E-Business

TD Begins End Of Year Promo

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Technology Distributions (TD) has flagged off a one-month promo to help resellers and major end users stock world-class ICT products. Flagged off on Thursday, March 1, the promo would last to Saturday, March 31, covering all brands on the TD stable – HP, Dell, Zinox, Acer, Toshiba, Samsung, D-Links, Cisco, Microsoft, Epson, and APC by Schneider. Chioma Chimere, executive director, Marketing, TD said the promo would offer products at reduced prices and offer freebies. She said for every laptop bought, the customer gets a Microsoft Works and Microsoft Africa pack which includes Microsoft Security Essentials. Other freebies include – buy one HP DL Server and get one APC Surge Arrest; Buy One HP Mini and get a Mini carry case; every purchase, no matter the product, attracts an incentive either at the dealer level or the individual capacity as in the case of Samsung where cash stipends complement dealer benefits. In addition, there is a price discount/reduction on all APC Products. Chimere also explained that the one month promo would also be used to perfect the cashless marketing that TD has been test running in the past month. She said several systems with internet access are dedicated to online banking in the TD marketing floor and all customers can take advantage of the facility to effect payment as soon as a deal is concluded. In the same vein, she explained that the TD online marketing portal would also be available for this promo to help customers who have no need to come to the office to buy online. All the incentives – discounts, freebies, and cash would be available online as TD continues to empower the market no matter the point of view. Agatha Ukoha, managing director of Arewa Systems Limited, a leading TD reseller while commenting on the promo, commended the company for the timing of the promo within the first quarter of 2012, a quarter that has already been undermined by the subsidy strikes and the delayed national budget. She said the TD End of Financial Year Promo would help resellers make reasonable turnover with substantial profits. Ukoha said that in spite of the bleak environment that it was now possible for Resellers to plan ahead with their end-users.

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