Telecom
Study Shows Consumers Willing to Pay for App That Respects Privacy

Ever since the iPhone came out in 2007, the going rate for many of the most popular apps has been exactly $0.00. Invariably, consumers pay nothing.
But of course, nothing is free. Instead, consumers pay with their data, that’s sold to marketers, or with screenspace, which is forked over to make room for ads.
It’s a trade consumers are happy to make, according to a report by Scott Savage and Donald Waldman reported by Reuters.
A new study from the economists at the University of Colorado shows that the average consumer would prefer to pay small fees for their apps, in exchange for keeping their information private and their screens uncluttered.
In their study, Scott J. Savage and Donald M. Waldman surveyed 1,700 smartphone users, presenting them with a set of apps they could purchase.
One of the apps was a real, free app, currently available in the iTunes and Google Play stores. Five other apps were also suggested, and were said to have exactly the same functionality as the free app.
But these five came with varying levels of privacy and advertising protections (some protected location data, others address book contents, and so on), and all had a price tag.
What Savage and Waldman found is that consumers were willing to spend a bit more to keep their data to themselves, and just how much depended on which data were at stake.
For example, on average, consumers were willing to spend $2.28 for an app that would not read their browser history; $4.05 for an app that would not have access to their contacts; $1.19 for an app that did not track their location; $1.75 for an app that did not obtain their phone’s ID number; $3.58 to prevent an app from having access to the contents of their text messages; and $2.12 for an app that had no advertising.
Because the “average” app (as determined from a sample of more than 15,000 Android apps) has both advertising and access to a person’s location and their phone’s ID, Savage and Waldman say that paid versions of such apps could rake in somewhere around $5 per download. That’s way, way more than the pocket change that most free apps bring in per download.
What’s more, Savage and Waldman use that $5 figure and to do some back-of-the-envelope figuring: Given that the average consumer in their study has 23 apps, and given how many smartphone users there are in the U.S., they calculated the total amount that consumers would spend, if only the apps were there for them to buy: $16 billion. And that’s the conservative, lower-bound estimate. Will that make it worth it for app developers to offer a paid alternative?
There are many reasons why the math might not work out so neatly in reality. Will customers search both the free and paid app categories? Will they be aware of the paid option? Will download rates suffer, if companies more overtly signal how they are using consumer data in an effort to push paid versions? But if those hurdles can be overcome, both developers and consumers stand to benefit.
Culled from Reuters
Telecom
Airtel, SpaceX Partner to Bring Starlink’s Connectivity Solutions to its Customers in Africa

Airtel Africa has announced an agreement with SpaceX to bring Starlink’s high-speed internet services to its customers in Africa. Currently, SpaceX has acquired requisite licenses in 9 out of 14 countries within Airtel Africa’s footprint. Operating licenses for the other 5 countries are under process.
With this collaboration, Airtel Africa will further enhance its next-generation satellite connectivity offerings and augment connectivity for enterprises, businesses, and socio-economic communities like schools, health centres in even the most rural parts of Africa. Airtel Africa will also explore rural coverage expansion through cellular backhauling.
Airtel Africa and SpaceX will continue to explore other areas to promote digital inclusion in the continent as well as SpaceX’s ability to utilize and benefit from Airtel’s ground network infrastructure and other capabilities in Africa.
Airtel Africa MD and Chief Executive Officer Sunil Taldar said: “We remain deeply committed to our vision to enrich the lives of people of Africa. This partnership with SpaceX is a significant step to demonstrate our continued commitment to advancing Africa’s digital economy through strategic investments and partnerships.
Next-generation satellite connectivity will ensure that every individual, business, and community have reliable and affordable voice and data connectivity even in the most remote and currently under-served parts of Africa.”
SpaceX Vice President of Starlink Business Operations Chad Gibbs said: “We are very excited to work with Airtel to bring the transformative benefits of Starlink to the African people in new and innovative ways.
“Starlink is available in more than 20 African markets and this agreement with Airtel highlights how, once licensed, Starlink welcomes the opportunity to join forces with important industry leaders to ensure as many people as possible can benefit from Starlink’s presence. The team at Airtel has played a pivotal role in Africa’s telecom story, so working with them to complement our direct offering across Africa makes great sense for our business.”
Telecom
How MTN Employees Are Driving Social Change Through the Power of Corporate Volunteerism

In a world often dominated by corporate profit margins and bottom-line thinking, it’s easy to overlook the quieter revolutions happening behind the scenes.
In Nigeria, one such movement is being quietly driven not by executives in boardrooms, but by employees armed with a powerful sense of purpose to go make a difference.
Each year, MTN Nigeria’s staff volunteers set aside their day jobs to participate in Y’ello Care, the company’s corporate social responsibility initiative. But in 2024, they did more than volunteer — they raised over NGN20 million from their own pockets to renovate a crumbling school block at Iwerekun Community High School, Lakowe.
Iwerekun Community High School, before the intervention, was a picture of broken promise: dilapidated classrooms, leaking roofs, and a lack of basic facilities. Students struggled to learn in an environment that failed to inspire hope. Today, thanks to the hands-on efforts of MTN employees, the school boasts refurbished classrooms, a steady water supply, and even an inverter system to ensure stable electricity. More importantly, it offers a renewed sense of possibility.
Speaking about the 2024 edition, Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said, “Y’ello Care is the MTN Nigeria ecosystem giving back and contributing time, money, and resources to make a positive impact. Last year, we focused on education in remote areas, supporting three projects that will provide access to quality education for young Nigerians. And we are eager for the 2025 edition.”
Beyond renovations, previous editions of Y’ello Care have touched lives across Nigeria. Employees have organised vocational skill workshops, distributed learning materials through the KNOSK Charity Education Initiative, and mentored students to equip them for the future. From building digital libraries to delivering healthcare services through mobile clinics, MTN’s staff-led projects focus on long-term empowerment rather than short-term charity.
For many MTN volunteers, Y’ello Care is personal. Christiana Agyei, a participant in one of MTN’s earlier vocational training programmes, went from an unemployed single mother to a thriving entrepreneur. Today, she employs others in her soap-making business, a ripple effect that began with one employee-led workshop.
Over the past 18 years, Y’ello Care has grown into more than a CSR programme; it has become a culture within MTN, a living, breathing part of the company’s identity. Each initiative is not just a project, but a commitment to building the kind of Nigeria where opportunity isn’t determined by postcode or privilege.
At the commissioning of the Lakowe project, Honourable Jamiu Tolani Alli-Balogun, Commissioner of the Lagos State Ministry of Basic and Secondary Education, summed it up simply: “The education sector worldwide thrives on collaboration and commitment between public and private partners.
“MTN’s generous contribution is truly recognised, and I express my deepest gratitude for its unwavering commitment to supporting education in Lagos State.
“This new facility will provide a conducive environment for teaching and learning, enabling our students to reach their full potential.”
As Nigeria faces ever-evolving economic and social challenges, initiatives like Y’ello Care offer a template for how corporations can genuinely transform the communities they serve, not with slogans, but with sleeves rolled up and boots on the ground.
In the end, it’s not about NGN20 million or refurbished buildings. It’s about faith restored, dreams reignited, and the simple, radical idea that change begins with care.
Beyond Y’ello Care: MTN’s has had Broader Impact through its Foundation
Beyond Y’ello Care MTN Foundation has impacted the society through critical initiatives such as:
Healthcare Interventions: Through the Y’ello Doctor Mobile Medical Intervention Scheme, MTN provided free primary healthcare services to individuals across communities. Since its inception, the initiative has impacted thousands of Nigerians.
Vocational Training & Entrepreneurship Support: In collaboration with partners, MTN facilitated skill acquisition workshops that enabled over 500 Nigerians—including women and persons with disabilities—to launch small businesses. Over 65% of participants actively applied their new skills, and 50% successfully started businesses.
Scholarships & Digital Libraries: MTN Y’ello Care has established digital libraries and awarded scholarships to students, ensuring that quality education is accessible to as many young Nigerians as possible.
As Y’ello Care continues to grow, MTN remains dedicated to expanding its impact, especially in underserved areas. By investing in education, healthcare, and economic empowerment, the initiative is building a brighter future for Nigeria, one project at a time.
Telecom
Zoho Unveils AI-Powered Features in Zoho Creator for Faster App Development

Zoho Corporation, a global technology company, today announces the launch of new services and features within Zoho Creator, the company’s low-code application development platform.
This milestone reflects Zoho’s commitment to investing in AI capabilities that offer real-time, practical, and secure advantages to business users.
Zoho Creator’s new AI assistant, CoCreator, facilitates faster, simpler, and more intelligent app building by using voice and written prompts, process flows and business specification documents. Powered by Zia, Zoho’s AI assistant, CoCreator drives shorter go-to-market timeframes and democratises app creation for users of varying skill levels—all without requiring add-ons to a customer’s existing subscription.
Zia has served as a bridge across Zoho’s entire product suite, including Creator, since its launch in 2015. As artificial intelligence becomes increasingly central to business operations, Zoho’s complete ownership of its tech stack and deep AI integration provides customers with a higher level of contextual AI across all company workflows compared to competitors.
This empowers users with a system that truly understands their data and anticipates its usage.
“Since we introduced Creator in 2006, our mission has been to make app development simpler and faster, without compromising on functionality,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “AI now takes us to the next level, shortening the time from an idea to an app. Today’s announcement significantly raises the baseline on speed of quality app creation with deep capabilities, without adding costs.”
Among the newly-launched capabilities is the Idea-to-App Generation feature, allowing businesses to utilise ZohoAI or OpenAI to develop full-fledged applications including contextual integrations, automations, permission sets and insightful dashboards.
By using text or voice prompts, process flow diagrams, or systems documentations like software requirement specifications (SRS), Creator will provide domain-specific suggestions, ideas for relevant fields, and modules tailored to a customer’s business
Contextual component generation AI enhances existing applications by offering prompt-based form generation.
Zia also proactively suggests contextual fields within forms, a functionality missing from many low-code development platforms.
Developers of all skill levels can generate and optimise code blocks contextually within apps using Zia’s prompter and also annotate existing code blocks for future maintenance.
Further advancing business capabilities, users can rapidly transform unstructured data from various file types and databases into custom applications and remove inconsistencies using the AI-driven data cleansing and modelling feature.
Additionally, the newly-introduced AI Skills enables businesses to build apps with specialised skills that interpret natural language instructions in the business context and automate complex chains of actions intelligently. This feature is currently available in early access and will be widely available from June 2025.
Additional enhancements now available include document uploads that allow extraction of relevant information into an application that can then be queried easily; voice-based app generation from mobile devices; and deploying custom AI models for deploying capabilities like OCR, prediction, and object detection.
Zoho Artificial Intelligence Differentiation
Zoho remains steadfast in its commitment to AI innovation guided by principles of customer privacy and delivering true customer value.
Its generic AI models across contextual, assistive, and agentic categories are not trained on consumer data, nor do they retain customer information, ensuring responsible AI use.
Zoho focuses on practical AI tools that assist workers by right-sizing models and without inflating customer costs unnecessarily.
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