E-Business
Tech Firm Unveils App that Locates Advertising Targets on Internet
Technology company, Dochase, has developed a computer application software that is capable of locating consumers of certain kind advertisement on the internet and delivers it to them.
Dochase is co-founded by two young Nigerian programmers, Chibuike Goodnews and SaintGermaine Onwukeme.
“Over the years, we have discovered that 75 percent of media spending, especially on adverts is wasted, and this is because the advertisers are probably advertising to people that have no connection with what they want to project. You are probably advertising diaper to everybody in the society, whereas diaper is supposed to be advertised to nursing mothers,” Goodnews said.
He said nursing mothers visit sites and consume media that talk about taking care of babies and how to handle infant issues.
He said through the key words they use in their search; the technology can get insight of all the people who fall within the group of nursing mothers and push the diaper advert to them on those places they spend their time on the internet.
He said when adverts are pushed out on the internet without identifying or having insights of the people the advert is intended for, it gets wasted.
“We now looked at how we can solve all these things. We saw that a major way to solve it is let’s apply data to it.
That is, we harness data of people who fall within that expected potential customer of each product and target them,” he said.
He explained that while Nigeria probably has about 45 million people on the internet, “but you cannot be advertising to 45 million people.
You need a fraction of those people who are your direct and potential customers. And how do you know them, you need to get their insights.
And that’s why we developed this technology that use data to bring out those kinds of insights,” he said.
He explained that with the huge number of people on the internet, the technology is able to take it down to those people who have the potential to buy the products.
He said an aspirant for instance who wants to reach people in his constituency in Lagos State, won’t need to advertise in Delta or the entire country because such advert will be misplaced.
“We break it down, using our parametres to target only Lagos State. For brands, it can be used to do media buying by getting insight of who should be your customers and creating campaign that will appeal to those people and using the right media that those people consume,” he explained.
He said the technology can also categorize people into those who have the potential to do shopping, those who are likely to travel and other such groupings.
“For somebody who has the potential to travel, you will be able to target your advert to them. For somebody who is doing real estate, you should be able to target people who have the potential to buy homes,” he explained.
He said the technology is a win-win for all those involved in the chain. “Some media houses’ sources of revenue are dwindling. Some are moving online. This technology locates the niche people that are consuming your product.
If the site is dedicated to probably real estate, the person that is targeting real estate will pay you more because he is targeting niche customers, which are real estate customers.
Then the real estate publisher is earning more because he is getting more adverts that is targeted at specific people that his content appeal to,” he said.
Onwukeme, on his part, said it is regrettable that a good number of publishers in Nigeria and Africa are still operating on the old form of media buying and media sales, while Europe and America are moving into programmatic.
“Publishers need to understand that when you open up your website, which is like a piece of land you sell every day, you have 10,000 people that visit your website, so you have 10,000 people you can optimize.
Using Dochase, it helps you to open your inventory to multiple sources, whereby as we know the benefit of a free market, people tend to compete and get the best benefit,” he said.
Dochase started its programmatic business two years ago as a Nigerian business, now becoming a programmatic influencer in Africa. It recently represented Africa in the global gathering of advertising technologies including Google, Facebook, LinkedIn which held in Germany.
National Identity Management Commission (NIMC) has clarified that all its verification service platforms remain fully functional and accessible to all authorized partners, including security agencies.
Abisoye Coker-Odusote, DG, NIMC
In a statement on Thursday, the Commission firmly denied claims that it had denied the Police Service Commission (PSC) access to its verification server.
Dr. Kayode Adegoke, head of Corporate Communications, NIMC, described the reported “inability of the Police Service Commission to access the NIMC verification server” as misleading and inaccurate.
He suggested that any challenges faced by the PSC may be due to internal issues within the commission itself, not from NIMC’s end.
The statement reads: “To set the record straight, the NIMC granted verification access to all Nigerian Police formations for the verification of the National Identification Number (NIN). The NPF, PSC and other security agencies have been enjoying uninterrupted verification services for over five years.
“NIMC has provided top-notch verification services for recruitment into the Nigeria Police Force, as conducted by the PSC and at no time have there been any complaints or issues regarding NIN Verification by the NPF or PSC.
“The Commission has a robust and harmonious working relationship with the Nigerian Police Force and the Police Service Commission. The Information Communications and Technology (ICT) department of the Nigeria Police Force is actively managing the long-standing verification and integration service between the NIMC and all Nigeria Police formations.Entertainment tourism packages
“NIMC will continue to provide flawless verification services for the purpose of recruitment, security mapping, cybercrime control, and any other security matters.
“The framework by which NIMC provides services to the security agencies was recently restructured for standardization and effective implementation, following consultation with the Office of the National Security Adviser, and NPF has confirmed the verification services have continued to be available. We therefore believe that any service interruption experienced by PSC may be due to internal matters.
“NIMC is committed to providing excellent verification services to the PSC, NPF and all its partners but the terms and conditions inherent must be adhered to for uninterrupted flow of service.”
Nigerian government, through the Office of the National Security Adviser (ONSA) and the National Information Technology Development Agency (NITDA), has announced a strategic collaboration to strengthen cybersecurity and clean up the nation’s cyberspace.
Recognizing that cybercrime knows no borders, Nigeria also reaffirmed its commitment to fostering stronger global partnerships within the cybersecurity ecosystem.
This announcement was made during a press conference before the inaugural National Cybersecurity Conference, which is scheduled to take place in Abuja from July 9th to 11th, 2025.
Sa’ad Abubakar, national cybersecurity coordinator from the Office of National Security Advisor, said fighting cybercrime must take the whole of society and the whole of the government approach.
According to him, “Apart from the deterrent approach whereby government agencies such as Economic and Financial Crimes Commission (EFCC) arrest individuals, take them to court and prosecute them, the youth can be nurtured into better citizens who can showcase their capacity in better ways and be useful to the country.”
Similarly, Kashifu Abdullahi, director-general, NITDA, also stressed the need for collaborative efforts in fighting cybercrimes.
According to him “Then, in addition to that, we also want to build a stronger global collaboration with the global cyber security ecosystem, because when you look at cybercrime in general, it doesn’t respect the borders.
“Someone can commit a crime from Ghana using a Nigerian ID in the US. So you can look at him physically in a different jurisdiction, pretending to be in another jurisdiction, committing the crime in another jurisdiction.
“So without that kind of synergy and working together, it will be difficult to address these challenges. The third one is challenge. The third one is getting an alternative to cybercrime for our kids in Nigeria. We have this as a major challenge.”
Inuwa further highlighted the upcoming conference’s importance, noting that it would tackle key issues through workshops, discussions on emerging threats, cross-border cybersecurity collaboration strategies, and training programmes.
He also announced that the National Cybersecurity Conference 2025 would feature the Cybersecurity Excellence Awards, recognising top contributions in the field.
The DG extended an invitation to global partners to collaborate with Nigeria in building a safer digital future.
The press conference was attended by notable figures, including Ahmad Sa’ad Abubakar, National Coordinator of, the National Cybersecurity Coordination Centre (NCCC); Hanniel Jafar, Representative of the President, of Cyber Security Experts Association of Nigeria (CSEAN); Ankit Shukla, Managing Director, QNA Marketing Management LLC and members of the press and other stakeholders.
XIAN Telecom has acquired an 8% stake in pan-African e-commerce company Jumia Technologies, citing the platform’s fintech and logistics strengths as key drivers of its backing.
This marks the first major telecom investment in Jumia since MTN Group’s exit in 2020.
AXIAN, a fast-growing telecom and digital services provider with operations across Africa, disclosed the purchase in a Schedule 13D filing with the U.S. Securities and Exchange Commission.
While the financial terms were not disclosed, AXIAN Telecom CEO, Hassan Jaber, described the move as a strategic alignment with Jumia’s growth trajectory and digital ecosystem.
“Jumia’s achievements in digital retail and fintech, particularly through JumiaPay and its logistics network, make it a very attractive investment for us. We believe in Jumia’s potential to promote financial and economic inclusion, which aligns with our core values,” said Jaber.
Once dubbed the “Amazon of Africa,” Jumia became the first African-founded tech company to list on the New York Stock Exchange in 2019.
But years of underperformance, leadership changes, and competitive pressures dented investor confidence.
In October 2020, South Africa’s MTN Group offloaded its 18.9% stake for $138 million, well below the $698 million value it once held post-IPO.
Since then, Jumia has undergone a significant transformation. Under CEO Francis Dufay, appointed in 2022, the company exited low-performing markets like South Africa and Tunisia, cut costs, and doubled down on core markets – Nigeria, Kenya, Egypt, and Morocco.
The firm is now focused on high-growth verticals, including everyday essentials and digital financial services.
Jumia’s regional CEO for East Africa, Vinod Goel, recently revealed plans to scale up international brand offerings and open its logistics network to third-party businesses.
Jaber underscored that AXIAN Telecom’s investment signals renewed confidence in Jumia’s long-term potential.
The telecom firm’s CEO said the company views Jumia as a key player in advancing Africa’s digital economy, aligning with AXIAN’s mission through its fintech and digital infrastructure brands such as Yas and Mixx by Yas.
NOTAP Boss Laments Loss of IPR by Nigerian Researchers
NIMC Denies Blocking Police Commission from Verification Server
PalmPay Seeks $100m Funding Round
AFC Proffers Action Plans for Nigeria, Africa to Unlock $4trn from Investors to Grow Economy
Ayo Adepoju Joins Ecobank Board as Group Executive Director
E-Business2 days agoAXIAN Telecom Invests in Jumia Post-MTN Era
- E-Financial2 days ago
UBA Compiles with NCC, to Deduct USSD from Customers’ Accounts
E-Business2 days agoNigeria Strengthens Cybersecurity, Launches National Cleanup Plan
News2 days agoARCON to Crackdown on AI-Generated Fake Ads
Telecom2 days agoUnion Bank and PAPSS Revolutionize Cross-Border Payments
News2 days agoFG, UNICEF Partner to Train 20m Youths on Digital Skills
Telecom2 days agoMTN Nigeria Unveils 21 Days of Y’elloCare to Empower Communities through Digital Tools
General News2 days agoReport Shows AI Curiosity Among Children more than Doubled in 2025