Last year, Konga.com, Nigeria’s leading online retailer introduced Pay-on-delivery in many locations across Nigeria, opened new pick up points, launched a new book store with over 100,000 book titles, moved to a new 120,000 sqr feet distribution centre and successfully brought black Friday and cyber Monday deals to Nigerians, yet it expects more in 2014, Nigeria CommunicationsWeek can report.
Meanwhile, the Company in assessment of the market trends identified various items that were customers or ‘internet buyers’ delights with Techno Phantom A+ coming on top as the Best Smart Phone Of The Year (2013).
Ifeanyi Abraham, public relations strategist for Konga.com, swiftly recalled that, most importantly, the Company completed its first 365 days as an online retailer in Nigeria, making new friends and observing the habits of the returning customers.
He said, “As we prepare to enter 2014, we have compiled some of the trends that we have noticed among Nigerian shoppers on konga.com in 2013; Best Smart Phone Of The Year: Techno Phantom A+.
This is ranked in terms of number of search queries on our website, total number of purchases and total number of requests on our social channel. Most Anticipated Tech Gadget Launch Of The Year: Playstation 4 and Tecno Phantom A3.
“The Playstation4 and the Tecno Phantom A3 were the most anticipated Tech Gadget launches on Konga.com based on number of search queries on our website, total number of orders and sales. 2013 Book Of The Year: Chimamanda Adichie’s “ Americanah” .
2013 Brand Of The Year (Home and Kitchen): Entourage 2013 Brand Of The Year(Gadgets): Tecno 2013 Brand Of The Year(Home and Kitchen): Samsung 2013 Brand Of The Year(Game):Rockstar Games For Grand Theft Auto V (Based on total number of searches, purchases and requests on our social platforms) Most Anticipated Sales time of the year: Fall Yakata Christmas Sale(Black Friday- Cyber Monday Sale). Day 1 of the Konga Fall Yakata Sale we had recorded more sales than the whole of December 2012”.
He added that Konga’s second highest sale was the Konga Anniversary Sale. “Our third major sale of the year was the ‘Workers day Mega Sale’ which held from April 29th to May 2nd, 2013 These are some of the trends we have observed in the past year, and as we prepare to enter 2014, we only hope for a bigger and better year,” he explained.
Konga is Nigeria’s largest online mall that offers a huge catalog of 200,000 products that span categories such as Phones, Computers, Clothing, Shoes, Home Appliances, Books, Baby Products and much more.
Konga which delivered her first order in July 2012 has since grown to serve customers in every part of Nigeria.