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Strategies for Businesses to be More Sustainable for Tomorrow

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By Emmanuel Asika

The world’s natural reserves are fast diminishing at a worrisome speed, almost two times quicker than mother earth can recreate. This figure is projected to be 2.3 times what is sustainable by 2050. Yearly, 50 million tonnes of e-waste contribute to this, which is tantamount to the size of all commercial aircraft ever made.

Hence, achieving a sustainable environment is incumbent on implementing a circular business model like waste reduction, recycling, and regenerating products, and advocating sustainable production processes. Nonetheless, global economy is just 7.2% circular – implying that more ground needs to be covered.

With an essential role expected of multinationals, organizations of every size and sector can still adopt circular business models. Considerably, SMEs are driving platform sharing and collaborative consumption much as start-ups, from the onset, are incorporating circular models.

An excellent example of this seen in Nigeria, where business sustainability focus is circular as propagated by the Nigeria Circular Economy Working Group, a founding member of the Africa Circular Economy Alliance.

Incidentally, HP is deepening sustainability with years of experience. Its operations’ journey, particularly, will be entirely circular, driven by services and products modifications. Below are few approaches to reference:

Getting the Buy-in of the Considerate Consumer 

Customers are getting more aware today than ever. So, businesses that make circularity a priority will accomplish long-term environmental and commercial profits; and ultimately fulfil customer expectations.

While circularity models need upfront funding, it helps to reduce outlays, optimize efficiency, and even discover new revenue sources. To further endear customer trust and loyalty, organizations must offer measurement tools that identify waste prevention and cost optimization mechanisms that help to establish enterprise superiority.

Circular enterprise models also produce profitable results. For instance, our Sustainable Impact Strategy has been boosted by HP’s socio-economic components on climate-focused programs.

HP’s alliance with NGOs to launch an ocean-bound plastics recycling program to help indigenous workers is yielding positives in Haiti. Now, these plastics are fused into HP products design aesthetics, encouraging circularity, and providing revenue and homegrown education opportunities.

Start and continue with the environment as a priority 

As a rule, circular products are designed with environmental considerations from the start. Sustainable sourcing should be among the initial priorities, with concentration on ethical practices and ambitious but attainable goals.

This ties in to ‘Circular Lagos’, a sustainability initiative of the Lagos State government which seeks to design economic value from waste recycling.

As reference case, HP, since 2016 has mandated all its brand papers to be derived from ecologically reusable or certified sources. It was extended to paper-based packaging in 2020 for home and office printers and supplies, PCs and displays.

By 2030, HP’s goal is to become Forest Positive; thereby, eliminating deforestation for non-HP paper used in print services and product lines.

What creates distinction in packaging is innovation. 100% compostable chitin-based materials are a new development, whereas 3D-printed moulded fibre tooling can drive eco-packaging at scale.

Printing improvements, including printing directly onto product cargo boxes and using water-based inks most likely initiate supplementary benefits. HP’s goal is to eradicate 75% of single-use plastic packaging by 2025 compared to 2018―as of 2021, we were halfway there. Commendable Indeed!

Decrease waste, enhance lifecycle 

One vital aspect for electronic devices is energy usage, though this can be puzzling for consumers. Companies and institutions can help customers make valid choices. Also with comparison tools, manufacturers can assist with clear and accurate details on labels, packaging, along with marketing and brand collaterals.

HP supplies are often highly valued for repairability, with institutions like iFixit providing reparability scores and self-repair (DIY) guides. Institutions can help in reducing request for fresh raw supplies by giving extended warranties and ensuring repair options.

Clearly, sustainable customer experience can be improved with ‘as-a-service models’; whilst promoting circularity through company-led takeback; hence, responsible companies aim to be value facilitators via repair and reuse of supplies when customers are done with them.

Significance of closed-loop recycling 

Closed-loop reutilizing plays huge part in circularity, and HP is loaded with initiatives to support it. A good case study is HP’s Planet Partners program that helps to ensure that ink and toner cartridges do not end up in landfills.

Over a billion cartridges have been recycled through this program, a major landmark in 2023. Provisionally, HP’s Evocyle toner cartridges, made from closed-loop recycled plastic, are serving the sustainability goals of customers in France, Germany, and the UK.

In the reuse of a much wider range of resources, we are also getting better. For example, you might find bio-derived content like coffee grounds in monitors or cooking oil in laptop covers.

Partnership−a necessary paradigm for enterprise scaling 

A circular business model is vital. It’s hinged on team play and partnerships with strategic stakeholders – government, suppliers, merchants/dealers etc. Strengthening networks with NGOs, research institutes, and think tanks, also positions serious institutions above contemporaries. Lagos has entrenched the model by introducing initiatives which encourage community members to drop off used plastic bottles and containers at designated recycling points for reuse.

To improve its fibre sourcing and certification programs, HP is collaborating with World Wildlife Fund and the Forest Stewardship Council.

Regardless of where they are on their circularity journey, collaboration certainly benefits all types of companies. Participating in industry bodies, working with manufacturing partners, and ideas exchange with regulators and professional associations can help advance policy influencing, build consensus, and progress legislation.

Institutions with established existing programs perhaps extend their impact by involving their business environment. Another reference now driving change at scale is HP’s Amplify Impact partner program, which has engaged over 3,500 partners worldwide.

Envision the future 

A vision of a more regenerative and sustainable future is presented with the concept of a circular economy. It could boost the global economy by $4.5 trillion by 2030, if executed appropriately, with accountable sourcing and packaging, materials and products that remain in use longer, and closed loop recycling.

Evolution to circularity is now a necessity with no option. To actualize it, we must immediately shift mindsets, embrace circular practices, and cultivate alliance and frameworks essential for success. Bountiful rewards sure await the businesses that leads the way.

Nigeria, the leading importer of electrical and electronic equipment on the African continent which processes over half a million tons of discarded electronics each year, in January 2022, amended its national environmental regulations to tackle the country’s growing e-waste problem.

So, whether you are just starting or already on the path ― the time is here and now to take the next big step. The future is indeed circular, and it’s up to businesses globally to make it come to fruition.

Emmanuel Asika is Country Head, HP Nigeria 


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Leadway Assurance Pledges Transformative Role to SMEs

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Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.

The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.

Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”

Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.

It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.

Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.

“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.

As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.

What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.

In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.


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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses

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Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.

This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.

Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.

Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.

“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa

The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.

Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”

The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.

Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”


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Stellantis and Zeta Energy Announce Joint Development of Lithium-Sulfur Batteries

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Stellantis N.V. and Zeta Energy Corp. announced a joint development agreement aimed at advancing battery cell technology for electric vehicle applications.

The partnership aims to develop lithium-sulfur EV batteries with game-changing gravimetric energy density while achieving a volumetric energy density comparable to today’s lithium-ion technology.

For customers, this means potentially a significantly lighter battery pack with the same usable energy as contemporary lithium-ion batteries, enabling greater range, improved handling and enhanced performance.

Additionally, the technology has the potential to improve fast-charging speed by up to 50%, making EV ownership even more convenient.

Lithium-sulfur batteries are expected to cost less than half the price per kWh of current lithium-ion batteries.

“Our collaboration with Zeta Energy is another step in helping advance our electrification strategy as we work to deliver clean, safe and affordable vehicles,” said Ned Curic, Stellantis Chief Engineering and Technology Officer.

“Groundbreaking battery technologies like lithium-sulfur can support Stellantis’ commitment to carbon neutrality by 2038 while ensuring our customers enjoy optimal range, performance and affordability.”

“We are very excited to be working with Stellantis on this project,” said Tom Pilette, CEO of Zeta Energy.

“The combination of Zeta Energy’s lithium-sulfur battery technology with Stellantis’ unrivaled expertise in innovation, global manufacturing and distribution can dramatically improve the performance and cost profile of electric vehicles while increasing the supply chain resiliency for batteries and EVs.”

The batteries will be produced using waste materials and methane, with significantly lower CO2 emissions than any existing battery technology.

Zeta Energy battery technology is intended to be manufacturable within existing gigafactory technology and would leverage a short, entirely domestic supply chain in Europe or North America.

The collaboration includes both pre-production development and planning for future production. Upon completion of the project, the batteries are targeted to power Stellantis electric vehicles by 2030.

Lithium-sulfur battery technology delivers higher performance at a lower cost compared to traditional lithium-ion batteries. Sulfur, being widely available and cost-effective, reduces both production expenses and supply-chain risk.

Zeta Energy’s lithium-sulfur batteries utilize waste materials, methane and unrefined sulfur, a byproduct from various industries, and do not require cobalt, graphite, manganese or nickel.

Developing high-performing and affordable EVs is a key pillar of Stellantis’ Dare Forward 2030 strategic plan, which includes offering more than 75 battery electric vehicle models.

Stellantis is employing a dual-chemistry approach to serve all customers and exploring innovative battery cell and pack technologies.


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