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The Power of Data in Product Management: Harnessing Predictive Modelling and Insights

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By Akintunde Opawole – Product Management Expert.

Data is an essential component of product management in the digital age. Product managers must understand the role of data in product development and management due to the increasing availability of data and the growing emphasis on data-driven decision-making. In this article, we will examine the role of data in product management, with an emphasis on the application of data to predictive modelling and insights.

Data’s Role in Product Management

Data is indispensable to product managers in multiple ways. First, data assist product managers in comprehending their customers’ wants and desires. Product managers can gain insights into customer behaviour, preferences, and pain points by analyzing customer data, which can inform product development and marketing strategies. Product managers can also use data to identify market trends, competitive threats, and growth opportunities.

Data can also assist product managers in measuring the success of their products. By monitoring key performance indicators (KPIs) like revenue, user engagement, and retention, product managers can determine if their products are meeting business objectives and adjust their strategies accordingly.

Data can also assist product managers in making informed decisions. Product managers can make decisions that are more likely to result in favourable outcomes by analyzing data and generating insights. This is crucial in today’s fast-paced business environment, where decisions must be made quickly and with limited data.
Utilization of Data in Predictive Modeling

Product managers can utilize predictive modelling as a potent instrument for making data-driven decisions. Using statistical algorithms and machine learning techniques to analyze data and predict future events is predictive modelling. Predictive modelling can be utilized by product managers to forecast future sales, identify emerging trends, and predict customer behaviour.

Predicting customer churn is one application of predictive modelling within product management. Churn is a significant issue for many companies, especially those with subscription-based business models. Product managers can identify factors associated with churns, such as low usage or poor customer satisfaction, by analyzing customer data. Using predictive modelling, product managers can determine which customers are most likely to churn and take proactive measures to retain them.

Predicting product demand is a second example of using predictive modelling. By analyzing historical sales data, product managers can recognize demand patterns and trends. Product managers can then forecast future demand and adjust production and inventory levels accordingly using predictive modelling. This can assist businesses in avoiding stockouts and overstocking, resulting in cost savings and enhanced customer satisfaction.

Data-Driven Insights

In addition to predictive modelling, data can also be used to generate product management decisions-informing insights. Insights are the result of data analysis that identifies patterns, trends, and relationships that are not immediately apparent. Insights can assist product managers in comprehending customer behaviour, market trends, and competitive threats, thereby facilitating more informed decision-making.

Analyzing customer feedback is one example of using data for insights. Product managers can identify common themes and trends in customer feedback, such as frequently requested product features or customer pain points that need to be addressed, by analyzing customer feedback data. Product managers can use these insights to make informed decisions regarding product development and prioritization.

Analyzing website and app usage data is another example of utilizing data for insight. Product managers can gain insights into customer behaviour and preferences by analyzing how customers interact with websites and apps. This can inform decisions regarding product development, such as which features to prioritize or how to enhance the user experience.

Data Utilization Challenges in Product Management

While data is a potent resource for product managers, there are several obstacles associated with its effective use. One difficulty is data quality. Data quality refers to the precision, exhaustiveness, and uniformity of data. Inaccurate, insufficient, or inconsistent data can lead to erroneous conclusions and choices.

Data privacy and security is a further obstacle. In light of the growing emphasis on data privacy and security, product managers must use data in a responsible and ethical manner. This includes complying with regulations such as the General Data Protection Regulation (GDPR), and the Nigeria Data Protection Regulation (NDPR), protecting customer data from unauthorized access and use.

The final obstacle is the analysis and interpretation of data. The increasing volume and complexity of data necessitate that product managers have the skills and tools to effectively analyze and interpret data. This includes data visualization, statistical analysis, and machine learning expertise.

Product managers must fully understand the role of data in product development and management in today’s data-driven business environment. Product managers can make better-informed decisions that are more likely to result in favourable outcomes by using data for predictive modelling and insights.

However, as earlier stated, there are obstacles associated with the effective use of data, including data quality, privacy and security, data analysis and interpretation. Product managers who can overcome these obstacles and utilize data effectively in their decision-making processes will be better positioned for success in today’s competitive market.

Akintunde Opawole is an exceptional data product management expert that has built an impressive career with over 10 years in the technology industry. As a certified Product Manager and an experienced Product Owner, he is noted for leading, managing and collaborating with high-performing teams of developers, scrum masters and business analysts to deliver highly cutting-edge technologies/products. His team is currently developing the biggest Data Analytics product in West Africa. He is currently building an Omnichannel – AI solution for the retail sector in Europe.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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3 Nigerian Born NFL Stars Grace Glo-sponsored African Voices Changemakers

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This week, three top football players of Nigerian origin who have played in the National Football League (NFL), also known as the American Professional Football League, will be guests on the Glo sponsored Cable News Network magazine show, African Voices Changemakers.

Three football players, Christian Emeka Okoye, Kenneth Odumegwu, and Haggai Chisom Ndubuisi, are featuring in the personality interview program.

Okoye was born on August 16, 1961, and was known as “the Nigerian Nightmare” while he was a fullback for the Kansas City Chiefs of the NFL from 1987 to 1992.

He had an NFL rushing champion title in 1989, first-team All-Pro honours in 1989 and second-team All-Pro honours in 1991, two Pro Bowl appearances in 1989 and 1991, and three post-season appearances during his successful six-season NFL career. He was well-known for his explosive running abilities and ability to break tackles.

He mentored Ndubuisi and Odumegwu, among others, and is credited with helping to shape the future of many professional American football stars. In 2000, he was admitted to the Kansas City Chiefs Hall of Fame.

Odumegwu, on the other hand, is a Nigerian professional linebacker who plays defensive end for the Seattle Seahawks of the NFL. He was born in Lagos on November 29, 2000.

Before attempting American football in 2022, he played basketball and soccer while attending the National Open University of Nigeria.

He started his professional career with the Green Bay Packers in 2023 as a member of the NFL’s International Player Pathway Program (IPPP).

Ndubuisi, the NFL’s defensive lineman for the Washington Commanders, turned 24 on October 15.

He joined the NFL through the International Player Pathway (IPP) program and has played for the San Antonio Brahmas of the United Football League (UFL), the Denver Broncos, and the Arizona Cardinals.

Scouting for gifted athletes to teach American football skills, the NFL’s International Player Pathway Program has been at the forefront.

The programme airs on Saturday 8.30a.m. on CNN Channel 401 with repeats at 12.00p.m. same day; Sunday 4.30a.m., 7.00p.m and Monday 4.00a.m. The same edition will be repeated on Saturday 8.30a.m., 12 noon and on Sunday at 4.30a.m., 7.00p.m. and 4.00a.m. on Monday.

 


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Halilu’s Next One Year in Office: NASENI to Upscale Commercialization of Technologies, Products

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By Chinyere Obiora-Ekwuazi, Henry Ukwadia, Hadiza Abdul Abubakar

The National Agency for Science and Engineering Infrastructure (NASENI) was strategically established in 1992 as the only purpose-built intervention agency of the Federal Government, having the mandate of nurturing an appropriate and dynamic science and engineering infrastructure base for achieving home-initiated and home-sustained industrialization of Nigeria.

Without the application of Science, Technology and Innovation (STI), it is difficult for any nation to optimize the benefits of her possession of both human and material resources. Against this background, NASENI has continued to make giant strides in Nigeria’s technological landscape through its eleven (11) Development Institutes, each contributing to the development of STI for economic development of the nation. Nevertheless this is not without some attendant challenges ranging from funding to human capacity building and development.

However, the Agency heaved a sigh of relief when in September 2023, President Bola Ahmed Tinubu appointed a young, energetic technopreneur, Mr. Khalil Suleiman Halilu who has brought to bear his wealth of experience from the private sector to administer NASENI, giving it a new result-based orientation with market in focus.

On assumption of office, he set his goal of transforming the Agency, saying he would make it a central player in Nigeria’s technology revolution by adopting, adapting and domesticating cutting-edge technologies. To build a national brand, going forward, every household in Nigeria will have one NASENI product or the other.

Today, NASENI stands as hope for Nigeria’s indigenous technological advancement, aligning with its core mission of fostering needed dynamic science and engineering Infrastructure for national progress. The Agency under Halilu has articulated a bold vision and promoted shared management-staff philosophy hinged on 3Cs principles of Creation, Collaboration and Commercialization to fuel Nigeria’s innovation and sustainable future.

This approach has indeed opened more doors to result-oriented NASENI partnerships with both national and international corporate communities to foster EVC/CEO’s commitment toward the commercialization of NASENI’s products. In just one year, KSH as he is fondly called, spearheaded unprecedented collaborations cutting across many sectors with local and international partners in both public and private sectors, resulting in numerous groundbreaking agreements, making his vision for viable commercialization and rolling out innovative products for public consumption.

Briefing newsmen recently in Abuja, in commemoration of his one year in office, Mr. Halilu reiterated his resolve to make NASENI “the number One Technology Transfer Agency in the country.” This stems from his earlier promise in 2023 to take NASENI products from the shelves to the market. So far, not less than 36 products from NASENI are already in the corporate market.

During the media briefing, he disclosed the plans to have a showroom where people can walk in and buy NASENI products in retail, explaining that there are already plans to this effect. Halilu further noted that all the products of the Agency developed in the last one year are products of collaborations with strategic partners and Original Equipment Manufacturers (OEMs) with local content inputs.

The Agency has in the past one year introduced about 36 market-ready products which includes Solar Irrigation pumps, electric cars (EV), Android Smartphone, Solar Home System, Smart Prepaid Meters, Power Stove, Hatchbox, Pick-Up vehicle, Power Storage, Car Battery, Laptop, CCTV, Solar Street Lamp, Solar Wall Light, Electric Tricycle, Mobile Science kit, amongst others.

In addition, NASENI has established one of Nigeria’s largest CNG reverse engineering centre at Utako in Abuja to help Nigeria save cost on fuel products as well as cut fossil fuel emission in line with the SDGs on renewable energy. Also, under one year in office, the NASENI EVC/CEO made sure that the Agency carried out several administrative reform initiatives, such as Rebranding the Agency’s vision; introduced a new vision for NASENI’s brand identity, reposition NASENI with the 3Cs, increased NASENI’s valued investments to USD3.25 billion and launched the accelerated Technology Transfer Framework.

The initiatives also included the development of the Agency’s 2023-2027 strategic launchpad, reformed NASENI’s governance structure, enhanced staff welfare, established an Innovative Hub at NASENI HQ, launched Hatch Box for STEM education, digitalized Agency services and operations and positioned the Agency as Nigeria’s technology transfer agency, provided policy recommendations and contributing to economic growth, reduced dependency on imports and promoted domestic production.

Having attained these milestones, NASENI now is focusing on innovations and homegrown solutions that will contribute to the Agency’s job creation drive and the growth of the economy. Hence the mandate of NASENI to support the diversification of the Nigerian economy and strengthen the Agency’s position in the global technology and manufacturing landscape remain viable options through its accelerated technology transfer initiatives.

Moreso, NASENI has mapped out strategic plans that will upscale commercialization of the Agency’s technologies and products and drive the Nigeria economy in 2025.  Some of these upcoming projects include; NASENI Renewable Industrial Park, MTS (spare parts support), NASENI Holding Company, NASENI Technologies Limited, NASENI Asset Recovery, CGIWC – Land awarded, Lekki FTZ Partnership, Vehicles refurbishment, Small arms assembly, Ammunition production, NASENI Innovation Hub, NASENI Xceler8, Future-Makers by NASENI – 2025, NASENI Public Challenge – 2025, Global Return Programme – 2025, DELT-Her v2.0 – 2025, NASENI Governing Council and NASENI Campus. All these are geared towards economic growth, job and wealth creation for Nigerians.


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Multichoice Writes Off N31.6Bn with liquidated Heritage Bank

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Multichoice Group, South African Pay-TV operator, has announced that it has written off N31.6 billion ($21 million) in cash that was held with the recently liquidated Heritage Bank.

Multichoice Writes Off N31.6Bn with liquidated Heritage Bank

A write-off is the decision decision by a company or government to accept that they will never recover a debt or an amount of money that has been spent on something.

The company made this disclosure in its financial results for the six months ending September 30, 2024.

Earlier, in its FY 2024 annual report released in June, the group had reported a deposit of N33.7 billion with the bank as of March 31, 2024, the end of the fiscal year.

However, following cash remittances made before the bank’s liquidation on June 3, 2024, the balance was adjusted to N31.6 billion.

“Following the revocation of Heritage Bank’s banking licence by the Central Bank of Nigeria on 3 June 2024 and its subsequent liquidation, the group wrote off its receivable relating to the cash held with the bank,” Multichoice stated in a note to the $21 million listed as part of its operating losses for the half-year under review.

The Group reported that the continued depreciation of the naira against the US dollar led to additional foreign exchange losses on non-quasi equity loans, particularly on the USD-denominated intergroup loan from MultiChoice Africa Holdings B.V. to MultiChoice Nigeria Limited.

Despite these challenges, the Group successfully repatriated some funds from its Nigerian operations to its headquarters, although the amount was lower compared to the previous year.

“The group extracted USD65 million from Nigeria in the period (1H FY24: USD91 million) at an average rate of NGN1,516:USD (1H FY24: NGN794:USD), incurring extraction losses of USD1 million or ZAR20 million (1H FY24: USD28 million or ZAR518m) in the process.

“The group held USD11 million in cash in Nigeria at period-end, down from USD39 million at end FY24, a consequence of consistent focus on remitting cash, the impact of translating the balance at the weaker naira and the write-off of the USD21 million receivable relating to the cash held with Heritage Bank before its license was revoked and the bank was liquidated,” it stated.

After the Central Bank of Nigeria (CBN), revoked Heritage Bank’s banking license on June 3, 2024, the Nigeria Deposit Insurance Corporation (NDIC), was appointed as the liquidator.

The NDIC has since begun paying insured deposits, with a maximum coverage of N5 million per depositor.

While Multichoice initially stated in June that it would work with the NDIC to ensure a reasonable outcome regarding its funds in the liquidated bank, its deposit exceeds the maximum amount insured by the NDIC.

Recently, the NDIC announced that it is actively working to ensure that depositors with amounts exceeding the N5 million insurance limit are compensated through liquidation dividends generated from the sale of the defunct bank’s assets.

The Corporation also confirmed that it has begun efforts to recover debts and liquidate investments and physical assets from the bank to facilitate timely reimbursement for uninsured depositors.


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