Telecom
Terragon Group Unveils fAfrican-focused Mobile Advertising Technology at MWC 2015

The GSMA Mobile World Congress (MWC) has been pointed out as being one of the most important annual global events for the mobile industry, covering all verticals in the mobile ecosystem.
At this year’s event, Terragon Group, Africa’s innovative and largest digital media company, is set to unveil its dynamic data monetization and advertising platform; a first for mobile in developing markets
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The data and advertising technology, called the ‘Adrenaline’, allows for advertisers to buy inventory and access to reach mobile users on organically generated channels which sit on non-internet based platforms on mobile devices.
These channels include USSD based balance enquiry, Call-Me-Back messages, End of Call Notification, among others.
This unveiling follows the company’s move in 2014, where it debut at the international event, launching its proprietary Mobile Advertising Server with new Advert formats built for the African market, for the company’s Mobile advertising arm of its business, Twinpine Limited.
Speaking on this development, Elo Umeh, chief executive officer, Terragon Group, said that the planned unveiling of ‘Adrenaline’ was a reaffirmation of the giant strides the company has been making since its existence:
“The Mobile World Congress event affords us the opportunity to be able to show that innovation can come out of Africa. We continually seek to use global events to showcase our local innovation, with both elements reinforcing each other to maintain market leadership in the digital media industry. This is what we believe at Terragon Group. Our passion for innovation allows us take intuitive steps towards a digital Africa.”
Umeh further stated, “Our ‘Adrenaline’ technology is a first of its kind around the world. This is because no other platform gives advertisers access to a wide range of African premium publishers and channels as we do. Our channels generate a lot of traffic daily and constitute the primary medium where a pre-dominant number of African mobile users access daily, considering that they are mostly prepaid subscribers.”
Giving more details on the planned unveil, Ayodeji Balogun, chief technology officer, Terragon Group, gave more insights into the technology and the thinking behind it: “We identified that more innovation can be fostered through integration of available non-internet based mediums which we tied to the advert network of one of our businesses, Twinpine Limited. As a Group, our independent yet convergent businesses, offer local account management teams in key markets to help with productization and delivery of custom offerings over an extended service bouquet. We combine and integrate the inventory into our ‘Adrenaline’ platform. Such a technology platform has never had one tailored to African inventory and built by Africans.”
The GSMA Mobile World Congress (MWC) 2015 comes up in Barcelona, Spain, from the 2nd to 5th of March. MWC is an annual event combining the world’s largest exhibition and conference for the mobile industry, featuring prominent executives representing mobile operators, device manufacturers, and technology providers, among others.
The event for 2014 recorded an attendance of more than 85,000 professionals representing 200 countries from across the globe
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Terragon Group boasts of being a truly African firm, operating out of Nigeria and four other markets including Kenya, Ghana, South Africa and India, and with the capacity to do business across the continent.
The group houses three independent, yet convergent businesses – Terragon Limited (TL), Twinpine Limited and Terragon Media Limited (TML) – all of which focus on different aspects of the digital media sphere. Terragon Group is a member of the Mobile Marketing Association (MMA) and Mobile Entertainment Forum (MEF).
Telecom
EU Fines Apple and Meta €700m in Landmark Digital Markets Act Enforcement

European Commission has imposed landmark fines on tech giants Apple and Meta in the first enforcement actions under the Digital Markets Act (DMA), a new regulatory framework designed to enhance consumer choice and ensure fair competition in the digital economy.
Apple was fined €500 million (£428.3 million) for restricting app developers from guiding users to alternative purchasing options outside its App Store, a practice the commission said limited access to more affordable offers and stifled competition.
The commission has ordered Apple to amend its App Store policies by late June to comply with the DMA, warning that failure to do so could result in further daily penalties.
Meta, the parent company of Facebook and Instagram, was fined €200 million (£171.3 million) over its ‘pay or consent’ model, which required European Union users to either pay for an ad-free experience or consent to personalised advertising.
The commission found that this model failed to offer users a genuine choice and violated rules governing data processing and user consent. Meta’s revisions to this model, made in November 2024, are currently under review by the EU.
Both companies have pushed back against the commission’s decisions. Apple announced plans to appeal, stating that the ruling was unjust and detrimental to user privacy and security. “Today’s announcements are yet another example of the European Commission unfairly targeting Apple in a series of decisions that are bad for the privacy and security of our users, bad for products, and force us to give away our technology for free,” the company said.
Meta also criticised the EU’s approach, claiming that it imposes undue burdens on successful American companies while allowing competitors from China and Europe to operate under different standards. Joel Kaplan, Meta’s chief global affairs officer, said, “This isn’t just about a fine; the Commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service.”
The fines are part of a broader effort by the EU to clamp down on dominant digital platforms, known as ‘gatekeepers’, and ensure they do not abuse their market positions.
The commission has also concluded an investigation into Apple’s compliance with DMA rules on browsers and default apps, acknowledging changes that have opened up more space for competition.
However, Apple remains under scrutiny for its handling of alternative app marketplaces, which could attract additional penalties.
The enforcement measures may further strain transatlantic relations, with some in the United States, including former President Donald Trump’s administration, criticising the EU’s digital regulations as disproportionately targeting American firms.
Despite the pushback, the European Commission insists that the DMA is enforced impartially to safeguard consumer rights and foster a level playing field in the digital market.
Telecom
Nigeria Hits 1 Terabit Internet Traffic Milestone

IXPN, Nigeria’s leading Internet Exchange Point, is proud to announce a landmark achievement: crossing 1 Terabit per second (1Tbps) in aggregate peak domestic internet traffic for the first time.
This milestone signifies a major leap forward in developing Nigeria’s internet infrastructure and underscores the critical role of local internet infrastructure in driving economic growth, innovation, and connectivity for millions of Nigerians.
“This milestone is more than just a number. It’s a symbol of Nigeria’s digital maturity and our united strides towards becoming a tech-driven nation. By keeping local internet traffic within Nigeria, we reduce costs, improve speeds, and ensure our digital economy thrives with homegrown infrastructure.” said Muhammed Rudman the CEO of IXPN.
“Achieving 1 Tbps is a significant victory for Nigeria’s ICT ecosystem, a breakthrough for domestic internet traffic. It serves as a catalyst, enabling millions of Nigerians to enjoy faster, more affordable, and resilient internet connectivity.”
1 Terabit per second is a game-changer for Africa’s most populous country. To put it in perspective:
- Mega Video Calls: A speed of 1 Tbps can support over 1 million concurrent Zoom calls, allowing students, entrepreneurs, and professionals to connect and drive Nigeria’s digital revolution.
- Streaming Frenzy: With 1 Tbps, more than 200,000 people can stream HD Nollywood films or movies on Netflix simultaneously without any buffering or interruptions.
- Data Superpower: This speed enables the transfer of the entire contents of 50,000 smartphones—including photos, apps, and videos—in just one second.
For Nigeria, hitting this milestone means reducing reliance on international bandwidth, decreasing latency for local services, and strengthening our position as Africa’s digital heartbeat. This milestone is a testament to the power of collaboration, innovation, and the relentless pursuit of a faster, more connected Nigeria.
This accomplishment goes beyond technical advancements; it has significant economic implications. By encouraging local traffic exchange, IXPN reduces dependency on international bandwidth, leading to:
- Significant Cost Savings: By utilizing local data exchange, Nigerian businesses can save millions of dollars annually on international bandwidth fees.
- Enhanced Speed and Connectivity: With reduced latency, users experience smoother streaming, gaming, and real-time services, enhancing their overall online experience.
- Increased Resilience: Strengthening Nigeria’s internet infrastructure protects against global disruptions, ensuring consistent access to vital services such as healthcare and education.
- Improved Efficiency: Optimizes digital services like fintech, edtech, e-commerce, and e-health, propelling innovation and growth in these sectors.
Surveys conducted among IXPN members over the years have shown a growing percentage of local internet traffic in Nigeria. A recent report indicates that some connected members can localize or domesticate up to 70% of their internet traffic through IXPN.
“As more content providers, ISPs, banks, and public institutions localize their traffic through the IXP, end users benefit directly,” added Raphael Iloka (Marketing Manager). “We’re not just routing data — we’re building the foundation for Nigeria’s digital economy.”
The 1 Tbps peak highlights the remarkable impact of collaboration among all stakeholders. This milestone is a significant achievement not only for IXPN, but for the entire ICT ecosystem. IXPN deeply appreciates the vital contributions of all stakeholders involved.
To our Members and Partners: Your trust and participation have been essential to our growth. Together, we have established a hub where networks can interconnect, innovate, and thrive.
To the Government and Regulators: We express our sincere appreciation to the Nigerian Communications Commission (NCC) for all its support over the years and its vision of a digitally inclusive Nigeria.
To our Team: We extend our gratitude to our engineers, network administrators, and all other staff who work tirelessly behind the scenes to push boundaries.
To the Global Community: We are grateful to partner organizations like the Internet Society (ISOC). Your support and advocacy in domestic peering empower us all.
Reaching 1 Tbps is just the beginning. As data demands skyrocket with AI, IoT, 5G, and immersive technologies, IXPN is committed to staying ahead of the curve. Here’s how:
- Scaling Infrastructure: We are investing in advanced hardware and software to support multi-terabit capacities.
- Enhancing Resilience: We are strengthening our network to ensure uptime, security, and adaptability in an ever-changing digital landscape.
- Empowering Underserved Communities: We aim to expand our reach to rural areas, bridging the digital divide, and supporting agritech, edtech, and telehealth.
- Strengthening Africa’s Digital Sovereignty: Partnering with regional IXPs to keep Africa’s data on the continent.
Telecom
TD Africa’s TecHERdemy Empowers 400 Women to Lead in Tech

On April 17, 2025, the atmosphere at Yudala Heights was electric with pride, hope, and inspiration as TD Africa, the leading tech distribution company in Sub-Saharan Africa, celebrated the graduation of 400 young Nigerian women from its flagship TecHERdemy program.
Over the past six months, these incredible women immersed themselves in rigorous, hands-on training in Cybersecurity, Data Science, Artificial Intelligence, and Software Development. They are now confidently stepping into the tech world, ready to make their mark.
The event brought together top voices in the industry, including Dr. Leo Stan Ekeh, Chairman of the Zinox Group, who commended the graduates for their resilience and brilliance. In his keynote speech, he shared a hopeful vision for Africa’s future, calling these young women “the pioneers of a new, inclusive era of tech leadership on the continent.”
Mrs. Chioma Ekeh, CEO of TD Africa, also delivered a heartfelt message, urging the graduates to let their values guide them as they navigate their careers.
“Hold tightly to your values. Let integrity guide your work, let innovation fuel your dreams, and let your impact speak louder than your résumé,” she encouraged.
The ceremony was filled with emotion as graduates shared their personal stories of transformation. One of them, Yetunde Kayode, now a certified data scientist, summed it up beautifully: “This program changed my life. I’m walking away empowered, skilled, and deeply grateful to Mrs. Ekeh and the TecHERdemy team for believing in us.”
Fifteen exceptional participants were also honoured for their outstanding performance and leadership during the program, reminding everyone that excellence comes in many forms.
TecHERdemy, which launched in November 2024, was built with a simple but powerful mission: to equip young Nigerian women with globally relevant digital skills and open doors to a tech career. But what happened over those six months went beyond just skills; it sparked a movement.
This graduation wasn’t just the end of a program. It was the beginning of a brighter, more inclusive future for tech in Africa.
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