E-Business
Tech Firm Unveils App that Locates Advertising Targets on Internet

Technology company, Dochase, has developed a computer application software that is capable of locating consumers of certain kind advertisement on the internet and delivers it to them.
Dochase is co-founded by two young Nigerian programmers, Chibuike Goodnews and SaintGermaine Onwukeme.
“Over the years, we have discovered that 75 percent of media spending, especially on adverts is wasted, and this is because the advertisers are probably advertising to people that have no connection with what they want to project. You are probably advertising diaper to everybody in the society, whereas diaper is supposed to be advertised to nursing mothers,” Goodnews said.
He said nursing mothers visit sites and consume media that talk about taking care of babies and how to handle infant issues.
He said through the key words they use in their search; the technology can get insight of all the people who fall within the group of nursing mothers and push the diaper advert to them on those places they spend their time on the internet.
He said when adverts are pushed out on the internet without identifying or having insights of the people the advert is intended for, it gets wasted.
“We now looked at how we can solve all these things. We saw that a major way to solve it is let’s apply data to it.
That is, we harness data of people who fall within that expected potential customer of each product and target them,” he said.
He explained that while Nigeria probably has about 45 million people on the internet, “but you cannot be advertising to 45 million people.
You need a fraction of those people who are your direct and potential customers. And how do you know them, you need to get their insights.
And that’s why we developed this technology that use data to bring out those kinds of insights,” he said.
He explained that with the huge number of people on the internet, the technology is able to take it down to those people who have the potential to buy the products.
He said an aspirant for instance who wants to reach people in his constituency in Lagos State, won’t need to advertise in Delta or the entire country because such advert will be misplaced.
“We break it down, using our parametres to target only Lagos State. For brands, it can be used to do media buying by getting insight of who should be your customers and creating campaign that will appeal to those people and using the right media that those people consume,” he explained.
He said the technology can also categorize people into those who have the potential to do shopping, those who are likely to travel and other such groupings.
“For somebody who has the potential to travel, you will be able to target your advert to them. For somebody who is doing real estate, you should be able to target people who have the potential to buy homes,” he explained.
He said the technology is a win-win for all those involved in the chain. “Some media houses’ sources of revenue are dwindling. Some are moving online. This technology locates the niche people that are consuming your product.
If the site is dedicated to probably real estate, the person that is targeting real estate will pay you more because he is targeting niche customers, which are real estate customers.
Then the real estate publisher is earning more because he is getting more adverts that is targeted at specific people that his content appeal to,” he said.
Onwukeme, on his part, said it is regrettable that a good number of publishers in Nigeria and Africa are still operating on the old form of media buying and media sales, while Europe and America are moving into programmatic.
“Publishers need to understand that when you open up your website, which is like a piece of land you sell every day, you have 10,000 people that visit your website, so you have 10,000 people you can optimize.
Using Dochase, it helps you to open your inventory to multiple sources, whereby as we know the benefit of a free market, people tend to compete and get the best benefit,” he said.
Dochase started its programmatic business two years ago as a Nigerian business, now becoming a programmatic influencer in Africa. It recently represented Africa in the global gathering of advertising technologies including Google, Facebook, LinkedIn which held in Germany.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
E-Business
Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.
“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.
“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”
Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.
Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.
Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.
To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.
Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.
As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.
E-Business
FG Determined to Protect Rights, Privacy Online- NITDA

Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.
Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.
He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.
According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.
“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.
“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.
Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.
He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.
According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.
“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.
Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.
He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.
Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.
He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.
“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.
“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.
“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.
He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.
Broadcasting2 days agoSpotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025
News2 days agoElumelu Tags Elon Musk, Disowns AI-Generated Scam Video
Telecom2 days agoPwC Warns Nigeria Telcos of AI Fraud Risks
E-Financial2 days agoCBN Relaxes Dormant Account Rules with Removal of Affidavit Requirement
E-Financial2 days agoCrypto Transactions Hit $96Bn in Nigeria -SEC
E-Business2 days agoFG Determined to Protect Rights, Privacy Online- NITDA
E-Business2 days agoFirm Warns of Malware Aiming to Steal Data from Individuals, Organisations in Nigeria
News2 days agoNITDA DG Appraised the Role of Teachers as Key to Nigeria’s Digital Transformation













