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Swype Global Seeks Strategic Partnerships to Reform Music Talent Discovery in Africa

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Nigeria’s potential as a technology market hub continues to attract attention from international organizations.

 

Swype Global Ltd, a UK digital startup has made a strategic entry into Nigeria with a 50% investment in SGL-Swypatune Nig. Ltd.

 

This entry is in a bid to properly harness the potential of music talents in Africa using digital technology.

 

The entrance will serve as a catalyst for strategic partnerships with relevant stakeholders who are poised to embrace the vision of leveraging digital technology, primarily focused on eliminating the barriers impeding the growth of upcoming artistes in Nigeria.

 

Music talent discovery in Nigeria still hinges on a traditional media model, a situation which creates limited access, ambiguous criteria and lack of transparency, as opposed to a digital based platform which provides more transparency, equal access to contestants and eliminates stage fright.

 

Having developed an intuitive digital platform dubbed SWYPATUNE – an App which will be available on the Google Play and Apple Stores by 2019 – Swype Global Limited has laid out a strategic roadmap to solving the common problems faced by many upcoming artistes before, during and after a music talent show.

 

With the likes of established financial houses like Fidelity Bank and Zenith Bank, and entertainment figures like Ice Prince, Ade Bantu, Chopstiks and others already in conversation with Peter Atorough, a professor and CEO, Swype Global, believes that having the right strategic partnership is a critical aspect of SGL-Swypatune’s business model.

 

“We have developed partnerships internationally with key technology and monetization content developers, but we are interested and actively searching for local business partnersand sponsors who will key into this vision and help transform the economic landscape of Nigeria.

 

 

“We have had interesting discussions with established artists like Ice Prince and major potential sponsors like Zenith Bank and Fidelity Bank.”

 

“As a specialist in Digital Consumer Behaviour and Supply Chain Management, I think of the 360-degree business model:the whole idea is to eliminate multiple intermediaries through a digital based concept, and to bridge all the barriers encountered during the process of a talent show while offering value to all partners, sponsors and App users.”

 

Peter isn’t ignorant of the fact that some developers are already building quick fix Apps which do not address local needs.

 

But he explains that while the likes of international app publishers like Facebook and Snapchat do not put the Africancultural orientations, environmental factors, as well as perspectives into consideration, Swype Global Ltd is founded on the philosophy that digital mobile technology represents the biggest and boldest opportunity to transform the economies of Africa.

 

This is particularly relevant to Nigeria where Swype Global is looking to create new employment opportunities in the digital mobile technology space.

 

“If you visit Spotify for instance, no Nigerian music content is listed in the top 100 songs.

 

“That is a huge gap and Swype Global Ltd is bridging that by seeking the right stakeholders who will come on board and help us “drive a local digital platform built specifically with a deep understanding of Africa’s economic and social realities.”

 

“During my visit to Nigeria, I have had the opportunity to meet and observe many aspiring artists performing or rehearsing their acts.

 

“I have met the likes of Queen X and Malyna, all excellent performers with huge potential but poor exposure due to limited opportunities to showcase their talent at a national level.

 

“This is where Swypatune will make a huge difference.”

 

He remains optimistic that Nigeria has a huge potential to overcome the issue of being so much reliant on Apps developed for Americans and Europeans.

 

Providing more insight on the 360 Degree model, he said everybody who gets involved directly or indirectly with the digital platform, either as partners, sponsors or users, gets rewarded one way or the other.

 

“This is how we do things in Africa; we share the rewards for the benefit of all stakeholders.

 

“Every day, international App publishers make huge money from your use of their apps.

 

 

“You think it’s free; but in reality, you are giving them a whole lot and getting nothing in tangible rewards from their profits. Swype Global wants to do things differently.”

 

Active users of the Swypatune App get credits in the form of Swypa Coins when they engage in different activities, and can use their credits to redeem fantastic offers on the app; vendor partners from different sectors, including hotels, cinemas, travel agents and retailers, can directly create and advertise their best offers on the platform for free; while sponsors or partners get a revenue share or advertisement exposure to the millions of Swypatune users.

 

“Users can use their Swypa Coins to redeem offers from food vendors, travel agencies etc. In a situation where an offer is worth £12 and a user has £8 Swypa Coins, such a user can borrow Swypa Coins from friends or top up their credit through their network’s airtime or bank card.”

 

The SWYPATUNE App will serve as a contest platform for music talents in Nigeria.

 

There would be a crowd source entry (anybody can upload their music content on the Swypatune App). With the help of an efficient algorithm built in the App, 100 entries would be shortlisted after a review.

 

According to Frank Fotso, an engineer and director, Swype Global, “There will be three series in a year with each series producing 1 winner.

 

 

The members of the public will have the opportunity to vote and determine their No 1 tune, thereby directly deciding the winner of each series.

 

 

The winner will get N10 Million towards recording and establishment, including post contest management and mentoring.

 

 

There will also be weekly prizes presented on a Weekly TV slot showcasing the week’s No 1 song and Swypatune users.”

 

According to Effe Sackey-Barnes who is responsible for the marketing directorate, “the company’s objective is to harness the possibilities of digital mobile technologies to expand access to opportunity for people who live in developing economies, wherever there is a connection.

 

“We will provide applications that are educating, entertaining, informative and help our users discover their inner talent.

 

“Our applications will be aimed at empowering people to create opportunity for themselves and for others, especially in Africa.”

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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EnterpriseNGR Expands Financial Centres to Three African Countries

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EnterpriseNGR has signed a Memorandum of Understanding to set up the Africa Roundtable of Financial Centres – a chapter of the World Alliance of International Financial Centres, in Mauritius, Morocco and Rwanda.

The MoU, signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries and Africa at large.ort the exchange of best practices between members, enhance visibility regionally

A statement from EnterpriseNGR said that it was joining forces with the three countries to specifically pursue five key objectives.

These objectives include “Jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African Continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African Continent.

“Conduct joint initiatives to supp and internationally, and provide African financial centres with a unified voice regionally and internationally.

“Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services.”

Commenting on this collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, said, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She said, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent. Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence.

We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”

EnterpriseNGR became a member of WAIFC in 2023 during the WAIFC board meeting hosted by TheCityUK in London.

The MoU, which was signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited, to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries.

A statement from EnterpriseNGR said that it was joining forces with the three countries to pursue five key objectives.

According to the group, these objectives include “jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African continent”.

It added that it would enable it to “Conduct joint initiatives to support the exchange of best practices between members, enhance visibility regionally and internationally, and to provide African financial centres with a unified voice regionally and internationally.

Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services”.

Commenting on the collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, asserted, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She stated, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent.

“Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence. We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”


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