TECNO Intensifies Africa Market Penetration with Phantom A111 SmartPhone

TECNO Mobile looks further to intensify its smartphone penetration and market share expansion in Nigeria and Africa in general with the launch of the latest addition smartphone to its phantom family, the Phantom AIII.

Speaking at the launch of the highly anticipated smartphone, in Lagos, Mr. Arif Chowdhury, vice president, TECNO GROUP, stated that the device was designed with a passion to give everybody access to innovation and its affordable for everybody. “

It is part of TECNO’s unwavering effort in expanding its offering which can be seen in this superior, innovative phone” he said.

The Phantom AIII smartphone is an upgraded version of the TECNO Phantom A+, it has a sleeker body and bigger screen than that of its predecessor, it comes with 6.0” captivating HD touch screen, 4.2  android operating system, it has 3.75g network capability, with1.5 GHz quad core processor.

 The Phantom AIII is equipped with memory capacity of 16 GB rom plus 1 GB ram, 13megal pixels rear camera and 8megal pixel front camera. It also has social media application like Facebook, Whatsapp and Palmchat, applications.

The vice president added that he was very glad to announce a new collaboration with BlackBerry, which allows customers to find, preloaded on TECNO devices, the famous and popular BBM™ application.

He further noted that the smartphone is the mobile device to watch in the years to come. The prices are coming down and the sales volumes will increase.

This is driving mobile internet access, which then opens up a lot of doors for innovation.

“Studies indicate that most people now access the internet through their mobile phones as opposed to PCs, We will be launching more internet series mobile phones to serve the growing demand of our customers.

Our research from years back shows that the buyers of TECNO phones are mostly the youth and we have decided to focus on this market of people. This young people want to be unique, they want unique features that allow them to play and chat, and this is exactly what TECNO is giving them through our series of Smartphones that we have launched into the market so far” Arif added.

Also speaking at the launch, Mr. Boukali Mounir,  Digital Marketing &Public Relation manager West Africa, TECNO GROUP, laid emphasizes on the devices specifications, stressing that the Phantom AIII is a dual sim Smartphone beautifully design with an innovative package of 8.4mm slim body.

Speaking about the Phantom AIII camera, Mounir pointed out that the device has 8.0MP AF front camera, 13.0MP AF back camera with flash 5 high-precision optical lens,the blue glass filter  of 5 layer glass lens that picks up all the details and help the camera to respond to light just like our eyes do.

 He also disclosed that the Phantom AIII comes with free monthly 500 MB free data for 12 months from the Nigeria innovative network Etisalat.

Mounir announced that “TECNO is coming not only with the Phantom AIII, but with the TECNO Smart family including different smartphones created to meet all the customers needs: The M5, the M7, the P5, the A+, The Phantom Pad mini, the Phantom AIII all this family will bring Smart life to Nigerians.”