E-Business
Temu Celebrates 100 Days in Nigeria with Deals and Growing Fan Base

Temu has won over many consumers in Nigeria in its first 100 days with its blend of quality products at affordable prices, made possible by its direct-from-factory model that reduces middleman costs.
Since its launch in Nigeria last November, Temu has seen strong consumer uptake. Offering a wide range of products from electronics to home goods and sporting equipment, the online marketplace makes it easier than ever for Nigerians to find great deals and upgrade their lifestyles without spending a fortune.
Temu’s popularity is part of the explosive growth in Nigerian e-commerce, where industry revenues are projected to climb 7.81% from a year ago to US$7.43 billion in 2025, while user numbers are estimated to rise 15% to 28.6 million by 2029.
Temu Fans
Precious Ntuko, a Lagos-based digital creator and mother, is among the many early users who couldn’t wait to try Temu once the direct-from-factory marketplace launched in Nigeria.
Ntuko (@redgrapescafe) was initially hesitant, but her first purchase made her a convert. She is now a fan and recommends Temu to her followers, friends, and family for its wide selection of products, reasonable prices, and easy-to-use website. Her “Temu finds” video has garnered comments like, “So Temu has nice stuff. Good to see and KNOW.”, reflecting growing confidence in the platform.
Temu’s African journey began in South Africa last year, marking the platform’s first foray into the continent. The reception has been similarly positive. A recent survey conducted by News24, with support from Temu, reveals the platform’s impressive penetration: 1 in 3 South African respondents have used the platform, and nearly 40% have become active monthly users just one year after its launch in South Africa.
Among its users, 81% recognised the platform for its affordability and 46% estimated they save over half of their shopping budget when using Temu.
Affordable Quality
Underpinning this popularity is Temu’s ability to offer quality products at affordable prices. Temu’s model allows consumers to purchase products directly from manufacturers, eliminating middleman markups and handling costs. This direct connection results in lower prices, closer to wholesale levels.
A study by the UK-based Centre for Economics and Business Research (CEBR) indicates that UK households could save approximately £3,000 annually by purchasing goods through direct distribution channels like Temu.
Digital marketplaces like Temu have decoupled price and quality by removing intermediary markups and enabling consumers to buy directly from manufacturers, according to e-commerce strategist Gregor Murray.
“The difference here is that it is the same product, sold without the additional costs or margins, at prices previously only available to those buying in huge bulk. Replace one retailer buying many to get cheap pricing, with many customers buying one and getting the same pricing,” he said to News24.
Global Expansion
Consumers globally have responded by propelling the platform to become one of the most visited e-commerce sites and a top Apple-recommended app of 2024. Temu now operates in 90 markets worldwide across the Americas, Europe, the Middle East, Africa, Asia, and Oceania.
Favour Kolapo (@ShazzleInc), a civil engineer from Osun State, has made e-commerce a regular part of her life due to its convenience and growing accessibility. She appreciates Temu’s product quality and the ease of payment it offers.
“Temu has been all up in our faces these past few weeks, so I took it upon myself to test it out. Everything I got was exactly as ordered!” she said.
Kolapo confirmed that her purchases met expectations, noting, “Yes, all the products I bought met my expectations. I also like that Temu puts product descriptions and dimensions that let you know what you’re expecting. Even as a batch shopper for people in Osun State, I am yet to get a bad review.”
She also highlighted Temu’s shipping and delivery, stating, “The shipping and delivery are fast. I’d give them kudos on that.” Looking ahead, she sees room for growth, adding, “Temu in Nigeria is a work in progress, and I believe they’ll get the good recognition they deserve.”
E-Business
MyLagos App Unavailable despite Launch with Fanfare

“MyLagos App,” which was launched with fanfare by the Lagos State Government in collaboration with MTN Nigeria has remained unavailable for download on app stores, raising questions about its immediate accessibility.
Hours after its official introduction on March 13, a search on Google PlayStore for the app returned the message, “No results for MyLagos App.”
Similarly, attempts to locate it on the Apple Store yielded no results, prompting concerns over the rollout’s status.
The digital platform was introduced as a comprehensive solution to enhance city navigation and improve the overall experience for Lagos residents.
It was touted to provide essential features, including real-time traffic updates, personalized navigation, emergency services, utility payments, business listings, and tourism information.
This reporter’s attempt to download the app proved unsuccessful. Furthermore, tests by Lagos-based individuals mirrored these findings, suggesting the app may not yet be publicly accessible.
The absence of the app has sparked speculation: could it be a work in progress, or was its availability restricted post-launch for undisclosed reasons?
Dr. Obafemi Hamzat, Lagos State Deputy Governor, described the app as a revolutionary tool aimed at improving governance and service delivery.
“Technology has evolved from being a luxury to a necessity. In our fast-paced world, effectively utilising technology can significantly enhance governance, improve service delivery, and simplify the lives of every resident in this vibrant state.
“With the launch of the MyLagos App, Lagos State is poised to remain at the forefront of digital transformation, not just in Nigeria but across Africa,” he said.
Abdulhakeem Giwa, manager of Digital Channel Management, MTN Nigeria, echoed this sentiment, highlighting the app’s potential to transform urban living and enhance navigation for residents.
While the app’s unavailability casts doubt on its immediate implementation, stakeholders remain optimistic about its promised benefits once fully operational. Whether technical challenges or strategic decisions have delayed its rollout remains unclear.
E-Business
Millions of Nigerians @ Risk as NASIMS Leaks over 23m FG Records

National Social Investment Management System (NASIMS) has leaked millions of federal government records in a major system oversight which could be exploited by cyber criminals.
NASIMS is the central management platform for the administration and coordination of Social Investment Programmes under the Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development
The major leak exposed everything from home addresses to work backgrounds of tens of millions of Nigerians
According to the Cybernews research team, the exposed AWS S3 bucket stored over 23 million files, including passports, birth certificates, educational certificates, and N-Power-submitted applications.
N-Power is a social welfare scheme to combat youth unemployment. N-Power applicants use the NASIMS platform to apply to take part in the program.
“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims,” Cybernews research team said.
According to Cybernews research team, “Worryingly, the instance remains open to the public, even after multiple attempts to reach NASIMS administrators and relevant authorities in Nigeria. We have also reached out to the ministry behind NASIMS for a comment and will update the article once we receive a reply”
What data leaked, and why is it dangerous?
Documents stored on the exposed instance include different sets of citizens’ data. However, the team surmised that the leak revealed:
Full names
Dates of birth
Places of birth
National Identification Number (NIN)
Email addresses
Phone numbers
Home addresses
Work background
Education background
Exposing sensitive and personal data poses numerous threats to the individuals involved.
Most pressingly, attackers might utilize the information for identity theft and various fraud schemes. For one, malicious actors could try opening fraudulent bank accounts or use stolen identities for illicit activities, masking their own IDs.
“Another way attackers can exploit similar data sets is by exploiting the identities to access financial services or execute unauthorized transactions, potentially causing long-term financial damage to the victims,” Cybernews research team said.
Cybercrooks could also exploit the leak to carry out targeted phishing and social engineering attacks.
For example, malicious actors could attempt to masquerade as legitimate organizations in order to deceive individuals into providing even more sensitive data – such as login credentials – or downloading malware.
“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims.”
The leaks’ nature empowers attackers to craft spear-phishing attacks custom-made for each individual or group of individuals. Such attacks are hard to distinguish, as they often include targets’ personal details and other data points meant to lure in unsuspecting victims.
“Criminals could use the exposed data to offer fake job opportunities or promise assistance with the N-Power application process in exchange for payments or additional personal information, exploiting the candidates’ vulnerabilities,” the team explained.
Additional attack vectors involve risks to victims’ physical safety. For example, criminals could exploit leaked data to locate and target victims for various malicious purposes, such as stalking, harassment, or even burglary.
To avoid similar leaks in the future, Cybernews research team advised:
Change the access controls to restrict public access and secure the bucket. Update permissions to ensure that only authorized users or services have the necessary access.
Monitor retrospectively access logs to assess whether the bucket has been accessed by unauthorized actors.
Enable server-side encryption to protect data at rest.
Use AWS Key Management Service (KMS) to manage encryption keys securely.
Implement SSL/TLS for data in transit to ensure secure communication.
Consider implementing security’s best practices, such as regular audits, automated security checks, and employee training.
E-Business
MTN, Lagos State Launch ‘MyLagosApp’ to Enhance Productivity, Connectivity

MTN Group, in collaboration with the Lagos State Government (LASG), has launched MyLagosApp, an innovative mobile application designed to improve productivity, enhance connectivity, and transform the lifestyle of Lagos residents.
It also aims to provide a centralised digital hub for accessing essential services, fostering a more efficient and connected Lagos.
Speaking at the official inauguration in Lagos, Karl Toriola, chief executive officer MTN Nigeria, described the app as a one-stop platform for information, services, entertainment, and hospitality.
He highlighted its role in facilitating e-governance and providing essential services to both residents and visitors.
“This app offers access to various services, including restaurant and accommodation reservations, transport options—both land and water—library access, and e-governance solutions. It is designed to simplify life for Lagosians while promoting efficiency and productivity,” Toriola said.
He emphasised that technological innovations like MyLagosApp drive economic growth by increasing productivity and improving societal well-being. He noted that Lagos, classified as a hyper-city with over 20 million residents, has the potential to become Africa’s most important city.
Toriola also revealed that Lagos State’s economy is larger than that of Kenya and reaffirmed MTN’s commitment to deepening investment in Nigeria. He disclosed plans to build a new headquarters in Eko Atlantic City and establish West Africa’s most advanced data centre, addressing the region’s need for large-scale tech infrastructure.
At a Fireside Chat, Oluwaseun Osiyemi, Lagos State Commissioner for Transport, noted that MyLagosApp would support the state’s multimodal transport policy, leveraging user data and feedback to enhance urban mobility.
Aisha Mumuni, chief digital officer, MTN, reiterated the company’s dedication to seamless connectivity despite power challenges, calling for increased collaboration to boost digital literacy.
Tokunbo Wahab, Commissioner for Environment and Water Resources, highlighted Lagos’ daily waste production of 13,000 tonnes and suggested that the app could aid waste management through advocacy, enforcement, and regulation.
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