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The Growing Importance of Privacy Amongst Customers and How Businesses Should Cater to it

By Kehinde Ogundare, Country Manager, Zoho Nigeria | Veerakumar Natarajan, Country Head – Kenya, Zoho Corp
Privacy is a growing concern for technology consumers worldwide. While there was a time when that may not have been the case for countries like Nigeria and Kenya, that’s no longer the reality. As connectivity becomes more affordable and ubiquitous, Kenyans and Nigerians have become increasingly tech-savvy and conscious regarding how much data they share with technology companies and what the latter are doing with it.
In the face of these growing concerns, companies operating in Africa need to be mindful of the increasing privacy mindset of their customers. Aside from regulatory compliance, companies should actively demonstrate that they care about their customers’ privacy concerns in order to build and sustain trust and to show they’re taking a proactive approach to protect their personal information.
The importance of regulatory compliance
The first step any company should take to safeguard their customers’ privacy is ensuring they’re compliant with all of the relevant laws and regulations. In countries like Kenya and Nigeria, data protection regulations are relatively new.
The Data Protection Act of 2019, enforced by the Office of the Data Protection Commissioner (ODPC), regulates data protection in Kenya. The act expressly prohibits organisations from processing personal data if their consent has not been provided first. Each organisation must have a data controller and/or a data processor whose responsibility is to prove they’ve obtained consent before processing a person’s data.
Nigeria’s Data Protection Act, meanwhile, was signed into law in 2023. The act governs both manual and automatic data processing. The act also established the Nigeria Data Protection Commission (NDPC), which is an independent body that governs data protection and regulation in the country. In addition to defining sensitive personal data as including an individual’s genetic and biometric data as well as their race, ethnicity, and health status, among other things, the act also provides specific grounds for the processing of this sensitive personal data. According to the act, such data can be processed where consent is provided or where processing is necessary for social security or employment laws.
Both of these laws are in line with similar laws and regulations around the world, such as Europe’s GDPR. That means they’re not only a good place for Nigerian and Kenyan businesses to start for compliance, but they also help businesses gain good footing when it comes to protecting customer data should they start operating internationally.
Beyond compliance
Companies should, however, view regulatory compliance as the bare minimum when it comes to meeting their customers’ privacy needs. Given the parlous state of privacy protection across many African countries, going above and beyond with customer privacy can be a positive differentiator for companies that get it right.
Among the initiatives they can undertake in this direction are investing in data center security to minimise the collection of data, requesting permission from customers while collecting sensitive information, and ultimately reducing their reliance on selling user data for revenue gains. Another initiative that organisations can implement is implementing multi-factor authentication if they require customers to log in to an account to access their products and services.
Another aspect that businesses should pay close attention to is which technology vendor they work with to run their internal operations. Businesses should ensure the third-party tech tools they deploy within their IT infrastructure also come with strong data privacy and protection controls, and the corresponding vendors also practice transparent data collection practices. Should one of these vendors fall victim to a cybersecurity breach, the customer data of the organisations using it could easily fall into nefarious hands.
Businesses should, therefore, ensure they make use of software providers and vendors that are, themselves, compliant with all the relevant privacy laws and regulations, and offer a comprehensive set of security measures and procedures, including controlled user access, enterprise mobility management (EMM) integration, IP restrictions, and secure integrations.
Riding the positives of proactive protection
While there are many negatives associated with data protection failures, including reputational damage and legal punishments, it’s also important that organisations understand the positives associated with proactive data protection.
High up on the list of those positives is building trust. Customers who trust the companies they buy from are more likely to be loyal in the long term, make repeat purchases in the future, and act as evangelists to others. At a time when customers are increasingly concerned about data privacy, building that trust is more difficult, but also more rewarding than ever. It, in other words, is something worth investing in.
Broadcasting
NAFDAC’s Fight Against Counterfeit Drugs Reaches New Heights with Ibadan Raid

National Agency for Food Drug Administration and Control (NAFDAC) on Saturday destroyed counterfeit pharmaceuticals and other products worth about N100 billion at Moniya dump sites in Ibadan, Oyo State.
The Director General of the agency, Prof. Mojisola Adeyeye, who performed the exercise at the dumpsites in the Akinyele Local Government Area (LGA) of the state, said the affected products include, Analgin, controlled substances such as Tramadol 225mg, among others.
Represented by the Director of Narcotics, Yedunni Adenuga, Adeyeye reiterated the commitment of NAFDAC to ensuring that food, drugs, cosmetics, medical devices, chemicals, packaged water, and drinks are safe, wholesome, and effective for human consumption.
She said: “The products that were classified as illicit, expired, and banned were confiscated during a raid on three markets in the country. The recent discovery of counterfeit and other products in these three major markets in the country is mind-boggling.
“Our recent enforcement activities at the Idumota, Onitsha, Ariara, and Ezeuku open drugs market were mind-boggling.
“The discoveries made of the presence of unregistered products, banned products such as Analgin, and controlled substances such as Tramadol 225mg, among others, which are part of the things making our country unsafe in terms of security.
“This operation could not have been made possible without the support of the National Security Adviser (NSA), Malam Nuhu Ribadu, who graciously approved the use of over 1,000 security personnel, including the military, police and Department of State Services (DSS).
“Today, we are witnessing the destruction of expired, falsified, controlled, unregistered, and banned medicines removed from Idumota Open Drugs outlets. The estimated street value of these products is N100 billion.
“During the three weeks exercise, several suspects were apprehended. Further investigation is being carried out, and those found culpable will be sanctioned.”
Earlier, the Director of Investigation and Enforcement, Shaba Mohammed, disclosed that raids were carried out on three markets.
Mohammed described selling drugs in the open market as an illegal and punishable act under the law.
“It is a punishable offence to sell the drugs in an open market. Also, it is illegal for people to hawk drugs inside the vehicle, kiosks, and open markets,” Mohammed explained.
Broadcasting
CADEF Celebrates International Women’s Day 2025: Empowering Women and Girls with Digital Skills for a Brighter Future

As the world marks International Women’s Day 2025, Consumer Advocacy and Empowerment Foundation (CADEF) reaffirms its commitment to bridging the gender digital divide by empowering women and girls with essential digital skills and financial inclusion opportunities. Recognizing the transformative power of digital literacy, CADEF continues to champion initiatives that equip women with the tools they need to thrive in the digital economy.
In 2024, CADEF successfully trained over 100 women and girls in digital skills, enhancing their ability to participate in the rapidly evolving digital space. Women remain underrepresented in the digital economy, with recent data from the International Telecommunication Union (ITU) indicating that 37% of women worldwide still lack access to the internet, limiting their participation in digital finance and e-commerce opportunities.
In Nigeria, the gender gap in financial inclusion persists, with a 9% disparity between men and women in access to formal financial services, according to the Enhancing Financial Innovation & Access (EFInA) report.
By addressing these disparities, CADEF aims to build on its success in 2025, scaling its digital training programs to reach even more women and girls. With digital finance playing a critical role in economic empowerment, CADEF is also committed to equipping women and girls with the knowledge and tools to navigate digital financial services effectively.
“Our vision is to create a future where no woman is left behind in the digital revolution,” said Prof. Chiso Ndukwe-Okafor, Executive Director of CADEF.
“Through our digital skills and financial literacy programs, we are not only bridging the gender gap but also enabling women to take charge of their financial futures and unlock new economic opportunities.”
As part of its 2025 efforts, CADEF is expanding its reach to underserved communities, ensuring that more women gain the skills necessary to leverage digital platforms for entrepreneurship, career advancement, and financial independence. The organization’s initiatives are aligned with global efforts to promote gender equity in the digital space, reinforcing the theme of International Women’s Day 2025: Invest in Women: Accelerate Progress.
Emphasising the commitment of the organization to the empowerment of women and girls, Lovelyn Okafor, Director of Programmes at CADEF said “We remain committed to providing women and girls with the training and resources they need to excel in an increasingly digital world. With every program we implement, we move closer to a more inclusive and empowered society.”
CADEF invites stakeholders, partners, and advocates to join in this mission of empowering women through digital skills and financial inclusion. By working together, we can build a more equitable future where women and girls have equal access to opportunities in the digital economy.
Broadcasting
Tariff Hike: FG Drags MultiChoice to Court for Ignoring Regulatory Directives

Federal Competition and Consumer Protection Commission (FCCPC) has filed a charge against MultiChoice Nigeria Limited and John Ugbe, its chief executive officer, for allegedly violating regulatory directives and obstructing an ongoing inquiry.
The three counts filed before the Federal High Court Lagos, bordered on willful implementation of a price hike contrary to the Commission’s directives, an offence which violates Section 33(4) of the FCCPC Act.
The other counts are on the company’s disregard for instructions to suspend the hike in violation of Section 110, and attempt to mislead the Commission by proceeding with the increase without objection contrary to Section 159(2), and punishable under Section 159(4)(a) and (b) of the FCCPA 2018 Act.
On February 24, 2025, MultiChoice announced a price increase for its DStv and GOtv subscription packages, set to take effect on March 1, 2025.
This announcement came nearly one year after a previous price hike and sparked a public backlash, prompting the FCCPC to intervene.
On February 27, 2025, the FCCPC expressly directed MultiChoice Nigeria to maintain its current pricing structure pending the conclusion of an investigative hearing of its proposed price hike.
However, the FCCPC alleged that MultiChoice Nigeria proceeded with the price increase despite these warnings in violation of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
The Commission said that by disregarding its directive and implementing the price hike before appearing before the Commission’s investigative hearing on March 6, 2025, MultiChoice has by its actions flouted regulatory processes and also demonstrated a pattern of conduct that undermines consumer rights and fair competition
In addition to the legal actions, the FCCPC disclosed that it is reviewing further enforcement measures, including potential sanctions and penalties, and regulatory interventions, to ensure compliance and accountability.
The Commission reassured Nigerians that it is committed to protecting them against exploitative business practices and ensuring that dominant players in any sector adhere to fair market principles and legal compliance.
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