in 1908.
Broadcasting
NDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations

Nigeria Data Protection Commission (NDPC) has fined MultiChoice Nigeria ₦766,242,500 for breaching the Nigeria Data Protection Act (NDPA).
NDPC is a public institution that processes data in furtherance of its mandate as Nigeria’s data protection authority and relies on recognised lawful bases for data processing, such as consent, legal obligation, and contract.
The fine was contained in a statement signed by Mr Babatunde Bamigboye, head Legal, Enforcement & Regulations, NDPC.
According to him, the investigation, which commenced in the second quarter of 2024, was triggered by suspected breach of privacy rights of Multichoice subscribers and illegal cross-border transfer of personal data of Nigerians.
“The NDPC found, among others, that Multichoice violated the data privacy rights of subscribers and their friends who are not necessarily subscribers.
The Commission also found that Multichoice carries out illegal cross-border transfer of personal data relating to data subjects in Nigeria.
The depth of data processing by Multichoice is patently intrusive, unfair, unnecessary, and disproportionate.
This is a grave affront to fundamental right to privacy as enshrined in Section 37 of the 1999 Constitution of the Federal Republic of Nigeria.
In line with its standard remediation procedure, the Commission directed Multichoice to carry out appropriate remedial measures.
However, the Commission found the measures undertaken by Multichoice in this regard unsatisfactory.
For want of cooperation, the Commission has directed Multichoice to pay ₦766,242,500 for violating the Nigerian Data Protection Act.
“Nigeria is entitled to protect her citizens and data sovereignty under both international and extant municipal laws, as these have far-reaching implication for rule of law, national security, and economic growth.” the statement said.
Babatunde also revealed that, Vincent Olatunji, national Commissioner, NDPC, has directed that all outlets through which Multichoice is collecting personal data of Nigerian citizens should be investigated for non-compliance.
He added that any outlet that processes personal data in violation of the NDP Act is liable to penalty under the Act.
Broadcasting
IFC, AfDB Collaborate with EbonyLife Media to Explore Supporting the African Film Industry to Drive Job Creation

As part of their ongoing efforts to support the growth of Africa’s creative industries and drive job creation in the region, IFC and the African Development Bank have announced a collaboration with EbonyLife Media, Nigeria’s leading media company, to explore the conditions for the creation of a pan-African investment vehicle targeted at the region’s film sector.
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
The company has produced some of the highest-grossing movies in the region and enjoys strategic collaborations with global media companies, including Sony Pictures Television, Westbrook Studios, Starz, Macro Film Studios and Idris Elba’s 22 Summers.
This effort is in line with IFC’s strategy to expand Africa’s creative industries, recognizing the sector’s potential to drive job creation – especially for youth – promote inclusive narratives, and stimulate economic growth across emerging markets.
Despite the growth of film production across the continent over the last few years, Africa’s film sector remains untapped. According to UNESCO, the sector currently supports approximately 5 million jobs and contributes $5 billion to the continent’s GDP.
However, the industry faces significant challenges that inhibit its growth potential, including persistent financing gaps, policy barriers and lack of a robust intellectual property regulatory framework and implementation, which results in up to 50 percent revenue loss to piracy by film producers in the region.
In this context, IFC, AfDB and Ebony Life are exploring ways in which they can crowd in more capital into African film productions and support the expansion of the film industry at scale in the continent, while working with governments to introduce protection of intellectual property and film incentives, essential to strengthen the economics of film production in the continent.
“Africa’s creative economy is a cultural asset and an engine for inclusive growth, youth employment, and global influence. Through this partnership, we aim to unlock new capital for the continent’s storytellers, helping them bring authentic African voices to international platforms while boosting job creation in one of the most dynamic sectors of the future,” said Dahlia Khalifa, Regional Director for Central Africa and Anglophone West Africa at IFC.
Ousmane Fall, The African Development Bank Group’s Director for Private Sector Operations, said: “This collaboration reflects the African Development Bank Group’s growing interest in creative industries as a growth sector supporting entrepreneurship and job creation for young people and women in Africa.
“By joining forces with EbonyLife, Nigeria’s premium media conglomerate, and IFC, a like-minded DFI institution, we are seeking to support the creation of a sustainable investment vehicle for film production in Africa”.
“This has been a long time coming. For nearly two years, I’ve been quietly laying the groundwork—defining and building an ecosystem designed to scale, to unlock opportunity, and to provide the vital capital African filmmakers need to create stories that resonate across borders and generations.
“Today, I am thrilled and deeply proud to welcome the IFC and AfDB on this journey. Together, we will identify ways in which we can catalyze a new era of African storytelling that can thrive on the global stage” said Mo Abudu, CEO, EbonyLife Media.
Broadcasting
Prioritising Security: The Bedrock of Stronger Workplace Collaboration in Nigeria

By Kehinde Ogundare, Country Head, Zoho Nigeria
In Nigeria’s dynamic and often demanding business landscape, robust workplace collaboration is no longer a luxury—it is a necessity for sustainable growth and resilience. As per a study, 86% of employees believe that a lack of collaboration can lead to workplace failures; its significance cannot be overstated. As enterprises in 2025 increasingly adopt digital tools to enhance teamwork, one critical foundation must support this transformation: unwavering security.
Today, the need to prioritise security goes far beyond protecting sensitive data. It is about fostering trust and laying a solid foundation upon which effective, innovative collaboration can thrive—especially in an era marked by ever-evolving cyber threats.
Security: The Hidden Pillar of Effective Collaboration
Collaboration flourishes in an environment grounded in confidence and safety. When employees trust that their tools are secure against the sophisticated cyber threats of 2025, they are more likely to share information freely and engage deeply. A secure environment nurtures the psychological safety required for open and meaningful contribution.
Conversely, environments that lack adequate security measures not only deter open collaboration but also expose businesses to data breaches, operational disruptions, and the erosion of client and stakeholder trust—risks no forward-thinking enterprise can afford.
Therefore, security must be treated as a core strategic priority rather than an afterthought. This involves implementing best practices such as strict data access controls based on the principle of least privilege and comprehensive data protection measures—encryption, vulnerability management, and safeguarding data at rest, in transit, and in use. Such a commitment becomes the foundation for enduring, high-performing collaboration.
Integrated Platforms: Enabling Secure, Seamless Collaboration
Striking the right balance between agile collaboration and stringent security requires a deliberate, policy-driven approach. Nigerian businesses should adopt integrated platforms where security is built into the very core of the solution. These platforms offer a unified environment for communication, project management, and data sharing—underpinned by a comprehensive data security policy that includes clear protocols for data handling, processing, and privacy.
Here, the value of an all-in-one, inherently secure software suite becomes evident. Solutions that are both affordable and designed with embedded security features empower businesses to protect critical data while facilitating efficient teamwork. Features like data classification, minimal storage of sensitive information, and built-in compliance tools ensure that security is always active—shielding organisations from complex modern threats.
Moreover, these platforms streamline communication and task management, reducing meetings considered ineffective. By providing coordination and information flow, they foster stronger collaboration and drive sustainable growth in Nigeria’s competitive market.
Building a Secure Future for Collaboration
The path to truly collaborative workplaces begins with an unshakable commitment to security. It is an investment that yields significant returns in the form of increased efficiency, stronger team cohesion, and increased stakeholder trust.
For business leaders, the mandate is clear: make security an integral, non-negotiable element of your collaboration strategy. Doing so not only protects your present operations from an increasingly hostile cyber landscape but also establishes a resilient foundation for future innovation and growth.
The future of work in Nigeria is undoubtedly collaborative. Its long-term, however, will be determined by how securely that collaboration is built and maintained.
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