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‘The Price is Right’ TV Show, Sponsored by Airtel and SmartCash, is for All Nigerians

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Airtel Nigeria has revealed that its sponsorship of the iconic game show, ‘The Price is Right,’ delivers the iconic program not only to its over 64 million subscribers but also to all Nigerians. The revelation was made by Femi Oshinlaja, Chief Commercial Officer of Airtel Nigeria, during a recent interview on the popular TVC morning program, ‘Your View’.

Responding to questions during the live chat, Oshinlaja described the company’s decision to sponsor the show, in association with Smartcash Payment Service Bank, its wholly owned subsidiary, as an opportunity to offer Nigerians a unique and rewarding experience.

“Our partnership with ‘The Price is Right’ perfectly reflects our vision of transforming lives and giving back unconditionally, hence, we are proud to be involved in such a transformative show. This participation window is open not only to Airtel subscribers but to all Nigerians aged 18 and above, ensuring that everyone has an equal chance to participate and benefit,” he said.

He further emphasized, “At SmartCash, our primary goal is to drive financial inclusion, ensuring that every Nigerian has access to affordable and rewarding banking services. Just as the game show offers contestants the opportunity to win cash and other exciting prizes, SmartCash is recognized for its rewarding financial services, which include benefits like cashback, data, and free airtime on financial transactions.”

Also speaking during the interview, Executive Producer of ‘The Price is Right’, Olatunbosun Olaegbe expressed gratitude to Airtel and SmartCash, commending the brands for considering the TV show as a good platform to give back.

“We must thank Airtel for having the foresight to see the show as a platform to give back to the society, knowing fully well that the brand has done so well in terms of providing services to Nigerians over the years. We are also pleased that the partnership also presents an excellent opportunity for Smartcash merchants to showcase the brand’s products and services”, he said.

He concluded by announcing that the show will start airing on September 1st, following its premiere on Sunday, 25th of August, in Victoria Island, Lagos.

To participate, interested individuals can register on ‘The Price is Right’ website to be invited to join the live studio participation. Alternatively, the home studio play option allows participants to engage from the comfort of their homes using the mobile app.

Additionally, Airtel and SmartCash customers can be randomly selected to participate in the TV show. Airtel also plans to introduce a USSD option, enabling customers to dial a short code to play and win prizes such as MiFi devices, routers, and household items from the comfort of their homes.


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MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

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MTN Nigeria Communications Plc has joined other professionals across media, technology, and business gathered in Lagos for the Swish Fusion Tech and Media Summit.

MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

Themed ‘Africa: Big Wins & New Breaks’, the summit drew thousands of attendees and featured more than 40 speakers exploring the intersection of innovation, regulation, and economic growth across the continent.

Among the sessions, MTN Nigeria presented a detailed look at the company’s ongoing 5G deployment efforts and its role in shaping enterprise infrastructure.

Njideka Jack, senior manager for Partnerships in MTN’s Enterprise Business Division,  shared details of the investments, reiterating the company’s commitment to delivering high-quality 5G-powered services.

The company’s 5G rollout timeline began in 2022 with license acquisition from the Nigerian Communications Commission. In 2023, MTN moved into pilot testing and infrastructure investment.

By 2024, coverage had expanded to key cities and business hubs.

The company now plans to extend access to more underserved areas throughout 2025 while deepening collaboration with OEMs and regulators.

Beyond the rollout itself, Jack also spoke on the potential of private 5G networks for Nigerian enterprises.

With the ability to offer secure, high-speed, low-latency connectivity, these networks are increasingly being adopted in manufacturing, healthcare, education, and logistics sectors.

The summit’s broader agenda reflected a similar sense of urgency around Africa’s digital future.

Panels and breakout sessions tackled topics ranging from mobile-first product design and regulatory frameworks to the rise of AI in content creation and the realities of funding early-stage tech ventures on the continent.

Speakers from companies like Jumia, Stears and local startups provided perspectives on both the barriers and breakthroughs in building scalable African solutions.

The sessions also sparked conversations about how African businesses are adapting to consumer behaviour shifts and infrastructure limitations.


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PAT Taps Osi as CEO

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Pan African Towers (PAT), a Nigerian infrastructure provider serving 9mobile and Spectranet, has appointed Echezona Osi as chief executive officer.

PAT Taps Osi as CEO

Echezona Osi

Adefolarin Ogunsanya, company’s, board chairman,  explained in a statement that Osi would succeed Oladipo Badru, whose tenure lasted nine months in acting CEO position. Osi has more than 28 years of experience in the telecommunications sector across various regions of Africa.

Prior to his appointment as CEO, he had served as the head of network deployment at Airtel Nigeria, operations director and chief technical information officer at MIC Tanzania, chief technology officer roles at IPT PowerTech Nigeria, Rhino Niger Networks and Biswal Nigeria.

He obtained a degree in electrical/ electronic engineering from the University of Benin and a postgraduate diploma in data science and business analytics from the University of Texas.


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NCC Introduces N10m Licence Fee for Bulk SMS Service

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Companies sending bulk international text messages, also known as Application-to-Person (A2P) messages, will now have apply for a licence that costs N10 million.

NCC Introduces N10m Licence Fee for Bulk SMS Service

This is part of new rules introduced by the Nigerian Communications Commission (NCC) aimed at cleaning up the system, fighting fraud, blocking spam messages and stopping money from leaving the country unchecked.

These A2P messages are the kind customers get from banks, online stores, hospitals and political campaigns, automated texts sent from apps to their phones.

According to the commission, the bulk international text message system has been poorly regulated, allowing misuse and invasion of privacy.

“The International SMS Service Ecosystem in Nigeria has not been fully brought under regulatory control. It has been observed that the excessive use of the Short Message Service has led to fraud, spam and illegal activities,” the NCC said.

The regulator warned that without action, the problem would worsen as more people use mobile phones and digital services.

To solve this, the NCC is creating a central platform, or gateway, through which all international bulk text messages must pass through.

The agency said this would help to monitor messages in real time, ensure proper fees are paid, and make sure the money stays in Nigeria where it can contribute to the economy.

As part of the incoming change, service providers must follow strict rules, including strong data protection, spam filters, and message encryption.

Also, they must also work with local mobile networks and make sure all messages come from a verified sender

The NCC warned that any message without a proper sender ID will be blocked and not delivered to users.

To protect users from unwanted texts, the new rules say companies must get clear permission before sending any promotional content.

The rule also says people must also be able to choose whether they want to receive such messages or not.

Companies are now required to keep records of all messages for at least six months and must clearly state all charges involved.

The NCC said fees for help requests, cancellations, or service info must be transparent and not include hidden charges.

The commission will issue licences to several providers to encourage healthy competition but may limit new licences if needed.

Only companies that show they can stop fraud and safely deliver messages will be allowed to operate. They must also regularly report their message traffic and finances to the NCC.

It warned that any company that breaks the rules risks getting fined, suspended, or having its licence revoked.

Offences like charging illegal tariffs, ignoring security rules, or avoiding taxes will be punished, the NCC said.

The commission added that the new rules follow the Nigerian Data Protection Act 2023 and support the federal government’s goal of strengthening cybersecurity and controlling Nigeria’s digital space.

The framework will also be reviewed from time to time to keep up with new technology and market trends.


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