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Subscribers Privacy and Unsolicited SMS

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Some weeks back Mr. Peter Igho, Director-General, National Lottery Regulatory Commission (NLRC) asked telecommunications operators to stop sending unsolicited text messages on their lottery promotions to subscribers. Though operators to large extent are heeding to this directive on promos but are consistently sending short message service (SMS) on other sundry issues such as urging subscribers to subscriber to one short code for daily motivational words as well as advertising products. Mobile phone spam is a form of spamming directed at the text messaging service of a mobile phone. It is described as mobile spamming, SMS spam, text spam or m-spam. As the popularity of mobile phones surged in the early 2000s, frequent users of text messaging began to see an increase in the number of unsolicited (and generally unwanted) commercial advertisements being sent to their telephones through text messaging. This can be particularly annoying for the recipient because, unlike in email, some recipients may be charged a fee for every message received, including spam. Mobile phone users often times queries how the organization or individual that generated such message got their mobile phone number, some often times accused their network operators of compromising on their privacy. However, network operators have argued that there are different ways through which such people gain access to such data as people fill forms for different purposes. But, as true this argument may be network operators’ staff could not be exonerated from conniving with those who generate these unsolicited mails to divulge data of subscribers. This writer sometime in December last year received an SMS from customer call centre of another network urging him to subscriber to its post paid package. The question that arises is how did the people that generated that message known that he is a post paid subscriber? Nigeria CommunicationsWeek had reported how some politicians were besieging SIM card registration centres in a bid to collate mobile phone numbers of subscribers in Lagos for campaign before last year elections. It is against this backdrop that the GSMA announced the publication of its Mobile Privacy Principles. The principles describe the way in which mobile consumers’ privacy should be respected and protected when consumers use mobile applications and services that access, use or collect their personal information. The principles are the result of close collaboration by leading mobile operators and input from other players in the wider mobile eco-system. The Mobile Privacy Principles will be used to develop more detailed guidelines and codes of conduct to address specific consumer concerns such as the use of private data or location details by applications. They pave the way for the development of clear and simple ways for customers to manage their information and their privacy on mobile phones. The key challenge is to find new mobile-friendly methods to help consumers make informed decisions about their privacy. One key principle relates to ‘transparency and notice’, which is about being open and honest with customers about what personal information is being collected and why. The principles also cover issues such as the need to provide consumers with control over how their personal information is used and by whom, and ensuring only a minimum amount of data for a given service is collected and that it is retained no longer than necessary. The GSMA is examining these issues in depth and reaching out to broader industry stakeholders to establish a broad consensus on how to ensure consumers’ privacy is treated more consistently across mobile applications and across platforms and services whilst continuing to support innovation. According to Tom Phillips, chief regulatory officer, GSMA, “The Mobile Privacy Principles are a significant first step but addressing mobile privacy is an ongoing challenge that requires the support and collaboration of the wider internet industry, civil society and regulators, working together, if we are to deliver real protection for consumers. This is a call to action to the broader industry.” Mobile phone spam is generally less pervasive than email spam, where in 2010 around 90% of email is spam. The amount of mobile spam varies widely from region to region. In North America, much less than 1% of SMS messages were spam in 2010, while in parts of Asia up to 30% of messages were spam. The lesser and geographically uneven prevalence of mobile phone spam is attributable to the higher cost (to spammers) of and technological barriers to sending mobile messages in some areas, and to law enforcement in others. Today, particularly in North America, most mobile phone spam is sent from mobile devices that have prepaid unlimited messaging rate plans. While the rate plans allow for unlimited messaging, in reality the relatively slow sending rate (on the order of magnitude of 1/s) limits the number of messages that may be sent before an abusing mobile is shut down. SMS spam is illegal under common law in most jurisdictions as trespass to chattels. Jurisdictions with specific SMS spam regulation and fines include Australia, the EU and others; in the US, violators face substantial costs; in a 2008 settlement, the violator agreed to pay $150 to each spam recipient. In a 2010 class action settlement of Satterfield v Simon & Schuster, a case that reached the US Ninth Circuit Court of Appeals, plaintiffs agreed to pay $175 to each spam recipient. In response to Satterfield, entities who make money sending mobile phone spam formed the Mobile Advocacy Coalition (MAC) to lobby the government to legalize that activity. In the US, the Federal Trade Commission (FTC) has expanded Phone Spam regulations to cover also Voice Spam—mostly in form of prerecorded telemarketing calls—commonly known as robocalls; victims can file a complaint with the FCC. However, in view of the policy of Sim card registration of subscribers, there should be legislation to protect such information from being compromised by operators or their agents.


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Leadway Assurance Pledges Transformative Role to SMEs

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Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.

The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.

Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”

Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.

It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.

Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.

“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.

As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.

What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.

In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.


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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses

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Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.

This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.

Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.

Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.

“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa

The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.

Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”

The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.

Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”


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Stellantis and Zeta Energy Announce Joint Development of Lithium-Sulfur Batteries

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Stellantis N.V. and Zeta Energy Corp. announced a joint development agreement aimed at advancing battery cell technology for electric vehicle applications.

The partnership aims to develop lithium-sulfur EV batteries with game-changing gravimetric energy density while achieving a volumetric energy density comparable to today’s lithium-ion technology.

For customers, this means potentially a significantly lighter battery pack with the same usable energy as contemporary lithium-ion batteries, enabling greater range, improved handling and enhanced performance.

Additionally, the technology has the potential to improve fast-charging speed by up to 50%, making EV ownership even more convenient.

Lithium-sulfur batteries are expected to cost less than half the price per kWh of current lithium-ion batteries.

“Our collaboration with Zeta Energy is another step in helping advance our electrification strategy as we work to deliver clean, safe and affordable vehicles,” said Ned Curic, Stellantis Chief Engineering and Technology Officer.

“Groundbreaking battery technologies like lithium-sulfur can support Stellantis’ commitment to carbon neutrality by 2038 while ensuring our customers enjoy optimal range, performance and affordability.”

“We are very excited to be working with Stellantis on this project,” said Tom Pilette, CEO of Zeta Energy.

“The combination of Zeta Energy’s lithium-sulfur battery technology with Stellantis’ unrivaled expertise in innovation, global manufacturing and distribution can dramatically improve the performance and cost profile of electric vehicles while increasing the supply chain resiliency for batteries and EVs.”

The batteries will be produced using waste materials and methane, with significantly lower CO2 emissions than any existing battery technology.

Zeta Energy battery technology is intended to be manufacturable within existing gigafactory technology and would leverage a short, entirely domestic supply chain in Europe or North America.

The collaboration includes both pre-production development and planning for future production. Upon completion of the project, the batteries are targeted to power Stellantis electric vehicles by 2030.

Lithium-sulfur battery technology delivers higher performance at a lower cost compared to traditional lithium-ion batteries. Sulfur, being widely available and cost-effective, reduces both production expenses and supply-chain risk.

Zeta Energy’s lithium-sulfur batteries utilize waste materials, methane and unrefined sulfur, a byproduct from various industries, and do not require cobalt, graphite, manganese or nickel.

Developing high-performing and affordable EVs is a key pillar of Stellantis’ Dare Forward 2030 strategic plan, which includes offering more than 75 battery electric vehicle models.

Stellantis is employing a dual-chemistry approach to serve all customers and exploring innovative battery cell and pack technologies.


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