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T-Mobile Acquires Octopus Interactive Video Provider

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T-Mobile announced the acquisition of Octopus Interactive, which operates video screens inside Uber and Lyft vehicles. Terms were not disclosed.

With Octopus Interactive, T-Mobile is upping its mobile advertising game, much like it promised. The move is part of the Marketing Solutions group, T-Mobile’s growing ad technology business.

Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, giving marketers yet another way to reach consumers.

According to a press release, Octopus is the largest national network of interactive video screens inside Uber and Lyft vehicles. Its rideshare network enables brands to do geotargeted campaigns across a range of “highly engaged” consumers. (Because what else are you going to do in the back of an Uber, look at your phone?)

According to Adweek, Octopus partners with drivers to offer back-seat tablets with live games, including some that give away cash prizes, ride information and weather. Ads are interspersed throughout the content.

This way T-Mobile gets access to more screens as well as Octopus’s clients, which include Audible, Fox Entertainment and Philo. Going forward, Octopus’s devices will be powered via T-Mobile’s network.

“With this move, we’re expanding our toolkit for marketers, meeting the needs of advertisers and empowering brands to better connect with consumers, beyond linear and traditional digital channels,” said Mike Peralta, VP and GM of T-Mobile’s Marketing Solutions division, in the release. “As the Un-carrier, we’re committed to disrupting the ad tech space. We’re making good on that commitment through innovative solutions, like Octopus.”

In 2019, Octopus Interactive raised a $10.3 million funding round led by controversial TV giant Sinclair Digital Group, according to Techcrunch. At the time, backset TVs were becoming a common part of the taxi experience, albeit a short-lived one for some folks as Covid set in. The Octopus service was framed as a way for drivers to earn extra money while keeping passengers entertained.

Mixing it up

T-Mobile is no stranger to ride-sharing endeavors, powering the 5G network behind Halo, an autonomous driving startup getting its wings in Las Vegas. It’s “semi” autonomous in the sense that the Halo service autonomously drives a car to a customer’s premise, then the human driver takes over from there.

Things already are pretty moving fast for the service. Last Friday, Halo powered the official pace car for the Autonomous Challenge at CES, billed as the first high-speed, head-to-head autonomous racecar competition, with nine Indy Autonomous Challenge (IAC) teams from eight countries competing.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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9mobile Denies Shutdown Rumours, Promises Improved Services

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9mobile, telecommunications operator, has described as untrue the rumors suggesting that it has shut down its operations.

 

according to the telcos, these claims are entirely baseless and aimed at causing unnecessary panic among our valued subscribers, the mobile operator said in a statement.

“We understand that some customers have recently faced challenges, particularly with Mobile Number Portability (MNP), a service that enables seamless network switching.

“We want to clarify that 9mobile has never restricted customers from porting to other networks. We remain fully compliant with industry regulations and committed to delivering fair, transparent, and customer-focused services.

“While there have been temporary technical challenges affecting MNP, these issues have now been largely resolved. Some minor delays may still occur due to ongoing system optimizations, but we are actively working to ensure a smoother experience for all users.

“As a proudly Nigerian brand, we embody the resilient spirit of our people and remain steadfast in our commitment to overcoming challenges. We acknowledge the temporary service disruptions some customers may have experienced in different locations.

“However, we assure you that these disruptions are part of a broader transformation effort aimed at modernizing our infrastructure and improving overall service quality.

“Our ongoing investments in network upgrades and service expansion will soon yield significant improvements, ensuring reliable connectivity for individuals, businesses, and communities.

“We sincerely appreciate the patience and loyalty of our subscribers during this transition. While challenges exist, we are making significant progress and are confident that brighter days are ahead. We remain dedicated to providing exceptional service and keeping you connected to limitless opportunities”.


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TikTok and Truecaller Face NDPC Investigation Amid Data Protection Concerns

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Nigeria Data Protection Commission (NDPC) has initiated an investigation into the data processing practices of Tiktok and Truecaller, following growing concerns about potential privacy violations.

Dr. Vincent Olatunji, the Chief Executive Officer of the NDPC, made the announcement today during a press conference in Abuja, where he also revealed the issuance of the Nigeria Data Protection Act – General Application and implementation directive (NDPC Act – GAID), 2025.

Dr Olatunji stated that the commission’s primary concern is how these platforms manage Nigerian users’ personal data, including potential breaches of consent, data sharing with third parties, and overall compliance with the Nigeria Data Protection Act (NDPA), 2023. He confirmed that the NDPC is actively investigating Tiktok and Truecaller’s data processing activities to ensure they comply with Nigeria’s data protection laws.

“The goal is to safeguard the privacy rights of Nigerians and hold organizations accountable for how they collect, store, and use personal data,” he added.

This investigation comes amid increasing scrutiny of global tech companies regarding data privacy, especially concerning how personal information is processed, stored, and transmitted beyond national borders.

The NDPC act – GAID, 2025, issued today, provides a detailed framework for implementing Nigeria’s data protection law, outlining compliance guidelines, enforcement mechanisms, and obligations for both public and private organizations.

Dr Olatunji emphasized that the directive aims to strengthen Nigeria’s digital economy by fostering trust in data governance while ensuring individuals’ rights to privacy are respected in accordance with international best practices.

He reiterated that companies operating in Nigeria must comply with the country’s data protection regulations or face regulatory actions, including fines and potential restrictions.

The NDPC has urged the public to report any data privacy violations and reaffirmed its commitment to transparency and due process in its investigations.

The commission noted that reporting data breaches has become more accessible through dedicated channels on its official website.


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Nigeria Charts New Course to Bridge Gender Digital Divide at UN’s CSW69

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L-R: Esther Eghobamien-Mshelis - President of UN CEDAW, ⁠Iklima Musa - Special Assistant to the Director General of NITDA, ⁠Noimot Salako - Deputy Governor Ogun state, ⁠Maryam Ciroma - former minster of women affairs, ⁠Imaan Sulaiman- Minister of Women Affairs, ⁠Josephine Anenih - former Minister of women affairs and ⁠Dr Maryam Keshinro - Permanent Secretary - Ministry of Women Affairs at the United Nations 69th Session.
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In a resounding commitment to bridging gender digital divide, the National Information Technology Development Agency (NITDA), in collaboration with the Federal Ministry of Women Affairs (FMWA), has taken a decisive step toward closing the gender digital divide by presenting the National Gender Digital Inclusion Strategy (NGDIS) at the United Nations 69th Session of the Commission on the Status of Women (CSW69). Themed “Digital Harmony: Advancing Gender Inclusion by Empowering Women and Children for a Secure Digital Future,” the high-level event reinforced Nigeria’s commitment to fostering equitable access to digital technology, online safety, and economic empowerment for women and children.

L-R: Esther Eghobamien-Mshelis – President of UN CEDAW, ⁠Iklima Musa – Special Assistant to the Director General of NITDA, ⁠Noimot Salako – Deputy Governor Ogun state, ⁠Maryam Ciroma – former minster of women affairs, ⁠Imaan Sulaiman- Minister of Women Affairs, ⁠Josephine Anenih – former Minister of women affairs and ⁠Dr Maryam Keshinro – Permanent Secretary – Ministry of Women Affairs at the United Nations 69th Session.

Speaking at the event, Iklima Musa Salihu, Special Assistant to the Director General on Strategic Partnerships, presented the strategy, emphasizing NITDA’s role in driving digital transformation and creating opportunities for women and girls to actively participate in the digital economy.

The NGDIS, developed in alignment with Nigeria’s Renewed Hope Agenda and Sustainable Development Goals (SDGs) 5 and 8, seeks to remove barriers to digital inclusion by expanding access to digital skills training, infrastructure, and mentorship opportunities for women and girls.

Kashifu Inuwa Abdullahi, Director General of NITDA as represented by the SA, in his special remarks reaffirmed the Agency’s commitment to ensuring that Nigeria’s digital transformation is inclusive and equitable, highlighting NGDIS as a game-changer in achieving gender parity in the digital space.

He noted that the framework prioritizes digital literacy, entrepreneurship, safety, and gender-responsive policies to accelerate women’s participation in Nigeria’s growing digital economy.

The NGDIS is built on five core pillars that will drive women’s access, participation, and leadership in the digital ecosystem. It seeks to expand digital literacy and skills by ensuring at least 40% female participation in all national training initiatives.

Recognizing the role of women in Nigeria’s innovation and entrepreneurship landscape, the strategy emphasizes access to funding, mentorship, and technical assistance for female-led startups, leveraging the Nigeria Startup Act to increase financial and institutional support for women in the tech ecosystem. With 58% of young women globally experiencing online harassment, the NGDIS prioritizes online safety and cybersecurity awareness.

Speaking at the event, Minister of Women Affairs, Honourable Imaan Sulaiman, FSI, underscored the urgent need for action in tackling gender disparities in digital access.

She revealed alarming statistics that demonstrate the stark reality of the digital divide in Nigeria, highlighting that 68% of Nigerian women do not own smartphones, making it difficult for them to access online services and economic opportunities.

She stressed that this divide extends beyond access, as women and children face significant online risks, including cyber harassment, digital gender-based violence, and exclusion from the rapidly growing tech-driven economy.

She called for the swift implementation of the National Gender Digital Inclusion Strategy (NGDIS) 2024-2027, which seeks to remove the structural barriers that prevent women from fully engaging in the digital economy.

She emphasized the need for strong legal frameworks that would accelerate action in promoting digital literacy, providing safe online spaces, and empowering women to thrive in technology-driven industries.

She reaffirmed that President Bola Ahmed Tinubu’s Renewed Hope Agenda is committed to creating an inclusive digital future where no woman or child is left behind.

She urged all stakeholders to work together to transform digital access and security for women and children, making technology a tool for empowerment rather than exclusion.

As the world embraces the Fourth Industrial Revolution, NITDA in collaboration with stakeholders is taking bold and strategic steps to ensure that women and girls are not only participants but also leaders in the digital transformation journey.

The National Gender Digital Inclusion Strategy is a blueprint for action, providing a clear framework for accelerating digital inclusion, fostering entrepreneurship, and strengthening online safety for Nigerian women and children.


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