E-Business
Tech Firm Unveils App that Locates Advertising Targets on Internet
Technology company, Dochase, has developed a computer application software that is capable of locating consumers of certain kind advertisement on the internet and delivers it to them.
Dochase is co-founded by two young Nigerian programmers, Chibuike Goodnews and SaintGermaine Onwukeme.
“Over the years, we have discovered that 75 percent of media spending, especially on adverts is wasted, and this is because the advertisers are probably advertising to people that have no connection with what they want to project. You are probably advertising diaper to everybody in the society, whereas diaper is supposed to be advertised to nursing mothers,” Goodnews said.
He said nursing mothers visit sites and consume media that talk about taking care of babies and how to handle infant issues.
He said through the key words they use in their search; the technology can get insight of all the people who fall within the group of nursing mothers and push the diaper advert to them on those places they spend their time on the internet.
He said when adverts are pushed out on the internet without identifying or having insights of the people the advert is intended for, it gets wasted.
“We now looked at how we can solve all these things. We saw that a major way to solve it is let’s apply data to it.
That is, we harness data of people who fall within that expected potential customer of each product and target them,” he said.
He explained that while Nigeria probably has about 45 million people on the internet, “but you cannot be advertising to 45 million people.
You need a fraction of those people who are your direct and potential customers. And how do you know them, you need to get their insights.
And that’s why we developed this technology that use data to bring out those kinds of insights,” he said.
He explained that with the huge number of people on the internet, the technology is able to take it down to those people who have the potential to buy the products.
He said an aspirant for instance who wants to reach people in his constituency in Lagos State, won’t need to advertise in Delta or the entire country because such advert will be misplaced.
“We break it down, using our parametres to target only Lagos State. For brands, it can be used to do media buying by getting insight of who should be your customers and creating campaign that will appeal to those people and using the right media that those people consume,” he explained.
He said the technology can also categorize people into those who have the potential to do shopping, those who are likely to travel and other such groupings.
“For somebody who has the potential to travel, you will be able to target your advert to them. For somebody who is doing real estate, you should be able to target people who have the potential to buy homes,” he explained.
He said the technology is a win-win for all those involved in the chain. “Some media houses’ sources of revenue are dwindling. Some are moving online. This technology locates the niche people that are consuming your product.
If the site is dedicated to probably real estate, the person that is targeting real estate will pay you more because he is targeting niche customers, which are real estate customers.
Then the real estate publisher is earning more because he is getting more adverts that is targeted at specific people that his content appeal to,” he said.
Onwukeme, on his part, said it is regrettable that a good number of publishers in Nigeria and Africa are still operating on the old form of media buying and media sales, while Europe and America are moving into programmatic.
“Publishers need to understand that when you open up your website, which is like a piece of land you sell every day, you have 10,000 people that visit your website, so you have 10,000 people you can optimize.
Using Dochase, it helps you to open your inventory to multiple sources, whereby as we know the benefit of a free market, people tend to compete and get the best benefit,” he said.
Dochase started its programmatic business two years ago as a Nigerian business, now becoming a programmatic influencer in Africa. It recently represented Africa in the global gathering of advertising technologies including Google, Facebook, LinkedIn which held in Germany.
Federal government has inaugurated the Electronic Pharmacy Regulation Platform (E-Pharmacy) to enhance the safety of online healthcare services.
Pic credit….healthreporters.info
The platform, championed by the Pharmacy Council of Nigeria (PCN), is designed to regulate digital pharmaceutical services and improve public health outcomes.
Inaugurating the platform, Prof. Ali Pate, coordinating minister of Health and Social Welfare, said the initiative signified Nigeria’s commitment to building a world-class regulatory environment.
Pate noted that pharmacy regulation had faced significant challenges for over three decades but expressed optimism that the new platform would strengthen oversight and accountability.
He said the initiative would enable evidence-based monitoring of pharmaceutical practices while supporting innovation and investment in the health sector.
“This launch is a testament to our collective commitment to advancing technology in the service of health, safety and human dignity.
“It is a decisive step to ensure that pharmaceutical practice in Nigeria aligns with national and global health priorities, reflecting the realities of the 21st century.
“It enables the country to adopt evidence-based approaches to monitoring and protecting public health while supporting innovation and investment,” he said.
The minister added that the platform would help establish a safe, accessible and well-regulated national e-pharmacy ecosystem driven by digital technology.
Earlier, Alhaji Ibrahim Ahmed, registrar/chief executive officer of PCN, said the need to regulate online pharmacy operations became more urgent during the COVID-19 pandemic.
Ahmed said the pandemic accelerated the adoption of digital tools and e-commerce in healthcare, exposing longstanding inefficiencies in pharmaceutical supply chains, particularly in Africa and Nigeria.
“This has led to the increasing adoption of digitised distribution of essential medicines through cost-effective and technology-enabled models.
“For decades, PCN has regulated pharmacy education, training, practice and business in Nigeria. However, as the world shifts towards digital solutions, access to medicines has evolved.
“The Electronic Pharmacy Regulations 2026 provide a comprehensive legal and technical framework for the registration, licensing, operation and oversight of digital pharmaceutical services,” he said.
He added that the framework would ensure that ethical standards and patient safety are not compromised in the delivery of online pharmaceutical services.
Olugbenga Agboola, CEO, Flutterwave, has announced plans to establish Anambra State as the company’s hub for Nigeria’s South East, leveraging a fresh banking license from the Central Bank of Nigeria (CBN) to boost local fintech and businesses.
Flutterwave
Agboola made the disclosure yesterday in Awka during a meeting with Anambra tech community leaders, hosted alongside Dr. Stanley Uzochukwu, CEO, Stanel Group and proprietor, Delborough Hotel.
He highlighted Flutterwave’s status as Africa’s leading payment system, born in Nigeria, with infrastructure powering companies nationwide.
“We want Anambra to be our hub for the entire South East,” Agboola said. “We’ll deploy our systems, fees, infrastructure, and POS terminals to every small business and large firm here, making our services the top consumer choice.”
Agboola pledged a massive impact program for Anambra entrepreneurs to foster global platforms from the state, enabled by the new license for faster growth.
For a decade, Flutterwave has facilitated payments, but now aims to empower South East businesses through partnerships, POS access, loans, and value for SMEs.
“We’re partnering on a huge impact program launching soon—impacting the tech community with technology, financing, and lending to create more millionaires from this city,” he added.
The National Environmental Standards and Regulations Enforcement Agency (NESREA), in collaboration with the Africa Carbon Management Technology & Innovation (ACMTI) and the Clean Energy Ministerial Carbon Capture, Utilisation and Storage Initiative (CEM-CCUS), has launched a Carbon Capture, Utilisation and Storage (CCUS) Initiative Platform in Nigeria.
Speaking at the launch in Port Harcourt, Rivers State, Prof. Innocent Barikor, the Director-General of NESREA, described the project as a major milestone in Nigeria’s journey toward environmental sustainability, climate resilience, and industrial transformation.
Barikor explained that the CCUS solution provides an economically viable pathway for industrial decarbonisation by enabling the capture, storage, and utilisation of carbon in sectors such as beverage production, cement manufacturing, chemicals and fuels, enhanced oil recovery, and agriculture.
“We need to reduce carbon in the atmosphere to acceptable levels. Its utilisation offers opportunities to capture and store carbon and deploy it for industrial purposes. We are building a circular economy—turning environmental challenges into economic opportunities in line with regulatory provisions,” he said.
He noted that the CCUS Platform is a collaborative ecosystem designed to bring together key stakeholders, including government institutions, industry leaders, academia, technology developers, development partners, and investors.
Also speaking, the Vice-Chancellor of the University of Port Harcourt, Prof. Owunari Georgewill, commended NESREA for the initiative, describing it as a practical mechanism for coordination, innovation, and action toward Nigeria’s 2035 climate targets and broader energy transition goals.
He added that the university is well-positioned to host the CCUS initiative, noting that its Energy Technology Institute has developed credible expertise in energy transition-related fields critical to the success of CCUS in Nigeria.
On his part, the Coordinator of ACMTI and Facilitator of the Carbon Technology Innovation Platform (CTIP), Dr. Richard Victor Osu, said the vision is to position Nigeria as a regional leader in carbon management technologies while contributing meaningfully to Africa’s climate commitments and global decarbonisation efforts.
Osu explained that Port Harcourt was selected due to its potential as a CCUS hub, adding that the platform will focus on advancing research and innovation, building technical capacity, promoting public-private partnerships, attracting investment, and fostering collaboration with international research and technology partners.
Juho Lipponen of the CEM-CCUS Initiative assured that the organisation would support Nigeria in prioritising CCUS in clean energy discussions, strengthening carbon management deployment programmes, boosting partnerships, facilitating financing solutions, and promoting positive narratives around carbon utilisation.
The event attracted participants from the United States, France, Brazil, Canada, the United Arab Emirates, and the United Kingdom, who shared insights on the initiative.
Also in attendance were representatives of the National Oil Spill Detection and Response Agency (NOSDRA), the National Council on Climate Change (NCCC), the Nigeria Upstream Petroleum Regulatory Commission (NUPRC), the Rivers State Ministry of Environment, as well as private sector stakeholders and development partners.
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