TD Africa Marks 22 Years of Leadership in Tech Distribution Ecosystem

TD Africa, Sub-Saharan Africa’s biggest technology and lifestyle distribution company, clocks 22 on Saturday, May 15, 2021.

To mark its 22 years of sterling leadership in the ICT distribution segment in Africa, the management of TD Africa has rolled out the drums to celebrate its partner ecosystem with a week-long discount sale tagged Sellerbration.

The promotion, which kicked off on Monday, May 10 and which is expected to run until Saturday, May 15 has witnessed the rollout of massive discounts on a variety of genuine products from TD Africa’s wide-ranging bouquet including Computing, Printing/Supplies, Power, Software and Home Appliances, among others.

The special offer, exclusive to partners of TD Africa, has been identified as one of the measures through which the company is appreciating its customers for their support and unflinching loyalty to the TD Africa brand over the long years of its achievements-filled existence in the sector.

In addition, the company has flagged off a series of activities geared at making its 22nd anniversary celebration a memorable one.

On Monday May 10, it had hosted a Tech Monday, with Management and staff turning up to work across all of its locations across Nigeria and beyond, dressed to represent one of the tech brands or Original Equipment Manufacturers (OEMs) in the company’s portfolio. The colourful day saw an exciting clash of colours and brands as virtually all of the OEMs represented by TD Africa were present in the outfits donned by its staff.

This was followed on Tuesday, May 11 with a Retro Tuesday celebration. It was a day on which employees of the company turned up in throwback fashion outfits, including foreign and native wear. Also spicing up the day’s fare was a Karaoke session featuring a nostalgic rendition of memorable songs from the 80s and 90s.

Most importantly, TD Africa’s 22nd anniversary celebration will reach a climax on Friday, May 14, which has been set aside as Jersey Friday. All employees of the company will don the jersey of their favourite local or international sports team for the day’s event which will herald a smart 22nd anniversary party by 5pm.

Coordinating Managing Director, TD Africa, Mrs. Chioma Chimere, says the 22nd anniversary celebration is targeted at expressing gratitude to the company’s partners which she describes as the lifeblood of the business.

‘‘TD Africa is 22. It has been a long journey filled with many memorable feats. Definitely, we would not be here counting the years and looking forward to even greater feats, if not for the grace of God and the support of our partners who have remained steadfast in their loyalty to the TD Africa brand.

‘‘We remain grateful to them – the OEMs whom we paid homage to with our Tech Monday activity – as well as the thousands of businesses that number among our channel partners, for whom we have put together the TD Sellerbration, a special discount sale exclusive to partners and through which they can grab a number of exciting products at mouth-watering prices.

‘‘As we mark this anniversary and reminisce on how far we have come in our groundbreaking strides, our eyes remain glued to the noble ideals of our founders. Indeed, our vision of building a globally recognized distribution company and becoming the key driver of trade revolution across Africa remains as clear as ever,’’ she declared.

TD Africa began operations in Nigeria in 1999 as the pioneer bulk distributor of technology products in the West African sub-region for Original Equipment Manufacturers (OEMs), such as Hewlett-Packard (HP), Microsoft, APC and Epson.

Upon assuming its leadership role as a technology distribution giant, TD Africa introduced several reforms into the market, which included the formulation of a clear-cut policy on the channel of distribution, which led to the adoption of the prevailing four-tier market structure, comprising manufacturers, distributors, resellers and end-users. This development, coupled with TD Africa’s high capacity to stock genuine products, brought relief to all stakeholders, by ending decades of problematic reliance on overseas-based distributors, just as it effectively countered the prevalence of substandard products.

Today, TD Africa, a globally renowned distribution giant has expanded its brand portfolio to include a wide range of global technology brands from the likes of HP, IBM, Dell Technologies, Samsung, APC by Schneider, Vertiv, Cisco, D-Link, Microsoft, Huawei, Lenovo, Asus, Zinox, Infinix, Tecno, Nokia, Bosch, Kaspersky, Mercury, Philips, Logitech, HPE and Zebra, among many others.

Recently, the company recorded another first with the launch of arguably the continent’s first ever Tech Experience Centre, an impressive edifice playing home to the latest technologies and lifestyle innovations from the world’s leading brands.