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The Power of Data in Product Management: Harnessing Predictive Modelling and Insights

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By Akintunde Opawole – Product Management Expert.

Data is an essential component of product management in the digital age. Product managers must understand the role of data in product development and management due to the increasing availability of data and the growing emphasis on data-driven decision-making. In this article, we will examine the role of data in product management, with an emphasis on the application of data to predictive modelling and insights.

Data’s Role in Product Management

Data is indispensable to product managers in multiple ways. First, data assist product managers in comprehending their customers’ wants and desires. Product managers can gain insights into customer behaviour, preferences, and pain points by analyzing customer data, which can inform product development and marketing strategies. Product managers can also use data to identify market trends, competitive threats, and growth opportunities.

Data can also assist product managers in measuring the success of their products. By monitoring key performance indicators (KPIs) like revenue, user engagement, and retention, product managers can determine if their products are meeting business objectives and adjust their strategies accordingly.

Data can also assist product managers in making informed decisions. Product managers can make decisions that are more likely to result in favourable outcomes by analyzing data and generating insights. This is crucial in today’s fast-paced business environment, where decisions must be made quickly and with limited data.
Utilization of Data in Predictive Modeling

Product managers can utilize predictive modelling as a potent instrument for making data-driven decisions. Using statistical algorithms and machine learning techniques to analyze data and predict future events is predictive modelling. Predictive modelling can be utilized by product managers to forecast future sales, identify emerging trends, and predict customer behaviour.

Predicting customer churn is one application of predictive modelling within product management. Churn is a significant issue for many companies, especially those with subscription-based business models. Product managers can identify factors associated with churns, such as low usage or poor customer satisfaction, by analyzing customer data. Using predictive modelling, product managers can determine which customers are most likely to churn and take proactive measures to retain them.

Predicting product demand is a second example of using predictive modelling. By analyzing historical sales data, product managers can recognize demand patterns and trends. Product managers can then forecast future demand and adjust production and inventory levels accordingly using predictive modelling. This can assist businesses in avoiding stockouts and overstocking, resulting in cost savings and enhanced customer satisfaction.

Data-Driven Insights

In addition to predictive modelling, data can also be used to generate product management decisions-informing insights. Insights are the result of data analysis that identifies patterns, trends, and relationships that are not immediately apparent. Insights can assist product managers in comprehending customer behaviour, market trends, and competitive threats, thereby facilitating more informed decision-making.

Analyzing customer feedback is one example of using data for insights. Product managers can identify common themes and trends in customer feedback, such as frequently requested product features or customer pain points that need to be addressed, by analyzing customer feedback data. Product managers can use these insights to make informed decisions regarding product development and prioritization.

Analyzing website and app usage data is another example of utilizing data for insight. Product managers can gain insights into customer behaviour and preferences by analyzing how customers interact with websites and apps. This can inform decisions regarding product development, such as which features to prioritize or how to enhance the user experience.

Data Utilization Challenges in Product Management

While data is a potent resource for product managers, there are several obstacles associated with its effective use. One difficulty is data quality. Data quality refers to the precision, exhaustiveness, and uniformity of data. Inaccurate, insufficient, or inconsistent data can lead to erroneous conclusions and choices.

Data privacy and security is a further obstacle. In light of the growing emphasis on data privacy and security, product managers must use data in a responsible and ethical manner. This includes complying with regulations such as the General Data Protection Regulation (GDPR), and the Nigeria Data Protection Regulation (NDPR), protecting customer data from unauthorized access and use.

The final obstacle is the analysis and interpretation of data. The increasing volume and complexity of data necessitate that product managers have the skills and tools to effectively analyze and interpret data. This includes data visualization, statistical analysis, and machine learning expertise.

Product managers must fully understand the role of data in product development and management in today’s data-driven business environment. Product managers can make better-informed decisions that are more likely to result in favourable outcomes by using data for predictive modelling and insights.

However, as earlier stated, there are obstacles associated with the effective use of data, including data quality, privacy and security, data analysis and interpretation. Product managers who can overcome these obstacles and utilize data effectively in their decision-making processes will be better positioned for success in today’s competitive market.

Akintunde Opawole is an exceptional data product management expert that has built an impressive career with over 10 years in the technology industry. As a certified Product Manager and an experienced Product Owner, he is noted for leading, managing and collaborating with high-performing teams of developers, scrum masters and business analysts to deliver highly cutting-edge technologies/products. His team is currently developing the biggest Data Analytics product in West Africa. He is currently building an Omnichannel – AI solution for the retail sector in Europe.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How to Turbo-charge Your Productivity as a Backend Engineer!

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By Seye Folajimi

I start each day with one goal: to be as efficient and focused as possible. A developer’s life is full of interruptions, and without good time management, it’s easy to fall behind. As a Backend Engineer at Moniepoint, I’ve assembled the toolkit that helps me and I believe by extension any technical professional to deliver results consistently.

In this feature article, I’ll share the tools and habits that have practically multiplied my productivity and sharpened my focus on the job.

My Daily Toolbox

I rely on a handful of core tools every day. IntelliJ IDEA and Visual Studio Code are my primary editors: IntelliJ for heavy backend work (it’s packed with features) and VS Code for quick edits or scripting. When testing APIs or debugging endpoints, Postman is indispensable for sending requests and saving environments. For spotting code or configuration differences, I often paste text into Diffchecker.com and let it highlight the changes. And for database work, MySQL Workbench provides a visual SQL editor and schema designer that saves me a ton of time. Dear professional, using the right tool for each task means fewer context switches and a smoother workflow.

Productivity Strategies That Power My Workflow
Beyond raw tools, I use structured habits to stay on track. I break the day into focused blocks and assign each chunk to an activity (coding, reviews, meetings, etc.). This time-blocking approach improves focus by letting me give my full attention to one task at a time. I also apply the Eisenhower Matrix to categorize tasks by urgency and importance; this ensures I tackle critical work first. Rather than flitting between emails, calls, and code, I batch similar tasks into dedicated slots. Some of my core techniques include:

  • Time Blocking: I assign specific blocks of time for coding, meetings, code reviews, and so on. This means I can dive deep into one task without switching contexts. (For example, I often use 25-minute sprints followed by a 5-minute break – the classic Pomodoro cycle – to keep my mind sharp.)

  • Prioritization (Eisenhower Matrix): Each morning I list my tasks and sort them by urgency vs importance. The Matrix helps me “do first” what truly matters and “delegate or drop” low-value items. This clarity prevents me from getting bogged down by busywork.

  • Automation: Whenever I catch myself doing something repetitive, I stop and ask, “Can I script this?” Whether it’s a shell script for routine commands or a CI/CD pipeline for deployment, automation frees up hours. Reducing manual repetition lets me focus on more critical work. Even simple automations (backups, report generation, test harnesses) add up to big time savings.

  • Notification Discipline: I turn off unnecessary notifications and check email/Slack only at scheduled times. By minimizing interruptions, I stay “in the zone” longer and preserve my cognitive energy.

Building My Custom Focus Extension: The Hot Gate

I even took matters into my own hands by coding a productivity tool from scratch, i called it “THE HOT GATE” .

 The “Hot Gate” refers to the ancient Battle of Thermopylae in 480 BCE, a famous event in Greek history. It’s where King Leonidas of Sparta and a small force of Greeks (famously 300 Spartans) held off the vast Persian army of Xerxes I for several days.

The extension:

  • Blocks distracting websites during deep work sessions.

  • Organizes tabs to reduce clutter.

  • Unlocks distractions only during breaks.

I built it using JavaScript and browser APIs. One limitation: I can still turn it off manually. I’m considering adding a restriction to prevent that—but it’s still a local extension. Maybe someday I’ll publish it.

Breaks and Rewards
I’ve learned that smart breaks actually boost productivity. I take 2–4 minute strolls every hour, prompted by reminders from our infrastructure team. It’s refreshing and clears my head.

After big wins (like deploying a major feature or solving a tough bug), I reward myself—whether it’s a nice meal, a movie night, or just a chat with friends. These rewards keep me motivated and prevent burnout.

Wrapping Up

In my experience, combining the right tools with disciplined habits is what unlocks consistent high performance.

I’m constantly refining my setup—automating repetitive tasks, organizing my schedule better, and building systems that help me stay in the zone.

At Moniepoint and beyond, delivering quickly and reliably takes more than just code. It takes systems thinking, self-awareness, and the discipline to evolve your workflow over time.

By adopting these practices, I’ve become both more productive and more fulfilled. And I’m hoping the story is same or at least similar for you after reading this.

Seye Folajimi is a backend engineer with Africa’s fastest growing financial institution, Moniepoint Inc.  


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African Craftsmanship Takes Center Stage at TALES 2025 in London

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This summer, London’s West End will transform into a vibrant showcase of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious edition yet: Reimagine 2025.

A Luxury Cultural Experience

Hosted at Luxury Promise, 28 Cavendish Square, just off Oxford Street, the event will run from July 25 to August 3, 2025, offering ten days of curated experiences, fashion-forward storytelling, and cultural immersion.

With over 70 curated brands spanning fashion, beauty, art, music, and home décor, TALES 2025 will spotlight Africa’s brightest creative talents and celebrate craftsmanship across the diaspora.

Key Highlights

  • Exclusive African Fashion & Craftsmanship Discover one-of-a-kind pieces, from bold fashion in traditional textiles like Aso Oke, Adinkra, and Bantu, to luxury handmade beauty products and bespoke interiors.
  • Fireside Chats with Industry Icons Intimate conversations with trailblazers and tastemakers exploring the future of African entrepreneurship, culture, and design.
  • Kidpreneur x The Veteran A standout feature returns, bridging generations of innovation by spotlighting rising Gen Z entrepreneurs alongside industry legends like Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion.
  • Exclusive Travel Offer with Air Peace TALES is partnering with Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, strengthening connections within the diaspora.

A Global Movement Powered by Bellafricana

Backed by Bellafricana, a platform empowering African creative entrepreneurs across 18+ countries, TALES champions authentic African stories, craftsmanship, and visibility on the world stage.

Supported by the City of Westminster

The City of Westminster proudly supports TALES 2025, reinforcing London’s commitment to diversity, innovation, and inclusive cultural celebration. The event will be featured across Oxford Street’s Instagram and website, ensuring maximum visibility.

Why It Matters

Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. As London’s fashion and cultural scene increasingly embraces diversity and authenticity, TALES 2025 is a timely and necessary celebration of African brilliance.

Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.

Event Details

Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB 📅 Dates: July 25 – August 3, 2025 🎟 Admission: FREE — Registration required at

 


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Bolt Rewards Loyalty and Expands Branding at Lagos Family Fest

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Bolt, Africa’s leading ride-hailing platform, hosted its Bolt Family Fest in Lagos to honour driver loyalty, reward top performers, and strengthen community ties within its driver network.

As Bolt’s largest market in Nigeria, Lagos served as the ideal location for this vibrant celebration of excellence and shared growth.

The event recognised and rewarded some of Bolt’s longest-serving and still-active drivers, who have been with the platform for 7 to 8 years since the early days when Bolt was known as Taxify.

These veteran drivers were specially recognized and rewarded, each receiving a cash award of ₦200,000 in appreciation of their commitment to the platform and consistent service delivery.

In addition to honouring loyalty, the Bolt Family Fest provided a platform to scale up vehicle branding efforts in the city.

The on-site branding process was made easy and accessible for drivers, while attractive incentives including branded merchandise, gift bags, and raffle entries encouraged participation.

A key highlight of the day was a lucky dip giveaway, where two lucky drivers, one newly branded and one previously branded each walked away with a brand-new SmartTV.

Osi Oguah, General Manager, Bolt Nigeria said: “Our drivers are the heart of everything we do at Bolt, and this event is our way of saying thank you for their dedication and professionalism. We’re not just building a platform, we’re building a family.

“The Bolt Family Fest is about creating moments of connection and showing our drivers they are seen, appreciated, and celebrated.”

The event delivered multiple wins for Bolt including increased the number of branded vehicles in Lagos, enhanced Bolt’s street-level visibility across the city and strengthened the sense of unity and pride within the driver community.


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