Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

E-Business

Tech Firm Unveils App that Locates Advertising Targets on Internet

Published

on

Kindly share this post

Technology company, Dochase, has developed a computer application software that is capable of locating consumers of certain kind advertisement on the internet and delivers it to them.

Dochase is co-founded by two young Nigerian programmers, Chibuike Goodnews and SaintGermaine Onwukeme.

“Over the years, we have discovered that 75 percent of media spending, especially on adverts is wasted, and this is because the advertisers are probably advertising to people that have no connection with what they want to project. You are probably advertising diaper to everybody in the society, whereas diaper is supposed to be advertised to nursing mothers,” Goodnews said.

He said nursing mothers visit sites and consume media that talk about taking care of babies and how to handle infant issues.

He said through the key words they use in their search; the technology can get insight of all the people who fall within the group of nursing mothers and push the diaper advert to them on those places they spend their time on the internet.

He said when adverts are pushed out on the internet without identifying or having insights of the people the advert is intended for, it gets wasted.

“We now looked at how we can solve all these things. We saw that a major way to solve it is let’s apply data to it.

That is, we harness data of people who fall within that expected potential customer of each product and target them,” he said.

He explained that while Nigeria probably has about 45 million people on the internet, “but you cannot be advertising to 45 million people.

You need a fraction of those people who are your direct and potential customers. And how do you know them, you need to get their insights.

And that’s why we developed this technology that use data to bring out those kinds of insights,” he said.

He explained that with the huge number of people on the internet, the technology is able to take it down to those people who have the potential to buy the products.

He said an aspirant for instance who wants to reach people in his constituency in Lagos State, won’t need to advertise in Delta or the entire country because such advert will be misplaced.

“We break it down, using our parametres to target only Lagos State. For brands, it can be used to do media buying by getting insight of who should be your customers and creating campaign that will appeal to those people and using the right media that those people consume,” he explained.

He said the technology can also categorize people into those who have the potential to do shopping, those who are likely to travel and other such groupings.

“For somebody who has the potential to travel, you will be able to target your advert to them. For somebody who is doing real estate, you should be able to target people who have the potential to buy homes,” he explained.

He said the technology is a win-win for all those involved in the chain. “Some media houses’ sources of revenue are dwindling. Some are moving online. This technology locates the niche people that are consuming your product.

If the site is dedicated to probably real estate, the person that is targeting real estate will pay you more because he is targeting niche customers, which are real estate customers.

Then the real estate publisher is earning more because he is getting more adverts that is targeted at specific people that his content appeal to,” he said.

Onwukeme, on his part, said it is regrettable that a good number of publishers in Nigeria and Africa are still operating on the old form of media buying and media sales, while Europe and America are moving into programmatic.

“Publishers need to understand that when you open up your website, which is like a piece of land you sell every day, you have 10,000 people that visit your website, so you have 10,000 people you can optimize.

Using Dochase, it helps you to open your inventory to multiple sources, whereby as we know the benefit of a free market, people tend to compete and get the best benefit,” he said.

Dochase started its programmatic business two years ago as a Nigerian business, now becoming a programmatic influencer in Africa. It recently represented Africa in the global gathering of advertising technologies including Google, Facebook, LinkedIn which held in Germany.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

E-Business

FG Plans to Link Social Register to NIN for Humanitarian Crisis

Published

on

Kindly share this post

Federal government has disclosed that efforts are ongoing to link the National Social Register (NSR) to the National Identity Numbers (NIN).

FG Plans to Link Social Register to NIN for Humanitarian Crisis

Prof. Nentawe Yilwatda, minister of Humanitarian Affairs and Poverty Reduction, explained that the linked data would assist the country to anticipate crises, mobilize resources faster, and ensure aid reaches those who need it the most.

He said harnessing data would save the country and relevant stakeholders the stress and bottlenecks of outdated processes.

He also identified bureaucratic crisis as the biggest crisis in the humanitarian space which stalls responses to humanitarian issues.

Speaking in Abuja on Tuesday at the National Humanitarian Roundtable programme, the minister said: “People are traumatized by climate change, security threats and economic shock across the country and in the midst of these, we have limited funding.

“The biggest crisis we have is not just the people being killed, the crisis we have is a bureaucratic crisis that does not respond to a humanitarian crisis. Every delay in decision making, every inefficiency in coordination, every shortfall in funding, costs the life of people.

“They say knowledge is power, but knowledge can be destructive too. It can only be power if we use it effectively. By leveraging data and technology, we can anticipate crises; we can mobilize resources faster and ensure aid reaches those who are in need the most and without the bottleneck of outdated processes.

“We are linking the social register to national identity numbers and geotagging all homes of those who are vulnerable across the country so that if there’s any crisis, we don’t need to begin to walk around communities and taking names and asking the States Emergency Management Agency and the National Emergency Management Agency (NEMA) for data.


Kindly share this post
Continue Reading

E-Business

Nigeria Tops as INTERPOL Arrested Over 300 Cybercriminals Across Africa

Published

on

Kindly share this post

Kaspersky has recently contributed its threat intelligence data to an INTERPOL-led law enforcement action that aimed to disrupt cross-border criminal networks across the African region that cause significant harm to individuals and businesses.

With seven participating countries in Africa, operation Red Card resulted in the arrest of 306 individuals suspected of links to cybercrimes such as mobile banking, investment and messaging app scams, and seizure of 1,842 devices.

Conducted from November 2024 to February 2025, operation Red Card was delivered through INTERPOL’s African Joint Operation against Cybercrime (AFJOC) and brought together law enforcers from Benin, Côte d’Ivoire, Nigeria, Rwanda, South Africa, Togo and Zambia.

The operation conduct was preceded by a threat intelligence data exchange, which was enriched by INTERPOL and its private sector partners, including Kaspersky. Kaspersky has shared with the law enforcement agency the results of an analysis of samples of a malicious Android application that targeted users in African countries along with the data on related infrastructure.

Altogether, the cybercriminal cases uncovered by the Red Card participants have preyed on more than 5,000 people. Among operation highlights were:

Nigeria: Nigerian police arrested 130 people, including 113 foreign nationals, for their alleged involvement in cyber-enabled scams such as online casino and investment fraud. The suspects, who converted proceeds to digital assets to conceal their tracks, were recruited from different countries to run the illegal schemes in as many languages as possible.

Zambia: Officers apprehended 14 suspected members of a criminal syndicate that hacked into victims’ phones. The scam involved sending a message containing a malicious link which, when clicked, installed malware on the device.

This allowed hackers to take control of the messaging account, and ultimately the phone, giving them access to banking apps. The hackers were also able to use the victim’s messaging apps to share the malicious link within conversations and groups, enabling the scam to spread.

Rwanda: Rwandan authorities arrested 45 members of a criminal network for their involvement in social engineering scams that defrauded victims of over USD 305,000 in 2024 alone.

Their tactics included posing as telecommunications employees and claiming fake ‘jackpot’ wins to extract sensitive information and gain access to victims’ mobile banking accounts. Another method involved impersonating an injured family member to ask relatives for financial assistance towards hospital bills.

South Africa: Local authorities arrested 40 individuals and seized more than 1,000 SIM cards, along with 53 desktops and towers linked to a sophisticated SIM box fraud scheme. This setup, which reroutes international calls as local ones, is commonly used by criminals to carry out large-scale SMS phishing attacks.

Neal Jetton, INTERPOL’s Director of the Cybercrime Directorate, said: “The success of Operation Red Card demonstrates the power of international cooperation in combating cybercrime, which knows no borders and can have devastating effects on individuals and communities.

“The recovery of significant assets and devices, as well as the arrest of key suspects, sends a strong message to cybercriminals that their activities will not go unpunished.”

“Kaspersky is proud to be part of this collaborative effort led by INTERPOL. The evolving threat landscape in Africa requires a multi-stakeholder dialogue and joint efforts of public and private organisations to address the cybersecurity challenges the region faces today.

The Red Card operation is a notable example of such cooperation, showcasing how the expertise of private companies coupled with extensive investigative capacities of law enforcers can foster a more cyber-resilient environment,” comments Yuliya Shlychkova, Vice President, Global Public Affairs, Kaspersky.

Kaspersky and INTERPOL have a vast record of joint operations aimed at combating cybercrime in the African region, with Kaspersky having supported two editions of INTERPOL’s Africa Cyber Surge operations.

Just recently, Kaspersky was also a contributor to INTERPOL’s joint action with AFRIPOL, which last year became the company’s official partner in fostering a more cybersafe climate across Africa. This partnership focuses on sharing Kaspersky’s extensive data on local cyberthreats and cybercrime trends in the region.

 


Kindly share this post
Continue Reading

E-Business

Five WhatsApp Business Features Every Small Business Should Be Using

Published

on

Kindly share this post

Micro, Small and Medium-sized Enterprises (SMBs) are the backbone of most economies accounting for 90% of businesses, over 70% of employment, and 50% of global GDP, according to the United Nations.
They drive growth, innovation, and job creation worldwide.  In Nigeria, they play a crucial role in stimulating local economies and contributing to the country’s GDP.  Recognising their impact, WhatsApp is committed to empowering SMBs with the tools to succeed through the WhatsApp Business App, by reaching their customers where they already are.

WhatsApp continues to be the best way for people and businesses to get business done in Nigeria. With its efficient features, the WhatsApp Business App has become an indispensable tool for small businesses, helping them streamline communication, enhance customer engagement and drive sales. And we know customers love communicating with businesses over WhatsApp too, as nearly 80% of people globally message with a business at least once a week.

Whether you’re just starting out or looking to optimise your business operations, here are five essential WhatsApp Business features that can elevate your efficiency and customer interactions.

1. Catalog – Showcase Your Products and Services

Gone are the days of sending multiple images and descriptions individually to customers. With the Catalog feature, you can create a digital storefront where customers can browse your offerings within WhatsApp. This is just like a mini-website which makes it easier to showcase your products, prices and descriptions in an organised way.

How to Use It: Go to Business Tools > Catalog. Add product images, videos, names, descriptions and pricing.

2. Quick Replies – Save Time on Repetitive Questions

Answering the same customer questions repeatedly? Quick Replies let you create preset responses for frequently asked questions, saving you time and ensuring fast customer service.

How to Use It:Go to Settings > Business Tools > Quick Replies. Create and save responses such as a greeting message or order confirmation. Use the shortcut “/” to insert a quick reply in any chat

3. Labels – Stay Organised and Track Conversations

Managing multiple customer interactions can be overwhelming, but the Labels feature helps by categorising chats in different ways, such as order status or customer type. You can create labels with different colors or names and add the conversations to an entire chat. This keeps your inbox organised and ensures no customer is left waiting.

How to Use It: Open a chat, tap on the three-dot menu > Label Chat. Assign relevant labels like New Customer, Order Placed, Pending Payment.

4. Away Messages – Engage Customers Even When You’re Away

Never miss a customer inquiry again. Away Messages allow you to set up a greeting or away message, ensuring customers receive timely responses even outside business hours.

How to Use It: Go to Business Tools > Away Message / Greeting Message. Set up a custom message and schedule when it should be sent.

5. Meta Verified – For Enhanced Protection and Account Support

A paid subscription that helps your business build credibility with new audiences, Meta Verified can help drive more engagement and grow your brand.  With Meta Verified, you’ll receive enhanced account support, can use WhatsApp across multiple devices and easily create a professional WhatsApp web page that’s tailored to you.

How to Use It: Go to Settings or Business Tools > tap Meta Verified.

WhatsApp Business is packed with features designed to help small businesses grow, stay organised, and engage with customers effortlessly. By leveraging these features, you can enhance your customer experience, increase efficiency and ultimately drive more sales. Start your own journey with the WhatsApp Business app here.


Kindly share this post
Continue Reading

Trending